Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#716 - AI-Generated Amazon Product Videos

In this episode, AI expert Andrew Bell joins us to show step-by-step how to turn a single Amazon product photo into a polished, scroll-stopping video using AI tools like Sora 2, Amazon Ads’ AI video generator, and Gemini.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

How can still product photos evolve into mesmerizing cinematic experiences, such as Amazon product videos? AI expert Andrew Bell joins us for a captivating discussion on the transformative power of AI in e-commerce. Andrew shares his insights on how AI can elevate brand content by seamlessly turning static lifestyle images into dynamic videos without losing the essence of traditional production values. We explore the storytelling artistry and strategic complexities involved in using AI tools to create engaging motion content, offering e-commerce sellers innovative ways to captivate their audience and enhance product presentation.

We also navigate the intricacies of generating product videos with AI, focusing on items like blankets, and the challenges of rapidly producing multiple versions. Our conversation dives into refining Generative Business Templates (GBTs) to evoke themes of elegance and sophistication. From blending AI-generated visuals with real assets to utilizing cutting-edge tools like Sora 2, Google Gemini, and Runway, listeners will gain practical tips on maximizing creative possibilities even when resources are constrained. Join us for this informative journey into the future of AI-driven video content creation, packed with insights and strategies for aspiring digital storytellers.

Want to see the AI magic in action? 🎥 Head over to our YouTube channel to watch this episode and see Andrew Bell create videos from still photos, live on screen: https://youtu.be/ea5pqM1QmxY

Want to try Andrew Bell’s AI video GPTs and tools yourself? 🚀 Access his custom GPTs for video creation using the link in the show notes and start turning your product photos into cinematic videos today: https://andrewbell.craft.me/hip1qvfS5vkZ9Y

In episode 716 of the Serious Sellers Podcast, Carrie and Andrew discuss:

• 00:00 - Creating Cinematic Videos From Still Photos
• 01:51 - AI Enhancing Brand Motion Content
• 11:33 - Product Photography for Water Bottles
• 13:34 - Exploring AI-Generated Video Creation
• 15:53 - Creating Visual Content for Business
• 22:36 - Optimizing Video Generation for Amazon
• 28:32 - Creating Videos on Google Gemini
• 32:53 - Video Generation Model Options Considered

Weekly Buzz 11/7/25: Amazon Rufus Has 250 Million Users? New KDP Translation

Amazon’s Rufus drives $10 billion in extra sales, while Amazon sues Perplexity to block AI browsers from scraping Amazon.com. These stories and more on this week’s episode of the Weekly Buzz.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon.com announces third quarter results
https://www.aboutamazon.com/news/company-news/amazon-earnings-q3-2025-report

Amazon Rufus on track for $ 10 billion in sales
https://channelx.world/2025/11/amazon-rufus-on-track-for-10-billion-in-sales/

Amazon Sues Perplexity As AI Browser War Escalates
https://www.pcmag.com/news/amazon-sends-perplexity-a-cease-and-desist-over-its-ai-agents-shopping

Amazon introduces Kindle Translate, an AI-powered translation service for authors to reach global readers
https://www.aboutamazon.com/news/books-and-authors/amazon-kindle-translate-books-authors

New Brand Store page views metric for Sponsored Brands
https://advertising.amazon.com/en-us/resources/whats-new/new-brand-store-page-views-metric/

From sellers to solution providers: fueling business expansion
https://sellingpartners.aboutamazon.com/from-sellers-to-solution-providers-fueling-business-expansion

Register for Amazon Ads unBoxed, our flagship advertising conference
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWVZGWTRNR0hIVDhXU1ZY

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:47 - Amazon Rufus Generates $10B In Sales?
• 03:43 - Perplexity Sued by Amazon
• 05:41 - TikTok Product Finder
• 09:25 - KDP Translation
• 10:44 - Customer Polls
• 13:42 - Sponsored Brand Update
• 14:54 - TikTok Hot Videos
• 17:38 - Amazon 25 Year Anniversary
• 18:30 - New P&L Tool
• 22:14 - Amazon Unboxed

#715 - How to Double Your Amazon Sales in 2025

Learn from top Amazon mentors as they reveal the exact steps they're taking in a live case study from Scale Stories to help a brand double its sales in 2025 and how you can do the same.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

 

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Unlock the secrets to doubling your e-commerce sales with insights straight from industry expert mentors. In our latest episode of the Serious Sellers Podcast by Helium 10, Bradley Sutton is joined by Leo Sgovio and Melissa Burdick, two experts who have navigated the complex waters of e-commerce and are here to share their wealth of knowledge. We dive into the Scale Stories episode 2 case study with Essential Candy, addressing common challenges such as competition, tariffs, and inflation, while providing actionable strategies to overcome them. With Leo's expertise in SEO and Amazon and Melissa's impressive journey from Amazon ads to Pacvue, this episode is packed with practical advice suited for brands looking to thrive in the digital marketplace.

Discover the game-changing role AI plays in revolutionizing advertising on platforms like Amazon. Imagine having an army of assistants to refine your marketing strategy. AI makes this a reality. From manual bids to automated intelligence, we explore how technology has advanced and opened new doors for advertisers. We reflect on the evolution of Amazon advertising and share personal anecdotes about pioneering advertising efforts, such as Unilever's Amazon homepage video ad. This transformation has not only leveled the playing field but also advanced ad optimization and market analysis to new heights.

We also dive into optimizing your e-commerce basics for growth and improving your brand's Amazon presence. Leo and Melissa evaluate a brand's strategies and provide insights on leveraging tools like Amazon's Product Opportunity Explorer to gain a competitive advantage. Enhancing product listings, utilizing customer insights, and considering new platforms like TikTok Shop are among the strategies discussed. Whether you're looking to refine your advertising, streamline business processes, or explore new marketing channels, this episode offers a comprehensive guide to scaling your e-commerce business. Listen in and equip yourself with the strategies you need to propel your brand to new heights.

In episode 715 of the Serious Sellers Podcast, Bradley, Leo, and Melissa discuss:

• 00:00 - Scale Stories AMA With Expert Mentors
• 05:17 - AI Impact on E-Commerce Growth
• 17:41 - Starting Small Business Success Journey
• 21:26 - Improving E-Commerce Basics for Growth
• 27:47 - Focus on Basics Before Advanced Strategies
• 33:24 - Evolving Accessibility and Targeting in E-Commerce
• 35:44 - Amazon's Rapidly Changing Marketplace
• 37:00 - Improving Sales Through Customer Insights
• 42:20 - Strategies to Boost E-Commerce Sales
• 46:21 - Discussion on Creative Sample Packs
• 48:17 - Utilizing Helium 10 for Sales Growth

#714 - Top 10 Completely Unique Amazon Strategies – Part 4

In this episode, unlock 10 powerful strategies to boost your Amazon sales. Discover hidden keywords, spot listing hijackers instantly, and master Helium 10 features no other software offers.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Could unlocking the full potential of e-commerce tools like Helium 10 revolutionize your business strategy? In an episode packed with game-changing insights, we explore how Helium 10's arsenal of features can elevate your presence on major platforms like Amazon, TikTok Shop, and Walmart. Learn about the power of advanced keyword research strategies, including eight unique data points from Helium 10’s Listing Builder tool, which could help you outrank competitors. Whether you’re a seasoned seller or new to the platform, these strategies promise to provide a significant edge.

Journey with us as we navigate the dynamic world of TikTok Shop and Amazon marketing through Helium 10's Influencer Finder and Managed Refund Service. Discover how to connect with the right influencers by leveraging specific criteria, such as follower demographics and niche interests, to effectively promote your products in creative ways. We also uncover how sellers can reclaim lost revenue from fulfillment errors with Helium 10’s Managed Refund Service, streamlining processes and returning potentially significant sums to your business.

Finally, we get into the art of product discovery and demand analysis with Helium 10's Chrome extension, uncovering market potential and advertising opportunities on Amazon. From analyzing the rise of trending products on TikTok to mastering complex Amazon PPC strategies, our episode covers a plethora of resources available through Helium 10, including their renowned Amazon PPC course, Ads Academy. Join us to transform your e-commerce strategies with advanced tools and insights, helping you maximize your earnings and outpace the competition.

In episode 714 of the Serious Sellers Podcast, Bradley covers:

• 00:00 - Seller Strategy Masterclass With Helium 10

• 02:46 - Listing Builder 8-in-1 Keyword Research Tool

• 07:42 - Influencer Finder & Influencer Messenger Tool

• 11:27 - Managed Refund Service

• 14:08 - Search Query Performance Analyzer

• 17:13 - Demand Analyzer

• 20:23 - Tracking Advertising on Product Pages Using Xray

• 22:02 - Ads Academy

• 23:53 - TikTok Shop Product Finder Tool

• 27:18 - Catch Amazon Hijackers Fast with Helium 10

• 29:20 - How to Translate Amazon Keywords Instantly in Helium 10

Weekly Buzz 10/30/25: Amazon vs Walmart: Black Friday 2025 + Q4 Updates You Shouldn’t Ignore

Black Friday 2025 is right around the corner. There are new Q4 features to help you and customers drive record sales this holiday season, and next-gen delivery is here.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

When is Black Friday 2025? Here’s everything you need to know
https://www.aboutamazon.com/news/retail/when-is-black-friday-2025

Amazon Reigns: The Most-Visited E-Commerce Sites of 2025
https://www.visualcapitalist.com/amazon-reigns-the-most-visited-e-commerce-sites-of-2025/

Walmart Announces 2025 Black Friday Deals Events Wrapped in the Magic of WhoKnewVille
https://finance.yahoo.com/news/walmart-announces-2025-black-friday-182700386.html

Amazon links up with USPS for doorstep returns
https://www.supplychaindive.com/news/amazon-us-postal-service-doorstep-returns/803544/

Amazon’s delivery glasses: The newest innovation designed to enhance the delivery experience
https://www.aboutamazon.com/news/transportation/smart-glasses-amazon-delivery-drivers

Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product
https://www.aboutamazon.com/news/retail/amazon-things-to-buy-help-me-decide-gen-ai

Get fast mobile alerts for account issues with the Amazon Seller app
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ05RTkJRQkUzUlRFWkE3

New Amazon AI tool helps you optimize existing product listings
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVVhKRDIyVjlSMjhHS1pV

Customize and analyze key data in one tool
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVkVEOEEyVjc3R1BENkJB

Amazon says India's e-commerce exports top $20 billion, despite US tariffs
https://www.reuters.com/business/retail-consumer/amazon-says-indias-e-commerce-exports-top-20-billion-despite-us-tariffs-2025-10-27/

Follow the Serious Sellers Podcast on TikTok http://h10.me/ssptiktok

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:45 - Black Friday Countdown
• 02:49 - Walmart Deals Events
• 05:03 - Smarter Delivery is Here
• 07:19 - AI Purchase Feature
• 09:00 - Barcode Creator (Strategy of the Week)
• 11:46 - Seller App Alerts
• 13:00 - Enhance Your Listing
• 14:19 - Quick Seller Tips
• 15:33 - Custom Analytics
• 17:04 - India Exports Top $20B

#713 - Doubling Amazon Sales: A Live Case Study

In this episode, let’s talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What happens when you mix culinary creativity with entrepreneurial spirit? Meet Dean and Tracy Ernst, the masterminds behind Essential Candy, who turned a heartfelt gesture into a thriving e-commerce success story. Tracy's culinary background and a personal mission to aid a friend battling cancer gave birth to Essential Candy's unique botanical lozenges. Through strategic e-commerce maneuvers, they've doubled their sales and significantly expanded their customer base with a mere $400 investment over a weekend. Their innovative thinking doesn't just stop there. With the help of the Scale Stories by Helium 10 mentors, will they crack the code to thriving on Amazon? Let’s follow their journey in this e-commerce venture.

 

Craft shows and farmers' markets might seem like an unexpected venue for a booming online business, but Dean and Tracy have found gold where others haven't looked. By setting up booths at these local events, they engage directly with customers, test new products, and foster relationships that drive recurring revenue, often surpassing their online sales. Listen as they reveal the logistics behind this strategy, including the use of technology to capture customer data through SMS, which leads to an ever-growing marketing database and long-term sales growth.

As we dive further into Essential Candy's journey, you'll learn about their eye-opening experiences with Amazon FBA optimization and the potential of local retail opportunities, including sharing tales of pitching their products to Walmart. Their story is not just one of immediate success but of ongoing growth, with plans to multiply their achievements by 2025. This episode is packed with actionable insights and inspiration for anyone looking to elevate their e-commerce game. Don’t miss out on the chance to learn from a brand that’s reshaping the industry landscape, one lozenge at a time. 

In episode 713 of the Serious Sellers Podcast, Bradley, Dean, and Tracy discuss:

• 00:00 - Scaling E-Commerce Business From Scratch
• 01:50 - Transitioning and Succeeding in E-Commerce
• 12:51 - Benefits of Selling at Craft Shows
• 19:17 - The Perfect Circle of Customer Transactions
• 21:21 - Exploring Local Markets and Retail Opportunities
• 23:54 - Selling Products in Walmart Retail Stores
• 28:57 - Meeting Buyers With Unexpected Recognition
• 32:38 - Amazon FBA Optimization Strategies
• 34:34 - Exploring TikTok for Revenue Growth
• 37:13 - Future Growth and Collaboration

#712 - Amazon Marketing Cloud Made Easy!

In this episode, let’s learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC's audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers.

Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon's shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they're ready to purchase. With Destaney's guidance, you'll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more.

In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 - Amazon Marketing Cloud (AMC) Strategies
• 07:10 - Maximizing Conversion Rates for Profit
• 12:54 - Optimizing AMC Audience Selection
• 13:56 - Advanced Amazon Marketing Cloud Strategies
• 16:48 - Non-Linear Path to Amazon Purchase Journey
• 19:48 - Optimizing Marketing Strategies With Data 
• 20:11 - AMC Audience Strategies
• 26:46 - Utilizing AMC for Enhanced PPC Results

Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches

ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

OpenAI unveils ChatGPT Atlas browser, sending Alphabet shares lower
https://www.cnbc.com/2025/10/21/openai-browser-alphabet-stock.html

E-commerce sites see low sales from ChatGPT traffic, study finds
https://www.modernretail.co/technology/e-commerce-sites-see-low-sales-from-chatgpt-traffic-study-finds-but-that-could-change/

Amazon customers report delivery delays after major AWS outage
https://www.geekwire.com/2025/amazon-customers-report-delivery-delays-after-major-aws-outage/

Drive top-of-search visibility and engagement by reserving branded share of voice through Sponsored Brands
https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands

Analyze your Multi-Channel Fulfillment performance with new dashboard
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjdCM0JFOE5DTTNGVkdR

Lastly, join Bradley Sutton at the Seller Summit 2025 Taiwan Cross-Border E-Commerce Summit on Oct 29, 2025 in Taiwan. Go to http://h10.me/taiwan

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:46 - New ChatGPT Browser
• 04:47 - AWS Outage
• 06:01 - TikTok Product Finder
• 09:14 - Sponsored Brand Update
• 11:02 - FBT Product History Tip
• 15:23 - New MCF Dashboard
• 16:31 - Taiwan Event

#711 - What It Takes to Start on Amazon in 2025

Three expert sellers who’ve sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Scale Stories Mentors and Amazon selling veterans Leo Sgovio, Melisa Vong, and Clarence Cheang take center stage, sharing how they collectively amassed tens of millions in sales and offering a roadmap for aspiring Amazon and TikTok Shop sellers aiming for success in 2025. Melisa is navigating the launch of new brands with groundbreaking marketing strategies, while Leo's expertise in SEO and influencer marketing sheds light on connecting with audiences like never before. Clarence, with his knack for product research and algorithm mastery, underscores the evolving landscape of Amazon selling and the endless opportunities for those ready to innovate. Together, they paint a picture of a marketplace ripe for those who can harness its potential.

The conversation takes a deep dive into the transformation of Amazon's product launch strategies from the days of Project X in 2019 to now. The discussion emphasizes the significance of reliable data and the efficiency brought by AI advancements in research and A/B testing. With the ever-changing dynamics of e-commerce, the trio stresses the need to extend reach beyond Amazon, exploring platforms like TikTok and Google Ads to gain a competitive edge. They share insights on avoiding pitfalls like patent issues, underscoring the critical role of data-driven decision-making in successful product launches.

Shifting gears to brand storytelling, the episode unpacks the art of building engaging narratives that captivate customers and drive sales, even with limited budgets. The guests dive into the nuances of selling subjective products, such as perfumes, and the challenges of standing out in competitive spaces like supplements. They highlight strategies for differentiation, rapid market entry, and sales channel diversification, exploring platforms like TikTok Shop and emerging technologies like OpenAI's Instant Checkout. As the episode winds down, listeners are invited to connect with the guests across social media platforms, offering a chance to learn directly from their experiences and stories, adding an inspiring touch to the episode's conclusion.

In episode 711 of the Serious Sellers Podcast, Bradley, Clarence, Leo, and Melisa discuss:

• 00:00 - Launching a Successful Amazon Business in 2025
• 01:32 - Amazon Industry Experts on Scaling Stories
• 04:56 - Launching on Amazon in 2025
• 08:10 - Starting on Amazon
• 14:15 - Evolving Strategies for Amazon Success
• 16:09 - Evolution of Amazon FBA With AI
• 23:08 - Analyzing Competitors for Private Label Launch
• 28:14 - Building Brand Stories for Success
• 31:24 - Struggles With Perfume Sales
• 33:40 - Diversifying Strategies for E-Commerce Growth
• 36:00 - Marketing Strategies for New Products
• 39:34 - Optimizing E-Commerce With AI Recommendation
• 44:05 - Maximizing Visibility With Shop App

#710 - Amazon's AMC Updates + AI Personas

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: https://instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could turn Amazon’s endless data into real customer understanding and use AI to speak directly to what shoppers feel?

In this special episode recorded live at Amazon Accelerate in Seattle, host Bradley Sutton sits down with two Amazonians who reveal how sellers can combine AI-driven customer insights and AMC’s advanced advertising analytics to supercharge growth.

First up, Isaac Quiros, Senior Customer Success Manager at Amazon, breaks down how sellers can escape what he calls the “operational trap”, getting so caught up in logistics that they lose sight of their customers. He demonstrates how to transform Seller Central data into human stories using tools like Market Basket Analysis and Demographics Dashboards, revealing why customers make purchases, not just what they buy. Isaac shares how AI can analyze reviews, surface emotional triggers, and even help sellers build “AI personas” that mirror their real buyers. Then use those insights to craft A+ content that truly connects.

Then we’re joined by Alan Lewis, Director of Product for Amazon Marketing Cloud (AMC), who pulls back the curtain on one of the biggest announcements from Accelerate: AMC is now available to every Sponsored Ads advertiser, no SQL required. Alan explains how this powerful tool enables you to track the entire shopper journey, discover which campaigns drive conversions, and build high-performing custom audiences, such as retargeting shoppers who have already added your products to their cart.

Together, these conversations reveal the future of selling on Amazon: where data meets emotion, and where tools like AI and AMC work hand in hand to help you understand, reach, and retain your ideal customers. Whether you’re refining your A+ content, building your first audience segment, or simply learning to “talk to your data,” this episode delivers actionable insights to help you grow smarter and faster in the evolving world of selling on Amazon.

In episode 710 of the Serious Sellers Podcast, Bradley, Isaac, and Alan discuss:

• 00:00 - Harnessing AI for Customer Growth
• 08:38 - Customer-Centric Sales Strategy
• 14:14 - Customer Personas Through Market Basket Analysis
• 17:07 - Getting Started With AI in Amazon
• 21:44 - Utilizing Data for Customer Insights
• 25:22 - Understanding Amazon Marketing Cloud for Advertisers
• 29:09 - Audience Targeting for Sponsored Ads
• 32:49 - Empowering Sellers With Unique Insights
• 36:16 - Utilizing Audience Insights for Amazon Advertising Success
• 39:15 - Successful Coffin Shelf Case Study
• 42:55 - Enhancing Advertising With Helium 10

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.