Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#686 - 15 New Features to Level Up Your Amazon + TikTok Shop Selling

In this episode, Carrie and Shivali give the top 15 New Features that Helium 10 has launched in first half of the year.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us as we explore the top  innovative features and tools Helium 10 has rolled out this year. We kick things off by discussing the return of a crucial data point that alerts sellers if their products are classified as adult items—a status that can severely impact advertising and keyword indexing. Additionally, we explore the significance of managing inventory levels with rules-based advertising, allowing sellers to adjust their bids based on stock availability, thereby maintaining visibility and sales momentum. Our discussion extends to the introduction of the Amazon Influencer Bootcamp, which equips sellers with resources to create income-generating video reviews.

We also examine the market expansion opportunities for Amazon sellers, particularly in emerging regions like the Middle East. Furthermore, we delve into the nuances of entering new marketplaces with the Expansion Ticket tool, which aids in compliance and regulation navigation across different regions. To ensure competitive pricing, we highlight the utility of the eBay Price Checker and discuss the advantages of keyword translation tools for creating multilingual listings, thereby expanding market reach.

In our final segment, we shift our focus to optimizing e-commerce listings through influencer collaborations and platform integrations. We explore strategies for finding and engaging with TikTok influencers, emphasizing the potential of smaller followings to drive virality. The ease of converting Amazon listings for TikTok Shop is also showcased, offering a streamlined, time-saving approach compared to traditional methods. Lastly, we highlight the seamless integration of Amazon and TikTok platforms for inventory management and order fulfillment, along with leveraging Helium 10's Black Box Brand Analytics to optimize keyword strategies and uncover market opportunities. Listen in as we share practical examples and insights designed to maximize your business potential in the dynamic world of e-commerce.

In episode 686 of the Serious Sellers Podcast, Carrie and Shivali discuss:

• 01:12 - Helium 10 Alerts Adult Checker
• 02:01 - Rules-based Advertising
• 04:30 - Helium 10 Influencer Bootcamp
• 09:26 - Helium 10 Saudi Arabia
• 12:13 - Helium 10 Expansion Ticket
• 13:26 - eBay Price Checker
• 14:25 - Keyword Translation
• 17:17 - Manage Refund Services
• 19:03 - Helium 10 Ads Academy
• 21:15 - Helium 10 TikTok Shop Training
• 23:31 - Influencer Bootcamp
• 27:51 - TikTok Shop Listing Converter
• 30:34 - Connect your Amazon Listings to TikTok Shop
• 32:19 - Black Box Brand Analytics
• 36:58 - Search Query Analyzer

Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer

Amazon may have quietly raised prices on low-cost items, while Walmart lowered its prices. Accelerate early bird pricing is ending soon. This and more are in today’s Weekly Buzz.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Raises Prices on Low-Cost Goods Following Tariffs
https://www.pymnts.com/news/retail/2025/amazon-raises-prices-on-low-cost-goods-following-tariffs/

Amazon Accelerate speaker lineup announced and early bird pricing ends soon
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVpWWVhURFk2RzYzMlQ5

New Fee Explainer tool breaks down charges to your selling account
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlA2UVc5QllKWENDWUtS

In our final segment, we introduce new tools from Helium 10 that can transform your marketing efforts. The Share of Voice feature and the upgraded Amazon Influencer Finder tool offer insights into brand visibility and influencer outreach, helping you navigate the competitive landscape. With these tools, you'll be equipped to connect with niche influencers and secure authentic reviews, enhancing your brand's presence in the digital marketplace. Join us as we unpack these powerful resources and set you on the path to success.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:51 - PPC Targeting Hack
• 05:11 - Price War Twist?
• 07:06 - Accelerate Savings Alert
• 08:20 - Amazon Fee Explainer
• 09:26 - Share of Voice
• 12:15 - Influencer Finder

#685 - Your Listings But Smarter: AI-Ready Content That Converts

In this episode, we explore how to create AI-powered product listings that don't just rank, they convert. Now we're not ditching keywords, but we're making them smarter and more aligned with how today's shoppers search, ask, and buy.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

AI in e-commerce is evolving rapidly, and we're thrilled to have Ritu Java, CEO of PPC Ninja, sharing her unique insights on how sellers can adapt. Ritu discusses using Amazon's AI tool, Rufus, which transforms customer queries into high-converting listing copy. The shift from traditional keyword searches to conversational searches is not just a trend but a paradigm shift that sellers must grasp to remain competitive. With Ritu's vast experience in e-commerce and Amazon advertising, she provides invaluable advice on making your product listings AI-ready, ensuring they rank and convert effectively.

Amazon's AI ecosystem is more robust than ever, with tools like Rufus and COSMO leading the charge. We explore how these systems, in conjunction with Alexa Plus, create a more personalized shopping experience by understanding user intent beyond simple keyword matching. Rufus, with its Q&A format, assists shoppers in an intuitive way, enhancing the overall shopping journey. By diving into the intricacies of these AI models, including advancements in semantic understanding and personalization, you'll gain a clearer understanding of how these technologies can be leveraged to enhance product discovery and customer satisfaction.

But how do you make sure Rufus notices your listings? We unpack strategies to optimize product visibility and engagement, from using synonyms in listings to transforming FAQs into compelling visuals that address customer concerns. A standout main image can significantly influence both search visibility and consumer interest, and utilizing all available image slots can cater to a diverse audience. Ritu offers creative solutions for presenting additional product information without overwhelming potential buyers, including the strategic use of comparison slides and detailed specifications. Tune in to discover how to stay ahead in the AI-powered e-commerce landscape.

In episode 658 of the Serious Sellers Podcast, Carrie and Ritu discuss:

• 00:00 - AI-Powered Product Listings for High Conversions
• 03:34 - Shifting to Conversational Search on Amazon
• 09:00 - The Future of Rufus Search
• 14:46 - Understanding COSMO and Rufus on Amazon
• 20:50 - Customized Ranking and Personalization on Amazon
• 25:43 - AI Strategies for Rufus Engagement
• 31:58 - Optimizing Responses to Product Questions
• 33:08 - Maximizing Product Listing Keywords for Rufus
• 36:35 - Maximizing SEO With Your Main Image
• 43:38 - Frequency of Extracting Questions From Rufus

#684 - From Shark Tank to TikTok Shop: NeuroGum’s Story

You may have seen NeuroGum on Shark Tank or seen Joe Rogan using them, but today, we have them on our show. They'll discuss their Amazon and TikTok Shop strategies and even how they've been using Helium 10 for years.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us in a captivating discussion with Jonathan from NeuroGum, the popular brand recognized for its appearance on Shark Tank and use by personalities like Joe Rogan. We explore NeuroGum's impressive strategies on e-commerce platforms like Amazon and TikTok Shop, revealing how they leverage tools like Helium 10 to enhance their online presence. Jonathan shares his personal journey from Korea to Texas, then New Jersey, and how his diverse academic background in communications, entrepreneurship, and art history has shaped his perspective on business and travel. Discover NeuroGum's ambitious growth plans and their recent move from Los Angeles to Las Vegas.

Listen in as we explore the entrepreneurial journey of an e-commerce success story. Beginning with a modest role at Bed, Bath & Beyond, our featured entrepreneur stumbled upon a life-changing YouTube video that propelled him into the world of Amazon selling. This narrative intertwines with the origin of NeuroGum, crafted by college friends Kent Yoshimura and Ryan Chen, who turned their dorm room creation into a thriving e-commerce product. Despite the allure of Shark Tank, they opted to focus on Amazon and TikTok, proving the power of strategic decisions in online retail. Their story illustrates the dynamic shift from traditional keyword ranking to innovative product offerings like nootropic gum and caffeine gum, tailoring marketing messages across platforms for maximum impact.

Gain insights into the evolving landscape of e-commerce and the strategies that propel brands like NeuroGum to success. Discover how influencer marketing tools, such as Helium 10's Influencer Finder for TikTok and Amazon, can amplify business growth when paired with the right creators and organic content. Uncover the logistical considerations of fulfillment strategies, balancing personal warehouses with TikTok's services. Additionally, we share a compelling tip for enhancing your Amazon brand’s presence through personal TikTok accounts centered on unique interests. This episode offers many strategies for aspiring sellers, emphasizing the importance of networking, collaboration, and strategic product offerings to achieve e-commerce success.

In episode 684 of the Serious Sellers Podcast, Bradley and Jonathan discuss:

• 00:00 - NeuroGum Amazon Strategies and Origin
• 04:25 - Entrepreneurial Journey in E-Commerce and TikTok
• 05:00 - Late Start Leads to Successful Career
• 10:00 - Optimizing Advertising Spend for Sales Growth
• 16:56 - E-Commerce Platforms and Fulfillment Strategies
• 17:49 - TikTok Viral Video Success
• 25:06 - E-Commerce Strategies and TikTok Marketing
• 26:58 - Unique Approach to Amazon Business
• 30:24 - Amazon vs TikTok Subscription Savings
• 33:29 - "Employee Generated Content" for Brand Success 
• 35:49 - TikTok Strategy for Amazon Success

Weekly Buzz 7/18/25: Prime Day 2025 Results | ChatGPT Ecommerce Future | Bulk Upload Updates for Amazon Sellers

In today's buzzing episode, we've got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game? And new updates to flat files for uploading products in bulk.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up
https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/

Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost
https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/

OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales
https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/
Amazon Bulk Upload Improvements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC

Amazon’s AI brand name tool now includes personality field
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC

Amazon’s new guide helps you enroll in Brand Registry
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ

FBA Inventory page updates will temporarily affect reports
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy

Use vacation mode to protect your Amazon account’s health
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5

In this week’s strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok’s unique format. This fast, bulk conversion process can help sellers tap into TikTok’s growing e-commerce potential and even surpass Amazon sales.

Thanks for tuning in to the show! If you found value in today’s episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:49 - Prime Day Results
• 04:54 - Prime Day and AI
• 07:13 - Chat GPT Ecommerce
• 08:41 - Chrome Ext for KSA
• 12:10 - Bulk Upload Improvements
• 13:18 - AI Brand Name Tool
• 14:33 - Brand Registry Guide
• 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop
• 17:20 - FBA Inventory Updates
• 18:36 - Vacation for Sellers

#683 - I Manage 300 Amazon PPC Campaigns 10 Minutes A Week?

How does Bradley Sutton manage over 300 PPC campaigns in less than 30 minutes a week? He opens up all of his processes to show how he sets them up using Helium 10 Ads.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success.

Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point.

Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game.

In episode 683 of the Serious Sellers Podcast, Bradley discusses:

• 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10
• 03:16 - Leveraging Helium 10 Ads for Amazon PPC
• 11:10 - Helium 10 Ads Optimization Strategy
• 16:02 - Efficient Keyword Harvesting With Helium 10 Ads
• 18:19 - Cross-Campaign Keyword Optimization
• 22:37 - Automating Bidding Strategies for PPC
• 24:05 - Setting Up Automated Bid Rules
• 27:12 - Gradual ACoS Reduction Strategy
• 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads
• 31:26 - Bidding Optimization Strategy for Amazon Advertising
• 37:20 - Maximizing Profitability With Helium 10 Ads
• 41:33 - Implementing Customized Ad Campaign Strategies
• 46:10 - Keyword Harvesting Automation and Conversion Analysis

 

#682 - Why You Should Expand Your Amazon Business Globally

Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.

Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.

Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.

And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.

In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:

• 00:00 - Global Expansion Strategies for E-Commerce
• 04:29 - Natalia's Backstory
• 11:16 - VAT Requirements for Amazon Sellers
• 13:47 - Global E-Commerce Tax Considerations
• 15:59 - Understanding State Taxes and VAT 
• 19:56 - European Sellers Expanding to US Market
• 21:32 - International E-Commerce Expansion Considerations
• 27:03 - Global Expansion Opportunities in E-Commerce 
• 30:45 - Optimizing E-Commerce Shipping for Profit
• 33:35 - International E-Commerce Strategies

Weekly Buzz 7/11/25: Amazon Vine Update Details | RIP TikTok App?

Prime Day results, more details on Amazon’s Vine review system, and major updates on the TikTok app’s future. All covered in this week’s episode of the Weekly Buzz.

► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day
https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500

Amazon Vine frequently asked questions
https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37

Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools
Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10’s superior, full-page tracking.

A new TikTok app may be coming. Here’s what we know so far
https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale

Instantly See Amazon’s Top 3 Clicked Products with Helium 10's Chrome Extension
Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required.

Amazon Supercharges Influencer Earnings for Prime Day
https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/

Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation
Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable.

Join Helium 10’s New TikTok Shop Facebook Community for Sellers
In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup

Helium 10’s Monthly AI Workshop Returns Next Friday with Ritu Java
Join top AI expert Ritu Java for July’s AIM workshop, where she’ll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly

Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer
The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers.

Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors
Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2

That’s it for this week’s Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:03 - Prime Day Results?
• 02:56 - Big Vine Update Details
• 10:13 - Bulk Keyword Migration
• 13:05 - No More TikTok App?
• 15:45 - Search Results Strategy
• 18:13 - Amazon Influencer Increase
• 19:22 - Custom Campaign Creation
• 21:08 - TikTok Shop Community
• 21:56 - AI Workshop
• 22:54 - SQP AI
• 26:12 - Project X

#681 - Last Second Prime Day Tips + Amazon Pricing Strategies

Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum.

 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

 

Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales.

 

Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement.

We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth.

 

In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss:

• 00:01 - Amazon Prime Day Strategies and More
• 00:54 - Discussing E-Commerce Strategies
• 04:22 - Impact of Extended Prime Day
• 10:53 - Optimizing Amazon Prime Day Sales
• 13:13 - Post-Prime Day Sales Strategy
• 16:07 - Enhancing Amazon Listings for Conversions
• 19:42 - Enhancing Product Listings With Emotional Connection
• 24:01 - Optimizing Images for Amazon Conversion
• 28:35 - Amazon Sales Optimization and Diversification
• 29:00 - Optimizing Dayparting Ad Bids for Peak Times
• 34:04 - Expanding Market Reach With Pricing Strategies
• 39:21 - Product Management Strategies for Conversion Rates

#680 - AI Toolkit for Amazon Sellers

Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners.

 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

 

Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Class and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce.

 

As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10’s data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities.

Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms.

For those eager to try out Andrew Bell’s custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren’t available to the general public yet, so this is your chance to explore cutting-edge AI tools before they’re widely released. Just one more perk of tuning in.

 

In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 01:00 - Andrew Bell's Backstory
• 04:55 - Success in Amazon Seller Optimization
• 09:03 - Pricing Strategies Across Different Niches
• 11:57 - Leveraging AI for Amazon Listing Optimization
• 14:35 - Trust in AI and Misconceptions
• 17:29 - Keyword Generation in ChatGPT
• 20:41 - Maximizing AI for Product Research
• 22:36 - The Future of Data Augmentation
• 26:29 - Leveraging AI for Comprehensive Product Research
• 34:07 - E-commerce Sellers Optimizing for AI in 2025
• 34:19 - Amazon Listing Optimization Strategies
• 37:51 - Visual and Textual Content for Conversions
• 40:39 - Click Training Data and Customer Questions
• 46:04 - Advancements in Reasoning Models and AI
• 47:00 - Amazon Rufus and AI Reasoning Models