Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#649 – Amazon Spring Deal Days & New Search Query Performance Tool | Weekly Buzz 3/19/25

Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon, Walmart to host spring savings events
https://chainstoreage.com/amazon-walmart-host-spring-savings-events

Amazon Spring Deal Days 2025 is coming March 25-31
https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31

Prepare for Prime Day: Send your inventory to AWD by May 15
https://sell.amazon.com/blog/awd-prime-day-prep

New Product: Exciting news from the AdobeSummit! Amazon Ads announced it’s expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you’ll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools.
Via Jeff Cohen on LinkedIn

Walmart Develops GenAI-Powered Assistant for Walmart Merchants
https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants

Amazon launches Amazon.ie in Ireland
https://www.aboutamazon.com/news/retail/amazon-ireland

Request to remove meltable FBA inventory by April 15, 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV

Forever 21 store closures accelerated by competition from Shein and Temu
https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu

Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup

Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon’s SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Spring Deal Days
• 04:42 - Amazon Ads x Adobe
• 06:28 - Walmart's AI Revolution
• 07:59 - Amazon Expands to Ireland
• 10:17 - Meltable Inventory Purge
• 11:38 - Goodbye Forever 21
• 13:01 - TikTok Shop Sellers Group by Helium 10
• 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool
• 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison

#648 - Is AI Ruining Amazon?

Is AI changing the game on Amazon—for better or worse? Discover the right and wrong ways to leverage AI in e-commerce and how smart strategies could boost your sales by 30% or more!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Is artificial intelligence reshaping Amazon selling for the better or leading it astray? In this episode, we scrutinize the nuanced impact of AI on Amazon sellers, posing the provocative question of whether AI is indeed ruining Amazon. We dive into the labyrinth of AI's potential benefits—boosting sales and streamlining operations—while also exposing the risks of over-reliance on AI without human input and data. As AI tools like ChatGPT become more prevalent in product and keyword searches, we emphasize the crucial role of specialized tools such as Helium 10 in ensuring accuracy and effectiveness.

Our discussion highlights the pitfalls and promises of using AI for Amazon keyword and product research. Through real-world examples, we dissect the challenges that arise when relying solely on AI-generated data, underscoring the necessity of feeding AI robust and relevant information. Exploring the risks of AI-written Amazon listings, we stress the importance of informed technology use to achieve optimal results. By illustrating the limits of AI tools in identifying trending products and optimizing listings, we advocate for a balanced approach—melding AI's capabilities with human oversight and specialized data.

Finally, we turn our focus to enhancing the synergy between AI and Helium 10 for your Amazon brand’s success. Through a case study of a wooden snack organizer, we demonstrate the power of integrating comprehensive data with AI to boost keyword indexing. With insights from Andrew Bell's customized GPT tool, we reveal pathways to even greater performance. We invite listeners to engage in this conversation, sharing their thoughts and experiences on enhancing AI integration to better serve the community's needs. Whether you're a seasoned seller or a curious newbie, this episode offers valuable insights into harnessing AI's power with precision and care.

In episode 648 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - AI Usage in Amazon Selling
• 03:44 - AI's Impact on Amazon Sellers
• 06:56 - Using Amazon Tools for Product Research
• 12:08 - High Demand Snack Bar Organizer Product
• 15:09 - Amazon Algorithm Changes and Keyword Indexing
• 18:50 - Importance of Keywords in Listing
• 19:09 - Optimizing Amazon Listings With AI
• 21:57 - Keyword Optimization for Amazon Listings
• 27:29 - Optimizing Amazon Listings With AI + Helium 10 Data
• 31:22 - Andrew Bell's GPT Boosts Listing Performance
• 35:18 - Enhancing AI Integration for Brand Success

#647 – Remote Fulfillment Credits and Amazon Pricing Hack | Weekly Buzz 3/12/25

Amazon is giving sellers a credit for FBA. Another Chinese marketplace is gaining market share. There's a new way to make money with Helium 10. These buzzing stories & more on this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

New return credits for Remote Fulfillment with FBA
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpKODlZQUhLSjRQRjha

How to get free delivery on Amazon
https://www.aboutamazon.com/news/retail/amazon-free-delivery

New recommended product groups for Ships in Product Packaging program
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSjQ4SkdTRjNWNVlBQUYz

TikTok To Integrate More 'Local Services' Into Its US Commerce Push
https://www.mediapost.com/publications/article/403951/tiktok-to-integrate-more-local-services-into-its.html

Goodbye Amazon and Temu – Aliexpress is ahead of the game in bringing these incredible deals to technology
https://eladelantado.com/news/aliexpress-spring-tech-sales-2025/

Plus, we talk about Helium 10's affiliate program, offering lifetime commissions for those who refer new users, and our new Facebook group for Amazon & TikTok influencers to foster community and knowledge sharing. To wrap things up, we highlight the latest features of the Helium 10 Chrome extension, including a new visual search tool that uses images to find similar products on Amazon, enhancing your product research and discovery efforts. Don't miss out on these insights and strategies designed to elevate your e-commerce skills.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:59 - FBA Return Credits
• 02:35 - FBM Pricing Hack
• 05:12 - SIPP Program
• 06:19 - TikTok Local
• 08:00 - Ali Express
• 09:15 - Helium 10 Referral Program - h10.me/crushit
• 10:55 - Influencer FB Group - h10.me/influencerFB
• 11:49 - Helium 10 New Feature Alerts 
• 13:52 - Strategy of the Week: Child ASIN Variation Sales Performance

#646 - Amazon Seller Account Health & Security

Have you heard lately of people who've had their Amazon accounts hacked? In this episode, we'll discuss different methods for keeping your Amazon accounts safe.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Amazon seller account security has never been more critical. What if your business could be halted by a single phishing scam or misplaced credential? In light of recent hacking incidents, we've invited Chris McCabe from EcommerceChris to share expert advice on fortifying your Amazon accounts. He uncovers common mistakes sellers make, such as sharing credentials and missing out on two-factor authentication, and offers actionable steps to avoid them. Join us as we discuss the importance of creating unique user permissions, the necessity of revoking access when it's no longer needed, and the benefits of deploying tools like Helium 10 Alerts to monitor and protect your accounts.

Navigating the aftermath of an account flagged as compromised can be daunting, but it doesn't have to spell disaster. We explore strategies for quick resolution, including the right Amazon teams to contact and how SAS Core representatives can assist in regaining control. Chris provides insights into managing accounts that are linked to both buyer and seller profiles and shares advice on keeping them secure. We also address the use of VPNs while traveling and the potential impact on account visibility, stressing the importance of maintaining primary email access for appeals.

Managing multiple Amazon accounts doesn't have to be risky if done correctly. Discover why using subaccounts with unique logins and enabling two-factor authentication is vital for security. We'll also discuss leveraging remote servers to protect personal devices while handling admin tasks. For sellers looking to expand, we touch on the potential within the arts and crafts category despite inflationary pressures, offering tips on finding low-competition niches. To wrap up, we highlight how Helium 10 Black Box can be an invaluable tool for effective product research, helping you identify seasonal top sellers and capitalize on market trends. Tune in to ensure your Amazon selling endeavors are both secure and successful.

In episode 646 of the Serious Sellers Podcast, Bradley and Chris discuss:

• 00:00 - Keeping Amazon Accounts Safe
• 04:40 - Amazon-Related Account Security Concerns
• 08:36 - Resolving Amazon Account Compromise Quickly
• 12:34 - Amazon Account Termination Warning
• 14:43 - Preventing Amazon Account Compromises
• 17:58 - Secure Amazon Admin Account Setup
• 22:57 - Amazon Account Responsibility Clarity
• 24:16 - Managing Multiple Amazon Accounts Securely
• 33:09 - Questioning Competitors' Tactics on Amazon
• 34:10 - Utilizing Helium 10 for Product Research
• 38:00 - Product Analysis for Top Keywords
• 40:42 - Identifying Seasonal Top Sellers for Amazon

#645 - New Solution Provider Portal, New AI Alexa, & Amazon Lens Features | Weekly Buzz 3/5/25

There are new changes to how Amazon agencies and service providers can access client accounts and a new date change for FBA reimbursement policies. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon’s Solution Provider Portal (SPP) is a dedicated gateway for third-party developers and service providers to onboard and manage their offerings for Amazon seller and vendor customers.
https://developer.amazonservices.com/solution-provider-portal

You can now use a credit card as your Walmart Marketplace billing method.
https://marketplacelearn.walmart.com/guides/Taxes%20%26%20payments/Billing%20Information/Billing-Methods:-Add-a-credit-card

New effective date for FBA inventory reimbursement policy
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkYyU0M5NldVQ1BWQ0NO

Track and prevent product return badges
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMlZVVzZXTkc4N1Q0OEtD

TikTok Shop welcomes merchants in Germany, France, and Italy
https://ecommercenews.eu/tiktok-shop-welcomes-merchants-in-germany-france-and-italy/

Amazon eyes global expansion for its Temu, Shein competitor
https://www.cnbc.com/2025/02/28/amazon-eyes-global-expansion-for-its-temu-shein-competitor.html

Amazon Introduces Alexa+, the next generation of Alexa
https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence

4 ways to shop faster on Amazon using Amazon Lens
https://www.aboutamazon.com/news/retail/how-to-use-amazon-lens

Helium 10 has been recognized as a Walmart Connect Partner Program - Premium Partner!

In our new feature alerts, Helium 10's new eBay Price Checker lets you instantly compare Amazon vs. eBay prices to prevent buy box issues and spot unauthorized resellers. Lastly, Helium 10's Keyword Tracker with Boost checks your keyword ranks 24x daily, showing real-time fluctuations across browsers and locations—crucial for tracking launches and ad performance. Stay ahead by monitoring your most important keywords hourly!

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:52 - Solution Provider Portal
• 02:51 - Now You can use WM CC
• 04:10 - FBA Reimbursement Update
• 05:31 - Amazon Return Badge
• 07:06 - TikTok Shop Europe
• 08:16 - Amazon Haul Global Expansion
• 10:39 - Next Gen Alexa
• 13:07 - Amazon Lens Updates
• 15:00 - Update Emergency Contact
• 15:50 - Walmart Connect Update
• 16:36 - Helium 10’s eBay Price Checker
• 18:07 - Keyword Tracker with Boost

#644 - Viral Content Creation For TikTok

Discover how sellers generate millions in sales on TikTok Shop in just days! Our guest, Liz Herrera, shares her strategies for helping creators go viral on TikTok.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Join us for an exciting conversation on the Serious Sellers Podcast by Helium 10, where we explore strategies for going viral on TikTok and harnessing its e-commerce potential. Our special guest, Liz Herrera aka "Hurricane Liz," a seasoned e-commerce entrepreneur, shares her incredible journey from selling Pokémon cards in her college dorm room to becoming a successful figure in the Amazon world. Liz opens up about her early ventures in retail arbitrage, the challenges she faced during the Black Friday poker incident, and how she adapted by launching her first private-label product. Her story is one of resilience and adaptability, offering valuable insights into building a thriving online business.

Listen in as we discuss the evolution of TikTok as a powerful platform for business growth, transitioning from organic reach to leveraging TikTok Shop. We'll explore the nuances of working with influencers and creators, as well as strategies for managing these relationships effectively. Learn how businesses can build in-house content creation teams to reduce reliance on costly external creators and adapt to the ever-changing landscape of TikTok Shop and influencer marketing. An upcoming event in Vegas will also be highlighted, focusing on taking control of content to maximize commercial opportunities.

Finally, we'll uncover the potential of AI in marketing and sales, challenging traditional notions of content creation. Discover how AI can be leveraged to generate a high volume of content on platforms like TikTok, enhancing brand presence and driving sales. We share practical tips for maximizing TikTok strategy, such as using multiple accounts and the shotgun approach in advertising. Be inspired by a success story where a client generated $1.5 million in just four days through strategic e-commerce tactics. Join us to gain a comprehensive understanding of TikTok's e-commerce potential and learn how to implement these strategies for brand growth.

In episode 644 of the Serious Sellers Podcast, Bradley and Liz discuss:

• 00:00 - Strategies for Going Viral on TikTok
• 04:13 - From Thrift Stores to Private Label
• 08:32 - Navigating TikTok Shop and Influencers
• 12:35 - Tapping Into TikTok's E-Commerce Potential
• 13:57 - AI-driven Brand Growth Strategy
• 20:54 - Standing Out to Influencers on TikTok
• 23:43 - Maximizing TikTok Strategy for Brand Growth
• 24:36 - Monetizing TikTok Reach & Strategies
• 27:52 - AI With Green Screen Strategy

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

#643 - Walmart catching Amazon & TikTok Growth Goals | Weekly Buzz 2/26/25

A change for the Serious Sellers Podcast, Walmart has caught up fast to Amazon in something, and Is Amazon Rufus meaningless? These and more buzzing news on this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart CEO delivers alarming news for Amazon
https://www.msn.com/en-us/money/companies/walmart-ceo-delivers-alarming-news-for-amazon/ar-AA1zHNTw?ocid=finance-verthp-feeds

Amazon Alexa event live - Alexa Plus officially announced, with more news still to come
https://www.techradar.com/news/live/amazon-alexa-event-2025-live

TikTok Shop eyes 100% growth in 2025
https://jingdaily.com/posts/tiktok-shop-eyes-100-growth-in-2025-amid-us-uncertainty

Is Amazon on course to upend LTL industry?
https://www.freightwaves.com/news/is-amazon-on-course-to-upend-ltl-industry

Online marketplace Temu allowing Canadian businesses to sell through platform
https://ca.finance.yahoo.com/news/online-marketplace-temu-allowing-canadian-151954793.html

Launching sponsored ads for authors: India, Japan, Mexico, Netherlands
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-products-and-sponsored-brands-ads-expansion/

We also take a closer look at the advanced features in Black Box and Helium 10 Ads, emphasizing new strategies for keyword harvesting that allow you to fine-tune your targeting criteria and adjust cost per click to boost your campaigns. Learn how utilizing these features can maximize your impressions and improve efficiency. Moreover, discover how Helium 10's Alerts tool can help you identify opportunities to save on fulfillment costs by making small adjustments to product dimensions. These tweaks could potentially save or earn you significant extra profit over the year.

This episode also explores the controversial Amazon Rufus AI and its impact on Amazon listing optimization. While Rufus shows potential, it has limitations, particularly in generating accurate search suggestions for niche products and identifying deals. We highlight the importance of ensuring that product descriptions are comprehensive to improve customer experience and sales. Listen in as we analyze Rufus' keyword suggestions, examining their current relevance and potential future significance as more users adopt these recommendations. Thanks for tuning in and we’ll see you next week!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:42 - SSP Schedule Change
• 02:47 - Walmart Same Day Delivery
• 04:36 - New Amazon Alexa?
• 06:07 - TikTok Growth
• 06:57 - Amazon LTL?
• 09:43 - Temu For Canadians
• 10:30 - PPC For Authors
• 11:06 - Helium 10 New Feature Alerts
• 15:22 - Strategy of the Week: Size Tier Alerts
• 18:55 - Hot Take Of The Week: Rufus is Meaningless?

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

 

 

 

#642 - How to Make a Podcast

In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if launching a podcast could be the game-changer you need for your personal or E-commerce business brand? In this episode, we explore the transformative power of podcasting, sharing insights from over seven years of experience and success stories like Helium 10, which started with the AM/PM podcast before evolving into an e-commerce software powerhouse. We reveal how podcasts can build vibrant communities around niche interests, from pet care to other e-commerce topics, turning listeners into brand advocates and opening up new revenue streams.

Dive into the essentials of crafting a podcast strategy that resonates with your audience. We discuss the significance of maintaining a consistent theme, memorable tagline, and engaging format while ensuring your podcast is easily discoverable through effective SEO techniques. Our discussion guides you through selecting the right equipment for high-quality audio, whether you're recording solo or hosting multiple guests. Plus, get practical tips on logistics, from scheduling with tools like Calendly and Zoom scheduler to streamlining guest preparations, ensuring a smooth production process.

Learn how to leverage analytics to fine-tune your podcast and expand your reach by repurposing content across platforms like Instagram and TikTok. Hear how collaborating with other podcasters can organically grow your audience and enhance your brand presence without heavy reliance on ads. Whether you're an Amazon seller, consultant, or simply passionate about a topic, podcasting can be an invaluable tool for promotion and engagement. We invite you to start your own podcast journey with us and discover the endless possibilities it offers.

Bradley's Podcast Equipment List:
Rodecaster - https://amzn.to/43pwtY7
Rodecaster Duo - https://amzn.to/4gQGwbI
El Gato Camlink - https://amzn.to/4ibTjXf
Shure SM7B Mic - https://amzn.to/435H2iM
Shure MV88+ Mic - https://amzn.to/3Xfz2YD
Godox Light - https://amzn.to/3EP2kqR
El Gato Wave XLR - https://amzn.to/3QwoFMp
Rode Pod Mic - https://amzn.to/4gSRH3m

In episode 642 of the Serious Sellers Podcast, Bradley and Mhel discuss:

• 00:00 - The Power of Starting a Podcast
• 01:57 - Building Community and Revenue With Podcasts
• 06:19 - Podcasting in Education and Credibility
• 10:05 - Developing a Successful Podcast Strategy
• 15:33 - Importance of High Quality Audio
• 15:58 - Choosing the Best Podcast Equipment
• 19:00 - Benefits of Using Headphones for Podcasting
• 23:36 - Importance of Audio and Video Quality
• 26:13 - Scheduling, Prepping, and Editing Podcasts
• 29:17 - Podcast Editing Process Basics
• 35:47 - Leveraging Podcast Analytics and Repurposing
• 36:55 - Repurposing Content for Multichannel Engagement
• 40:53 - Promoting Brands With Podcasts

Helium 10 Buzz 2/20/25: Amazon Eliminates Inspire | New TikTok Shop Changes | What's Happening with Shein/Temu?

Amazon shutting down its TikTok-like shopping feed, TikTok shop beginning its global expansion, and what is up with Shein and Temu? More buzzing news stories in this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon kills ‘Inspire,’ its TikTok-style feed for discovering products
https://techcrunch.com/2025/02/18/amazon-kills-inspire-its-tiktok-style-feed-for-discovering-products/

TikTok Shop expands to Europe, Japan, Brazil
https://www.techinasia.com/news/tiktok-shop-expands-to-europe-japan-brazil

TikTok Shop surpasses Shein, Temu in US sales growth
https://www.techinasia.com/news/tiktok-shop-surpasses-shein-temu-in-us-sales-growth

BillingPlatform Teams With Quickbase to Automate Revenue Management
https://www.pymnts.com/partnerships/2025/billingplatform-teams-with-quickbase-to-automate-revenue-management/

TikTok Looks To Promote Livestream Shopping in More Regions
https://www.socialmediatoday.com/news/tiktok-live-stream-shopping-push-brazil-japan/740389/

In our final segment, we unlock the secrets of keyword research to supercharge sales spikes. By analyzing seasonal and year-round product trends, we reveal strategies using Helium 10's powerful features, such as historical trend analysis and reverse ASIN searches. Learn how to harness these insights for a competitive edge, ensuring your products thrive in both peak and lull sales periods. As we conclude, we highlight the latest updates to Helium 10's Magnet tool, designed to elevate your Amazon business strategy as an essential step forward in the ever-evolving e-commerce world.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:46 - Amazon Kills Inspire
• 03:28 - TikTok Shop Expands
• 05:07 - TikTok Beats Temu
• 06:52 - Shein, Temu Shift
• 08:41 - TikTok Live Surges
• 09:39 - Follow Helium 10 On TikTok
• 10:38 - Helium 10 New Feature Alerts
• 14:56 - Training Tip: How to Check an Amazon Product’s Organic and Sponsored Rank History

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

 

#641 - Amazon Conversion Rate Strategies

In this episode, we unlock shopper insights to help you master your click-through rate strategy, grab attention, boost clicks, stop the scroll, and stand out on Amazon.

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Ever wondered how to make your Amazon listings more irresistible to shoppers? Join us as we welcome John Aspinall from PickFu, who spills industry secrets on optimizing listings for maximum click-through rates. Learn how compelling imagery and strategic elements can capture attention on Amazon’s bustling search results page. John provides valuable insights into the visual dynamics of competitive categories like supplements, guiding sellers on how to stand out amidst different SERP layouts and leveraging these insights for a marketplace edge.

But getting the click is just the beginning—converting that interest into a sale is the real challenge. Discover the art of crafting product detail pages that communicate essential information succinctly, especially for products like supplements. John and I dissect the importance of using real images over illustrations and how to harness "dead pixel real estate" on packaging to convey key benefits. From hero images that grab attention to tailoring strategies for various product categories, we explore the nuances of engaging potential buyers and boosting click-through rates.

Visual appeal can make or break a sale on Amazon, and we explore how packaging design can influence consumer behavior. John sheds light on how subtle differences in color and design can tip the scales between commoditized products and unique offerings. Learn how professional color choices can sometimes outshine cheaper, brighter options, and why clear, easy-to-read packaging is vital for a successful shopping experience. By addressing customer pain points and presenting relatable scenarios, we guide you in crafting a foolproof product detail page that enhances conversions and resonates with your target audience.

In episode 641 of the Serious Sellers Podcast, Shivali, Kevin, and John discuss:

• 00:00 - Optimizing Amazon Listings for Better Click-Through Rate
• 02:15 - Brand Influence on Consumer Decision Making
• 07:00 - Optimizing Product Listings for Conversions
• 07:49 - Enhancing Product Detail Page Engagement
• 13:47 - Alt Text and Brand Story Module
• 17:29 - Amazon Merchandising and CTR Strategy
• 20:59 - Visual Packaging Increases Sales
• 23:47 - Maximizing Amazon Brand Ad Clicks
• 30:37 - Enhancing Product Listings With Creative Merchandising
• 33:44 - Optimizing Product Listings for Higher Conversion
• 34:38 - Improve Product Detail Pages for Conversions