Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#713 - Doubling Amazon Sales: A Live Case Study

In this episode, let’s talk about how one brand is doubling its Amazon sales while generating $10K weekends from just a $400 investment, and adding 500-1,000 new customers to their list every weekend.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What happens when you mix culinary creativity with entrepreneurial spirit? Meet Dean and Tracy Ernst, the masterminds behind Essential Candy, who turned a heartfelt gesture into a thriving e-commerce success story. Tracy's culinary background and a personal mission to aid a friend battling cancer gave birth to Essential Candy's unique botanical lozenges. Through strategic e-commerce maneuvers, they've doubled their sales and significantly expanded their customer base with a mere $400 investment over a weekend. Their innovative thinking doesn't just stop there. With the help of the Scale Stories by Helium 10 mentors, will they crack the code to thriving on Amazon? Let’s follow their journey in this e-commerce venture.

 

Craft shows and farmers' markets might seem like an unexpected venue for a booming online business, but Dean and Tracy have found gold where others haven't looked. By setting up booths at these local events, they engage directly with customers, test new products, and foster relationships that drive recurring revenue, often surpassing their online sales. Listen as they reveal the logistics behind this strategy, including the use of technology to capture customer data through SMS, which leads to an ever-growing marketing database and long-term sales growth.

As we dive further into Essential Candy's journey, you'll learn about their eye-opening experiences with Amazon FBA optimization and the potential of local retail opportunities, including sharing tales of pitching their products to Walmart. Their story is not just one of immediate success but of ongoing growth, with plans to multiply their achievements by 2025. This episode is packed with actionable insights and inspiration for anyone looking to elevate their e-commerce game. Don’t miss out on the chance to learn from a brand that’s reshaping the industry landscape, one lozenge at a time. 

In episode 713 of the Serious Sellers Podcast, Bradley, Dean, and Tracy discuss:

• 00:00 - Scaling E-Commerce Business From Scratch
• 01:50 - Transitioning and Succeeding in E-Commerce
• 12:51 - Benefits of Selling at Craft Shows
• 19:17 - The Perfect Circle of Customer Transactions
• 21:21 - Exploring Local Markets and Retail Opportunities
• 23:54 - Selling Products in Walmart Retail Stores
• 28:57 - Meeting Buyers With Unexpected Recognition
• 32:38 - Amazon FBA Optimization Strategies
• 34:34 - Exploring TikTok for Revenue Growth
• 37:13 - Future Growth and Collaboration

#712 - Amazon Marketing Cloud Made Easy!

In this episode, let’s learn how to master Amazon Marketing Cloud (AMC) and discover how to connect, set up, and manage AMC ads to improve targeting, boost conversions, and scale your Amazon sales.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Unlock the secrets of Amazon Marketing Cloud (AMC) with insights from PPC expert Destaney Wishon, and transform your advertising strategies to outpace the competition. Discover how to harness the power of AMC to not only make it to page one of keyword search results, but to also thrive there. Destaney shares her expertise on curating audience segments beyond traditional keyword targeting, providing you with a competitive edge in a market where costs and competition are constantly rising. By leveraging AMC's audience features, you can focus on engaging customers who have shown interest in your products, turning casual browsers into committed buyers.

Explore advanced strategies within AMC as we discuss the balance between improved conversion rates and scalability, pivotal for targeting AMC audiences. Learn about the impact of Amazon's shift to contextual and behavioral search results on your conversion strategies. We dive into how to create tailored audience pools and the importance of engaging customers before they're ready to purchase. With Destaney's guidance, you'll navigate the nuanced role of analytics in justifying campaign efforts and understanding customer behavior, all while exploring opportunities beyond sponsored products, like utilizing sponsored brands and DSP to amplify customer education and conversion rates. Tune in to craft strategies that are not only effective but also insightful, as we explore new-to-brand metrics, cross-platform impacts, and more.

In episode 713 of the Serious Sellers Podcast, Carrie and Destaney discuss:

• 00:00 - Amazon Marketing Cloud (AMC) Strategies
• 07:10 - Maximizing Conversion Rates for Profit
• 12:54 - Optimizing AMC Audience Selection
• 13:56 - Advanced Amazon Marketing Cloud Strategies
• 16:48 - Non-Linear Path to Amazon Purchase Journey
• 19:48 - Optimizing Marketing Strategies With Data 
• 20:11 - AMC Audience Strategies
• 26:46 - Utilizing AMC for Enhanced PPC Results

Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches

ChatGPT launches a new browser that can browse Amazon, an AWS outage may have affected sales, and sellers can soon reserve branded searches for Sponsored Brand Ads. These and more buzzing news on this episode!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, TikTok Shop, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

OpenAI unveils ChatGPT Atlas browser, sending Alphabet shares lower
https://www.cnbc.com/2025/10/21/openai-browser-alphabet-stock.html

E-commerce sites see low sales from ChatGPT traffic, study finds
https://www.modernretail.co/technology/e-commerce-sites-see-low-sales-from-chatgpt-traffic-study-finds-but-that-could-change/

Amazon customers report delivery delays after major AWS outage
https://www.geekwire.com/2025/amazon-customers-report-delivery-delays-after-major-aws-outage/

Drive top-of-search visibility and engagement by reserving branded share of voice through Sponsored Brands
https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands

Analyze your Multi-Channel Fulfillment performance with new dashboard
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVjdCM0JFOE5DTTNGVkdR

Lastly, join Bradley Sutton at the Seller Summit 2025 Taiwan Cross-Border E-Commerce Summit on Oct 29, 2025 in Taiwan. Go to http://h10.me/taiwan

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:46 - New ChatGPT Browser
• 04:47 - AWS Outage
• 06:01 - TikTok Product Finder
• 09:14 - Sponsored Brand Update
• 11:02 - FBT Product History Tip
• 15:23 - New MCF Dashboard
• 16:31 - Taiwan Event

#711 - What It Takes to Start on Amazon in 2025

Three expert sellers who’ve sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Scale Stories Mentors and Amazon selling veterans Leo Sgovio, Melisa Vong, and Clarence Cheang take center stage, sharing how they collectively amassed tens of millions in sales and offering a roadmap for aspiring Amazon and TikTok Shop sellers aiming for success in 2025. Melisa is navigating the launch of new brands with groundbreaking marketing strategies, while Leo's expertise in SEO and influencer marketing sheds light on connecting with audiences like never before. Clarence, with his knack for product research and algorithm mastery, underscores the evolving landscape of Amazon selling and the endless opportunities for those ready to innovate. Together, they paint a picture of a marketplace ripe for those who can harness its potential.

The conversation takes a deep dive into the transformation of Amazon's product launch strategies from the days of Project X in 2019 to now. The discussion emphasizes the significance of reliable data and the efficiency brought by AI advancements in research and A/B testing. With the ever-changing dynamics of e-commerce, the trio stresses the need to extend reach beyond Amazon, exploring platforms like TikTok and Google Ads to gain a competitive edge. They share insights on avoiding pitfalls like patent issues, underscoring the critical role of data-driven decision-making in successful product launches.

Shifting gears to brand storytelling, the episode unpacks the art of building engaging narratives that captivate customers and drive sales, even with limited budgets. The guests dive into the nuances of selling subjective products, such as perfumes, and the challenges of standing out in competitive spaces like supplements. They highlight strategies for differentiation, rapid market entry, and sales channel diversification, exploring platforms like TikTok Shop and emerging technologies like OpenAI's Instant Checkout. As the episode winds down, listeners are invited to connect with the guests across social media platforms, offering a chance to learn directly from their experiences and stories, adding an inspiring touch to the episode's conclusion.

In episode 711 of the Serious Sellers Podcast, Bradley, Clarence, Leo, and Melisa discuss:

• 00:00 - Launching a Successful Amazon Business in 2025
• 01:32 - Amazon Industry Experts on Scaling Stories
• 04:56 - Launching on Amazon in 2025
• 08:10 - Starting on Amazon
• 14:15 - Evolving Strategies for Amazon Success
• 16:09 - Evolution of Amazon FBA With AI
• 23:08 - Analyzing Competitors for Private Label Launch
• 28:14 - Building Brand Stories for Success
• 31:24 - Struggles With Perfume Sales
• 33:40 - Diversifying Strategies for E-Commerce Growth
• 36:00 - Marketing Strategies for New Products
• 39:34 - Optimizing E-Commerce With AI Recommendation
• 44:05 - Maximizing Visibility With Shop App

#710 - Amazon's AMC Updates + AI Personas

In this episode, learn how AI personas and Amazon Marketing Cloud (AMC) help sellers turn data into deeper customer insights, build emotional connections, and boost conversions on Amazon.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: https://instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could turn Amazon’s endless data into real customer understanding and use AI to speak directly to what shoppers feel?

In this special episode recorded live at Amazon Accelerate in Seattle, host Bradley Sutton sits down with two Amazonians who reveal how sellers can combine AI-driven customer insights and AMC’s advanced advertising analytics to supercharge growth.

First up, Isaac Quiros, Senior Customer Success Manager at Amazon, breaks down how sellers can escape what he calls the “operational trap”, getting so caught up in logistics that they lose sight of their customers. He demonstrates how to transform Seller Central data into human stories using tools like Market Basket Analysis and Demographics Dashboards, revealing why customers make purchases, not just what they buy. Isaac shares how AI can analyze reviews, surface emotional triggers, and even help sellers build “AI personas” that mirror their real buyers. Then use those insights to craft A+ content that truly connects.

Then we’re joined by Alan Lewis, Director of Product for Amazon Marketing Cloud (AMC), who pulls back the curtain on one of the biggest announcements from Accelerate: AMC is now available to every Sponsored Ads advertiser, no SQL required. Alan explains how this powerful tool enables you to track the entire shopper journey, discover which campaigns drive conversions, and build high-performing custom audiences, such as retargeting shoppers who have already added your products to their cart.

Together, these conversations reveal the future of selling on Amazon: where data meets emotion, and where tools like AI and AMC work hand in hand to help you understand, reach, and retain your ideal customers. Whether you’re refining your A+ content, building your first audience segment, or simply learning to “talk to your data,” this episode delivers actionable insights to help you grow smarter and faster in the evolving world of selling on Amazon.

In episode 710 of the Serious Sellers Podcast, Bradley, Isaac, and Alan discuss:

• 00:00 - Harnessing AI for Customer Growth
• 08:38 - Customer-Centric Sales Strategy
• 14:14 - Customer Personas Through Market Basket Analysis
• 17:07 - Getting Started With AI in Amazon
• 21:44 - Utilizing Data for Customer Insights
• 25:22 - Understanding Amazon Marketing Cloud for Advertisers
• 29:09 - Audience Targeting for Sponsored Ads
• 32:49 - Empowering Sellers With Unique Insights
• 36:16 - Utilizing Audience Insights for Amazon Advertising Success
• 39:15 - Successful Coffin Shelf Case Study
• 42:55 - Enhancing Advertising With Helium 10

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

Weekly Buzz 10/16/25: Amazon Announces Fee INCREASES! | Shop Walmart on ChatGPT

Amazon announces 2026 FBA fee increases, Walmart partners with ChatGPT for AI-powered shopping, and Amazon rolls out a new inbound shipment list view. All this and more buzzing news this week!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Sr. Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

2026 US Referral and FBA fee changes summary
https://sellercentral.amazon.com/help/hub/reference/G201411300

2026 US FBA fulfillment fee changes
https://sellercentral.amazon.com/help/hub/reference/GABBX6GZPA8MSZGW

Walmart is incorporating ChatGPT into online shopping. Here's how.
https://www.usatoday.com/story/money/2025/10/14/walmart-chatgpt-openai-shopping/86688757007/

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:49 - Amazon Raises Seller Fees!
• 11:03 - How to Sell Elsewhere
• 12:25 - Pay with OpenAI at Walmart
• 15:22 - A New FBA Feature to Appreciate

#709 - Starting An Amazon Business From Scratch in 2025

In this episode, let’s meet our first contestant on Scale Stories, Natalie, and learn about her story and about what is in store for her brand-new Amazon and TikTok Shop product launch.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

Meet Natalie Dorsey, our inspiring contestant from the new Helium 10 series Scale Stories. With a background that spans a move from Columbus, Ohio, to the tranquil Hocking Hills and a passion for fashion design, Natalie is on a mission to take the e-commerce world by storm. She's courageously ventured into entrepreneurship with various businesses and is now preparing to launch her Amazon FBA venture. Her story is one of determination and a relentless drive to break free from the traditional 9-to-5 grind, as she seeks to dictate her own professional and personal path.

Join us as we pull back the curtain on product research and launch strategies with a live "Ask Me Anything" session featuring three seasoned mentors. Discover how these experts guide aspiring sellers like Natalie in making data-driven decisions, whether it's considering unique items like cauldrons or tea sets. Go to http://h10.me/ssama1. Budgeting is addressed with thoughtful insights into starting investments of $5,000, later expanding to $10,000. The discussion navigates the balance between passion and market demand, stressing the importance of validating multiple product ideas to ensure success.

Networking and personal goals round out our discussion, exploring the power of connections within the sales and Amazon communities. We celebrate the importance of building lasting relationships and outline the transparent process of documenting the highs and lows of starting an Amazon business. With personal aspirations such as achieving financial freedom and supporting family planning at the forefront, listeners will gain an in-depth understanding of setting significant income targets. As we follow Natalie's ongoing journey, we eagerly anticipate sharing her progress and future victories.

In episode 709 of the Serious Sellers Podcast, Bradley and Natalie discuss:

• 00:00 - Entrepreneurial Journey With Natalie
• 07:24 - Inspiration to Accept Challenge
• 12:43 - Overcoming Challenges in Entrepreneurship
• 17:09 - Product Research and Data-Driven Decisions
• 21:29 - E-Commerce Strategy
• 22:50 - E-Commerce Goals and Networking Strategies
• 24:37 - Amazon Business Journey With Natalie 
• 29:58 - Future Updates on Natalie's Products

#708 - Launch & Scale on Amazon: What’s New

In this episode, let's talk about Amazon’s latest launch tools. Vine pre-launch reviews, Product Opportunity Explorer insights, and shoppable A+ Content. To validate faster and scale your first or next Amazon product.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What if you could revolutionize your Amazon product launches with insider knowledge straight from the builders? In this episode, Bradley brings together Jeff Nickerson, Director of Product from Amazon’s Brand Experience & Excellence team, and Zhen Li, Sr. Product Manager from Amazon’s Product Opportunity Explorer team to show how to simplify, de-risk, and boldly accelerate your Amazon launches. They unpack the newest tools, including Amazon Vine pre-launch access and AI reviewer matching, as well as Product Performance Spotlight. Explaining how early demand testing, benchmarks, and focused research turn signals into growth. Amazon is investing in better data, faster feedback loops, and tailored guidance so brands can spot high-potential products sooner and make smarter calls.

Speed and strategy work best together. Regional launches place inventory near customers for day-one delivery, while the New Selection Program eases testing with fee relief and simpler exits. On the review side, Vine now enables pre-launch distribution to Vine Voices, paired with AI that matches products to reviewers who know your niche, creating social proof on release day. Alongside performance alerts and comparable funnels in Product Performance Spotlight, these updates help you decide whether to scale, iterate, or sunset.

 

We blend research and execution with the latest from the Product Opportunity Explorer. Zhen details two years of niche metrics and the new Identify Market Demand experience, which surfaces underserved customer intents and translates them into development guidance and positioning cues. Add shoppable A+ Content to cross-sell and strengthen brand storytelling. Throughout, Jeff and Zhen highlight Amazon’s mission to give sellers the confidence to launch, learn fast, and grow. We close by looking ahead to more personalized AI insights and pre-validation tools and invite them back next year to share what’s next.

 

In episode 708 of the Serious Sellers Podcast, Bradley, Jeff, and Zhen discuss:

• 00:00 - Amazon Launch Strategies and Support
• 03:35 - Amazon's Features for Seller Launching Success
• 07:20 - Regional Inventory Testing for Faster Delivery
• 10:01 - Exciting Enhancements to the Amazon Vine Program
• 14:15 - Strategies for Product Launch Failure
• 19:02 - Upcoming Amazon Seller Central Innovations
• 23:35 - Amazon's Support for Product Launching
• 24:33 - Discovering Product Opportunities With AI
• 34:49 - Identifying Market Demand for Product
• 39:56 - Enhancing Business Success on Amazon
• 41:19 - Amazon Data Insights and Opportunities

Weekly Buzz 10/10/25: Prime Big Deal Days Results | New Amazon Add to Delivery Button

Get preliminary Prime Big Deal Day results, a new TikTok shipping integration, and a button that could boost Amazon order values. All this and more buzzing news on this week’s episode!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcast On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

AMAZON PRIME BIG DEAL DAYS EARLY READ RESULTS ARE IN; CONSUMERS FOCUSING ON HOUSEHOLD ESSENTIALS, NUMERATOR REPORTS
https://www.globenewswire.com/news-release/2025/10/09/3164227/0/en/AMAZON-PRIME-BIG-DEAL-DAYS-EARLY-READ-RESULTS-ARE-IN-CONSUMERS-FOCUSING-ON-HOUSEHOLD-ESSENTIALS-NUMERATOR-REPORTS.html

Helium 10 has launched a new series called Scale Stories, which follows the journey of new and current Amazon sellers as they start and grow their businesses with guidance from mentors. The series aims to inspire and educate viewers on how launching products on Amazon and other E-commerce is still very possible and rewarding today. http://h10.me/ss

PS - You can join the live AMA for Scale Stories Episode 1 to ask the mentors your questions and get firsthand advice! http://h10.me/ssama1

Amazon October Prime Day Underwhelms Shoppers, Signaling Caution For Holidays
https://www.forbes.com/sites/pamdanziger/2025/10/09/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/

Amazon Prime launches ‘Add to Delivery’ feature in app. How it works.
https://www.usatoday.com/story/money/2025/10/07/amazon-add-to-delivery-prime/86567603007/

Bradley Sutton shares this week’s training tip on Customer Intelligence, a powerful Helium 10 feature that helps sellers track key metrics, such as customer lifetime value, acquisition cost, and purchase frequency. This data-driven tool helps advanced sellers make smarter advertising and profitability decisions based on real customer insights.

Shippo Launches TikTok Shop Integration to Help Merchants Save Time, Minimize Costs, and Ship Reliably This Peak Season
https://www.streetinsider.com/PRNewswire/Shippo+Launches+TikTok+Shop+Integration+to+Help+Merchants+Save+Time%2C+Minimize+Costs%2C+and+Ship+Reliably+This+Peak+Season/25438548.html

TikTok Announces New Automation Updates for Advertisers: Smarter Ads, More Control, and Measurable Impact
https://newsroom.tiktok.com/tiktok-announces-new-automation-updates-for-advertisers?lang=en

 

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:54 - Prime Big Deal Days Results
• 03:50 - Scale Stories
• 05:07 - AMZ Add to delivery
• 06:27 - Customer Intelligence Tip
• 09:27 - Shippo/TikTok Integration
• 11:22 - TikTok Ads Updates

#707 - Amazon to TikTok: Tomer’s Magic Launch Formula

He’s back! Tomer Rabinovich reveals his latest e-commerce strategies, including mastering PPC, TikTok launches, optimization, and creative packaging, as well as a few magic tricks for achieving viral success.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

E-commerce aficionado Tomer Raabinovich returns to the podcast, sharing his groundbreaking journey in launching Messless, a brand crafted to supercharge the productivity of digital entrepreneurs. With the audacious goal of hitting eight figures, Tomer breaks the mold by offering a candid look into his brand's development, a rarity in a world where most Amazon sellers guard their secrets. Tomer's story is not just about launching a brand; it's about revolutionizing the way we think about transparency and innovation in the e-commerce landscape.

Get ready to uncover the secrets behind a successful product launch on TikTok. Tomer walks us through his strategic use of this vibrant platform to captivate audiences with minimal competition on Amazon. By focusing on creative campaigns, magician-inspired packaging, and a unique 30-day productivity challenge, he demonstrates the power of blending creativity with tactical marketing. Tomer’s approach includes cold outreach to creators, leveraging TikTok's potential for virality, and utilizing meta ads for upselling, offering a masterclass in modern digital marketing techniques.

Finally, we explore advanced strategies that are reshaping the e-commerce industry. From the cutting-edge use of AI in product development to the critical management of PPC campaigns, Tomer emphasizes the importance of maintaining control over core operations. With tools like Helium 10 and an in-house PPC strategy, he paints a picture of how brands can build competitive edges and drive growth. Action over perfection is the mantra here, Tomer’s experiences remind us of the value in taking risks, learning from missteps, and consistently pushing forward to turn aspirations into reality.

In episode 707 of the Serious Sellers Podcast, Bradley and Tomer discuss:

• 00:00 - E-Commerce Brand Launch Strategy Discussion
• 08:49 - Product Launch Strategies and TikTok Marketing
• 09:24 - Productivity Challenge and Amazon Keyword Research
• 15:04 - Utilizing Challenges for Shopify Traction
• 16:53 - Advanced E-Commerce Product Strategies
• 22:35 - Amazon PPC Advertising Strategies for Brands
• 23:58 - Amazon Sellers' Profit Growth Strategies
• 25:25 - Evolving Strategies for Amazon Success
• 36:10 - Overcoming Fear of Failure