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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Saturday Apr 19, 2025
Saturday Apr 19, 2025
Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger.
Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads.
Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success.
In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss:
- 00:00 - Customer Insights Without Reviews or PPC
- 07:00 - Customer-Centric Ranking Strategies for Amazon
- 12:23 - Brand Optimization and Marketing Strategies
- 15:22 - Customer Feedback for Product Improvement
- 18:27 - Product Testing and Feedback Loop
- 22:30 - Customer-Centric Approach in Entrepreneurship
- 23:25 - RankBell Client's Amazon Success Story
- 25:14 - Amazon's Future in Search and Advertising
- 30:20 - Audit Your Listings for Longevity
- 34:46 - Customer Feedback and Competitor Insights
Wednesday Apr 16, 2025
Wednesday Apr 16, 2025
A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Clarification of Amazon Vine review policy
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHU1NZVlVHVEhDUTZYR01L
Report: Amazon Cancels Orders From ‘Multiple Vendors’ After Tariffs Announcement
https://www.pymnts.com/amazon/2025/amazon-cancels-orders-from-multiple-vendors-after-tariffs-announcement/
Shein and Temu Face Massive Roadblock With New Package Duties
https://www.pymnts.com/news/retail/2025/shein-and-temu-face-massive-roadblock-with-new-package-duties/
Temu pulls its U.S. Google Shopping ads
https://searchengineland.com/temu-pulls-us-google-shopping-ads-454260
TikTok Shop flags US risks, promotes EU market as Trump triples tariffs on small parcels
https://www.scmp.com/tech/tech-trends/article/3305864/tiktok-shop-flags-us-risks-promotes-eu-market-trump-triples-tariffs-small-parcels
Amazon launches inbound-only LTL service
https://www.freightwaves.com/news/amazon-launches-inbound-only-ltl-service
Sponsored Display updates all existing campaign to optimize for Conversion opportunities
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-reach-and-page-visit-campaign/
The most valuable datapoint that Amazon has ever given sellers is their Search Query Performance reports! Join Bradley + Destaney Monday at 11AM for a workshop to learn about how this data can grow your business.
h10.me/sqptraining
We wrap up with exciting updates from Helium 10, featuring new tools and features like the translation feature in X-Ray Keywords and a Helium 10 widget for bestseller pages. Listen in as we provide actionable strategies for sellers to optimize their Amazon presence using Helium 10's latest offerings, including understanding the crucial difference between indexing and ranking.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
- 01:01 - Amazon Vine Hack Dead?
- 04:35 - Amazon Tariff Repercussions
- 06:46 - Temu/Shein Tariff Repercussions
- 10:56 - TikTok Tariff Repercussions
- 13:02 - Amazon LTL Freight
- 14:56 - Sponsored Display Update
- 15:45 - SQP Workshop - h10.me/sqptraining
- 17:16 - Helium 10 New Feature Alerts
- 20:05 - Strategy of the Week: Index Checker
Saturday Apr 12, 2025
Saturday Apr 12, 2025
In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.
Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.
In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.
In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:
- 00:30 - Amazon Advertising Strategies for Ranking
- 04:08 - Romanians Dominating Ranking Companies
- 08:18 - Amazon PPC for New Products
- 11:55 - Optimizing Amazon Keywords and Strategies
- 12:40 - Leveraging Amazon Post for Visibility
- 18:51 - Europe Event Travel Opportunity
- 22:28 - Amazon Advertising Strategies Beyond Basics
- 27:16 - Maximizing Amazon Advertising With Basket Analysis
- 32:32 - Global Amazon Advertising Strategy Insights
- 34:05 - Helium 10 Ads Strategy and Growth
- 36:42 - Global Marketplace Advertising Strategies
- 41:04 - Amazon Seller Networking Value
Wednesday Apr 09, 2025
Wednesday Apr 09, 2025
Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary
https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/
The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops.
Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures
https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html
Amazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ sites
https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands
Amazon is already changing its ultra-cheap Temu copycat
https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump
Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week
https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week
Temu partners with DHL for local-to-local in Europe
https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/
TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix
https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/
Save the date for Amazon Accelerate, September 16–18
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE
Best Buy launches creator platform with shoppable storefronts
https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts
Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you’ll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what’s working without leaving the page.
Helium 10’s Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon’s search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon’s Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce.
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
- 00:48 - 104% TARIFFS?
- 02:40 - Loophole Slammed Shut
- 05:31 - Amazon’s Buy For Me AI
- 08:57 - Haul Gets a Makeover
- 10:41 - Walmart+ Week Returns
- 12:29 - Temu Eyes Europe
- 13:39 - Amazon Wants TikTok?
- 15:26 - Accelerate 2025 Confirmed
- 16:44 - Best Buy Goes Creator
- 18:09 - Helium 10 New Feature Alerts
- 20:13 - Strategy of the Week
Saturday Apr 05, 2025
Saturday Apr 05, 2025
Kian Golzari returns for a record 6th time on SSP to share sourcing tips, tariff strategies for 2025, Canton Fair insights, & stories of custom iPhones for Real Madrid stars!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
World-renowned expert Kian Golzari makes history with his sixth appearance on our show, bringing unparalleled insights into the world of product sourcing and development. Discover his journey of delivering custom gold iPhones to Real Madrid's soccer icons, and explore innovative strategies to navigate the tariffs landscape in 2025. Kian offers a rare glimpse into the Canton Fair's pivotal role in global supply chains and extends a special opportunity for our listeners to connect with his personal sourcing agent in China, alongside a complimentary one-on-one call with him.
Listeners are in for a treat as we explore the importance of self-care amid the entrepreneurial hustle. Kian shares his commitment to fitness through cold baths and workouts. We dive into the world of functional strength and endurance with events like Hyrox and embark on travel tales from the scenic landscapes of Wales to the cultural vibrancy of Scotland.
Navigating the complexities of global sourcing and evolving tariffs becomes a breeze with our comprehensive guide, spotlighting platforms like Alibaba and the strategic "China plus one" approach. Kian shares his wisdom on building strong supplier relationships and leveraging the Canton Fair for direct connections with industry leaders. Embrace the future of product development as we discuss the role of AI, while reminding listeners of the irreplaceable value of human judgment in selecting the right factories. This episode promises a wealth of knowledge and inspiration for anyone in the e-commerce landscape.
In episode 654 of the Serious Sellers Podcast, Bradley and Kian discuss:
- 00:00 - Expert on Product Sourcing and Development
- 01:56 - Connections With Global Superstars in Sports
- 06:01 - Discussing Hobbies, Travel, and Tariffs
- 16:35 - Navigating Global Sourcing and Tariffs
- 19:34 - Strategies for Beating Tariffs in 2025
- 20:45 - Navigating Canton Fair and Sourcing Strategies
- 24:09 - Traveling to China on a Budget
- 26:32 - Product Sourcing with AI Innovation
- 31:15 - Issues and Innovations in Product Development
- 32:30 - Amazon Conference, Summit Collaboration, Sourcing
Friday Apr 04, 2025
Friday Apr 04, 2025
The new tariffs announced this week have Amazon sellers up in arms. In this episode, Bradley will show you some numbers on why it might not be as bad as you think and things that you can do to keep your profitability and avoid issues on Amazon.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Can a new set of tariffs reshape the landscape for Amazon sellers, potentially leveling the playing field and offering unexpected opportunities? Join us as we explore this complex and rapidly evolving situation, where countries like China, the EU, and Vietnam are hit with varying rates, and the de minimis loophole is no more. As sellers grapple with these changes, we highlight the need for strategic approaches to maintain profitability, such as re-evaluating HS codes and collaborating closely with suppliers and freight forwarders. Listen in to hear insights from our community, who are finding ways to stay resilient amidst the upheaval.
Let’s break down how these tariffs are impacting product pricing and profit margins, using real-world scenarios to illuminate the path forward. From a $10 item to a $25 item, we reveal the calculations needed to keep your business thriving despite increased production costs. The message is one of optimism and adaptability—while the road may be bumpy, it’s not the end. Embrace this opportunity to reflect, adjust, and strategize, ensuring your business not only survives but thrives in these challenging economic times. Tune in and become part of our community navigating this journey together.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
- 00:00 - New Tariffs' Impact on Amazon and E-commerce Sellers
- 04:36 - Navigating Tariffs as Amazon Sellers
- 08:07 - Navigating Tariff Impact on Profitability
- 12:48 - Maximizing Cost Savings in International Trade
- 19:51 - Global Tariff Impact and Adaptation
Wednesday Apr 02, 2025
Wednesday Apr 02, 2025
This week on The Weekly Buzz: Amazon's new AI helps shoppers find products by interest, Prime Day deal details revealed, and how AI images are reshaping e-commerce.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon’s AI-powered ‘Interests’ feature automatically finds new products that match your passions and hobbies
https://www.aboutamazon.com/news/retail/artificial-intelligence-amazon-features-interest
Get ready for Prime Day: Deal scheduling is now open for our longest US Prime Day event ever
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUDNTNVRVU05QWUJITUJN
Walmart Seller Summit 2025
https://www.walmartmarketplacesellersummit.com/event/adb13902-f010-48fe-96c0-64f9d165dba5/welcome
Drive business-to-business growth with new Business Price action panel
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWFpCWVRQSkJIRU5ERlk1
Major Temu move announced for millions of Australian businesses from today
https://au.finance.yahoo.com/news/major-temu-move-announced-for-millions-of-australian-businesses-from-today-211318441.html
Then, we explore the latest updates from Helium 10, with Shivali Patel introducing four new feature alerts. The search query analyzer now supports multiple marketplaces and offers the ability to save filter presets for efficient business management. Integration with Helium 10 Ads allows for enhanced PPC metrics visibility. Lastly, the product launchpad tool is enhanced with adjustable rules, enabling users to tailor the tool to better fit their business strategies and preferences.
This week's strategy highlights Helium 10's new Search Query Analyzer tool, which simplifies filtering and analyzing Amazon search query data. Unlike Seller Central, this tool allows users to compare multiple products, track high-converting keywords, and assess conversion rates against market averages. Additionally, Bradley Sutton will be speaking at two upcoming conferences: Amazon Business Know-How in Warsaw, Poland (April 24-25) and Amazing Days Summit in Sofia, Bulgaria (April 25).
In this episode of the Weekly Buzz by Helium 10, Carrie covers:
- 00:54 - Amazon's AI Interest Feature
- 02:54 - Schedule Prime Day Deals Now
- 06:00 - Walmart Seller Summit 2025
- 06:56 - AI Images
- 09:20 - New B2B Price Panel
- 10:36 - Temu Open to Australian Sellers
- 11:03 - Helium 10 New Feature Alerts
- 16:04 - Strategy Of The Week: Search Query Analyzer Data Imports
Saturday Mar 29, 2025
Saturday Mar 29, 2025
Live from the Prosper Show! Get top strategies, tips, and discover a marketplace you never considered selling on. Tune in for expert insights and game-changing advice!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us as we bring you a special podcast recording from the Prosper Show in Las Vegas, where we sit down with multiple guests starting with Michael Shaffa, an accomplished Amazon seller who has transformed his company's e-commerce strategy. Michael shares his journey from selling only a few units per month to achieving $1.2 million in annual sales. Learn how his team harnessed tools like Helium 10 and strategies such as keyword indexing and the Maldives Honeymoon launch strategy to find success. Michael's story underscores the significance of understanding your target market and adapting your strategies, shifting focus from a general audience to a specialized niche, and leveraging graphic design to create engaging authentic content.
We also explore the role of AI in revolutionizing various aspects of Amazon selling with Kevin King. Discover how AI agents transform customer service, PPC, and product sourcing, potentially automating significant portions of an Amazon seller's business. As the industry evolves, these technologies promise significant advancements. Additionally, the episode touches on the psychology of marketing and its impact on sales strategies.
At the Prosper Show, we spoke with Vivian Sun, head of business development at Shein Marketplace, about their expanding platform. While Shein is widely known as a D2C fashion brand, it has been developing a marketplace over the past two years, inviting local sellers to offer products beyond clothing. Shein Marketplace now supports a wide range of categories, including beauty, home goods, electronics, and even food and supplements. With a flat 10% fees and flexible fulfillment options, including self-shipping and Amazon MCF, sellers have multiple ways to operate. Interested sellers can sign up through the Shein Marketplace website or connect with Vivian (Wenjia Sun) and her team via LinkedIn.
Finally, we explore effective bidding strategies and the importance of brand awareness in advertising campaigns. With insights from industry veterans, including Bojan Gajic, former CEO and CTO of Helium 10 and now CEO at Avask. You'll learn the benefits of low bids and branding campaigns. The episode also introduces an upcoming initiative called "Expansion Ticket," designed to guide sellers in expanding their businesses internationally. As we navigate these strategies and innovations, we emphasize the importance of leveraging expertise and existing knowledge to grow in the competitive e-commerce landscape.
In episode 652 of the Serious Sellers Podcast, Bradley and his guests discuss:
- 00:00 - Amazon Seller Strategies at Prosper Show
- 05:53 - Smart Showdown
- 06:27 - AI Agents and Shein Marketplace Expansion
- 17:28 - Amazon Success Strategies With Lem Turner
- 17:59 - Amazon Brand Strategies and Advertising Success
- 25:28 - Amazon Expansion Strategies for Growth
- 30:35 - Amazon Seller Success Story
- 35:35 - Keyword Research and UGC Impact
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Amazon is raising fees again. The Amazon big spring sale is now live. These buzzing stories and more on today's episode!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon is making it easier to try using deals and coupons to create additional demand for your products
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0EyTUgyRjQ1S1lZRzY2
Amazon’s Big Spring Sale 2025 starts March 25
https://www.aboutamazon.com/news/retail/amazon-big-spring-sale-2025
AI startup Perplexity confirms interest to buy TikTok
https://techxplore.com/news/2025-03-ai-startup-perplexity-buy-tiktok.html
Catch Bradley Sutton at the Prosper Show!
https://www.linkedin.com/posts/h10bradley_see-you-guys-at-prosper-this-week-here-activity-7310218411182026752-m4Al?
For our new feature alerts, Helium 10 has introduced two highly requested features in Blackbox. The first caters to wholesale and arbitrage sellers, allowing them to search products using UPC, EAN, or GTIN codes, even by uploading bulk lists of 200–300+ identifiers. This streamlines the process of evaluating wholesale opportunities by quickly identifying which products are on Amazon and their estimated sales. The second feature is designed for Amazon influencers, enabling them to find high-ROI products for video content. By switching to “Influencer Mode,” users can filter products by category, price range, reviews, and the number of videos in the carousel, helping them identify listings where they have a strong chance of earning commissions.
Lastly, our strategy of the week features Helium 10’s Keyword Sales Estimate feature, which goes beyond search volume to show the actual sales estimates a keyword generates. This helps sellers prioritize high-converting keywords instead of just high-traffic ones, ultimately improving ad efficiency and product targeting. For instance, while two keywords may have similar search volumes, one might convert at a much higher rate due to buyer intent. This level of insight, exclusive to Helium 10, ensures sellers focus on terms that drive actual sales. If you’re headed to the Prosper Show in Las Vegas, don't miss out on the chance to meet us and share your story—there might even be a spot for you on the Serious Sellers Podcast!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
- 00:38 - Coupons/Deals Skyrocket?
- 17:25 - Big Spring Sale
- 18:31 - TikTok Buyer?
- 19:31 - Prosper Show
- 20:22 - Helium 10 New Feature Alerts
- 24:24 - Strategy of the week: Keyword Sales Estimates
Saturday Mar 22, 2025
Saturday Mar 22, 2025
Ready to launch your Amazon product? In this episode, we discuss the essentials of optimizing your listings and the best ad strategies for driving more sales immediately.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us in our monthly TACoS Tuesday episode, as we explore the essentials of launching Amazon products, featuring expert insights from Destaney Wishon. We start by discussing how to make your product retail-ready, emphasizing the importance of indexing your listing for the right keywords to drive sales. From match types and targeting to effective keyword research methods often overlooked by sellers, we cover fundamental Amazon advertising strategies for 2025. With Destaney's extensive expertise in Amazon PPC and Bradley Sutton’s experience launching over 600 products, they provide valuable guidance for both new and seasoned Amazon sellers.
Listen in as they navigate the ever-changing landscape of Amazon advertising. They recount the evolution of strategies from two-step URLs and giveaways to modern methods that are currently non-compliant with Amazon's TOS. By sharing Bradley’s recent success story of achieving top keyword rankings within three weeks, they provide practical insights into adapting to market dynamics while leveraging core strategies for sustained success. They also focused on optimizing keywords for seasonal products, using mason jars as an example to illustrate the need for specificity in targeting audiences and identifying seasonal trends and opportunity keywords.
Finally, let’s tackle the art of optimizing Amazon PPC strategies, focusing on understanding customer feedback and incorporating emotional touchpoints into product listings. They discuss bid management strategies, the importance of balancing profitability and scalability, and how successful bidding can enhance organic ranking. Additionally, they cover the significance of tailoring marketing strategies to fit specific product niches and maintaining brand loyalty amidst the shift from organic to paid search on Amazon. Throughout the episode, we aim to equip you with actionable insights and strategies to boost your product's visibility and success on Amazon.
In episode 650 of the Serious Sellers Podcast, Bradley and Destaney discuss:
- 00:02 - Amazon Advertising Launch Strategies Workshop
- 01:22 - Navigating Amazon's Ever-Changing Advertising Landscape
- 10:08 - Optimizing Keywords for Seasonal Products
- 13:12 - Keyword Research Using Helium 10
- 18:41 - Optimizing Amazon Advertising Strategy
- 24:49 - Importance of Keyword Research in Advertising
- 26:52 - Effective Bid Management for Targeting Types
- 28:50 - Finding Balance in Amazon Bid Management
- 35:37 - Bid Management for Sales and ACoS
- 38:23 - Mastering Amazon Bidding Strategy
- 45:41 - Discussion on Algorithmic Love and Relaunch