Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#755 - He Almost Hit $10M Then Lost It All

After losing Amazon accounts, brands, and $700K in inventory, one seller reveals how he rebuilt to 7 figures, and the costly mistake other sellers should avoid.

 

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What happens when an Amazon seller goes from nearly hitting $10 million in annual sales to almost starting from zero? In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes back Swapneel Jain, an e-commerce entrepreneur from India who built a multimillion-dollar Amazon business, lost access to key accounts and brands, and then found a way to rebuild back to seven figures.

Swapneel’s journey started long before his Amazon success. While studying law in New Delhi, he was already selling online on eBay and other Indian marketplaces, sourcing products such as memory cards and pen drives from suppliers in China. What began as a small arbitrage side hustle eventually grew into a serious business, helping him pay for school and fund his lifestyle. Later, he expanded into Amazon private label, took some painful early losses, and eventually launched products during COVID that helped him scale into the millions.

But the real turning point came when a brand registry issue spiraled into a major Amazon nightmare. After trying to help a friend with a listing issue, Swapneel’s accounts were flagged for brand abuse, resulting in him losing access to multiple brands. Then, a separate inauthentic complaint tied to reselling Logitech products led to more suspensions across connected accounts. By early 2025, he had lost aged Amazon accounts, major sales momentum, and nearly $700,000 in inventory he could not remove.

Instead of letting that be the end of his story, Swapneel started again. He rebuilt with greater diversification, less risk tied to a single person or structure, and a sharper focus on inventory management, supplier relationships, and products with longer life cycles. His message to sellers is simple but powerful: setbacks are not the end unless you stop moving. The faster you decide to restart, the faster you give yourself a chance to win again.

In episode 755 of the Serious Sellers Podcast, Bradley and Swapneel discuss:

• 00:00 - Introduction
• 01:39 - Swapneel’s Early Life In India
• 02:19 - Starting E-Commerce In 2013
• 03:27 - Funding Law School Through Sales
• 04:14 - When E-Commerce Became The Future
• 07:05 - Splitting Reselling And Private Label
• 07:39 - First Private Label Failure
• 09:40 - The Year He Almost Hit $10M
• 11:29 - The Brand Registry Mistake
• 17:13 - Seven Amazon Accounts Suspended
• 18:46 - Losing $700K In Inventory
• 22:49 - Rebuilding With Less Risk
• 27:33 - Back To Seven-Figure Sales
• 28:33 - Inventory Strategy For Better Sales
• 34:48 - Why You Must Restart Fast

#754 - Reviving an Amazon Brand On Life Support

Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

 

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

What does it really take to bring an Amazon brand back from the brink? In this solo episode of the Serious Sellers Podcast, Bradley Sutton pulls back the curtain on two real Amazon accounts he is actively managing, including one former seven-figure brand that nearly collapsed after losing its TikTok momentum and another account that doubled year over year without even launching new products.

Bradley breaks down how the struggling brand went from relying heavily on TikTok-driven sales to rebuilding Amazon as a channel that could stand on its own. He walks through the exact levers he focused on first: auditing PPC waste, negative matching search terms with clicks but no sales, splitting overloaded campaigns, setting keyword harvesting rules, tightening bid automation, using dayparting, and finding old keyword winners through Search Query Performance and Brand Analytics.

He also shares how listing optimization played a major role in both case studies. From testing main images with Helium 10 Audience powered by PickFu to refreshing A+ content and improving keyword coverage, Bradley shows why small improvements in click-through rate and conversion rate can create major revenue gains. In one account, a conversion rate lift of just over 1% helped generate thousands of dollars in additional sales.

This episode is a reminder that growth does not always come from one flashy hack. Sometimes, it comes from patiently fixing the fundamentals: better ads, stronger images, smarter keyword targeting, cleaner campaigns, and a listing that actually helps customers understand why they should buy. Whether your brand is struggling, stuck, or ready for its next level, this is proof that the right data-backed moves can change the trajectory. The comeback may not happen overnight, but with the right strategy, your Amazon brand might have a lot more life left in it than you think.

In episode 754 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - Introduction
• 02:38 - The Brand That Nearly Went To Zero
• 05:21 - Why Better Product Images Still Matter
• 06:11 - Testing Main Images With Real Buyers
• 09:01 - How TikTok Drove Amazon Sales
• 12:50 - Fixing A 63% ACOS Problem
• 13:43 - Auditing Wasted Amazon PPC Spend
• 16:31 - Building Smarter Keyword Harvesting Rules
• 18:48 - Using Bid Rules To Control ACOS
• 22:29 - Dayparting Ads To Cut Wasted Spend
• 23:44 - Finding Lost Keywords That Once Converted
• 31:42 - Doubling Sales Without Launching New Products

#753 - The 6-Figure Amazon Launch Sprint

A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how…

 

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

 

What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards.

Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning.

The episode gets tactical with Spencer’s Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank.

Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by.

In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss:

• 00:00 - Introduction To Spencer’s Amazon Story
• 03:00 - Learning Business From The Ground Up
• 05:03 - Launching His First Amazon Store
• 09:18 - Moving Into A New E-Commerce Role
• 11:21 - Inside Leanin’ Tree Greeting Cards
• 13:34 - Starting Amazon From Scratch
• 15:59 - Hitting Six Figures In Year One
• 16:41 - Choosing Products And Keywords
• 22:03 - New Product Launch Strategy
• 23:05 - Testing Amazon Keyword Relevancy
• 27:37 - Long-Tail PPC Ranking Campaigns
• 37:06 - Main Image Optimization Strategy

#752 - This PPC Launch Strategy Blew My Mind

An Amazon seller from Singapore reveals how data-backed product research, AI workflows, Cerebro keywords, and a wild 50 auto campaign PPC strategy helped scale Amazon products to seven figures.

 

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What does it take to walk away from a stable career, bet on Amazon FBA, and build a multiple seven-figure business in the Amazon US marketplace from Singapore? In this episode, Bradley Sutton sits down with Clarence Cheang of TheFBABros to unpack the mindset, strategy, and data-driven systems that have driven his Amazon journey. Clarence shares how he went from a civil engineer working on Singapore’s infrastructure projects to a full-time entrepreneur after setting a clear goal: to make his side hustle outperform his day job income for 6 straight months.

Clarence breaks down the product research process that helped him discover one of his breakthrough products: a Japanese egg pan that went on to generate over $1 million in lifetime sales. Instead of blindly chasing trends, he uses a highly analytical process built around 23 data points, competitor keyword weaknesses, and Helium 10 Cerebro research. His approach focuses on finding products where competitors may be making strong revenue but are weak in PPC, keyword ranking, or listing optimization.

The conversation also dives into how AI is changing the way sellers research, launch, and scale. Clarence explains how AI can reduce product validation from one or two hours down to just minutes, while still requiring human judgment to verify opportunities. He also shares ideas around AI agents, Helium 10 data, bundling opportunities, and using massive short-form video output to drive external traffic from TikTok to Amazon.

One of the biggest “wait, what?” moments comes when Clarence reveals his 50 auto campaign launch strategy. Instead of relying on one auto campaign, he separates match types, identifies what works, and duplicates winning campaigns across different bid levels to let Amazon find converting placements at scale. His message is clear: Amazon is still full of opportunity for sellers who are willing to use data, move fast, test aggressively, and serve customers better than the competition. For any seller wondering if it is too late to start or scale, Clarence’s story is a reminder that your next breakthrough may not come from luck — it may come from discipline, research, and the courage to take action before you feel fully ready.

In episode 752 of the Serious Sellers Podcast, Bradley and Clarence discuss:

• 00:00 - Introduction
• 05:15 - Government Engineer To Amazon FBA
• 08:39 - Turning A Side Hustle Full-Time
• 10:21 - The Breakthrough Egg Pan
• 11:30 - Shopping Method For Product Research
• 14:09 - Finding Weak Competitor Keywords
• 15:58 - Why Amazon Is Easier Today
• 17:48 - Using AI For Product Research
• 21:12 - TikTok, AI, And External Traffic
• 23:46 - Why Cerebro Is Essential
• 33:01 - Day One PPC Launch Strategy
• 34:15 - The 50 Auto Campaign Strategy

#751 - Selling Online For 25 Years!

An e-commerce seller for 25 years reveals how to protect profits, control inventory, rethink shipping costs, and use AI workflows without letting bad data quietly wreck your Amazon business today.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it really take to stay profitable after more than two decades in e-commerce? In this episode, Bradley Sutton welcomes back Rolando Rosas, a seven-figure seller with 25 years of online selling experience, to talk about the less glamorous but absolutely critical side of running a long-term Amazon business: operations, inventory, cash flow, shipping, and knowing your numbers.

Rolando shares how his e-commerce journey began in 2002, after the tech bubble burst, with his own website and Google AdWords, before expanding to Amazon, Walmart, eBay, and other channels. Today, Amazon makes up the majority of his revenue, but he explains why sellers should not rely on one growth lever alone. As markets shift, especially in B2B and IT-related categories, sellers need to pay close attention to profitability and not just top-line sales.

One of the biggest lessons from the episode is that great marketing cannot save weak operations. Rolando breaks down why inventory mismanagement can sink even large companies, how MFN (Multi-channel Fulfillment) can help certain sellers reduce cash flow pressure, and why treating shipping as a shared cost rather than a simple expense can add meaningful profit back into the business. He also explains how sellers should approach price increases by understanding margins, fees, categories, and customer behavior.

The episode also dives into practical AI workflows for e-commerce sellers. Rolando explains why sellers should not let AI handle messy data from start to finish, and instead should feed it clean, structured reports for more reliable analysis. From turning screenshots into spreadsheets to using AI to summarize business data, his message is clear: AI can save time, but only when paired with smart systems and human judgment. The big takeaway? Stay curious, think bigger, and keep looking for the hidden levers that can protect your profit.

In episode 751 of the Serious Sellers Podcast, Bradley and Rolando discuss:

• 00:00 - Introduction
• 02:05 - From Corporate Sales To Ecommerce
• 05:23 - Starting Selling Online Before Amazon
• 06:28 - Why Amazon Became The Next Move
• 08:18 - AI As The Next Business Shift
• 09:20 - Revenue Breakdown Across Channels
• 11:03 - Forecasting Sales In A Tough Market
• 12:11 - Why Operations Matter Most
• 15:37 - FBA Vs. MFN Strategy
• 19:23 - Rethinking Shipping Costs
• 23:22 - When To Raise Prices
• 27:03 - Building Better AI Workflows
• 28:43 - Beginner AI Time-Saving Tip
• 31:23 - Why Curious Sellers Win

#750 - The Maldives Honeymoon Product Launch Strategy 2026

Learn the latest updates on this proven Amazon launch strategy using keyword research, Rufus or Alexa for Shopping optimization, PPC, TikTok Shop traffic, and relevancy signals to rank faster.

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► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

 

Wait! Before you dive in… this is part 2 of a 2-part series, so don’t be that person who starts a movie halfway through and asks what’s going on. Go watch/listen to part 1 on the AM/PM Podcast first, where Bradley breaks down the AI and product research strategies that set up this Maldives Honeymoon launch strategy: https://h10.me/am526

In this special episode of the Serious Sellers Podcast, Bradley Sutton returns to the Maldives for episode 750 and breaks down his latest “Maldives Honeymoon” launch strategy. This time, he shares the exact tactics he recently tested to get new products to page one for multiple keywords in less than five days. From keyword research to listing optimization, this episode is packed with launch strategies for Amazon sellers who want to give their products the strongest possible start.

Bradley explains why a successful launch begins before PPC campaigns ever go live. Sellers need to study competitor reviews, analyze TikTok Shop reviews, look at Rufus questions (Quick note: Rufus is now rebranded as Alexa for Shopping), and understand what kind of images are working in their niche. He also walks through several ways to build a stronger keyword list, including Cerebro, Brand Analytics, Search Query Performance, historical keyword research, opportunity keywords, competitor PPC data, Etsy keywords, frequently bought together products, and Spanish-language keyword indexing.

One of the biggest takeaways from this episode is the importance of testing Amazon’s understanding of your product before launch. Bradley shares how Amazon initially misunderstood two new products he launched, which caused poor impressions and weak Rufus visibility. By sending relevancy signals and checking Amazon Recommended Rank keywords, he helped Amazon better understand the products, leading to a major increase in PPC impressions and faster keyword rankings.

Bradley also covers launch execution, including how to choose keywords you have the “right to win,” set up exact match launch campaigns, use discounts strategically, monitor CPR numbers, activate alerts, and drive outside traffic through TikTok Shop creators. But the episode ends with a powerful personal reminder: while business growth matters, entrepreneurs should not lose sight of family and time. The strongest launch strategy may help you win on Amazon, but the strongest life strategy is making sure you do not miss the moments you can never get back.

Serious Sellers Podcast Episode 750

In episode 750 of the Serious Sellers Podcast, Bradley covers:

• 00:00 - Introduction
• 01:38 - Preparing A Listing For Amazon Launches
• 04:15 - Building A Keyword Research List
• 05:20 - Amazon Brand Analytics Keywords
• 07:50 - Historical And Off-Amazon Keywords
• 10:09 - Reverse Engineering PPC Strategy
• 13:14 - Amazon Recommended Keywords
• 15:17 - Frequently Bought Together Products
• 19:27 - Creating A Test Listing
• 22:37 - Sending Amazon Relevancy Signals
• 25:02 - Vine Prelaunch And PPC Campaigns
• 29:02 - Pricing, CPR, And Discounts
• 31:46 - TikTok Shop Launch Traffic
• 33:31 - Balancing Business And Family

#749 - From $100K To $7M On Amazon

How did one Amazon brand go from overlooked to $7M? Discover the keyword, SEO, AI, and pricing strategies that helped unlock massive growth.

 

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Andrew Bell to talk about the real Amazon operator experience behind his AI and listing optimization expertise. Andrew shares his journey from growing up in small-town Indiana and studying ancient Greek and preaching to eventually diving deep into business, SEO, Amazon strategy, and AI-powered workflows.

Andrew breaks down how he helped Touch of Class, a niche home decor brand, grow from around $100,000 annually on Amazon to $7 million per year. He explains how he used Freedom Ticket, Helium 10 tools, keyword research, listing optimization, FBA, competitor tracking, and category-level keyword lists to turn thousands of niche products into a much stronger Amazon catalog. He also shares how the Amazon Brand Store became a major growth driver, with around $1 million in sales coming through store activity after treating it like an SEO page that could rank on Google.

Bradley and Andrew also dive into the relationship between Amazon SEO, PPC, and Rufus, now Alexa for Shopping. Andrew explains why keywords still matter, but sellers also need to optimize for customer intent, use cases, benefits, pricing transparency, and the questions shoppers are asking. He believes Rufus and traditional Amazon search are connected, meaning sellers should not ignore either side when building listings.

The episode closes with practical AI strategies sellers can use now, including using ChatGPT or Claude to organize Helium 10 keyword lists by intent, structure PPC campaigns, and analyze search term reports. For Amazon sellers trying to future-proof their listings, this episode is a reminder that growth comes from combining strong fundamentals with new AI-driven workflows.

In episode 749 of the Serious Sellers Podcast, Bradley and Andrew discuss:

• 00:00 - Introduction
• 04:32 - Finding A Hidden Amazon Goldmine
• 06:43 - Learning Amazon The Right Way
• 07:24 - Optimizing Thousands Of ASINs
• 08:37 - Tracking Niche Competitors
• 10:08 - Ranking Brand Stores On Google
• 13:22 - Keywords That Drove Organic Growth
• 15:40 - Tracking Rankings At Scale
• 16:45 - How SEO And PPC Work Together
• 18:30 - Growing Another Brand 600%
• 20:18 - How Rufus Impacts Amazon SEO
• 25:46 - Future-Proofing Listings With AI

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Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

#748 - 7-Figure Amazon Strategies From Eastern Europe

Seven-figure Amazon sellers from Bulgaria and Romania reveal EU marketplace strategies, Prime Day tactics, ranking tips, Rufus optimization, and how they built brands across Amazon marketplaces.

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► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

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► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to build a seven-figure Amazon business from Eastern Europe? In this episode, Bradley Sutton travels to Sofia, Bulgaria, to speak with experienced sellers from Bulgaria and Romania who have built successful brands across Amazon Europe and the U.S. marketplace. From workwear and cosmetics to pet supplements and ranking services, these sellers share how they found opportunities, scaled their businesses, and adapted as Amazon continued to evolve.

The first story follows Iliyan Ivanov, a seller who started in advertising and eventually turned local workwear demand into a multi-million-euro Amazon brand. He explains how starting early in Amazon Europe gave his listings maturity, how Germany became his top marketplace, and how keyword research helped uncover unexpected seasonal demand around Germany’s carnival season. He also shares how tools like Cerebro and Managed Refund Services helped his team with listing strategy, keyword targeting, and recovering money from Amazon reimbursement opportunities.

Next, Bradley talks with another Bulgarian seller, Milcho Vasilkov, who used product research to enter categories he was not personally connected to, including maternity products, cosmetics, grocery, and pet supplements. His story highlights why sellers do not always need to be passionate users of their own products to succeed. Instead, he focuses on demand, customer behavior, marketplace fit, and smart inventory timing. He also shares Prime Day strategies for Europe, including building keyword position ahead of major events, using account managers for top deals, and extending promotional momentum after Prime Day.

The final guest brings a Romanian seller, Marcel Marculescu’s perspective on selling in the U.S. marketplace, and how Amazon ranking has changed over the years. After early product failures, he built a seven-figure Amazon business and now focuses on more sustainable launch and ranking strategies. He discusses using Vine, PPC, external traffic signals, keyword research, and Rufus optimization to help listings perform in today’s Amazon ecosystem. The episode closes with a powerful reminder for sellers: success does not come from a single hack or a single marketplace, but from adapting early, watching the data, and building strategies that can survive the next Amazon change.

In episode 748 of the Serious Sellers Podcast, Bradley, Iliyan, Milcho, and Marcel discuss:

• 00:00 - Seven-Figure Sellers From Bulgaria And Romania
• 00:50 - From Advertising Agency To Amazon Seller
• 03:20 - Launching A Bulgarian Workwear Brand
• 04:07 - Growing To €3 Million In Revenue
• 05:04 - Finding A Carnival Keyword Opportunity
• 07:43 - Expanding Across Amazon Europe
• 11:36 - Cerebro, Refunds, And Helium 10 Wins
• 14:21 - Building Mature Listings Against Copycats
• 18:41 - Product Research In Pregnancy And Baby Niches
• 23:00 - A Half-Million-Euro Product Launch
• 27:20 - Prime Day PPC And Deal Strategies
• 31:04 - Ranking, Rufus, And Modern Amazon Launches

#747 - 3 Sellers Share What’s Working Now on Amazon, Walmart, and TikTok Shop

Three real sellers share how they found winning products, scaled across Amazon, Walmart, and TikTok Shop, used AI, and grew brands from early traction to millions in sales.

Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with three entrepreneurs at the Ecomm Mastery AI event in Nashville to unpack very different paths to e-commerce growth. From a toy brand built around functional products for kids, to a niche supplement company scaling through Amazon and TikTok Shop, to a lawn and garden brand navigating Vendor Central, 3P selling, Walmart, and AI-driven advertising, this conversation covers a wide range of seller experiences.

First, we hear how one founder combined an engineering background from MIT, toy industry experience, and digital marketing skills to build the kids’ toy brand Quiggly that hit $850,000 in its first full year. Her hero product, a functional toy spray mop, came from identifying long-tail keyword demand around Montessori-style toys and creating a standalone product customers were already searching for. Her biggest lesson: product-market fit matters more than launching a wide product catalog.

Next, Bradley talks with a supplement brand owner who has been selling on Amazon since 2016 and later saw major growth through TikTok Shop. He shares how niching down, solving the customer’s “next problem,” and building AI-focused content systems helped drive traffic from LLMs and answer engines. From schema markup to press releases, Reddit research, and modular blog content, his strategy shows how brands can start preparing for the future of search.

Finally, we hear from an experienced e-commerce director managing large lawn and garden brands across Vendor Central, Amazon advertising, and Walmart. She breaks down the operational differences between 1P and 3P, how Born to Run works, why content contributions can be difficult for brands, and how tools like Pacvue, Amazon Performance Plus, Brand Plus, and Claude are helping her team improve advertising and listing optimization. The episode closes with a clear reminder: whether you’re launching your first product or managing millions in revenue, success comes from understanding your customer, validating demand, and adapting quickly to new tools and platforms.

In episode 747 of the Serious Sellers Podcast, Bradley, Kim, Damon, and Sadie discuss:

• 00:00 - Introduction
• 01:13 - Turning Experience Into An Amazon Brand
• 04:06 - Building An $850K Toy Business
• 06:09 - Finding Demand With Helium 10
• 11:24 - Launching With PPC And Long-Tail Keywords
• 17:48 - Building A Niche Supplement Brand
• 22:30 - Scaling Through COVID And TikTok Shop
• 24:30 - Winning By Solving Customer Problems
• 25:53 - Driving Traffic With AI And AEO
• 30:47 - Managing Multi-Million-Dollar Amazon Brands
• 34:00 - Comparing 1P And 3P Selling
• 37:08 - Optimizing Ads And Listings With AI

#746- TikTok Live, Shopify, & Reddit Playbook for Amazon Brands

In this episode, our guest shares how his men’s underwear company grew to 8-figures using Amazon, TikTok Live, Shopify, Reddit, product drops, and a customer-driven brand strategy.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton sits down with Jared Mortensen, founder of Real Men Apparel Company. Jared’s journey is anything but traditional. After growing up in a small town in Southern Utah, spending 20 years in aerospace, and later helping scale an e-commerce pet product company, he made an unexpected leap into men’s underwear. What started as a niche product idea became an eight-figure brand built around solving an underserved problem in men’s apparel: better fit, comfort, and size inclusivity.

Jared shares how he used research, Amazon reviews, and Helium 10 tools to identify a specific customer pain point and launch into a highly competitive category dominated by billion-dollar brands. Instead of immediately competing for broad keywords like “men’s underwear,” he focused on long-tail keywords, underserved customer segments, and highly specific product benefits. Real Men Apparel Company hit $1 million in sales within its first calendar year, eventually growing to $8.5 million in 2025 across Amazon, Shopify, and TikTok. Jared also explains how a 40% return customer rate, strong branded search, and memorable branding helped the company gain momentum in a crowded market.

A major focus of the episode is Jared’s unique TikTok Live, Shopify, and Reddit strategy. TikTok Live began as a necessity during a serious cash crunch in late 2023, but it quickly became one of the brand’s most powerful growth engines. Jared explains how going live with just an iPhone, ring lights, and a simple setup helped save the business, generate fast cash flow, and create a major halo effect on Amazon and Shopify. He also shares how the brand uses TikTok content across Meta, builds email and SMS lists, works with over 2,000 affiliates, and uses live streams to build a loyal community where customers interact directly with the founder and even influence future products.

Jared also breaks down how his Reddit strategy has become a long-term brand-building and AI search play. Rather than creating a subreddit focused solely on his own brand, he built a broader men’s underwear review community where customers, competitors, and shoppers can discuss products openly. He explains how this transparency builds credibility, drives high-intent traffic to Shopify, and helps position the brand in conversations that may influence future AI recommendations. The episode closes with Jared’s plans to grow from $11 million to $12 million in annual sales, expand Shopify, continue weekly limited-product drops, and deepen supplier relationships. For Amazon, TikTok Shop, and Shopify sellers, Jared’s story is a reminder that, even in a crowded category, the right niche, product, community, and content engine can create a brand customers keep coming back to.

In episode 746 of the Serious Sellers Podcast, Bradley and Jared discuss:

• 00:00 - Introduction
• 02:36 - Discovering Amazon Selling And The E-Commerce Opportunity
• 04:34 - Finding An Underserved Niche In A Competitive Apparel Category
• 07:29 - Using Keyword Research And Reviews To Validate Product Demand
• 09:18 - Hitting $1 Million In Sales And Learning From Early PPC Mistakes
• 10:50 - Why Long-Tail Keywords Helped The Brand Compete Against Big Players
• 13:16 - How Product Quality And Repeat Customers Drove Growth
• 15:09 - Sales Channel Breakdown Across Amazon, Shopify, And TikTok
• 18:01 - Building Shopify Through Branded Search, Meta Ads, Email, And SMS
• 20:24 - Using Reddit As A Community, Credibility, And AI Search Strategy
• 26:44 - How TikTok Live Became A Major Sales And Cash Flow Engine
• 34:13 - Practical TikTok Live Tips For E-Commerce Sellers
• 41:16 - Using Limited Product Drops To Drive Urgency, Margins, And Repeat Sales

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.