Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

How did a $4M Amazon brand become a supplier to Amazon itself? Discover its Amazon B2B strategy, PPC shift, hidden Amazon programs, AI tools, and competitor tactics driving its next stage of growth.

 

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What happens when a decades-old industrial business starts treating Amazon like a serious growth channel? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Angie Mosqueda from Stardust, a company aiming for roughly $4 million in Amazon sales this year. What began as a traditional B2B business selling industrial products through distributors has evolved into a sophisticated Amazon operation with high-ticket products, business pricing, PPC clicks that can reach $20 or more, and even a six-figure-per-month product.

But one of Stardust's biggest opportunities didn't come from a new keyword or advertising campaign. Through persistent networking at Amazon events and leveraging its business certifications, the company eventually became a preferred seller to Amazon itself—meaning Amazon warehouses can now purchase Stardust products. The company also became a preferred seller for Chicago Public Schools through Amazon Business. Angie explains how these opportunities took roughly a year and a half of networking, follow-ups, and navigating Amazon's programs, showing why sellers shouldn't overlook certifications, Amazon Business, or simply getting in the room with the right people.

Angie also shares why Stardust recently moved its Amazon advertising away from outside agencies and brought PPC management in-house using Helium 10 Ads. While the account's overall numbers previously looked healthy, getting closer to the data exposed wasted spend hiding underneath those top-level metrics. She also explains how she's using Helium 10 Audience to validate creative decisions and the Helium 10 MCP with Claude to analyze bids, identify opportunities, make changes, and learn Amazon advertising as she goes.

Bradley wraps up the episode with a live Cerebro deep dive into Stardust's top-selling spill kit, revealing how sellers can identify their real competitors, compare relative organic rank, uncover keyword gaps, and study historical advertising and BSR trends. Instead of guessing what might move the needle, sellers can reverse-engineer what changed when a competitor's sales and rankings improved. Stardust may already be approaching $4 million on Amazon, but this episode proves an important lesson: no matter how established your business becomes, there's always another layer of opportunity hiding in the data.

In episode 762 of the Serious Sellers Podcast, Bradley and Angie discuss:

• 00:00 - Introduction
• 03:37 - Taking A Legacy B2B Brand Online
• 06:30 - Why Their PPC Clicks Cost $20+
• 09:02 - Launching New Products On Amazon
• 11:49 - Becoming A Supplier To Amazon Warehouses
• 13:16 - Unlocking Amazon Business Preferred Seller Programs
• 15:39 - Certifications And Networking With Amazon
• 16:23 - Bringing Amazon PPC Management In-House
• 17:34 - Using Helium 10 Audience And AI
• 19:11 - Managing Amazon Ads With MCP
• 22:49 - Bradley's Live Cerebro Competitor Analysis
• 33:50 - Reverse-Engineering Competitor Growth Strategies

How did an Amazon seller help scale a brand from $1M to over $10M a month? Learn the Shopify, Meta, Amazon PPC, creative, and product launch strategies behind the explosive growth worldwide.

 

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft\

 

What does it take to go from building a steady Amazon business to helping scale a brand past $10 million in a single month? In this episode, Bradley Sutton travels to Tallinn, Estonia to catch up with Ranno Tasane, the entrepreneur behind Jungle Powders and a partner in Spot Minders. Ranno shares how his journey started with print-on-demand before moving into Amazon FBA, where Jungle Powders eventually grew into a multimillion-dollar brand despite expensive sourcing and increasing competition.

But the biggest story is Spot Minders. The Apple Find My-certified tracking brand began on Shopify before Ranno joined the team to lead the Amazon side of the business. One of the biggest factors behind its explosive growth has been speed and creative volume. The team produces around 150 unique creatives every week, then tests multiple hooks and angles for each one—resulting in roughly 600 to 700 ad uploads per week. That relentless testing helped the company go from its first $1 million month to its first $10+ million month roughly a year later.

Ranno also breaks down how Shopify, Meta, and Amazon work together instead of competing against each other. Globally, Shopify accounts for the majority of Spot Minders' sales, while the demand generated through Meta advertising creates spillover traffic and branded searches on Amazon. Their Amazon strategy includes aggressively defending branded keywords, bidding heavily on major terms such as wallet trackers, and sometimes accepting break-even or even unprofitable PPC when winning the placement benefits the larger business. New products are also launched on Shopify first and typically tested for two to three months before inventory is sent to Amazon.

Perhaps the biggest lesson from Ranno's journey isn't a specific PPC tactic or advertising hack—it's the mindset behind the growth. He credits much of Spot Minders' success to working with partners who think just as big, or bigger, than he does. After reaching $1 million a month, the team's response wasn't to celebrate the finish line; it was to start talking about $10 million, then $30 million or $40 million. For Amazon sellers who have spent years mastering the marketplace, this episode is a reminder that the next level of growth may come from looking beyond Amazon, testing faster, surrounding yourself with ambitious people, and refusing to put an artificial ceiling on what's possible.

In episode 761 of the Serious Sellers Podcast, Bradley and Ranno discuss:

• 00:00 - Introduction
• 02:05 - Ranno's E-Commerce Journey Begins
• 05:10 - Growing Jungle Powders On Amazon
• 07:17 - Competing With Unique Local Products
• 11:20 - How Spot Minders Got Started
• 13:50 - Reaching A $10M Revenue Month
• 16:12 - Producing Hundreds Of Weekly Ad Creatives
• 17:45 - Shopify Versus Amazon Sales Breakdown
• 18:32 - Balancing Amazon And Shopify Profitability
• 22:46 - Aggressively Dominating Amazon PPC Keywords
• 25:18 - Launching On Shopify Before Amazon
• 30:01 - Why Your Business Partners Matter
• 31:45 - Thinking Beyond The Amazon Ecosystem

How does a brand sell car-sized orders online? Discover the omnichannel, Amazon, AI, and customer acquisition strategies behind hundreds of millions in e-commerce sales.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it take to sell hundreds of millions of dollars online, and what happens when the average customer order can cost as much as a car? In this episode, Bradley Sutton catches up with Alvaro Lopez, SVP of Marketing at Flooret, in Switzerland to unpack his journey from studying international relations to becoming an experienced e-commerce operator. Along the way, Alvaro built and exited his own Amazon business, helped scale Solo Stove and its sister brands across international marketplaces, and managed an Amazon portfolio that grew to nearly $65 million in annual sales.

Today, Alvaro is applying those lessons at Flooret, a premium flooring company that built much of its success through direct-to-consumer e-commerce. Selling flooring online creates a very different customer journey than selling a typical Amazon product. Customers often begin by purchasing small samples before committing to a full flooring order covering around 1,000 square feet. That makes understanding customer acquisition costs, sample-to-order conversion rates, and the entire purchasing funnel especially important.

Now, Flooret is expanding further into marketplaces like Amazon and Home Depot by meeting customers where they already want to shop. Alvaro explains why sellers should stop thinking of themselves as simply an “Amazon brand” and instead focus on building a true omnichannel business. That means establishing a direct relationship with customers through a website, email, and SMS while still taking advantage of Amazon’s massive bottom-of-the-funnel demand. He also breaks down how Helium 10 can help larger brands estimate their realistic obtainable market and determine how much opportunity actually exists inside a category.

The conversation also dives into AI, lean teams, and finding opportunities that create the greatest impact with the least effort. Alvaro believes AI should amplify strong employees rather than automatically replace them, especially in areas like creative production, reporting, and business analysis. His final advice is simple but powerful: regularly step back and identify the highest-impact opportunities in your business. Sometimes the next big win is more revenue—but improving shipping costs, customer service, retention, or returns can be just as valuable to your bottom line.

In episode 760 of the Serious Sellers Podcast, Bradley and Alvaro discuss:

• 00:00 - Introduction
• 02:28 - From Diplomacy To E-Commerce
• 04:43 - Launching And Exiting His Amazon Brand
• 06:54 - Scaling Solo Stove On Amazon
• 08:41 - Building A Massive Flooring Brand Online
• 11:13 - Expanding Beyond Direct-To-Consumer
• 15:28 - How The Flooring Sample Funnel Works
• 18:31 - Bringing High-Ticket Flooring To Amazon
• 23:12 - Stop Being Just An Amazon Brand
• 24:11 - Building Your Website, Email, And SMS
• 27:53 - Using Helium 10 For Market Sizing
• 30:17 - Using AI To Amplify Your Team
• 33:16 - The Effort-Impact Scorecard Strategy

After a multimillion-dollar Amazon exit, one seller lost almost $600K in a card scheme then rebuilt through reputation, resilience, stronger branding, and timely marketing lessons for sellers.

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when a multimillion-dollar Amazon exit is followed by a financial disaster that wipes out more than half a million dollars? In this episode, Bradley Sutton reconnects with longtime Amazon seller Mitul Patel, the person who first introduced Bradley to Helium 10 nearly nine years ago. Mitul shares how he went from working as a computer programmer to building Run Forever Sports, growing it to $2.5 million in annual sales, and eventually selling the business in 2020.

But after his successful exit, Mitul entered the sports card business and trusted the wrong supplier with a massive order. What appeared to be a legitimate operation was actually a Ponzi-style scheme, leaving Mitul with losses between $550,000 and $600,000. Rather than declare bankruptcy and leave his customers unpaid, he sold investments, liquidated much of his collection, borrowed money from his father, and leaned on his reputation within the card community to make things right. His experience delivers a powerful reminder that trust must be supported by proper safeguards, and that your word can become one of your most valuable business assets.

Mitul also explains how he rebuilt his career at Navira while creating a new business around his passion for sports cards. Unlike his first Amazon brand, which was built by identifying high demand, his newer products began with problems he personally experienced inside the hobby. Growth has been slower, but the brand has developed stronger loyalty and a more durable foundation. Mitul also shares strategies from managing approximately 45 brands, including using Meta and TikTok to build off-Amazon awareness, studying customer reviews to uncover product advantages, and increasing one product’s sales by 40% after highlighting its leakproof design in the main image.

Mitul’s story proves that success is not defined only by the size of an exit or the speed of a brand’s growth. It is also defined by how you respond when everything goes wrong. Through integrity, community, disciplined rebuilding, and a willingness to keep learning, he transformed a devastating setback into a new beginning. No matter how difficult the loss, your reputation, experience, and resilience can give you the foundation to rise again—and build something even stronger than before.

In episode 759 of the Serious Sellers Podcast, Bradley and Mitul discuss:

• 00:00 - Introduction
• 01:57 - Mitul’s First Failed Amazon Product Launch
• 02:26 - Building A $2.5 Million Amazon Brand
• 04:17 - Life After Selling His Amazon Business
• 06:00 - The $600,000 Sports Card Ponzi Scheme
• 08:02 - Why Mitul Repaid His Customer
• 10:38 - Rebuilding His Career After Losing Everything
• 13:21 - Turning A Passion Into New Products
• 17:53 - Demand-First Products Versus Passion-Driven Brands
• 22:43 - Why Cerebro Remains His Favorite Tool
• 24:46 - Competing Through Off-Amazon Brand Awareness
• 28:14 - One Main Image Increased Sales 40%

How does an $8 Amazon product stay highly profitable? Today’s guest reveals his wholesale strategy, European sourcing advantages, AI workflows, and resilient multichannel growth.

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Can an Amazon seller build a profitable business around products priced under $10? In this episode of the Serious Sellers Podcast, Bradley Sutton sits down with Ivan Komashinsky, the entrepreneur behind the U.S. distribution of Pedag Insoles and the Meltonian shoe-care brand. Ivan shares how he went from working at Microsoft to acquiring an established seven-figure e-commerce business—and eventually tripling its revenue.

While Amazon remains Ivan’s largest channel, his company has built a much broader operation through its own websites, independent retailers, regional distributors, Walmart, eBay, TikTok Shop, and Faire. Ivan explains how wholesale volume, strong supplier relationships, and European manufacturing allow Meltonian to maintain healthy margins on products selling for as little as $7.99. He also breaks down why managing inventory in-house makes sense for a business carrying thousands of SKUs across multiple sales channels.

Ivan also reveals how his team uses Helium 10 tools such as Cerebro and Magnet to rank for valuable non-branded keywords and develop new products based on customer demand, competitor gaps, and search behavior. More recently, he has been using the Helium 10 MCP through Claude to investigate declining product sales, analyze trends, and explore profitability, traffic, conversion rates, keyword rankings, and advertising performance through natural-language conversations.

From building authority on Reddit to getting started with wholesale through Faire, trade shows, and industry associations, Ivan offers a practical roadmap for creating a more resilient e-commerce business. His story shows that success does not always require expensive products or a business built entirely around Amazon. With the right sourcing, volume, distribution strategy, pricing policies, and willingness to adapt, even a traditional brand can unlock new growth opportunities.

In episode 758 of the Serious Sellers Podcast, Bradley and Ivan discuss:

• 00:00 - Introduction
• 03:27 - Buying An Established Seven-Figure Online Business
• 06:22 - Growing Pedag And Acquiring Meltonian
• 07:33 - Building A Diversified Multichannel Sales Business
• 09:59 - Expanding A Traditional Brand Into Sneakers
• 11:05 - Finding New Products Through Market Demand
• 12:25 - Making An Eight-Dollar Product Highly Profitable
• 15:29 - European Sourcing And In-House Inventory Management
• 20:01 - Ranking For Valuable Non-Branded Amazon Keywords
• 22:26 - Using Helium 10 Tools And MCP
• 27:00 - Building Brand Authority Through Reddit
• 28:26 - Expanding Into Wholesale Through Faire
• 31:24 - Protecting Retail Margins With MAP Pricing
• 32:38 - Live Meltonian Sneaker-Cleaning Product Demonstration

How did a home-based reseller become a global e-commerce leader for a 9-figure K-beauty brand? Discover her Amazon strategy, future-customer targeting, TikTok tactics, and smart AI tools.

 

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Bradley Sutton takes the Serious Sellers Podcast on the road, and onto a moving rail bike in South Korea, for a conversation with Jenna, Global E-commerce Team Manager at TONYMOLY. Jenna shares how she went from studying law and working as a programmer to spending ten years raising her daughter, discovering e-commerce from home, and eventually building a successful international selling career. She began by reselling Korean sporting goods to US customers through eBay before shifting her attention to Amazon, where one business reached as much as $10,000 in monthly profit.

Her success during the pandemic earned her recognition from Amazon Korea and opened the door to managing accounts for other companies. Jenna has now used Helium 10 for approximately five years, and her favorite tool is the Xray Chrome Extension. She uses Xray while browsing Amazon to quickly review estimated sales, keywords, and Best Sellers Rank, helping her evaluate products and marketplace opportunities without leaving the search results. Today, she applies that experience at TONYMOLY, a 20-year-old K-beauty company generating approximately $163 million in annual sales.

Jenna also reveals an unusual long-term marketing strategy: targeting customers before they become the brand’s core buyers. If current anti-aging customers are between 40 and 50, her team may create content for women closer to 35, building awareness years before the need becomes urgent. TONYMOLY and its newer brand, BONCEPT, also use TikTok and Meta to drive product discovery, while positioning Amazon as the more attractive place to complete the purchase. The company supports these strategies through close collaboration between its e-commerce, sales, and R&D teams, allowing it to respond quickly to fast-moving beauty trends.

From emerging ingredients such as PDRN, retinol, and retinal to the use of AI for copywriting, images, videos, and English-language content, this episode offers a fascinating look at how a global beauty company combines marketplace data, creative storytelling, and product innovation. Jenna’s journey proves that starting small does not limit where e-commerce can take you. By continuing to learn, adapting when marketplaces change, and understanding customers before competitors do, sellers can turn an unexpected opportunity into a truly global career.

In episode 757 of the Serious Sellers Podcast, Bradley and Jenna discuss:

• 00:00 - Introduction
• 01:28 - Meet Jenna From TONYMOLY
• 02:38 - From Law And Programming To E-Commerce
• 03:34 - Starting A Home-Based eBay Business
• 05:55 - Moving From eBay To Amazon
• 07:52 - Reaching $10,000 In Monthly Profit
• 09:59 - Winning An Amazon Korea Competition
• 10:38 - Five Years Using Helium 10
• 10:46 - Why Xray Is Her Favorite Tool
• 11:28 - Managing Global E-Commerce For TONYMOLY
• 14:17 - Launching The New BONCEPT Brand
• 16:11 - Expanding K-Beauty Across Amazon Europe
• 17:58 - Targeting Customers Five Years Early
• 20:17 - Using TikTok To Drive Amazon Sales
• 22:00 - How R&D And E-Commerce Work Together
• 23:52 - Retinol, Retinal, And PDRN Trends
• 27:27 - Using AI For Global Content Creation

How did a European Amazon seller use AI, logistics, keyword data, and Helium 10 to scale millions without selling in the U.S.? Today’s guest reveals the hidden plays most sellers overlook.

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes Bartłomiej Piątkowski, better known as Bart, an Amazon seller and agency operator from Poland who has sold millions in Europe and helped other brands do the same. What makes his story especially interesting is that he has built this success without selling his own products in the U.S. marketplace.

Bart’s journey started far from the typical e-commerce path. Trained as a cook, he then worked in radio and electronics, and discovered Amazon in 2016 when his company was on the verge of shutting down. With only a small amount of money left, he began learning about Amazon through online communities, moved returned inventory from retail into Amazon Europe, and realized that marketplace margins could beat traditional retail margins. From there, his business expanded into private label brands, reselling, packaging products, textiles, and managing major brand relationships across Europe.

The conversation gets tactical as Bart breaks down how his team uses Helium 10, AI, keyword data, and advertising automation to move faster. He explains how tools like Cerebro, Magnet, Search Query Performance, Helium 10 Ads, and the all-new Helium 10 MCP help his team understand how Amazon reads a catalog, identify keyword opportunities, adjust bids based on performance, and even research hundreds of products in a fraction of the time. He also shares launch strategies using lower starting prices, Vine, coupons, inserts, and social proof to help products gain momentum.

Bart also reveals why logistics, mobile-first listings, and category attributes are becoming major advantages for sellers in Europe. From sending inventory directly into destination countries for faster Prime delivery to optimizing listings for mobile shoppers and browser filters, his message is clear: success on Amazon is no longer about doing one thing well. It is about connecting data, operations, AI, and customer behavior into one smarter system. For sellers willing to adapt, automate, and think strategically, this episode is a reminder that the next level of growth may come from fixing the invisible parts of the business others ignore.

To connect with Bart and learn more about his work, visit his website at https://bartlomiejpiatkowski.pl/en or check out his YouTube channel at https://www.youtube.com/@tdda_amzteam/videos.

In episode 756 of the Serious Sellers Podcast, Bradley and Bart discuss:

• 00:00 - Introduction
• 04:14 - Discovering Amazon In 2016
• 06:43 - From Reselling To Private Label
• 11:15 - Bart’s Favorite Helium 10 Tools
• 13:48 - Using AI And MCP For Amazon Research
• 15:22 - Automating Amazon Ads And Bids
• 16:46 - Scaling Keywords With SQP Data
• 20:58 - Launch Pricing And Social Proof
• 22:56 - Why Mobile-First Listings Matter
• 23:37 - Attributes That Drive Discoverability
• 26:01 - Europe’s Biggest Logistics Mistake
• 28:48 - Expanding Beyond Amazon Europe

After losing Amazon accounts, brands, and $700K in inventory, one seller reveals how he rebuilt to 7 figures, and the costly mistake other sellers should avoid.

 

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What happens when an Amazon seller goes from nearly hitting $10 million in annual sales to almost starting from zero? In this episode of the Serious Sellers Podcast, Bradley Sutton welcomes back Swapneel Jain, an e-commerce entrepreneur from India who built a multimillion-dollar Amazon business, lost access to key accounts and brands, and then found a way to rebuild back to seven figures.

Swapneel’s journey started long before his Amazon success. While studying law in New Delhi, he was already selling online on eBay and other Indian marketplaces, sourcing products such as memory cards and pen drives from suppliers in China. What began as a small arbitrage side hustle eventually grew into a serious business, helping him pay for school and fund his lifestyle. Later, he expanded into Amazon private label, took some painful early losses, and eventually launched products during COVID that helped him scale into the millions.

But the real turning point came when a brand registry issue spiraled into a major Amazon nightmare. After trying to help a friend with a listing issue, Swapneel’s accounts were flagged for brand abuse, resulting in him losing access to multiple brands. Then, a separate inauthentic complaint tied to reselling Logitech products led to more suspensions across connected accounts. By early 2025, he had lost aged Amazon accounts, major sales momentum, and nearly $700,000 in inventory he could not remove.

Instead of letting that be the end of his story, Swapneel started again. He rebuilt with greater diversification, less risk tied to a single person or structure, and a sharper focus on inventory management, supplier relationships, and products with longer life cycles. His message to sellers is simple but powerful: setbacks are not the end unless you stop moving. The faster you decide to restart, the faster you give yourself a chance to win again.

In episode 755 of the Serious Sellers Podcast, Bradley and Swapneel discuss:

• 00:00 - Introduction
• 01:39 - Swapneel’s Early Life In India
• 02:19 - Starting E-Commerce In 2013
• 03:27 - Funding Law School Through Sales
• 04:14 - When E-Commerce Became The Future
• 07:05 - Splitting Reselling And Private Label
• 07:39 - First Private Label Failure
• 09:40 - The Year He Almost Hit $10M
• 11:29 - The Brand Registry Mistake
• 17:13 - Seven Amazon Accounts Suspended
• 18:46 - Losing $700K In Inventory
• 22:49 - Rebuilding With Less Risk
• 27:33 - Back To Seven-Figure Sales
• 28:33 - Inventory Strategy For Better Sales
• 34:48 - Why You Must Restart Fast

Can a dying Amazon brand come back and double sales without new products? Bradley reveals the PPC, listing, image, and keyword fixes behind both turnarounds in this case study today.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What does it really take to bring an Amazon brand back from the brink? In this solo episode of the Serious Sellers Podcast, Bradley Sutton pulls back the curtain on two real Amazon accounts he is actively managing, including one former seven-figure brand that nearly collapsed after losing its TikTok momentum and another account that doubled year over year without even launching new products.

Bradley breaks down how the struggling brand went from relying heavily on TikTok-driven sales to rebuilding Amazon as a channel that could stand on its own. He walks through the exact levers he focused on first: auditing PPC waste, negative matching search terms with clicks but no sales, splitting overloaded campaigns, setting keyword harvesting rules, tightening bid automation, using dayparting, and finding old keyword winners through Search Query Performance and Brand Analytics.

He also shares how listing optimization played a major role in both case studies. From testing main images with Helium 10 Audience powered by PickFu to refreshing A+ content and improving keyword coverage, Bradley shows why small improvements in click-through rate and conversion rate can create major revenue gains. In one account, a conversion rate lift of just over 1% helped generate thousands of dollars in additional sales.

This episode is a reminder that growth does not always come from one flashy hack. Sometimes, it comes from patiently fixing the fundamentals: better ads, stronger images, smarter keyword targeting, cleaner campaigns, and a listing that actually helps customers understand why they should buy. Whether your brand is struggling, stuck, or ready for its next level, this is proof that the right data-backed moves can change the trajectory. The comeback may not happen overnight, but with the right strategy, your Amazon brand might have a lot more life left in it than you think.

In episode 754 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - Introduction
• 02:38 - The Brand That Nearly Went To Zero
• 05:21 - Why Better Product Images Still Matter
• 06:11 - Testing Main Images With Real Buyers
• 09:01 - How TikTok Drove Amazon Sales
• 12:50 - Fixing A 63% ACOS Problem
• 13:43 - Auditing Wasted Amazon PPC Spend
• 16:31 - Building Smarter Keyword Harvesting Rules
• 18:48 - Using Bid Rules To Control ACOS
• 22:29 - Dayparting Ads To Cut Wasted Spend
• 23:44 - Finding Lost Keywords That Once Converted
• 31:42 - Doubling Sales Without Launching New Products

A legacy brand had never sold on Amazon. One launch strategy later, it hit six figures in year one. What made the difference? Here’s how…

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What does it take to bring a decades-old retail brand onto Amazon and turn it into a six-figure channel in its first year? In this episode, Bradley Sutton welcomes Spencer Gordon, an e-commerce operator who has built Amazon businesses from the ground up, including a premium beverage storefront and, most recently, the Amazon channel for Leanin Tree Greeting Cards.

Spencer shares how he went from working in his family’s logistics and beverage business to launching Amazon operations for a legacy greeting card company that had never sold on the marketplace before. Instead of randomly uploading products and hoping for the best, he started with proven retail winners, used Helium 10 to identify high-value keywords, and built his launch strategy around branded search, long-tail keyword opportunities, and strong catalog positioning.

The episode gets tactical with Spencer’s Amazon launch process, including how he uses test listings to check Amazon relevancy before launching a real SKU, why he relies on Amazon Vine for early reviews, and how he structures PPC campaigns for ranking momentum. He also breaks down his use of branded campaigns, product targeting, long-tail exact match keywords, fixed bids, and bid rules that raise or lower bids based on sponsored and organic rank.

Bradley and Spencer also dive into listing optimization, especially why the main image can be the difference between winning and losing the click. Spencer shares how AI tools help his team generate image concepts, while Bradley recommends pre-launch audience testing to avoid wasting traffic on weaker creative. The big takeaway? You do not need to be a brand-new startup to win on Amazon. Whether you are launching from scratch or bringing a legacy brand into the modern marketplace, growth comes from testing, learning, adjusting, and taking action before the opportunity passes you by.

In episode 753 of the Serious Sellers Podcast, Bradley and Spencer discuss:

• 00:00 - Introduction To Spencer’s Amazon Story
• 03:00 - Learning Business From The Ground Up
• 05:03 - Launching His First Amazon Store
• 09:18 - Moving Into A New E-Commerce Role
• 11:21 - Inside Leanin’ Tree Greeting Cards
• 13:34 - Starting Amazon From Scratch
• 15:59 - Hitting Six Figures In Year One
• 16:41 - Choosing Products And Keywords
• 22:03 - New Product Launch Strategy
• 23:05 - Testing Amazon Keyword Relevancy
• 27:37 - Long-Tail PPC Ranking Campaigns
• 37:06 - Main Image Optimization Strategy