Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#677 - TikTok Shop Advertising Guide

In this episode, let’s learn how to advertise on TikTok Shop, choose the right creator commission, and convert your Amazon listings to TikTok Shop in seconds.

 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

 

What if TikTok Shop could be the next big thing for your e-commerce business? Paul Harvey of Rankster, a seasoned expert in both Amazon and TikTok Shop, joins us to unravel the hidden potential of TikTok Shop's dynamic platform for sellers looking to break new ground. Discover how Paul's transition from teaching to mastering e-commerce reveals insights into leveraging TikTok Shop's distinct marketplace, offering fresh opportunities for brands to thrive. We touch on the power of Helium 10's tools that simplify integrating your Amazon inventory with TikTok, streamlining your sales strategy across platforms.

 

For those eager to maximize their sales, understanding TikTok's unique environment is key. Not all products will shine here. While quirky and first-to-market items may capture the spotlight, more mundane offerings might fall short. We share intriguing success stories, like the unexpected popularity of premium sunflower seeds, underscoring the need for tailored strategies that resonate with TikTok's unique audience. Learn from common pitfalls as we discuss why some Amazon sellers struggle to replicate their success on TikTok without adapting their approach.

 

Finally, we tackle the art of optimizing ad campaigns on TikTok, highlighting the game-changing GMV Max ads that promise impressive returns. Paul shares the significance of forging strong affiliate partnerships, and how features like Helium 10's Influencer Finder tool can amplify your reach with the right creators. Whether you're a veteran Amazon seller or a newcomer, these insights equip you to harness TikTok Shop's potential, ensuring your business not only survives but thrives in this vibrant new landscape.

 

In episode 677 of the Serious Sellers Podcast, Bradley and Paul discuss:

• 00:01 - Mastering TikTok Shop for Amazon Sellers
• 01:40 - TikTok Shop Experience
• 06:14 - Aggregator Era Software Limitations
• 09:13 - Maximizing Sales on TikTok Shop
• 13:39 - Maximizing Sales Across Different Platforms
• 22:30 - Maximizing ROI With TikTok Ads
• 26:27 - GMV Max Delivery and ROI Optimization
• 31:51 - Fulfilling Orders Using FBA and TikTok
• 32:04 - Optimizing TikTok Sales and Fulfillment
• 37:40 - Maximizing ROI With GMV Max Ads
• 39:44 - TikTok Influencer Finder Tool for Sellers
• 41:28 - Creating AI-Powered Influencer Campaigns

#676 - Prime Day 2025 PPC Bootcamp

On this TACoS Tuesday episode, Destaney Wishon shares expert Prime Day tips to help you target smarter, bid stronger, and maximize your ad spend during Amazon’s biggest sales event.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if your Amazon Prime Day PPC strategy could skyrocket your sales like never before? Join us for an enlightening TACoS Tuesday session with Destaney Wishon, CEO of btr media, as she unveils the secrets to making the most of this bustling shopping event. As Prime Day continues to gain traction akin to a national holiday, Destaney shares unique insights into consumer behavior, comparing it with other major shopping events such as Black Friday. Tune in to understand how deal-seeking tendencies and burgeoning search intentions can be your golden ticket to optimizing ad performance and capturing a broad audience.

Together, we dissect the art and science of Amazon PPC campaigns. Destaney takes us through the intricacies of advanced keyword targeting, emphasizing the power of long-tail keywords that drive higher conversion rates due to their specific search intent. Discover how diversifying your approach with various match types can set you apart from the competition, enhancing both impressions and bid management. Avoid common pitfalls by learning the importance of not over-relying on core terms, and instead, optimize your campaigns through comprehensive keyword research. It's time to rethink your strategy and master the tools at your disposal to enhance your brand's visibility.

For those looking to maximize advertising efficiency during high-traffic times like Prime Day, this episode serves as your roadmap. Destaney explains the benefits of both automatic and manual targeting, offering tips for effective campaign management using tools like Helium 10 Ads. From search term report analysis to strategic budget management, you'll gain actionable insights to refine your approach. Whether you're a seasoned seller or just starting out, this conversation is packed with expert advice to ensure your Amazon advertising strategy is primed for success.

In episode 676 of the Serious Sellers Podcast, Shivali and Destaney discuss:

• 00:00 - Maximizing Amazon Ads for Prime Day
• 03:34 - Prime Day's Impact on Amazon Customers
• 06:22 - Advanced Amazon PPC Keyword Targeting
• 09:18 - Customer Intent and Long Tail Keywords
• 12:08 - Maximizing Amazon Advertising Efficiency and Performance
• 19:11 - Amazon Search Query Performance Data
• 20:10 - Optimizing Amazon Advertising for Prime
• 22:49 - Optimizing Advertising for Prime Day
• 27:36 - Amazon PPC Strategy for Prime Day
• 27:58 - Advanced Prime Day Campaign Strategy
• 30:18 - Advanced Audience Targeting and Rule-Based Bidding
• 32:06 - Amazon Prime Day Advertising Strategies
• 35:25 - Customizing Budgets for Prime Wee

Weekly Buzz 6/19/25: Amazon Prime Day 2025 Dates and Temu Shipping From China Again?

Amazon Prime Day 2025 dates are here! TikTok Shop's deal day. Temu is back shipping directly from China? And free AI workshop tickets at Helium 10 HQ. All on today’s Weekly Buzz.

 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Prime Day is back July 8-11, with double the days and millions of deals
https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date

Chinese-backed Temu resumes direct sales to US after Washington-Beijing trade truce
https://www.scmp.com/tech/tech-war/article/3314334/chinese-backed-temu-resumes-direct-sales-us-after-washington-beijing-trade-truce

TikTok Shop is where shoppers come to discover
https://newsroom.tiktok.com/en-us/tiktok-shop-is-where-shoppers-come-to-discover

Helium 10 just upgraded its Influencer Finder tool, making it easier than ever to discover Amazon and TikTok creators who’ve already made videos for products like yours. With new Chrome extension features and detailed influencer insights like email, video stats, and social links, you can now connect with relevant creators in minutes instead of hours.

TikTok Rolls Out New Badges To Highlight Seller Performance
https://www.socialmediatoday.com/news/tiktok-adds-more-seller-badges-highlight-customer-service-performance/750637/

Helium 10’s Cerebro gives you unmatched visibility by showing keyword rankings across all seven Amazon search result pages—not just the top two or three like other tools. It also reveals where products appear in Amazon’s ad placements, helping you uncover competitor gaps, monitor fluctuations, and make smarter PPC decisions.

Resellers can now generate reviews with Amazon Vine
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNjZKNlRDRzUyVVFDOVo4

Roku And Amazon’s New Deal Will Target 80% Of US CTV-Watching Households
https://www.adexchanger.com/tv/roku-and-amazons-new-deal-will-target-80-of-us-ctv-watching-households/

TikTok Shop to launch e-commerce service in Japan as soon as this month
https://www.japantimes.co.jp/business/2025/06/17/companies/tiktok-shop-japan/

Amazon may be extending its Black Friday/Cyber Monday deals to a surprising 12-day window, from November 20th to December 1st, based on what's showing in Seller Central. Sellers should check their dashboards now to see if they qualify and can start scheduling deals for this extended event.

Helium 10 is hosting a live, in-person Elite AI Workshop on June 26th at its Irvine, CA headquarters, featuring top experts like Ritu Java and Andrew Bell— Go to h10.me/q2workshop free tickets are available with code ELITE100.

For virtual attendees, join the free TikTok Shop success webinar with Paul Harvey on June 25th at h10.me/ttwebinar, and don’t miss the AI Arsenal beginner workshop with Andrew Bell and Bradley Sutton on June 23rd at h10.me/aiwebinar.

This episode is packed with actionable insights to keep you ahead in the fast-evolving world of e-commerce.

 

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:50 - Prime Day 2025 Dates
• 03:11 - Temu Shipping From China Again?
• 06:19 - TikTok Shop Up 120%
• 09:58 - Influencer Finder
• 16:26 - New TikTok Badges
• 17:59 - Training Tip of the Week
• 21:59 - Vine For Resellers
• 22:57 - Roku X Amazon
• 25:17 - TikTok Japan
• 25:37 - Amazon Black Friday Week?
• 27:14 - Webinars/Workshops

#675 - Zero to $3M: Her Amazon Seller Story

In this episode, we talked to a seller who began as a newbie on Amazon, asking questions in the Helium 10 Facebook group way back in 2019, and is now on pace to make $3 million in sales this year.

 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

 

What if you could transform from a complete novice to a $3 million Amazon seller within a few years? Join us as Amina Solohova, a vibrant member of the Helium 10 members Facebook community, unveils her incredible journey from an international relations student in St Petersburg to a thriving entrepreneur navigating the bustling world of e-commerce. With stops in Thailand, Spain, and now Ireland, Amina shares how her relentless pursuit of a fulfilling career led her to Amazon, despite having no background in business. Listen to learn how community involvement and determination can propel you to unprecedented heights.

 

Amina’s story isn't just about selling products; it’s about mastering strategies and tools that ensure success in competitive markets. Together with her husband, she’s managed to maintain a healthy profit margin, even in Europe’s challenging market landscape. She opens up about the pivotal role Helium 10 has played in streamlining her operations and how they’ve effectively handled PPC and product design. Plus, she gives us a glimpse of her ambitious expansion plans, which include potential ventures onto platforms like TikTok Shop and launching in new markets across the US and Europe.

But that’s not all—experience the camaraderie and local flavor as Amina recounts hosting a memorable meetup with Irish sellers. As she anticipates breaking sales records and invites us to future discussions on her ongoing success, Amina’s insights become a beacon for aspiring Amazon sellers. This episode is not just a testament to innovation and resilience in e-commerce; it's an invitation to embrace the power of community and the endless possibilities it offers.

 

In episode 675 of the Serious Sellers Podcast, Bradley and Amina discuss:

• 00:00 - From Newbie to $3 Million Seller
• 01:07 - Helium 10 Community Engagement Yields Amazon Success
• 13:13 - Optimizing Amazon Sales and Strategies
• 13:51 - Utilizing Facebook Groups for Amazon Sellers
• 17:35 - Expanding Business to Europe and Online
• 22:59 - Localizing Amazon Listings for Higher Conversion
• 23:30 - Global Amazon Seller Strategies
• 26:32 - Keywords in Amazon Sponsored Brand Targeting
• 32:05 - Importance of Native-Sounding Listings
• 34:17 - Ireland Meetup and Future Plans

#674 - TikTok Shop Seller Tools Masterclass

Learn how to convert your Amazon listings to TikTok Shop quickly, find influencers to promote your products, and fulfill TikTok Shop orders using Amazon MCF — all in just a few easy steps.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Curious about tapping into new markets without breaking a sweat? What if you could seamlessly expand your Amazon business onto TikTok Shop with minimal effort? We've got just the episode for you! Join us as we chat with Helium 10's Bradley Sutton, who unveils the secrets to effortlessly listing your Amazon products on TikTok. With these new suite of TikTok Shop tools for sellers, you can find and connect with influencers who can skyrocket your brand's visibility and manage order fulfillment through Amazon MCF, ensuring your TikTok Shop venture runs like a well-oiled machine. 

This episode is your key to unlocking the potential of TikTok Shop by leveraging Helium 10's powerful suite of tools. We walk you through each step of setting up your TikTok Shop account, from signing up and connecting your token with Helium 10 to adapting your Amazon listings for TikTok's unique format. You’ll gain valuable insights into the nuances of listing migration, fulfillment options, and product compliance requirements. Whether you're on the starter plan or a seasoned seller, our conversation promises a ton of strategies to help you optimize your product listings for maximum profitability.

But that's not all! Discover how to find and collaborate with influencers whose audiences align perfectly with your niche market. Whether your products cater to spooky-themed enthusiasts or a more general crowd, Helium 10’s TikTok Influencer Finder tool will help you build successful partnerships with influencers, maximizing your outreach and sales. Plus, learn how to map your TikTok products to Amazon FBA SKUs, ensuring a seamless multi-channel fulfillment process. Bradley also shares tips on syncing inventory and managing orders efficiently, paving the way for a smooth and profitable expansion onto TikTok Shop. Don’t miss this opportunity to broaden your e-commerce reach and enhance your brand’s presence on one of the world’s most engaging platforms!

Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10’s brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok. 

In episode 674 of the Serious Sellers Podcast, Bradley discusses:

• 00:35 - Seller Strategy Masterclass for TikTok Shop Tools
• 01:48 - How to Learn How to Sell on TikTok Shop
• 04:12 - How to Check TikTok Shop Profitability of Your Amazon Products
• 06:52 - How to Connect Your TikTok Shop Token to Helium 10
• 10:30 - How to Convert Your Amazon Listings in Seconds to TikTok Shop
• 16:41 - How to Find and Message TikTok Influencers
• 27:22 - How to Map Your TikTok Products to Amazon FBA SKUs
• 36:25 - How to Use Amazon MCF to Fulfill TikTok Shop Orders

#673 – RIP Amazon Posts | Inventory Based Ads Rules | Weekly Buzz 6/11/25

Amazon sunsets Posts, Temu’s U.S. traffic drops 48% post-tariff shift, Walmart fee waived for MCF, and new Ads tool. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

The Posts API will be discontinued as of June 3, 2025
https://advertising.amazon.com/API/docs/en-us/release-notes/index#posts-are-deprecated-as-of-june-3-2025

Create up to 100 coupons at once with new bulk upload feature
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlc5Q0FTQjZGUVVVUjk1

 

Set automated ad rules in Ads by Helium 10 based on inventory levels—pause, bid adjust, or trigger actions as stock changes.

 

Floor loaded shipping now available for Amazon Partnered Carrier program
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUtGQlk0WUxITEI3Uk1B

Surcharge waived for use of alternative carriers to fulfill Walmart orders
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFYzUEtXODg5Q0NMWURE

Helium 10’s Keyword Tracker with Boost lets you track keyword rankings hourly—24 times a day—for real-time insights across browsing conditions.

 

Temu sees 48% drop in US users after de minimis loophole ends
https://www.usatoday.com/story/money/retail/2025/06/04/temu-user-base-plunges-tariffs/84028372007/

 

Prepping for Prime Day 2025? Don’t miss our complete Prime Day checklist—stay organized and boost your momentum! Go to h10.me/primedaychecklist

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:46 - Bye Amazon Posts
• 01:57 - Bulk Coupon Upload
• 02:42 - PPC Inventory Rule
• 08:38 - No Pallet? No Problem
• 09:38 - Walmart Fee Waived
• 10:35 - Hourly Keyword Tracking
• 13:19  - Temu Traffic Drops 48%
• 14:27 - EU Battery Ban Incoming
• 15:58 - Prime Day Checklist

#672 - 7 Figures of TikTok Shop Live Sales!

In this episode, we're talking to one of the TikTok Shop sellers who has probably been one of the most successful with TikTok Shop live selling. He has sold millions on the platform!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you imagine turning your side hustle into a million-dollar success story on TikTok Shop? Discover the inspiring journey of Jared Mortensen, Founder & Chief Designer of Real Men Apparel Company, a former aerospace industry professional turned e-commerce powerhouse. With a background in finance and engineering, Jared's story takes us from his Southern Utah roots to working with industry giants like Boeing and Spirit Aerosystems, before making a pivotal shift into the world of e-commerce. It's a transformation fueled by innovation and learning, as he shares the early challenges and ultimate triumphs of launching his own business on TikTok Shop.

Navigate the ups and downs of starting an e-commerce business, as we explore Jared's initial foray into Amazon selling and his eventual pivot to TikTok live streaming. He candidly shares the hurdles of cash flow issues and overstocking, which led to his revolutionary approach to live selling. Just before Black Friday 2023, Jared's live streaming strategy exploded, generating nearly $2 million in revenue. He uncovers the impactful role live commerce plays in the digital marketplace, inspired by its booming success in China, and the remarkable achievement of selling 12,000 units in a single hour.

Unpack the tactics and strategies that make TikTok live sales a game-changer in today's e-commerce environment. Jared offers valuable insights into creating engaging content and the importance of maintaining authenticity without striving for perfection. With practical advice on setting up streams and connecting with audiences, he emphasizes the power of affiliate outreach and consistent experimentation. Learn from his experiences and those of brands like Real Men Apparel, who leverage TikTok live selling to build a devoted fan base and redefine success beyond platforms like Amazon. Join us as we explore the evolving landscape of e-commerce and the limitless potential of TikTok.

Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10’s brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok.

In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss:

• 00:00 - TikTok Shop Seller's Success Story
• 07:28 - Product Launch Success and Market Confidence
• 10:23 - Successful Amazon Business Growth and Marketing 
• 14:52 - TikTok Shop Live Sales Strategies
• 19:56 - Trends in Handwritten Content Marketing 
• 23:25 - Demonstrating Products With POV Shots
• 26:28 - TikTok Live Streaming Strategies
• 29:40 - Creating Content for Live Streams
• 32:50 - Maximizing TikTok Engagement Through Content Volume

#671 – Helium 10’s Big TikTok Launch | TikTok Boosts Book Sales | Prime Day Prep | Weekly Buzz 6/4/25

Helium 10 just launched an entire suite of tools for TikTok Shop, Prime exclusive discounts, and how TikTok wants to be your next bookstore. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Submit Prime-Exclusive Price Discounts for Amazon’s Prime Day 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FMQkJBTUg2UVlZSE1I

TikTok Shop Wants to Be Your New Favorite Bookstore
https://www.insidehook.com/books/tiktok-shop-your-new-favorite-bookstore

TikTok Introduces AI-Powered Seller Assistant to Streamline In-App Shopping
https://influencermarketinghub.com/tiktok-ai-powered-seller-assistant-in-app-shopping/

Our conversation takes a deep dive into the practical aspects of using AI-powered tools to transform your Amazon listings for TikTok Shop. We guide you through the user-friendly process of converting listings, selecting products, and setting up multi-channel fulfillment to ensure smooth operations. By connecting your Amazon inventory to TikTok Shop, sellers can optimize their formatting and streamline their expansion on this dynamic platform with confidence.

In the quest to amplify your product's reach, harness the power of TikTok influencers with Helium 10's latest tool. Learn how to manage your inventory effectively to ride the wave of viral success and use AI features to identify influencers who best match your brand's needs. Finally, we spotlight the significant role of keyword rankings in driving sales, using real-world examples to show how strategic optimization through Helium 10's Cerebro tool can lead to improved business decisions. Join us as we explore these transformative strategies and the new Helium 10 TikTok suite of tools to elevate your e-commerce game.

Ready to get started using these powerful tools for TikTok Shop? Get 10% off on the Helium 10 Diamond Plan for 6 months, use this special discount code TT10

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:18 - Prime Day Discounts
• 03:06 - TikTok Bookstore?
• 04:42 - AI Seller Assistant
• 07:19 - TikTok Shop Course
• 09:18 - TikTok Profitability Calculator
• 11:00 - Connect Your TT Account
• 12:12 - Bulk Convert to TT Shop
• 15:17 - Connect MCF to TT Shop
• 17:23 - TikTok Influencer Finder Tool for Sellers
• 22:46 - Sales Fluctuations? Find out Why

#670 - How To Deal With Tariffs

Learn how to protect your Amazon and E-commerce business from tariff risks as top experts share strategies for long-term success in tariffs, sourcing, and shipping on this episode.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if navigating the complex world of tariffs could become your competitive advantage? Join Carrie Miller as she hosts industry veterans Steve Simonson, Chad Rubin of Profasee, Burak Yolga of Forceget, and Rob Hahn from Pattern share invaluable strategies for Amazon businesses grappling with the ongoing challenges of tariffs. We tackle the pressing issues of adapting sourcing practices, ensuring supply chain visibility, and building resilient operations amidst political and economic changes. Whether it's mitigating tariff impacts or exploring new sourcing opportunities, our experts equip you with the tools to thrive in an ever-shifting global market.

This conversation takes a deep dive into the art of negotiation with suppliers. Discover the power of clarity and specificity in agreements, and learn how persistence can lead to advantageous deals. We also explore the concept of Delivered Duty Paid (DDP) importing, weighing its convenience against potential risks. Building long-term, cooperative relationships with suppliers is crucial, and our discussion highlights strategies to ensure mutual benefits in dynamic environments. Additionally, we delve into the intricacies of international trade, examining the shift from China to other manufacturing hubs like Vietnam and Mexico.

As we explore global manufacturing diversification, we emphasize the need for strategic, long-term planning in response to geopolitical and economic disruptions. From the challenges of relocating production to understanding HTS codes and tariffs, we offer actionable insights for setting up your business for success. Our discussion also touches on the nuances of bonded warehouses and free trade zones, providing guidance on optimizing costs and cash flow. Tune in to gain practical advice on maneuvering through the complexities of the global trade landscape and ensuring your business remains resilient and future-ready.

In episode 670 of the Serious Sellers Podcast, Carrie, Burak, Chad, Rob and Steve discuss:

• 00:01 - Navigating Tariffs for Long-Term Success
• 05:23 - Brands' Pricing and Supply Chain Strategies
• 09:06 - Amazon Pricing Strategy Considerations
• 11:09 - Negotiating Terms and DDP Importing
• 14:12 - Navigating Tariffs and Import Strategies
• 16:35 - Navigating Tariffs in E-Commerce Space
• 19:43 - Navigating Supplier Pricing and Taxes
• 23:36 - Understanding Bonded Warehouses and FTZs
• 25:15 - Importance of Shipping and Invoicing Carefully
• 30:03 - Global Manufacturing Diversification Trends
• 30:30 - Exploring Opportunities and Managing Volatility
• 33:12 - Trade-Offs and Market Targeting Strategy
• 35:24 - Global Manufacturing and Tariff Strategies
• 38:51 - Navigating Tariffs and Economic Trends

#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

A big Walmart policy change might have made it easier for you to start selling on the platform. Amazon cut sellers’ FBA capacity limits again, and Helium 10 launches a new TikTok influencer finder tool. These and more buzzing stories in this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Big Amazon Walmart Policy Shift
https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy

Amazon Ads Summit: Prep for Prime Day
https://h10.me/primeads

Nike to return to Amazon, raise prices
https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/

Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts.

FBA Capacity Change
https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx

Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations!

Sponsored ads and Stores launch in Ireland
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/

Helium 10 Size Tier Alerts Feature
https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028
Helium 10’s Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit.

Amazon FBA $4 billion investment in rural delivery
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X

Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Big Amazon Walmart Policy Shift
• 03:23 - Prime Day Ads Prep
• 03:59 - Nike Back on Amazon
• 05:22 - Expansion Ticket
• 07:26 - FBA Capacity Change
• 09:06 - Influencer Finder
• 12:56 - Ireland Sponsored Ads
• 13:34 - Size Tier Alerts
• 17:32 - FBA Rural Delivery
• 19:16 - Estonia Event