Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#693 - Ezra Firestone talks Shopify, Sumo, Amazon, & More!

Dive into a unique chat on sumo wrestling, Shopify, Amazon, AI, and scaling e-commerce. Legendary seller insights and heavyweight strategies every serious seller needs.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Join us for an engaging episode as we sit down with E-commerce legend Ezra Firestone, where our shared passion for sumo wrestling takes center stage. We explore the fascinating journey of sumo wrestlers like Koto Shoho and Anishiki, highlighting the surprising rise of Ukrainian athletes in this traditionally Japanese sport. Ezra shares his personal connection to Ukraine, influenced by his business ties and extensive work with Ukrainian professionals. Listen in as we reminisce about the Hawaiian sumo champions who inspired Ezra during his childhood in Hawaii, where Japanese culture played a significant role in shaping his interests and career path.

This conversation then transitions into the dynamic world of e-commerce, focusing on the importance of resilience and adaptation. Ezra and Bradley discuss the parallels between maintaining physical well-being and thriving in a competitive business environment. Drawing from personal experiences, we discuss the journey from being sedentary to embracing a healthier lifestyle and how this transformation mirrors our strategic decisions in e-commerce. The shift from Shopify expertise to embracing Amazon's dominance showcases the necessity of staying agile in an ever-evolving market landscape.

Finally, we explore the transformative role of AI in e-commerce and the strategies for maximizing growth. AI-powered tools like Zipify are revolutionizing Shopify store performance, but not without raising concerns about the impact on traditional job roles. Our discussion touches on the strategic expansion from Amazon to Shopify, emphasizing the importance of adapting to technological advancements while considering their broader implications. We also dive into effective marketing strategies, highlighting the power of email and SMS in engaging audiences and the importance of balancing business success with personal fulfillment. Join us for a thoughtful conversation that bridges the worlds of sumo and e-commerce, offering insights and inspiration for sellers at any stage.

In episode 693 of the Serious Sellers Podcast, Bradley and Ezra discuss:

• 02:03 - Sumo Fans Discuss Wrestlers From Ukraine and Japan
• 04:30 - Rediscovering Judo in Upstate New York
• 06:57 - Resilience and Adaptation in eCommerce
• 12:00 - Amazon as an Extension of Brand
• 16:40 - E-Commerce Strategy and Amazon Growth
• 16:50 - AI-Powered Shopify Store Optimization Strategy 
• 27:24 - Marketing Strategies for E-Commerce Growth
• 29:33 - E-Commerce Marketing Strategies and Goals
• 35:03 - Rock Star Mentality and Enjoying Life

 

 

#692 - Amazon KDP Money Making Strategies

In this episode, let’s talk about all things KDP. How can you utilize it for your own Amazon brand, help boost your sales, and create your own books for another source of income.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Unlock these secret strategies for Kindle Direct Publishing (KDP) and transform your Amazon entrepreneurial journey with insights from our conversation with Shivali Patel. You'll discover how KDP can become a powerful tool for brand expansion, offering sustained royalties with much less hassle than traditional publishing. Shivali shares her incredible path from a teenage entrepreneur to a successful KDP author and Amazon FBA seller, emphasizing the importance of creative control and the freedom from traditional publishers that KDP provides.

Throughout the episode, we tackle the nuances of maximizing success on the KDP platform. From the necessity of thorough research in the Kindle Store to the savvy use of tools like Helium 10, we provide a roadmap for aspiring authors. Learn from industry veterans like Dominic, who has mastered the art of selling over 1.5 million paperbacks, and uncover strategies for identifying trends, optimizing keywords, and breaking into lucrative niches. Whether it's conducting manual research or harnessing AI tools for book creation, this episode is packed with practical techniques to elevate your publishing game.

The conversation takes a strategic turn as we explore keyword optimization and competitor research to enhance book visibility. With the assistance of Helium 10 tools like Cerebro and Magnet, we dive into methods for refining search results and selecting high-impact keywords. Explore how AI can streamline the writing process, from organizing content to crafting compelling descriptions. By integrating creativity with data-driven insights, this episode serves as your guide to capitalizing on KDP's potential and achieving lasting success in the publishing world.

In episode 692 of the Serious Sellers Podcast, Carrie and Shivali discuss:

• 00:01 - Utilizing KDP for Online Sales
• 01:58 - Leveraging Amazon KDP for Passive Income Potential
• 10:22 - Analyzing Kindle Store for KDP Books
• 13:20 - Researching Book Niches for Success
• 16:09 - Inconsistent Revenue Data on Amazon
• 17:46 - Strategic Approach to Amazon Keywords
• 23:35 - Competitor Research With Helium 10's Chrome Extension
• 29:04 - Keyword Research For KDP With Magnet and Cerebro
• 34:09 - Custom GPTs for Brand Promotion
• 39:13 - Benefits of Enrolling in KDP Select
• 44:02 - Utilizing KDP As An Amazon Seller

Weekly Buzz 8/15/25: Accelerate Discount | Ads for TikTok | Upcoming Q4 Inventory Deadlines

Amazon Accelerate’s full agenda is live with a limited-time discount. Amazon is taking on Walmart and Instacart with a massive same-day grocery expansion, and Q4 inventory deadlines are here!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Plan your Amazon Accelerate 2025 experience!
https://sell.amazon.com/blog/plan-for-accelerate

Amazon Accelerate Agenda Builder now available to customize your experience
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTVNGUzVGVDRURlVFTlVH

Helium 10 Elite Q3 Workshop at Amazon Accelerate - https://h10.me/q3workshop

Amazon now offers same-day perishable grocery delivery in over 1,000 cities and towns with plans to double that reach by year's end
https://www.aboutamazon.com/news/retail/grocery-delivery-amazon-same-day-store

Helium 10 Ads now supports TikTok advertising, allowing users to create, manage, and analyze TikTok ad and live campaigns alongside their Amazon and Walmart ads in one dashboard. Currently available for Elite members, this version lets you connect your TikTok accounts, view performance metrics, and manage campaigns, with more features planned for future rollouts.

Strategy of the Week: Helium 10’s Keyword Tracker lets you instantly view historical keyword ranking data from past years, even if you just started tracking today. This feature works for both your products and competitors, making it easy to see rankings from key events like past Prime Days or Q4 without losing any historical insights.

Get ready for the holiday shopping season - Q4 Inventory Deadlines
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlFYRTJDR1RLTVlBS1lG

You can now enroll heavy and bulky items in Amazon Vine
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRUY5UThOTUE4R0RNTTg5

Monthly AI Webinar by Helium 10 - Amazon Image Generation with Chat GPT-5 Register here: http://h10.me/aimaugust

Helium 10 Ads now includes a powerful update to keyword harvesting that prevents duplicate keywords or ASIN targets from being suggested across campaigns with the same match type. This automation saves sellers significant time by ensuring new targets are only added where they don’t already exist, eliminating the need for manual cross-checking.

Whether you're looking to optimize your current strategies or explore new avenues, this episode has the buzzing insights to help you thrive in the evolving e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Amazon Accelerate Discount
• 03:03 - TikTok Ads Boost
• 06:01 - Prime Grocery Expansion
• 07:12 - Spy Competitor Sales
• 09:54 - Q4 Inventory Deadlines
• 11:24 - Ads Keyword Harvesting
• 16:02 - More Vine Reviews
• 16:22 - Monthly AI Webinar

 

#691 - $20K More Sales with One Image Change

What service can help sellers potentially increase sales by projected $20,000, like it did for one of my products? It uses Helium 10 Audience, which is powered by PickFu.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if a simple change in your product imagery could skyrocket your sales? Join us for an insightful episode with Justin Chen, the visionary founder of PickFu, as we unpack the power of split testing in e-commerce. Gain first-hand insights from Helium 10 Audience and discover how data-driven strategies can revolutionize your approach to Amazon product presentation. Learn how to harness the power of consumer insights to refine your packaging designs and creative elements, ensuring your product stands out in a saturated market. Through engaging anecdotes and compelling case studies, we reveal how small, informed changes can lead to substantial business advantages.

We explore the intricate world of visual testing and its crucial role in optimizing product listings. From selecting dog models in pet-related items to the subtle art of tweaking packaging text, we emphasize the importance of ongoing feedback and iteration. Discover how comparing your offerings against competitors can yield valuable insights and drive enhancements in click-through and conversion rates. Whether you're a seasoned seller or a newcomer, our discussion underscores the necessity of continuous adaptation and strategic decision-making to thrive in the ever-evolving e-commerce landscape.

Looking ahead, we will talk about the exciting future developments of PickFu and its strategic collaboration with Helium 10. Explore how PickFu is breaking new ground by expanding into global markets, offering native language feedback, and tailored testing solutions. With a commitment to high-quality data and innovative testing methodologies, PickFu is setting the stage for the next wave of e-commerce optimization. As we anticipate the new features and international capabilities, we encourage you to connect with PickFu and join us at upcoming Helium 10 gatherings for more enriching conversations and shared growth opportunities.

In episode 691 of the Serious Sellers Podcast, Bradley and Justin discuss:

• 00:00 - Increasing Sales With Split Testing
• 02:42 - Evolving Trends in Amazon Selling
• 10:52 - Optimizing Product Listings Through Visual Testing
• 11:29 - Dog Models Impact on Sales
• 13:30 - Optimizing Product Images for Competition
• 16:28 - Improving Listings Through Image Testing
• 20:47 - Evolving Amazon Seller Product Validation
• 21:45 - Expanding Features for Global Sellers
• 28:57 - Testing and Optimization Strategies for Listings
• 37:33 - Future Plans for PickFu and Helium 10

#690 - The Amazon Seller’s Guide to Building Wealth

In this episode, we talk to one of our all-time favorite guests, and she'll discuss everything from her current e-commerce launches to brand strategy to making money with real estate franchises and even oil wells.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Ever wondered how strategic partnerships and innovative ideas can turn humble beginnings into e-commerce superstardom? Join us as we catch up with our favorite guest, Janelle Page, who opens up about her incredible journey. From launching a supplement line with Dr. Sten Ekberg to designing stylish safety eyewear with influencers like John Malecki and NataLee from Designed to the Nines, Janelle's story is a testament to the power of creativity and collaboration. She also shares her latest real estate adventure, renovating a historic Victorian home in Utah.

Discover the magic of transforming hobbies into thriving businesses as we discuss the rise of niche audiences. By channeling passion and utilizing innovative content strategies, we explore how her pickleball newsletter amassed 1,100 subscribers in just eight weeks, unlocking unexpected opportunities like creating content on a luxury yacht in Croatia. Janelle shows us the importance of marketing prowess in scaling a pickleball facility, "The Kitchen," and establishing a strong e-commerce presence, proving that with the right mindset, even pastimes can become entrepreneurial goldmines.

Branding and storytelling take center stage as we delve into the art of launching successful products. Learn about creating the three-in-one charger, Alpha Charge, and the Mess Less brand, both tailored for entrepreneurs. Janelle illustrates the importance of knowing your audience and utilizing platforms like Kickstarter and TikTok for impactful product launches. Drawing inspiration from successful branding strategies, the conversation highlights how personal branding, strategic investments, and networking at business events can lay the groundwork for long-term success. Tune in for an episode brimming with insights and inspiration for aspiring entrepreneurs!

In episode 690 of the Serious Sellers Podcast, Bradley and Janelle discuss:

• 00:00 - E-Commerce Success Strategies With Janelle Page
• 05:30 - Testing Product Market Fit Before Investment
• 06:26 - Building Niche Audience in Pickleball
• 09:40 - Becoming Co-Owner of Pickleball Facility
• 15:25 - Entrepreneurial Brand Strategy and Product Launch
• 18:07 - TikTok Launch Strategy for Product Launch
• 20:21 - Investing in Branding and Diversification
• 30:01 - Investment Opportunities and Strategies
• 31:59 - Building Strong Brands Through Storytelling
• 38:12 - Amazon Seller Networking at Business Events

Weekly Buzz 8/7/25: De Minimis Goes Global! | IRS Cracking Down on Sellers | Alexa Gets Ad-Ready

On this week's episode of the Weekly Buzz. There's a new worldwide de minimis rule, e-commerce sellers might be scrutinized more closely by the IRS, and Amazon might start delivering ads through conversations with Alexa.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Shein’s and Temu’s prices will get hit even harder by the new de minimis rule
https://edition.cnn.com/2025/08/03/business/trump-suspends-duty-free-shipments-temu-shein

Expand your reach with the new global selling experience
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWkM3N0dIMlVOWDJUTFhH

New Feature Alert: Helium 10 Ads Now Supports Store Spotlight and Video Campaign Creation!

Sellers can now create Sponsored Brand Store Spotlight and Sponsored Video ads directly within Helium 10 Ads, without jumping to Seller Central. This makes keyword and ASIN harvesting for these campaigns more streamlined than ever.

IRS Targeting E-Commerce Sellers in 2025: Clear Start Tax Warns Shopify, Etsy, and Amazon Vendors to Prepare
https://www.usatoday.com/press-release/story/11793/irs-targeting-e-commerce-sellers-in-2025-clear-start-tax-warns-shopify-etsy-and-amazon-vendors-to-prepare/

Amazon CEO wants to put ads in your Alexa+ conversations
https://techcrunch.com/2025/07/31/amazon-ceo-wants-to-put-ads-in-your-alexa-conversations/

Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers

Amazon.com announces second quarter results
https://www.aboutamazon.com/news/company-news/amazon-earnings-q2-2025-report

Finally, discover how Helium 10's Inventory Heat Maps can revolutionize your inventory management, ensuring you outpace customer expectations. Get ready for insights tailored to boost your e-commerce success!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:51 - Worldwide De Mimimus Rule
• 03:05 - Star Rating Update
• 04:59 - New Amazon Global Experience
• 06:46 - Sponsored Brand Video Ads
• 08:59 - IRS Targeting Ecom Sellers
• 11:09 - Alexa Ads
• 12:39 - Fake Reviews CrackDown
• 14:33 - Strategy of the Week: Inventory Heat Maps
• 16:35 - Amazon Earnings

#689 - Top 10 Completely Unique Amazon Strategies – Part 3

In this episode, we go over 10 more unique strategies that 95% of your competitors aren't taking advantage of, such as how to measure share of shelf for your brand, how to find keywords you can easily get on page one, how to monitor competitor price changes, and more!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you ready to unlock exclusive Amazon strategies that could revolutionize your e-commerce game? This episode reveals ten game-changing Helium 10 tools and features that your competition is likely missing out on, from understanding the nuances of title density to tapping into the powerful insights offered by Helium 10. We also venture into international expansion, sharing practical tips to broaden your market reach and tap into a global customer base. These essential strategies are designed to propel you forward in the ever-evolving e-commerce landscape, ensuring Helium 10 users stay at the forefront of innovation.

As the conversation unfolds, we tackle the impending changes to Amazon's barcode labeling requirements and the advantages of factory barcoding, a must-know for serious sellers. Learn how Helium 10's cutting-edge features, like the barcode label design tool and Helium 10 Audience tool powered by PickFu for split testing, can optimize your product listings and catapult your conversion rates. Dive into advanced tools like Magnet’s "Smart Complete" for exhaustive keyword research and Listing Builder’s sync for smooth Amazon listing updates. Whether you want to streamline operations or discover untapped product ideas, our discussion offers many insights to enhance your Amazon selling experience.

In episode 689 of the Serious Sellers Podcast, Bradley talks about:

• 02:47 - Title Density
• 04:47 - Expansion Ticket
• 06:08 - Customer Intelligence
• 08:47 - Barcode Creator
• 11:17 - Audience
• 13:53 - Insights Dashboard
• 16:31 - eBay Price checker
• 18:23 - Share Of Voice
• 20:50 - Smart Complete
• 23:03 - Listing Builder Sync

#688 - Your TikTok Shop First 60-Day Blueprint

Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept.

Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales.

 

Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond.

In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss:

• 00:00 - TikTok Training for Sellers 
• 01:30 - Strategies for Launching on TikTok Shop
• 03:18 - Driving Demand From TikTok to Amazon
• 08:09 - Utilizing Helium 10 for TikTok Trends
• 11:19 - Optimizing Listings for TikTok Shop
• 13:13 - Building Affiliate and Influencer Partnerships
• 23:24 - Optimizing Affiliate Engine For TikTok
• 26:47 - Maximizing TikTok Shop Growth With Influencers
• 31:52 - Optimizing Commission Rates for TikTok Shop
• 36:34 - Discounting Strategy for High-End Products
• 40:31 - Utilizing TikTok for Business Growth

Weekly Buzz 7/31/25: Big Amazon Review Change | No More Amazon Google Ads

A new Amazon review and seller feedback policy has sellers up in arms. Amazon is no longer advertising on Google. You might start seeing TikTok videos and ads in your local shopping mall.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Update to Amazon seller feedback experience: Introducing star-only ratings
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1HS0pZSkJERVVBTVBD

Amazon Halts All Google Shopping Ads Globally in July 2025
https://www.webpronews.com/amazon-halts-all-google-shopping-ads-globally-in-july-2025/

Walmart bets on AI super agents to boost e-commerce growth
https://www.reuters.com/business/retail-consumer/walmart-bets-ai-super-agents-boost-e-commerce-growth-2025-07-24/

No More Amazon Prep
https://sellercentral.amazon.com/help/hub/reference/G201023020

Temu Hits Roadblock in Efforts to Compete With Amazon
https://www.pymnts.com/news/ecommerce/2025/temu-hits-roadblock-in-efforts-to-compete-with-amazon/

TikTok expands efforts to move beyond the phone
https://www.retaildive.com/news/tiktok-out-of-phone-westfield-malls-rockbot/756324/

Offer faster regional deliveries with Premium Shipping
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTERCUENBVThUSDdBMjQ0

With these insights, we aim to equip our listeners with valuable strategies and knowledge to navigate the ever-evolving e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:01 - Seller Feedback Change
• 06:23 - Amazon Says Bye to Google
• 07:39 - Auto Keyword Harvesting
• 11:01 - Walmart AI Super Agents
• 13:12 - No More Amazon Prep
• 15:02 - SQP With AI
• 19:21 - Temu Trouble
• 20:20 - New TikTok Placements
• 22:09 - Premium Shipping

#687 - Amazon Audience Targeting with AMC

In this episode, discover how to access Amazon Marketing Cloud, create custom audiences, and launch high-impact ad campaigns using AMC’s powerful data tools.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Unlock the potential of your Amazon advertising with insights from expert Destaney Wishon. Discover how the Amazon Marketing Cloud (AMC) is revolutionizing the way sellers approach their strategies by shifting from traditional keyword-based ads to advanced audience demographic models. By tapping into AMC's rich customer data, sellers can align their ads more closely with audience needs, leading to increased conversion rates, reduced costs, and enhanced profitability in an ever-competitive marketplace.

Explore the art of balancing audience targeting with bidding strategies to maximize the impact of your advertising campaigns. While targeting specific audiences offers unmatched precision, it's crucial to avoid overly narrow strategies that may limit your reach. Learn the advantages of aiming for the Top of Search placements, where higher CPCs can translate to greater visibility and conversion rates. We'll also dive into techniques for calculating bid boosts and setting base bids that drive optimal results, leveraging Amazon's proprietary audience data to elevate both ad revenue and product sales.

Finally, we discuss the strategic use of high-traffic search terms to enhance organic rankings, especially for premium brands. By targeting audiences who have interacted with your brand through channels like TV ads or registries, you can significantly boost conversion rates. With tools like Helium 10 Ads, sellers can customize their AMC instances for more precise audience targeting, leveraging exact match campaigns and keyword harvesting for greater accuracy. Whether you're a seasoned Amazon seller or a beginner, our conversation provides hands-on tips and strategies to help you navigate the intricate world of Amazon PPC with confidence and creativity.

In episode 687 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 - Unlocking Amazon Marketing Cloud (AMC) for Sellers
• 07:14 - Amazon Advertising Audience Targeting Options
• 10:53 - Optimizing Amazon Marketing Cloud Audiences
• 15:40 - Optimizing Amazon Ads for High-Traffic Terms
• 16:15 - Leveraging Amazon Marketing Cloud Audiences
• 18:42 - Targeted Advertising Strategies for Brands
• 23:04 - Creating Audiences for Amazon Ad Console
• 24:51 - Optimizing Amazon Advertising Audience Targeting

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.