Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#641 - Amazon Conversion Rate Strategies

In this episode, we unlock shopper insights to help you master your click-through rate strategy, grab attention, boost clicks, stop the scroll, and stand out on Amazon.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Ever wondered how to make your Amazon listings more irresistible to shoppers? Join us as we welcome John Aspinall from PickFu, who spills industry secrets on optimizing listings for maximum click-through rates. Learn how compelling imagery and strategic elements can capture attention on Amazon’s bustling search results page. John provides valuable insights into the visual dynamics of competitive categories like supplements, guiding sellers on how to stand out amidst different SERP layouts and leveraging these insights for a marketplace edge.

But getting the click is just the beginning—converting that interest into a sale is the real challenge. Discover the art of crafting product detail pages that communicate essential information succinctly, especially for products like supplements. John and I dissect the importance of using real images over illustrations and how to harness "dead pixel real estate" on packaging to convey key benefits. From hero images that grab attention to tailoring strategies for various product categories, we explore the nuances of engaging potential buyers and boosting click-through rates.

Visual appeal can make or break a sale on Amazon, and we explore how packaging design can influence consumer behavior. John sheds light on how subtle differences in color and design can tip the scales between commoditized products and unique offerings. Learn how professional color choices can sometimes outshine cheaper, brighter options, and why clear, easy-to-read packaging is vital for a successful shopping experience. By addressing customer pain points and presenting relatable scenarios, we guide you in crafting a foolproof product detail page that enhances conversions and resonates with your target audience.

In episode 641 of the Serious Sellers Podcast, Shivali, Kevin, and John discuss:

• 00:00 - Optimizing Amazon Listings for Better Click-Through Rate
• 02:15 - Brand Influence on Consumer Decision Making
• 07:00 - Optimizing Product Listings for Conversions
• 07:49 - Enhancing Product Detail Page Engagement
• 13:47 - Alt Text and Brand Story Module
• 17:29 - Amazon Merchandising and CTR Strategy
• 20:59 - Visual Packaging Increases Sales
• 23:47 - Maximizing Amazon Brand Ad Clicks
• 30:37 - Enhancing Product Listings With Creative Merchandising
• 33:44 - Optimizing Product Listings for Higher Conversion
• 34:38 - Improve Product Detail Pages for Conversions

#640 - Flip App - A Hot New Marketplace You Aren't Selling On

In this episode, Carrie Miller reveals a new secret marketplace where she sells 30 units daily and shares powerful health hacks that kept her feeling her best for 3 years.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us as we welcome Carrie Miller, Principal Brand Evangelist at Helium 10, back to the show, where she shares her exciting journey navigating the e-commerce landscape. Carrie has been thriving on a lesser-known platform called Flip, selling an impressive 30 units daily. She talks about her strategic approaches, including leveraging product inserts to collect customer emails, which has significantly boosted her Shopify sales. Additionally, Carrie shares insights into her ongoing ventures on Amazon with two family brands and her exploration of TikTok Shop, while addressing the challenges she faced with Walmart listings and her plans for improvement.

Explore the world of e-commerce with us as we discuss the rising trend of social media platforms becoming major shopping hubs. We talk about a popular new app that's capturing the attention of sellers and influencers alike. The app allows anyone to earn commissions by creating product-related videos, providing exposure and sales despite daily unpredictability. The conversation touches on the potential shift of influencers to this platform due to TikTok bans, and the exciting opportunities this presents for sellers seeking to diversify their strategies.

Listen in as we analyze the complexities of manufacturing and logistics within e-commerce, focusing on Carrie's decision to move to a closer 3PL in Reno for enhanced inventory flexibility. We discuss the challenges of transitioning into a Flip influencer and the potential for earning extra income through creative content. The conversation also highlights Carrie's experience with manufacturing decisions, from Turkey to future plans in the U.S., and the strategic use of Helium 10 tools to optimize product listings and maintain a competitive edge. Finally, we touch on health hacks with the powerful benefits of black seed oil and the latest features of Helium 10 that aid sellers in maximizing their marketplace success.

In episode 640 of the Serious Sellers Podcast, Bradley and Carrie discuss:

• 00:00 - New Marketplace Success and Health Hacks
• 02:28 - Warehouse Logistics Flexibility and Accessibility
• 05:16 - Introduction to Flip Platform for Sellers
• 06:41 - E-Commerce Success Strategies
• 08:58 - Social Media Platform Migration and Influencers
• 14:58 - Manufacturing and E-Commerce Strategy Analysis
• 15:47 - Making Money Through Social Media Platforms
• 22:14 - Strategies for Keyword Analysis and Advertising
• 26:07 - Navigating Amazon-Selling Challenges and Strategies
• 29:35 - Carrie's Health Hacks
• 30:23 - Favorite Helium 10 Features Discussion

Helium 10 Buzz 2/13/25: Amazon Big Spring Sale 2025 | Amazon Sending Traffic Away?

Amazon announces its second-ever big spring sale. TikTok shop is opening in Mexico this week. Amazon is actually sending traffic off the platform. These buzzing stories and more in this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Submit your deals and Prime-exclusive discounts for the Big Spring Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNkwyM0xXSDRFOURZM0RL

TikTok Expands In-Stream Shopping Push to Latin America
https://www.socialmediatoday.com/news/tiktok-shops-expansion-mexico-latin-america/739717/

Helping customers discover even more selection on Amazon
https://www.aboutamazon.com/news/retail/search-products-amazon-shopping-feature

Automatic minimum thresholds for order handling capacity
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDlDMlEzTTJTTlFNWUtE

And don't miss out on quick updates through the Serious Sellers Podcast Instagram, where we share more bite-sized content. Helium 10 New Feature Alerts talks about Helium 10’s new Listing Converter for TikTok Shop. Now available for Helium 10 Elite members. Lastly, understanding the intricacies of Amazon's recommended rank can be a game-changer for your product visibility and sales. We've got real-life examples of how correcting irrelevant keyword associations can enhance PPC impressions, using tools like Helium 10's Cerebro for effective keyword optimization. For niche markets, such as coffin and Gothic-themed products, learn how to use data insights to improve your marketing strategy while maintaining a balance between business growth and personal well-being. Join us to unlock the full potential of these e-commerce strategies!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:13 - Amazon Big Spring Sale
• 02:45 - TikTok Shop Mexico
• 03:48 - Amazon Sending Customers Off Platform
• 06:36 - FBM Order Capacity
• 08:48 - Follow Bradley on Instagram
• 09:43 - Helium 10 New Feature Alerts - Listing Converter for TikTok Shop
• 10:05 - Join Helium 10 Elite
• 12:49 - Training Tip: Amazon Recommended Rank

#639 - Amazon Mompreneur Stories

In this episode, we've got a couple of first-time guests. They started selling on Amazon in the last couple of years and are part of a community where thousands of moms have come together to learn how to sell online.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an exciting episode where we introduce two inspiring first-time guests, Laken Hardin-Is and Tiffany Nicholson, who have embarked on their e-commerce journeys with a community of entrepreneurial moms. Laken, an art major and graphic design enthusiast from South Carolina, shares her transition into the world of Amazon selling, blending her creative background with her newfound entrepreneurial spirit. Tiffany, from Akron, Ohio, narrates her path from communication studies and speech-language pathology to exploring e-commerce on Amazon. Both women discuss their unique paths and motivations, highlighting the blend of creativity and business acumen needed to succeed in the e-commerce world.

Listen in as we explore the process of building a brand from scratch, moving from retail arbitrage to establishing a private label brand. We talk about the initial hurdles of managing logistics and inventory and the breakthrough moments that came with the guidance of the Rainmaker family. Discover how tools like Helium 10 play a pivotal role in identifying product niches and opportunities. We also touch on the innovative strategies Laken and Tiffany employed to overcome challenges, such as product dimension issues, and how they now manage five SKUs with improved inventory systems, including the use of a 3PL in China. The conversation underscores the significance of brand building, social media presence, and leveraging customer insights to stay competitive.

This episode also highlights the importance of community and networking in the e-commerce industry, particularly for those entering a predominantly male space. The Amazon Influencer Program emerges as a potential entry point for generating additional income, utilizing everyday items to create engaging content. We discuss alternative avenues like Kindle Direct Publishing (KDP) and digital products for those seeking initial capital. Laken and Tiffany's experiences illustrate how community support and shared learning can accelerate success, providing invaluable encouragement and guidance along the way. Finally, they invite listeners to connect with us and the Rainmaker Family community to further explore these insights and follow the journeys of our guests.

In episode 639 of the Serious Sellers Podcast, Bradley, Laken, and Tiffany discuss:

• 00:00 - New Sellers Sharing Their Amazon-Selling Journeys
• 08:27 - Growing Sales Through Product Diversification
• 11:40 - Building a Brand is Important
• 17:09 - Product Research and Overcoming Competition
• 20:16 - Community Success in Amazon Selling
• 27:59 - Amazon Success Stories and Growth
• 31:04 - Connecting With Rainmaker Family Community

#638 - Strategies For Launching A Brand In 2025

In this episode, we're bringing back one of the first-ever guests on SSP from 2018. He'll discuss a wide range of topics, such as AMC, TikTok shop, influencer marketing, and more.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can understanding the latest trends in Amazon ads and influencer marketing transform your Amazon-selling and brand-launching strategy in 2025? Join us as we welcome back Liran Hirshkorn, CEO and Founder of Incrementum Digital, one of our earliest guests, who brings his expert insights into the rapidly evolving world of Amazon selling. This year marks a transformative period for platforms like Amazon, where changes in fees and advertising dynamics have forced sellers to realign their focus toward profitability. Liran shares compelling strategies for navigating these shifts and highlights the innovative use of Amazon AI search, Rufus, which is personalizing shopping experiences by customizing search results based on individual habits.

Explore the power of enhanced data visibility in Amazon advertising and uncover the secrets to optimizing your strategies. In this episode, we unravel how understanding the customer journey through expanded data insights can significantly boost purchase rates and ad efficiency. Discover how Amazon's strategic expansion beyond its own marketplace opens new avenues for sellers familiar with its advertising platform, allowing them to broaden their reach across different channels. Liran’s insights into leveraging Amazon Marketing Cloud to create lookalike audiences for more targeted advertising are not to be missed.

Finally, we navigate the dynamic relationship between TikTok and major retail giants like Amazon and Walmart. Hear the captivating story of a seller's transition from Amazon to TikTok, illustrating the platform's impact in driving demand through engaging content and viral potential. We discuss how TikTok's algorithm enhances product discovery, especially for visually appealing items, and the implications of strategic partnerships that could reshape the e-commerce landscape. Throughout this episode, we emphasize the importance of building a strong brand identity and utilizing diverse marketing channels to stand out in today's competitive market. Tune in for a plethora of insights that promise to redefine your approach to e-commerce success.

In episode 638 of the Serious Sellers Podcast, Bradley and Liran discuss:

• 00:00 - E-Commerce Trends and Strategies for 2025
• 01:29 - Amazon PPC Changes and Current Challenges
• 03:54 - Personalized AI Shopping Experiences
• 11:00 - Shift in Search Results and Analytics
• 11:46 - Amazon Advertising Trends and Strategies
• 14:32 - Amazon Advertising's Expansion Into Other Retailers
• 17:59 - Advanced E-Commerce Strategies and Influencers
• 21:52 - Influencer Marketing's Impact on Brand Launches
• 27:57 - TikTok and Amazon Integration Strategy
• 29:57 - Beauty Product's Success on TikTok
• 36:04 - Amazon Sales Boosting Strategies

Helium 10 Buzz 2/7/25: Temu, Shein, Amazon Haul Closing? | Amazon Vine Change

Is this the end for Temu, Shein, & Amazon Haul? Secret Amazon pilot programs hint at big changes. Plus, Amazon may edit your listings next week! All these buzzing stories on today’s episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Shein, Temu, Amazon Haul set for price hikes as US shuts trade loophole
https://www.reuters.com/business/retail-consumer/shein-temu-amazon-haul-set-price-hikes-us-shuts-trade-loophole-2025-02-04/

What New U.S. Policies on Imports From China Mean for Shein and Temu
https://time.com/7212903/shein-temu-usps-china-hong-kong-tariffs-trump/

Secret Amazon Pilot Programs
Apollo pilot program
https://sellercentral.amazon.com/help/hub/reference/GA263VSD6RXPYBMC
StockSmart pilot program
https://sellercentral.amazon.com/help/hub/reference/GLQWZVYJH5K6X6HE

Review Amazon Listing Updates
https://sellercentral.amazon.com/selectiongaps/review-listing-updates

Upgrade to a higher Amazon Vine enrollment tier within first 30 days
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS1RVRVNCQjlVTFc2NjNE

Amazon Prime members enjoyed fastest-ever delivery speeds in 2024
https://www.aboutamazon.eu/news/retail/amazon-prime-members-enjoyed-fastest-ever-delivery-speeds-in-2024

Amazon Prime members enjoyed fastest-ever delivery speeds in 2024, and US members saved on average over $500 on delivery fees
https://www.aboutamazon.com/news/retail/prime-members-us-savings-fastest-delivery-2024

Amazon announces February product event
The long-delayed smarter version of Amazon’s Alexa could launch at the event this month.
https://www.theverge.com/news/606622/amazon-february-event-announced-alexa

Create bulk listings with your own template format
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE5BQjlFQ1A1NENDWkVY

We wrap up with exciting updates on resources like the Amazon Influencer Bootcamp inside Helium 10’s Freedom Ticket course to help Amazon influencers maximize their success. This week's strategy highlights Helium 10's Black Box feature for Amazon Brand Analytics, see verified sales by keywords over weeks or months, not just estimates but verified sales numbers for any product or group of products. Whether you're a seasoned seller or just starting out, this episode is packed with insights and strategies to help you navigate the rapidly changing world of Amazon and the e-commerce world.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:15 - Temu, Shein, Amazon Haul Dead?
• 07:50 - Secret Amazon Pilot Programs
• 17:31 - Amazon Changing Listings
• 19:15 - Amazon Vine Change
• 20:13 - 2024 Prime Delivery Stats
• 21:48 - Amazon Alexa Update
• 23:01 - Bulk Listing Update
• 23:35 - IDR For EU and JP
• 24:30 - Helium 10 New Feature Alerts
• 26:11 - Training Tip: Helium 10 Black Box x Amazon Brand Analytics Strategy

#637 - How To Track Amazon Share Of Voice

In this TACoS Tuesday episode, Bradley and Destaney Wishon discuss different Amazon advertising strategies, campaign types, how to measure Share of Voice, and more.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an enlightening TACoS Tuesday discussion on Amazon Advertising Strategies for Success with our expert guest, Destaney Wishon, CEO at BTR Media. Together, we explore advanced techniques to elevate your advertising game on Amazon. We unpack essential tools like the Amazon Marketing Cloud (AMC) and Demand-Side Platform (DSP), as well as campaign segmentation strategies. We also highlight the significance of understanding the time gap between clicks and purchases, shedding light on common misconceptions about dayparting Amazon ads. With insights from Amazon Marketing Stream data, we provide actionable strategies to optimize your advertising efforts, ensuring you can effectively apply these techniques to your business.

As we move forward, we focus on maximizing Amazon ad type expansion, emphasizing the competitive edge gained by utilizing unique ad formats such as sponsored brand and display ads. Destaney shares insights into the effectiveness and costs associated with sponsored brand videos, particularly on mobile platforms. We also address audience experiences with video ad performance, clarify targeting options, and explore the potential overlap in ad real estate. Our conversation also covers optimizing these ad types for conversions, offering strategies to combine various ad formats for enhanced conversion rates and discussing creative content's role in driving success.

Finally, we highlight the importance of understanding Share of Voice on Amazon, a crucial metric for both large and small brands. We discuss how tools like Helium 10’s Share of Voice tool can provide valuable insights into brand positioning relative to competitors, helping inform strategic investment decisions. We explore organic versus paid presence and the impact of owning more "real estate" on Amazon's search pages. Our session wraps up with an overview of best practices for utilizing brand metrics and share of voice tools, offering guidance on campaign management, bid strategies, and maximizing profitability. Don't miss this opportunity to refine your Amazon PPC strategies with insights from our engaging conversation with Destaney.

In episode 637 of the Serious Sellers Podcast, Bradley and Destaney discuss:

• 00:00 - Amazon Advertising Strategies for Success
• 02:22 - Timing Discrepancy Between Clicks and Purchases - Dayparting
• 05:54 - Optimizing Bid and Budget Strategies
• 09:16 - Maximizing Amazon Ad Type Expansion
• 12:20 - Comparing Amazon Sponsored Brand Ad Performance
• 13:30 - Amazon Sponsored Products Conversion Analysis
• 18:35 - Optimizing Amazon Ad Types for Conversions
• 26:56 - Optimizing Bid Management Strategy for Campaigns
• 29:52 - Understanding Share of Voice on Amazon
• 31:57 - Optimizing Amazon Advertising Through Keywords
• 35:33 - Importance of Amazon Rank Strategy
• 36:24 - Amazon PPC Best Practices Overview
• 40:17 - Fixed Bids vs Other Bid Types

#636 - Put 3D Images on Amazon for Free!

In this episode, we've got a couple of representatives from Amazon who work in a department that has now made it available for all sellers to quickly produce and upload 3D renderings of your products.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if you could transform your Amazon listings with the power of 3D technology? Join us for an insightful episode of the Serious Sellers Podcast where we explore this very possibility with Leon Tsivin and Chris Anderson from Amazon's Visual Innovation Team. These trailblazers are reshaping the e-commerce landscape by introducing Amazon sellers to groundbreaking advancements in 3D product renderings. Discover how these new interactive models, a leap beyond traditional 360-degree spin files, are set to enhance customer experience and boost purchase confidence, leading to a more engaging shopping journey.

Leon and Chris share their expertise on the evolution of 3D imaging, taking us through its fascinating journey from augmented reality furniture features to virtual try-ons for eyewear and shoes. Get an insider's look at the technical process behind creating these compelling models, from constructing the geometry to the final lighting touches. This episode also demystifies how customers can now explore products in a more immersive way, and how sellers can capitalize on these advances to gain a competitive edge on Amazon.

In the final part of our discussion, we dive into the practicalities of creating and managing 3D models on Amazon. Leon and Chris explain how sellers can utilize Amazon's mobile scanning tool to create free 3D models of their product using just a smartphone. We also cover important aspects like the submission and review process, device compatibility, and options for sellers without physical products ready. By the end of this episode, you'll understand not only the technicalities but also the strategic advantages of integrating 3D models into your Amazon listings, ultimately empowering your brand's presence in the fast-paced world of e-commerce. Don't miss this opportunity to learn from the visionaries at the forefront of visual innovation.

In episode 636 of the Serious Sellers Podcast, Bradley, Chris, and Leon discuss:

• 00:00 - Amazon Representatives Discuss 3D Product Renderings
• 07:13 - Introduction to 3D Product Imaging
• 05:57 - The Impact of 3D Shopping Experiences
• 12:09 - Amazon 3D Product Demos
• 13:59 - Creating 3D Models for Amazon Sellers
• 19:08 - 3D Scanning Process for Products
• 22:30 - File Download Limitations on Amazon
• 25:14 - Uploading 3D Models to Amazon Seller Central
• 29:33 - Submitting and Reviewing 3D Models
• 30:18 - Leveraging 3D Images for Amazon Success

Helium 10 Buzz 1/31/25: Microsoft Buying TikTok? | Amazon Ads Brand+

Is Microsoft buying TikTok? Amazon Ads Brand+ launches for DSP users. A UPS change may impact how much you have to pay to send inventory to Amazon. These buzzing news and more in today’s episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Microsoft in talks to buy TikTok, Trump says
https://www.bbc.com/news/articles/c4g3z55zz7xo

Amazon Ads Launches Brand+, A Way For Marketers To Leverage Shopping, Browsing And Streaming Data From Amazon’s Total Footprint
https://deadline.com/2025/01/amazon-ads-launches-brand-plus-tool-shopping-browsing-streaming-data-1236269306/

NEW PRODUCT ANNOUNCEMENT: Amazon Ads launches Brand+ in beta for the Amazon DSP, an industry first AI-driven optimization capability for brand awareness campaigns
https://www.linkedin.com/posts/jeffreycohen_amazonads-aiadvertising-streamingtv-activity-7289739667539668994-m1US

UPS announces major cutback in Amazon relationship
https://www.ajc.com/news/business/ups-to-cut-amazon-partnership-by-more-than-50/IP7G7JFWUJDWVCBAB4YE53M5AI/

Flip, the TikTok Shop rival, launches a creator fund that grants up to $100M of equity value
https://techcrunch.com/2025/01/24/flip-launches-a-creator-fund-that-grants-up-to-100m-of-equity/

Freedom Ticket By Helium 10 - Amazon Influencer Bootcamp:
https://learning.helium10.com/products/freedom-ticket-4-0/categories/2156270528

Listen in as we uncover the latest tools for Amazon influencers using Helium 10, offering valuable insights into enhancing their earning potential. This new Helium 10 feature allows influencers to track video placements on Amazon, optimizing their strategies for maximum visibility and income. Switching to influencer mode on the Helium 10 Chrome extension provides further advantages, with data on existing influencer video placements. In our training tip of the week, we clarify the distinction between indexing and ranking on Amazon, highlighting the importance of these concepts for improved searchability and strategic planning. Discover how influencers inside the Amazon Influencer Program can harness Helium 10's tools to boost their content's performance and thrive in the Amazon Influencer Program.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:06 - MicroTok?
• 02:59 - Amazon Brand+
• 04:47 - Amazon / UPS Cutback
• 06:53 - Flip Marketplace
• 09:18 - Freedom Ticket: Amazon Influencer Bootcamp
• 10:27 - Helium 10 New Feature Alerts
• 14:01 - Training Tip: Check if Your Indexed for Keywords

 

#635 - 2 Amazon Product & Keyword Research Strategies for 2025

In this episode, we discuss two killer product and keyword research strategies. One of them found a product that has sold tens of thousands of dollars, but I found this product opportunity nine months ago.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Ever wondered how some Amazon sellers manage to uncover hidden e-commerce gems while the rest of us are left playing catch-up? Imagine having the tools and insights to identify high-performing products, long before they hit the big time. On this episode of the Serious Sellers Podcast, we break down the art and science of Amazon products and keyword research for 2025. From Bradley’s personal success with the "Meat Resting Blanket" to the specifics of navigating Amazon's algorithm, this episode has strategies that can elevate your Amazon-selling game.

Join me as Bradley walks you through the power-packed features of Helium 10. We’ll explore niche markets that are ripe for the picking and how to harness the potential of Amazon's brand analytics. You'll get insider tips on dissecting search results to identify products with high click rates but low conversions, a surefire way to uncover untapped opportunities. This episode is not just about finding products; it’s about mastering the art of listening to what the market is quietly whispering.

Last but not least, we dive into the nuances of product visibility and keyword relevance. Discover advanced strategies for optimizing your Amazon listings with Helium 10’s Magnet, Black Box, and Cerebro, and learn how keyword seasonality can impact your sales cycles. Plus, a sneak peek at how Amazon's AI is reshaping product listings and why understanding its algorithm could be your secret weapon. Are you ready to transform your approach and maximize your e-commerce potential? Tune in for actionable insights and a fresh perspective on the game-changing Amazon tools for 2025.

In episode 635 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - Amazon Product and Keyword Research Strategies
• 01:36 - Keyword Research Tools for Amazon Sellers
• 07:18 - Identifying Niche Products Through Brand Analytics
• 12:46 - Exploring Unfamiliar Keywords and Products
• 17:25 - Keyword Research Strategies and Historical Data
• 19:49 - Discovering Top-Selling Products in Brand Analytics
• 23:48 - Advanced Keyword Research Strategies
• 24:53 - Discovering Top Keywords With Amazon Data
• 31:57 - Amazon AI for Product Seasonality
• 35:15 - Amazon Product Sales Analysis & Seasonality