Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#725 - Hijacked Amazon Trucks + TikTok Shop Strategies

Amazon truckload hijacked, TikTok Shop creator tactics, new AI tools & strategies, Amazon PPC recovery, and a full revamp of the AM/PM & Serious Sellers Podcasts.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, Bradley Sutton kicks off a brand-new era for both the AM/PM Podcast and the Serious Sellers Podcast with co-hosts Carrie Miller and Shivali Patel. This simulcast episode sets the tone for what’s coming next: more Amazon, TikTok Shop, Walmart, and AI-driven strategies designed to help you make money in the AM and the PM. Bradley also shares the new format for both shows, including Weekly Buzz moving to AM/PM Podcast, expert-led trainings, and a renewed focus on real seller stories on Serious Sellers Podcast every Monday.

From there, things get wild. Carrie tells the story of a truckload of her Amazon inventory being hijacked on the freeway like a scene straight out of Fast & Furious, complete with a fake carrier, turned-off tracking, ransom demands, and a loss that ballooned to around $70K after tariffs. She breaks down what she learned about freight, tariffs, switching manufacturing from China to Turkey, and why sellers need to be more hands-on with carriers and agencies alike. Shivali then shares her own hard lesson: a high-margin product that kept failing customers, forcing her to pull the listing and rebuild the brand off-Amazon using a digital-first strategy that pairs a makeup mastery course with a physical product bonus and a new funnel powered by Google Ads.

To round out the episode, Shivali walks through exactly how she became a TikTok creator in just 12 days, qualified for the Creator Pilot Program, and started monetizing with TikTok Shop using existing camera-roll content, smart reposting, and product tagging. She also reveals some under-the-radar AI tools like Higgsfield and Arcads that can help sellers generate before-and-after content, influencer-style videos, and scalable creatives without always needing the physical product on hand. Carrie closes with one more key reminder for Amazon sellers: start paying attention to Rufus and optimize your listings around the real questions shoppers are asking, because AI-driven search is already changing how people discover products on Amazon.

In episode 725 of the Serious Sellers Podcast, Bradley, Carrie, and Shivali discuss:

• 00:00 – Bradley kicks off the new era of the AM/PM & Serious Sellers Podcasts
• 02:03 – Fast & Furious moment: an Amazon shipment gets hijacked
• 03:20 – How the thieves impersonated the carrier and held the load for ransom
• 05:14 – $70K in losses and what sellers MUST know about subcontracted carriers
• 07:48 – Turning a product failure into a digital-product-first business model
• 15:50 – Carrie moves manufacturing from China to Turkey - costs vs. tariffs
• 16:55 – Major announcement: Weekly Buzz moves to the AM/PM Podcast
• 22:10 – How Shivali became a TikTok Creator in 12 days & 
• 27:45 – Carrie’s Amazon PPC agency disaster & how she rebuilt with Helium 10
• 34:05 – AI tools sellers haven’t heard of
• 36:45 – Optimizing Amazon listings for Rufus AI
• 37:55 – The future format of both podcasts moving forward

#724 - New Creative AI Tools For Amazon PPC

In this episode, discover Amazon’s newest AI creative tools for PPC, including Creative Agent and Sponsored Products Video, and learn how sellers can generate high-quality ads faster than ever.

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this episode, recorded live at Amazon Unboxed in Nashville, Bradley sits down with Jenny Liu, one of the Amazon Ads’ product managers behind the latest wave of AI-powered creative tools. Jenny’s team builds the systems that are transforming how Amazon sellers create videos, images, and ad assets across Sponsored Products, Sponsored Brands, and Sponsored Display. If you’ve heard about Amazon Advertising’s new Creative Agent and wondered how it actually works, this episode gives you the insider perspective.

Jenny walks us through the evolution of Amazon’s creative ecosystem: from early one-click image generators to today’s full conversational, agentic workflows that let sellers input nothing more than an ASIN, a simple goal, and a rough idea. The agent then learns your intent, pulls from your product detail page, and automatically generates polished videos, lifestyle imagery, and ad-ready creative concepts. Whether you’re not “graphically inclined” or you’re a creative pro trying to scale variations and testing, these tools are designed to unlock high-quality output for all skill levels.

Bradley and Jenny also dive into real-world applications, how custom creatives now influence performance, what makes shoppers stop scrolling, and why strong visuals matter even in Sponsored Products. Jenny explains why Amazon’s creative philosophy is shifting toward storytelling, brand authenticity, and giving sellers more flexibility to express what makes their product unique. As she puts it, AI is not here to replace the marketer; it’s here to take away the manual work so sellers can focus on what message they want their brand to communicate.

To wrap up the episode, Bradley is joined briefly by longtime SSP guest Destaney Wishon, who shares her two biggest takeaways from Unboxed: the scale-changing impact of Creative Agent and the rollout of Sponsored Products Video placements.

In episode 724 of the Serious Sellers Podcast, Bradley and Jenny discuss:

• 01:40 – Meet Jenny Liu
• 03:20 – The Evolution of Amazon Ad Creatives
• 06:00 – Why Creative Matters More Than Ever in PPC
• 08:10 – Introducing Creative Agent: Amazon’s New AI Creative Partner
• 11:10 – What Inputs Creative Agent Uses (and Why You Don’t Need Prompting Skills)
• 15:00 – Real Use Case: Creative Ideas for Bradley's Brand
• 24:00 – Jenny’s Core Message: These Tools Are Free, Simple, and Ready to Use
• 27:30 – Destaney’s Take: Her Top 2 Favorite Announcements From Unboxed

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast

Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:

• Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.
• Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.
• Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.
• SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.

 

Weekly Buzz 12/4/25: BFCM Amazon, Walmart, and TikTok 2025 Results, Amazon Lowers Seller Fees, and more security on Amazon

Black Friday & Cyber Monday results for Amazon, Walmart, and TikTok, plus the rise of livestream selling, and Amazon’s biggest seller fee cuts ever!

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Owns Black Friday
https://finance.yahoo.com/news/amazon-owns-black-friday-160933179.html

TikTok Shop had our Biggest BFCM Weekend Ever
https://newsroom.tiktok.com/tiktok-shop-had-our-biggest-bfcm-weekend-ever?lang=en

Walmart Reports Strong Black Friday And Cyber Monday Performance
https://www.nasdaq.com/articles/walmart-reports-strong-black-friday-and-cyber-monday-performance

Passkey verification for Seller Central sign-in is coming on December 2
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHTExQV1VSOTY0TDZFNTlW

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

• 00:55 - Amazon BFCM Results
• 04:13 - TikTok Shop BFCM Results
• 06:15 - Walmart BFCM
• 07:48 - Smart Complete (Strategy of the Week)
• 10:18 - New Lower Fees
• 11:35 - More Amazon Security

#723 - The Game-plan For When Amazon Sales Are Stuck

Stuck or slowing down on Amazon? Three expert mentors share the 2026 ad, creative, and analytics tactics that helped a brand experience explosive sales growth, causing it to run out of stock.

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

What if you could transform your plateaued Amazon business into a thriving powerhouse by 2026? Join us as we unravel the secrets with our expert mentors Kamaljit Singh from AMZ Onestep, Vincenzo Toscano from Ecomcy, and Jason McLellan from Prime Team Agency. Together, we explore transformative strategies to skyrocket sales, featuring the real-world Helium 10 Scale Stories case study of the InMotion Hemp brand, which experienced such explosive growth that their Amazon shelves were left bare. Kamal, Vincenzo, and Jason reveal their insights on optimizing click-through and conversion rates, refining PPC strategies, and venturing into international markets to breathe new life into stalled projects.

Our conversation takes a deep dive into David's journey with his InMotion brand, uncovering how strategic enhancements to product listings and advertising approaches can lead to increased sales and better brand performance. We discuss the power of updating visuals with modern lifestyle and infographic images, optimizing A+ content, and crafting compelling brand stories. By isolating successful keywords and refining advertising tactics, David's brand overcame challenges, including hemp product restrictions, to lay a stronger foundation for Amazon success.

Listen in as we further dissect Amazon's advertising ecosystem, highlighting innovative approaches to brand optimization. From experimenting with main images and leveraging AI for video ads to harnessing the untapped potential of Sponsored Display and Sponsored Brand Video ads, we cover it all. Our Scale Stories mentors emphasize the significance of understanding your audience and addressing customer pain points to improve customer acquisition and retention. Discover how even small incremental improvements can lead to substantial increases in revenue, and learn practical steps to refine your packaging and maximize Amazon advertising spend.

 

In episode 723 of the Serious Sellers Podcast, Bradley, Jason, Kamaljut, and Vincenzo discuss:

• 00:01 - Strategies for Amazon Business Growth
• 01:41 - Boosting Sales and Profitability on E-Commerce
• 03:28 - Amazon Brand Scaling Agency Strategy Discussion
• 04:51 - Boosting Amazon Sales With Strategic Changes
• 08:37 - Amazon Advertising Strategy Evaluation and Improvement
• 11:16 - Amazon Brand Optimization Strategies
• 12:28 - Room for Improvement in Brand Growth
• 18:46 - Optimizing Amazon Listing for More Sales 
• 20:27 - Amazon PPC Strategy Optimization
• 27:23 - Amazon Customer Acquisition Strategies
• 34:16 - Optimizing Product Packaging for Amazon
• 37:00 - Understanding Customer Sentiment in Product Design
• 41:58 - Product Optimization Explorer for Success

#722 - New Amazon Ads Features & Launch Tactics

Learn Mansour’s latest Amazon strategies, from Search Query Performance to new sponsored product video features, AMC tips, pricing tactics, and launch strategies to scale your brand.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

What if you could crack the code to scaling a million-dollar business in a fiercely competitive market? Join us as we chat with Mansour Norouzi, Director of Advertising at Incrementum Digital and a passionate supplement seller from Canada, who has already surpassed $1 million in revenue and is aiming for $2 million. Mansour shares the secrets behind his success in the e-commerce world, particularly on Amazon, revealing his strategic approaches to launching and promoting products. From the importance of enhancing search query performance to the exciting new features like sponsored product videos, Mansour's insights are a goldmine for anyone looking to boost their business in the consumer packaged goods industry.

Our conversation unfolds with a deep dive into the Canadian e-commerce market, where Mansour navigates the complexities of launching a supplement brand. He sheds light on the potential expansion opportunities awaiting sellers with the anticipated growth of TikTok Shop in Canada. By focusing on scaling his Amazon presence, Mansour explains why he's holding off on other channels for now. We explore effective pricing strategies, the power of the Amazon Vine program for gathering reviews, and the aggressive use of PPC advertising to make a mark in competitive niches. Mansour's experience in leveraging Amazon's tools for product ranking provides listeners with actionable insights.

We also explore the transformative advancements in Amazon's data analytics tools, which have become more accessible inside platforms like Helium 10. These insights allow sellers to make informed decisions, with tools offering unprecedented views into conversion rates and keyword performance. The episode also highlights the strategic use of Amazon Sponsored Product Videos, noting how advancements in technology have made impactful video content creation more accessible. Mansour's journey and expertise offer invaluable lessons, making this episode a must-listen for both seasoned sellers and those just starting their e-commerce journey.

In episode 722 of the Serious Sellers Podcast, Bradley and Mansour discuss:

• 00:00 - Helium 10 Black Friday Deals
• 04:44 - Strategies for Competitive Amazon Launches
• 06:12 - Entering Competitive Supplement Market Success
• 12:13 - Maximizing Amazon Sponsored Product Videos
• 13:38 - Exciting Unboxed Announcements
• 20:07 - Amazon Data Insights and Profitability Strategies
• 21:01 - Amazon Data in Helium 10
• 27:07 - Amazon Pricing and Deal Strategy
• 30:56 - Comparison of Black Friday Deals
• 33:01 - Focus on Basic Business Principles

Weekly Buzz 11/27/25: Amazon Black Friday Deal Glitch?! New Image Feature

Amazon may have closed your Black Friday offer. Copy full media sets to sibling variations, and find out which fulfillment center is shut down. More buzzing news on this episode of the Helium 10 Weekly Buzz.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon sellers are facing a hidden glitch suppressing approved Black Friday and Cyber Week deals without warnings or alerts. Learn how to quickly check your listings to avoid losing traffic, badges, and Q4 revenue.

Copy media sets to sibling products with new Amazon Image Manager feature
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFU1M1RYMlk3SEtTSDRW

Helium 10 New Feature Alert! Our Keyword Tracker now allows you to sort and tag at both the product and keyword levels for cleaner, more efficient research. Carrie demonstrates how this new feature enables sellers to organize catalogs, filter more efficiently, and stay focused during peak season.

New features for Fulfillment by Merchant sellers
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSkVZTlRDTVBRTUJXRjZG

View updated Customer Service Insights in Feedback Manager
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNVFNUlJSMkI2SEpaV1dK

Amazon has temporarily closed its LIT1 fulfillment center in Arkansas due to structural design errors, which may impact FBA inventory stored in the central US. Sellers should verify whether their stock is impacted, monitor refunds, and use tools like inventory heat maps to ensure their listings remain active during the shutdown.

Helium 10 is offering its biggest sale of the year! 35% off Platinum or Diamond plans for up to 12 months during Black Friday through Cyber Monday. Sellers who upgrade to Diamond and mention the broadcast even get access to Bradley’s personal sourcing agent, making now the perfect time to level up their tools. Go to http://h10.me/blackfriday for more information

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:44 - Amazon Black Friday Glitch?
• 03:06 - Image Manager Upgrade
• 04:46 - Organize Keyword Tracker
• 07:25 - FBM Seller Controls
• 09:47 - Share of Voice 
• 12:51 - Customer Service Insights
• 14:33 - FBA Center Closure

#721 - How to 3X an Amazon Hemp Brand!

Retired exec turned Amazon seller! Hear how our guest scaled his hemp brand, boosted sales with listing upgrades, and turned mentorship into massive growth after his Scale Stories by Helium 10 episode.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

David Mead, a seasoned professional with nearly five decades of experience in the electric utility sector, shares his extraordinary leap into the world of e-commerce. After experiencing the benefits of a hemp-based pain relief product, he embarked on an unexpected entrepreneurial path, purchasing a hemp seed oil company, which has since flourished under his leadership.

Listeners will learn how David, working in conjunction with his Scale Stories mentors, made strategic decisions that propelled his brand, InMotion Products, to remarkable success. By upgrading product images and refining the brand narrative, his company not only witnessed a surge in sales but also faced the enviable challenge of stock shortages. David's story underscores the significance of mentorship and collaboration, highlighting how external expertise in areas like Amazon advertising catalyzed growth and prevented him from feeling isolated in the e-commerce landscape.

Through candid conversations, the episode sheds light on the crucial role of innovation and adaptability in brand management. David's humility in seeking external insights and his emphasis on data-driven strategies offer invaluable lessons for any business owner aiming to rejuvenate stagnant sales. Whether you're an established seller or just starting out, the strategies discussed, backed by tools like Helium 10, reveal how minor adjustments can lead to significant business growth. Join us for a compelling discussion that promises not only to inspire but also to equip listeners with actionable insights for e-commerce success.

In episode 721 of the Serious Sellers Podcast, Bradley and David discuss:

• 05:50 - Motivation for E-Commerce After Retirement
• 09:01 - Exploring Paths to E-Commerce Success
• 12:31 - Sales Breakdown and Online Platforms
• 16:01 - Business Growth Through Product Innovation
• 20:50 - Learning E-Commerce Selling on YouTube
• 23:58 - Brand Growth Through Collaboration and Innovation
• 25:49 - Significant Sales Increase Through Listing Optimization
• 31:36 - Expanding Market Reach for a CBD Product
• 37:58 - David Discusses Brand Growth

 

#720 - Kevin King's Latest AI & Email Marketing Strategies

In this episode, Kevin King reveals how he made $700K from a new venture, the AI press release strategy boosting ChatGPT rankings, and the exact methods that helped one seller triple their sales.

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

E-commerce OG Kevin King returns to the Serious Sellers Podcast, bringing his wealth of experience and innovative strategies to the forefront. Discover how Kevin's unique approach helped him achieve a staggering $700,000 in sales this year, and hear about a fellow seller who managed to triple their sales using similar tactics. Adding a personal touch, Kevin shares his passion for college football and his unwavering support for the Texas A&M Aggies, showcasing the dedication and intensity that drives both his business and personal pursuits.

Excitement builds as we preview the upcoming Ecom Mastery AI event in Nashville next April, where AI and e-commerce strategies will intersect in groundbreaking ways. Reflecting on past events in Austin, Iceland, and Hawaii, we spotlight impactful presentations and behind-the-scenes moments, including a standout talk by Anthony Cofrancesco on image creation with Midjourney. AI-driven press releases are put under the microscope, with insights into how these innovations are rapidly boosting rankings and sales for Amazon and TikTok sellers.

Join us for a behind-the-scenes look at an exclusive event that places entrepreneurs in the "hot seat" for personalized advice from a panel of experts. This intensive e-commerce growth summit is more than just formal sessions; it's an opportunity for networking and engaging workshops, all held in a luxurious setting. As we wrap up, we reflect on his journey with the AM/PM Podcast and hint at new ventures, including a potential project with Bradley that merges newsletters and podcasts. With a ton of strategies, personal stories, and future prospects, this episode is one you won't want to miss!

In episode 720 of the Serious Sellers Podcast, Bradley and Kevin discuss:

• 00:00 - Kevin King's Entrepreneur Passion
• 06:37 - Billion Dollar Seller Summit Legacy
• 07:27 - EcomMastery AI Event and Business Strategies
• 10:49 - Cutting Edge Content and Memories at BDSS
• 12:28 - Maximizing AI Impact for Amazon Sellers
• 20:54 - Navigating Information Overload in Business
• 22:06 - Intensive E-Commerce Growth Summit
• 26:54 - Scaling Stories and Expert Assistance
• 30:44 - Advanced Email Marketing Strategies
• 33:48 - AM/PM Podcast Legacy and New Ventures
• 39:13 - Email Marketing Mini Case Study with Bradley?

Weekly Buzz 11/20/25: Black Friday Live | Rufus Gets Upgrade | New TikTok Shop Tools

Amazon’s Black Friday deals are live! Rufus just got smarter, and TikTok Shop hits a record-breaking quarter. All this and more on this episode of the Weekly Buzz!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On Youtube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon’s next-gen AI assistant for shopping is now even smarter, more capable, and more helpful
https://www.aboutamazon.com/news/retail/amazon-rufus-ai-assistant-personalized-shopping-features

TikTok Is Making a Major Holiday Shopping Push
https://www.socialmediatoday.com/news/tiktoks-making-a-major-push-on-holiday-shopping/805710/

Seller Challenge launches for Account Health Assurance
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV005OU5XUEtXSFM4U0U3

Helium 10’s Scale Stories follows real entrepreneurs overcoming roadblocks and scaling their Amazon and TikTok Shop businesses with expert help. Watch Scale Stories episodes now on YouTube!
https://www.youtube.com/watch?v=yJ-e6UGh_I8&list=PLZhJ7LRjHHEU4iGcpDAXZ1kHVlGUrELTV

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:41 - Black Friday Week Live!
• 02:34 - New TikTok Shop Tools
• 04:58 - Rufus Gets Upgraded
• 12:20 - Ebay Listing Check
• 14:38 - TikTok Holiday Push
• 16:13 - AI Assistant
• 17:51 - Seller Challenge

#719 - From Zero to TikTok Shop Hero

In this episode, we welcome our Scale Stories TikTok Shop mentors to share how 30-second vids hit 10M views, the 3-bucket scaling framework, pricing/bundles, and live-selling tactics that turn views into sales fast!

💰Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1
► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

In this Serious Sellers Podcast episode, host Bradley Sutton dives deep into the world of TikTok Shop with three top experts and mentors of our TikTok Shop Scale Stories episode — Ryan Maya, Michelle Barnum-Smith, and “Hurricane” Liz Herrera. Together, they break down exactly how sellers can build and scale profitable TikTok Shop businesses, even if they’re starting from zero. From short, 30-second videos that have driven 10 million views and six-figure sales, to proven frameworks for content, affiliates, and advertising, this episode is packed with actionable insights for e-commerce entrepreneurs ready to tap into TikTok’s explosive growth.

Listeners will learn the three-bucket strategy for scaling on TikTok Shop, which involves consistent content creation, building an affiliate network, and running smart GMV Max ads. The guests reveal how to pick “TikTok-able” products that are visual, problem-solving, and impulse-friendly, priced between $30 and $50, to drive fast conversions. They also discuss why free shipping and clear discounts are essential, how to use faceless videos if you’re camera-shy, and the right posting cadence to feed the TikTok algorithm for consistent reach.

The episode wraps with a deep dive into live selling, creator recruitment, and real-world ad spend optimization. Whether you’re an established Amazon seller or launching your first product, this conversation will show you how to turn short-form videos into real revenue streams and leverage TikTok’s tools to expand your brand. For a full visual breakdown of these strategies, make sure to catch the Scale Stories case study on YouTube, where our TikTok Shop mentors guide a new seller from zero to hero on TikTok Shop.

In episode 719 of the Serious Sellers Podcast, Bradley, Liz, Michelle, and Ryan discuss:

• 00:00 - TikTok Shop Expert Strategies
• 07:56 - Strategies for TikTok Shop Success
• 13:53 - Creating Engaging TikTok Shop Videos
• 22:05 - TikTok Live Selling Strategies
• 25:55 - TikTok Shop Pricing and Strategies
• 33:21 - Optimizing TikTok Shop Posting Frequency