Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#709 - Starting An Amazon Business From Scratch in 2025

In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She's courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path.

Join us as we pull back the curtain on product research and launch strategies with a live "Ask Me Anything" session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it's considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success.

Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie's ongoing journey, we eagerly anticipate sharing her progress and future victories.

In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss:

• 00:00 - Entrepreneurial Journey With Natalie
• 07:24 - Inspiration to Accept Challenge
• 12:43 - Overcoming Challenges in Entrepreneurship
• 17:09 - Product Research and Data-Driven Decisions
• 21:29 - E-Commerce Strategy
• 22:50 - E-Commerce Goals and Networking Strategies
• 24:37 - Amazon Business Journey With Natalie 
• 29:58 - Future Updates on Natalie's Products

#708 - Launch & Scale on Amazon: What’s New

In this episode, let's talk about Amazon’s latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What if you could revolutionize your Amazon product launches with insider knowledge straight from the builders? In this episode, Bradley brings together Jeff Nickerson, Director of Product from Amazon’s Brand Experience & Excellence team, and Zhen Li, Sr. Product Manager from Amazon’s Product Opportunity Explorer team to show how to simplify, de-risk, and boldly accelerate your Amazon launches. They unpack the newest tools, including Amazon Vine pre-launch access and AI reviewer matching, as well as Product Performance Spotlight. Explaining how early demand testing, benchmarks, and focused research turn signals into growth. Amazon is investing in better data, faster feedback loops, and tailored guidance so brands can spot high-potential products sooner and make smarter calls.

Speed and strategy work best together. Regional launches place inventory near customers for day-one delivery, while the New Selection Program eases testing with fee relief and simpler exits. On the review side, Vine now enables pre-launch distribution to Vine Voices, paired with AI that matches products to reviewers who know your niche, creating social proof on release day. Alongside performance alerts and comparable funnels in Product Performance Spotlight, these updates help you decide whether to scale, iterate, or sunset.

 

We blend research and execution with the latest from the Product Opportunity Explorer. Zhen details two years of niche metrics and the new Identify Market Demand experience, which surfaces underserved customer intents and translates them into development guidance and positioning cues. Add shoppable A+ Content to cross-sell and strengthen brand storytelling. Throughout, Jeff and Zhen highlight Amazon’s mission to give sellers the confidence to launch, learn fast, and grow. We close by looking ahead to more personalized AI insights and pre-validation tools and invite them back next year to share what’s next.

 

In episode 708 of the Serious Sellers Podcast, Bradley, Jeff, and Zhen discuss:

• 00:00 - Amazon Launch Strategies and Support
• 03:35 - Amazon's Features for Seller Launching Success
• 07:20 - Regional Inventory Testing for Faster Delivery
• 10:01 - Exciting Enhancements to the Amazon Vine Program
• 14:15 - Strategies for Product Launch Failure
• 19:02 - Upcoming Amazon Seller Central Innovations
• 23:35 - Amazon's Support for Product Launching
• 24:33 - Discovering Product Opportunities With AI
• 34:49 - Identifying Market Demand for Product
• 39:56 - Enhancing Business Success on Amazon
• 41:19 - Amazon Data Insights and Opportunities

Weekly Buzz 10/10/25: Prime Big Deal Days Results | New Amazon Add to Delivery Button

Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcast On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

AMAZON PRIME BIG DEAL DAYS EARLY READ RESULTS ARE IN; CONSUMERS FOCUSING ON HOUSEHOLD ESSENTIALS, NUMERATOR REPORTS
https://www.globenewswire.com/news-release/2025/10/09/3164227/0/en/AMAZON-PRIME-BIG-DEAL-DAYS-EARLY-READ-RESULTS-ARE-IN-CONSUMERS-FOCUSING-ON-HOUSEHOLD-ESSENTIALS-NUMERATOR-REPORTS.html

Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss

PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1

Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holidays
https://www.forbes.com/sites/pamdanziger/2025/10/09/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/

Amazon Prime launches ‘Add to Delivery’ feature in app. How it works.
https://www.usatoday.com/story/money/2025/10/07/amazon-add-to-delivery-prime/86567603007/

Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights.

Shippo Launches TikTok Shop Integration to Help Merchants Save Time, Minimize Costs, and Ship Reliably This Peak Season
https://www.streetinsider.com/PRNewswire/Shippo+Launches+TikTok+Shop+Integration+to+Help+Merchants+Save+Time%2C+Minimize+Costs%2C+and+Ship+Reliably+This+Peak+Season/25438548.html

TikTok Announces New Automation Updates for Advertisers: Smarter Ads, More Control, and Measurable Impact
https://newsroom.tiktok.com/tiktok-announces-new-automation-updates-for-advertisers?lang=en

 

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:54 - Prime Big Deal Days Results
• 03:50 - Scale Stories
• 05:07 - AMZ Add to delivery
• 06:27 - Customer Intelligence Tip
• 09:27 - Shippo/TikTok Integration
• 11:22 - TikTok Ads Updates

#707 - Amazon to TikTok: Tomer’s Magic Launch Formula

He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape.

Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques.

Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality.

In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss:

• 00:00 - E-Commerce Brand Launch Strategy Discussion
• 08:49 - Product Launch Strategies and TikTok Marketing
• 09:24 - Productivity Challenge and Amazon Keyword Research
• 15:04 - Utilizing Challenges for Shopify Traction
• 16:53 - Advanced E-Commerce Product Strategies
• 22:35 - Amazon PPC Advertising Strategies for Brands
• 23:58 - Amazon Sellers' Profit Growth Strategies
• 25:25 - Evolving Strategies for Amazon Success
• 36:10 - Overcoming Fear of Failure

#706 - Project X Is Back — Meet Scale Stories

🚀 Project X is back with a new name, Scale Stories! Join us as Helium 10 GM Zoe shares insights, lessons, and big plans behind this next-level season for Amazon sellers.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Join us as we bring you an exciting new chapter with the return of Project X, now reimagined as Scale Stories. We welcome back Zoe Lu, the General Manager of Helium 10, who shares her inspiring journey from VP of Product to leading Pacvue's SMB side. Zoe opens up about her journey and the power of leveraging social media, particularly through employee-generated content, to connect with ambitious women and inspire entrepreneurship. Emphasizing the importance of content creation in fostering business growth and personal connections in today's digital world.

In another segment, we highlight the incredible success and growth of Helium 10 in the e-commerce space, driven by its strong customer and community connections and a forward-thinking approach to innovation. Helium 10’s new series, Scale Stories, captures the emotional and human aspects of the entrepreneurial journey, featuring real entrepreneurs at various stages. Unlike Project X, this series offers expert guidance to navigate challenges and achieve growth, ensuring a broader connection with our audience by bringing diverse narratives to the forefront.

Tune in to discover the unique stories and challenges faced by contestants in our upcoming series, introduced through a casting call. In the first episode, we follow Natalie, who has overcome significant personal hurdles and now advocates for mental health through her budding business. With guidance from mentors like Melissa, Leo Segovio, and Clarence, the series aims to demonstrate that success in e-commerce is accessible to everyone, regardless of background or experience. Don't miss the live premiere of the first episode on YouTube, set for October 7th at 9 am Central time, prepare for more insights and inspiration with episode two on October 21st, and more episodes to come. Go to http://h10.me/ss to watch the premiere of this exciting series!

In episode 706 of the Serious Sellers Podcast, Bradley and Zoe discuss:

• 00:00 - Project X, Scale Stories, and Entrepreneurship Insights
• 05:02 - Boosting Engagement With @Leadwithzoe's Content
• 14:04 - Helium 10's Success Through Community and Adaptation
• 19:57 - E-Commerce Strategy Beyond Amazon
• 21:10 - Scale Stories Episode 1 Trailer
• 23:05 - Casting Calls and A New Helium 10 Series
• 28:55 - Business Scaling With Mentors and a Couple
• 31:58 - E-Commerce Success Strategies and Feedback
• 34:08 - Launching Products and Strategies With Mentors

Weekly Buzz 10/2/25: Chat GPT Taking Over E-Commerce? | New Amazon Advertising Tax

Has ChatGPT changed e-commerce forever? New Amazon ad tax updates, the return of a new Project X series, and more top stories on this week’s Weekly Buzz.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Listen to the Serious Sellers Podcast on your favorite platform:
► New YT Channel: https://www.youtube.com/@Helium10SeriousSellersPodcast

► Apple Podcasts: https://podcasts.apple.com/us/podcast/id1453455876

► Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

OpenAI rolls out ‘instant’ purchases directly from ChatGPT, in a radical shift to e-commerce and a direct challenge to Google
https://fortune.com/2025/09/29/openai-rolls-out-purchases-direct-from-chatgpt-in-a-radical-shift-to-e-commerce-and-direct-challenge-to-google/

‘Expect compliance chaos’: Sweeping new sales tax law on digital ads in Washington takes effect
https://www.geekwire.com/2025/sweeping-new-sales-tax-law-on-digital-ads-in-washington-takes-effect-amid-compliance-confusion/

MercadoLibre Sinks as Rival Amazon Boosts Presence in Brazil
https://www.bloomberg.com/news/articles/2025-10-01/mercadolibre-slumps-as-rival-amazon-boosts-presence-in-brazil

Helium 10’s Chrome extension now lets brand-registered sellers instantly see the top three most-clicked products on any Amazon search results page, along with their share of sales. This quick insight helps sellers identify competitors, assess their own performance, and adjust bids without requiring a comprehensive review of brand analytics.

Amazon unveils the next generation of AI-powered Echo devices, purpose-built for Alexa+
https://www.aboutamazon.com/news/devices/amazon-new-echo-devices-alexa-plus

Helium 10 is launching a brand-new case study series called Scale Stories, created with a professional film crew and featuring real contestants at different stages of their Amazon and TikTok Shop journeys. Premiering on YouTube with a live watch party, this series builds on the legacy of Project X, promising next-level insights and inspiration for sellers.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Chat GPT Instant Purchases
• 07:02 - New Advertising Tax?
• 10:17 - TikTok Creator Search 
• 13:50 - Amazon Brazil Push
• 15:59 - Brand Analytics Hack
• 18:40 - Alexa+
• 20:28 - New Project X

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

 

#705 - AI Search Optimization for Amazon Sellers

AI search traffic is booming. Discover how to rank in AI engines, leverage core data sources, and keep your products visible where today’s shoppers are searching.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Digital marketing veteran Joanna Lambadjieva shares her expertise on the transformative power of AI in e-commerce. Known for her impactful work in the E-commerce space, Joanna takes us on a journey through the rapidly evolving world of AI, revealing how platforms like ChatGPT are not just reshaping how products are discovered but also massively boosting referral traffic for big players such as Amazon and Walmart. Her insights unravel the core data sources behind these large learning models, providing businesses with the knowledge to ensure their products appear right where customers are most likely to look.

As the e-commerce landscape shifts, a holistic approach to AI's role in platform strategies, especially on Amazon, becomes essential. With AI-driven search traffic surging and the complexities of the buyer's journey more pronounced, Joanna emphasizes the importance of adapting to AI's ranking preferences. We unpack the necessity of establishing a strong presence on user-generated sites like Reddit and Wikipedia, underscoring their influence on AI recommendations. Joanna's methodical strategies highlight the shift from hack-based tactics to more sustainable, customer-focused marketing efforts that align with AI's evolving capabilities.

In a world where authentic engagement and media presence hold the key to visibility, we explore practical strategies that businesses can adopt. From leveraging HARO for media coverage to using AI tools for automating journalist communication, we discuss building meaningful relationships in this AI-driven world. Joanna also emphasizes the importance of optimizing product information to align with AI's needs, ensuring content is both accessible and credible. This episode promises a ton of strategies to not just navigate, but thrive in, the dynamic AI-infused e-commerce landscape.

In episode 705 of the Serious Sellers Podcast, Shivali and Joanna discuss:

• 00:00 - AI's Impact on E-Commerce Marketing
• 01:17 - Global Ecommerce Expert Shares Insights
• 04:00 - Future Impact of AI on E-Commerce
• 05:37 - AI Traffic Trends and High Intent
• 10:29 - AI Search Engines Favor Reputable Sources
• 13:48 - Using SEMrush for Keyword Research
• 22:34 - AI and Paid Options for PR
• 25:45 - Effective PR Strategies for Building Relationships
• 31:24 - Simplifying Marketing Tools and Costs
• 33:40 - Optimizing E-Commerce With AI Insights
• 36:32 - Analyzing Customer Reviews in Cloud
• 39:46 - Table Creation for Product Analysis

#704 - Amazon Conversion Strategies

Boost Amazon CTR & conversions with price testing, smarter content, and 17 image types. Get split-testing workflows, experiment tips, and quick wins for E-commerce sellers.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

Anthony Cofrancesco returns with a ton of insights on revolutionizing your e-commerce game. Renowned for his expertise in split testing, Anthony unpacks how this once niche strategy has become a cornerstone of modern marketing for Amazon sellers. He advocates for creating "high-volume variations" of creative assets to push boundaries and outperform competitors. Anthony also sheds light on the role AI plays in making these strategies more accessible and affordable, while addressing the challenges faced by larger sellers who are hesitant to change their successful tactics.

Get ready to elevate your e-commerce visuals with Anthony’s advanced image optimization strategies. His detailed four-phase approach offers a roadmap for categorizing, generating, validating, and executing image assets to boost click-through and conversion rates. Anthony dives into the power of AI tools like ChatGPT and Midjourney, alongside competitive testing platforms such as Helium 10, to systematically refine and implement winning strategies. He underscores the importance of analyzing competitor images to discover untapped opportunities, illustrating how AI can streamline these efforts to achieve significant improvements.

Stepping beyond Amazon, Anthony explores the potential of expanding into new marketplaces like Walmart, Target, and Home Depot. Through compelling case studies, including the impressive rise of Pink Miracle's revenue, Anthony illustrates the transformative power of upgrading product images and leveraging direct-to-consumer strategies. His personal travel experiences and reflections on the evolving e-commerce landscape provide a unique perspective, encouraging listeners to act before automation reshapes the industry. Anthony’s tales of global adventures, from skiing in Niseko to revisiting favorite European spots, add a personal touch and inspire listeners to embrace the dynamic world of e-commerce.

In episode 704 of the Serious Sellers Podcast, Bradley and Anthony discuss:

• 00:00 - Optimizing Conversion Rates With Split Testing
• 03:59 - Utilizing High-Volume Variations for Marketing
• 06:02 - Optimizing Listings With Manage Your Experiments 
• 09:10 - Optimizing Image Strategy With AI
• 12:09 - Image Optimization Strategies in Marketing
• 18:06 - Effective Hypothesis Testing in Optimization
• 22:51 - Expanding Beyond Amazon for E-commerce Success
• 24:27 - Simplified Multichannel Selling With Technology
• 32:20 - Strategies for Growth and Social Media
• 32:44 - Global Travel and E-Commerce Insights

Weekly Buzz 9/25/25: Prime Big Deal Days | Bradley’s Launch Strategy | New Amazon PPC Series

This week on the Weekly Buzz: Prime Big Deal Days dates, Bradley’s latest product launch strategy, and Helium 10’s new PPC series to help you manage and grow your Amazon business.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Prime Big Deal Days is back October 7-8: Here are 5 shopping tips to save big during the event
https://www.aboutamazon.com/news/retail/amazon-prime-big-deals-day-when-october-7-8

Walmart Deals is officially back this October — here’s everything you need to know
https://www.nbcnews.com/select/shopping/walmart-oct-deals-announcement-2025-rcna233259

Amazon invites Walmart product sellers to use its warehouses for orders
https://www.axios.com/2025/09/18/amazon-walmart-order-shopify-shein

Outsourced to Optimized: It’s Time to Run Your Own Ads
Tired of outsourcing your ad spend and not seeing results? This video series will empower you to confidently run your own ads using Helium 10 Ads.
https://pages.helium10.com/outsourced-to-optimized-webinar-2025

New FBA fulfillment fee discount on Amazon Business bulk orders
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUE43QU5XQ1BHR1JaSk1C

Watch Amazon Accelerate 2025 sessions on demand
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTgyWVpQRUFKNVg2MlZB

And for those ready to turbocharge their product launches, Bradley's updated Maldives Honeymoon Amazon Launch Strategy in episode 700 might just be the edge you need. Go to http://h10.me/700. Tune in to stay ahead in the e-commerce arena with these compelling updates and strategies.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:57 - Prime Big Deal Days
• 01:50 - Walmart Deals
• 02:27 - Amazon Fulfills Walmart Orders
• 03:41 - Outsourced to Optimized
• 05:15 - FBA Business Bulk Discount
• 06:17 - Strategy of the Week with Bradley
• 08:39 - Accelerate Replays
• 09:16 - Launch Strategy Update

#703 - Amazon Global Logistics & EU Expansion

Live from Amazon Accelerate, discover how Amazon Global Logistics and Global Selling help sellers streamline imports, expand into EU markets, and scale worldwide with confidence.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

From the vibrant stage of Amazon Accelerate in Seattle, we’re bringing you a special double feature. In this episode, Bradley sits down with Alex Berry, Director at Amazon Global Logistics, and Mike Stiles, Head of US-EU Global Selling at Amazon. Together, they pull back the curtain on two major pillars of scaling your Amazon business: moving products smarter with AGL and selling beyond US borders with Amazon’s global marketplaces.

Alex shares his intriguing journey from journalism and finance at the University of Missouri to leading Amazon Global Logistics (AGL), the program helping sellers import goods seamlessly from China (and soon Vietnam, India, and beyond) straight into Amazon’s network. He explains AGL’s role in simplifying freight forwarding, shipment rerouting, and customs, while unveiling innovations like the upcoming “time-to-prime” promise and Amazon Managed Placement, tools designed to give sellers speed, reliability, and visibility across their supply chain.

Then, the conversation shifts with Mike Stiles, who has spent more than a decade helping US-based sellers expand globally. He breaks down the Sell Globally workflow, the Marketplace Guidance tool, and strategies to tap into Europe’s 10 Amazon marketplaces (and 30+ consumer countries) through programs like Pan-EU FBA and remote fulfillment. Mike also shares how Amazon is listening to seller feedback, simplifying VAT and compliance hurdles, and equipping brands with resources to confidently scale into international markets.

Whether you’re looking to optimize freight forwarding into the US or unlock new revenue streams in the EU and beyond, this episode is packed with practical insights, upcoming innovations, and step-by-step guidance to future-proof your Amazon business.

Where can Sellers learn more about selling globally and the EU? Where can I share feedback?

1. (Evergreen) Sharing a few links here to get you started:
   1. https://sell.amazon.com/blog/amazon-usa-vs-europe
   2. https://sell.amazon.com/global-selling/europe

In episode 703 of the Serious Sellers Podcast, Bradley, Alex, and Mike discuss:

• 00:00 - Amazon Global Logistics and AWD
• 04:10 - Benefits of Using AGL as Forwarder 
• 11:03 - AGL Program Expansion and Future Vision
• 11:42 - Improving Logistics Through Dynamic Routing
• 14:39 - International Shipping Destination Expansion Strategy
• 16:06 - AGL Program Enhancements and Innovations
• 18:57 - Origin Splits for Cost Efficiency
• 21:40 - Global Expansion and Seller Feedback
• 22:35 - Global Logistics for International Expansion
• 30:03 - EU Marketplace Expansion and Global Selling
• 33:39 - Expanding Sales Into the EU
• 40:00 - Amazon's PanEU Program Overview 
• 44:28 - Bradley's Cross-Border Expansion Commitment