Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#673 – RIP Amazon Posts | Inventory Based Ads Rules | Weekly Buzz 6/11/25

Amazon sunsets Posts, Temu’s U.S. traffic drops 48% post-tariff shift, Walmart fee waived for MCF, and new Ads tool. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

The Posts API will be discontinued as of June 3, 2025
https://advertising.amazon.com/API/docs/en-us/release-notes/index#posts-are-deprecated-as-of-june-3-2025

Create up to 100 coupons at once with new bulk upload feature
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlc5Q0FTQjZGUVVVUjk1

 

Set automated ad rules in Ads by Helium 10 based on inventory levels—pause, bid adjust, or trigger actions as stock changes.

 

Floor loaded shipping now available for Amazon Partnered Carrier program
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUtGQlk0WUxITEI3Uk1B

Surcharge waived for use of alternative carriers to fulfill Walmart orders
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFYzUEtXODg5Q0NMWURE

Helium 10’s Keyword Tracker with Boost lets you track keyword rankings hourly—24 times a day—for real-time insights across browsing conditions.

 

Temu sees 48% drop in US users after de minimis loophole ends
https://www.usatoday.com/story/money/retail/2025/06/04/temu-user-base-plunges-tariffs/84028372007/

 

Prepping for Prime Day 2025? Don’t miss our complete Prime Day checklist—stay organized and boost your momentum! Go to h10.me/primedaychecklist

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:46 - Bye Amazon Posts
• 01:57 - Bulk Coupon Upload
• 02:42 - PPC Inventory Rule
• 08:38 - No Pallet? No Problem
• 09:38 - Walmart Fee Waived
• 10:35 - Hourly Keyword Tracking
• 13:19  - Temu Traffic Drops 48%
• 14:27 - EU Battery Ban Incoming
• 15:58 - Prime Day Checklist

#672 - 7 Figures of TikTok Shop Live Sales!

In this episode, we're talking to one of the TikTok Shop sellers who has probably been one of the most successful with TikTok Shop live selling. He has sold millions on the platform!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Can you imagine turning your side hustle into a million-dollar success story on TikTok Shop? Discover the inspiring journey of Jared Mortensen, Founder & Chief Designer of Real Men Apparel Company, a former aerospace industry professional turned e-commerce powerhouse. With a background in finance and engineering, Jared's story takes us from his Southern Utah roots to working with industry giants like Boeing and Spirit Aerosystems, before making a pivotal shift into the world of e-commerce. It's a transformation fueled by innovation and learning, as he shares the early challenges and ultimate triumphs of launching his own business on TikTok Shop.

Navigate the ups and downs of starting an e-commerce business, as we explore Jared's initial foray into Amazon selling and his eventual pivot to TikTok live streaming. He candidly shares the hurdles of cash flow issues and overstocking, which led to his revolutionary approach to live selling. Just before Black Friday 2023, Jared's live streaming strategy exploded, generating nearly $2 million in revenue. He uncovers the impactful role live commerce plays in the digital marketplace, inspired by its booming success in China, and the remarkable achievement of selling 12,000 units in a single hour.

Unpack the tactics and strategies that make TikTok live sales a game-changer in today's e-commerce environment. Jared offers valuable insights into creating engaging content and the importance of maintaining authenticity without striving for perfection. With practical advice on setting up streams and connecting with audiences, he emphasizes the power of affiliate outreach and consistent experimentation. Learn from his experiences and those of brands like Real Men Apparel, who leverage TikTok live selling to build a devoted fan base and redefine success beyond platforms like Amazon. Join us as we explore the evolving landscape of e-commerce and the limitless potential of TikTok.

Thinking about selling on TikTok Shop—or maybe you are already in it and ready to scale? Unlock all of Helium 10’s brand-new TikTok Shop tools with our Diamond plan—everything from bulk Amazon to TikTok listing conversions to instant Amazon MCF fulfillment. Best of all? You use the discount code TT10 to get 10% off Diamond for 6 months — even if you've used a coupon before. So go ahead and upgrade and let Helium 10 do the heavy lifting so you can focus on what really matters. For more info on our new TikTok shop offerings, visit h10.me/tiktok.

In episode 672 of the Serious Sellers Podcast, Bradley and Jared discuss:

• 00:00 - TikTok Shop Seller's Success Story
• 07:28 - Product Launch Success and Market Confidence
• 10:23 - Successful Amazon Business Growth and Marketing 
• 14:52 - TikTok Shop Live Sales Strategies
• 19:56 - Trends in Handwritten Content Marketing 
• 23:25 - Demonstrating Products With POV Shots
• 26:28 - TikTok Live Streaming Strategies
• 29:40 - Creating Content for Live Streams
• 32:50 - Maximizing TikTok Engagement Through Content Volume

#671 – Helium 10’s Big TikTok Launch | TikTok Boosts Book Sales | Prime Day Prep | Weekly Buzz 6/4/25

Helium 10 just launched an entire suite of tools for TikTok Shop, Prime exclusive discounts, and how TikTok wants to be your next bookstore. These and more buzzing news on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Submit Prime-Exclusive Price Discounts for Amazon’s Prime Day 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0FMQkJBTUg2UVlZSE1I

TikTok Shop Wants to Be Your New Favorite Bookstore
https://www.insidehook.com/books/tiktok-shop-your-new-favorite-bookstore

TikTok Introduces AI-Powered Seller Assistant to Streamline In-App Shopping
https://influencermarketinghub.com/tiktok-ai-powered-seller-assistant-in-app-shopping/

Our conversation takes a deep dive into the practical aspects of using AI-powered tools to transform your Amazon listings for TikTok Shop. We guide you through the user-friendly process of converting listings, selecting products, and setting up multi-channel fulfillment to ensure smooth operations. By connecting your Amazon inventory to TikTok Shop, sellers can optimize their formatting and streamline their expansion on this dynamic platform with confidence.

In the quest to amplify your product's reach, harness the power of TikTok influencers with Helium 10's latest tool. Learn how to manage your inventory effectively to ride the wave of viral success and use AI features to identify influencers who best match your brand's needs. Finally, we spotlight the significant role of keyword rankings in driving sales, using real-world examples to show how strategic optimization through Helium 10's Cerebro tool can lead to improved business decisions. Join us as we explore these transformative strategies and the new Helium 10 TikTok suite of tools to elevate your e-commerce game.

Ready to get started using these powerful tools for TikTok Shop? Get 10% off on the Helium 10 Diamond Plan for 6 months, use this special discount code TT10

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 01:18 - Prime Day Discounts
• 03:06 - TikTok Bookstore?
• 04:42 - AI Seller Assistant
• 07:19 - TikTok Shop Course
• 09:18 - TikTok Profitability Calculator
• 11:00 - Connect Your TT Account
• 12:12 - Bulk Convert to TT Shop
• 15:17 - Connect MCF to TT Shop
• 17:23 - TikTok Influencer Finder Tool for Sellers
• 22:46 - Sales Fluctuations? Find out Why

#670 - How To Deal With Tariffs

Learn how to protect your Amazon and E-commerce business from tariff risks as top experts share strategies for long-term success in tariffs, sourcing, and shipping on this episode.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if navigating the complex world of tariffs could become your competitive advantage? Join Carrie Miller as she hosts industry veterans Steve Simonson, Chad Rubin of Profasee, Burak Yolga of Forceget, and Rob Hahn from Pattern share invaluable strategies for Amazon businesses grappling with the ongoing challenges of tariffs. We tackle the pressing issues of adapting sourcing practices, ensuring supply chain visibility, and building resilient operations amidst political and economic changes. Whether it's mitigating tariff impacts or exploring new sourcing opportunities, our experts equip you with the tools to thrive in an ever-shifting global market.

This conversation takes a deep dive into the art of negotiation with suppliers. Discover the power of clarity and specificity in agreements, and learn how persistence can lead to advantageous deals. We also explore the concept of Delivered Duty Paid (DDP) importing, weighing its convenience against potential risks. Building long-term, cooperative relationships with suppliers is crucial, and our discussion highlights strategies to ensure mutual benefits in dynamic environments. Additionally, we delve into the intricacies of international trade, examining the shift from China to other manufacturing hubs like Vietnam and Mexico.

As we explore global manufacturing diversification, we emphasize the need for strategic, long-term planning in response to geopolitical and economic disruptions. From the challenges of relocating production to understanding HTS codes and tariffs, we offer actionable insights for setting up your business for success. Our discussion also touches on the nuances of bonded warehouses and free trade zones, providing guidance on optimizing costs and cash flow. Tune in to gain practical advice on maneuvering through the complexities of the global trade landscape and ensuring your business remains resilient and future-ready.

In episode 670 of the Serious Sellers Podcast, Carrie, Burak, Chad, Rob and Steve discuss:

• 00:01 - Navigating Tariffs for Long-Term Success
• 05:23 - Brands' Pricing and Supply Chain Strategies
• 09:06 - Amazon Pricing Strategy Considerations
• 11:09 - Negotiating Terms and DDP Importing
• 14:12 - Navigating Tariffs and Import Strategies
• 16:35 - Navigating Tariffs in E-Commerce Space
• 19:43 - Navigating Supplier Pricing and Taxes
• 23:36 - Understanding Bonded Warehouses and FTZs
• 25:15 - Importance of Shipping and Invoicing Carefully
• 30:03 - Global Manufacturing Diversification Trends
• 30:30 - Exploring Opportunities and Managing Volatility
• 33:12 - Trade-Offs and Market Targeting Strategy
• 35:24 - Global Manufacturing and Tariff Strategies
• 38:51 - Navigating Tariffs and Economic Trends

#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

A big Walmart policy change might have made it easier for you to start selling on the platform. Amazon cut sellers’ FBA capacity limits again, and Helium 10 launches a new TikTok influencer finder tool. These and more buzzing stories in this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Big Amazon Walmart Policy Shift
https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Shipping%20&%20fulfillment/Shipping-and-fulfillment-policy

Amazon Ads Summit: Prep for Prime Day
https://h10.me/primeads

Nike to return to Amazon, raise prices
https://www.retaildive.com/news/nike-amazon-marketplace-raising-footwear-prices-tariffs/748986/

Helium 10 launched the Expansion Ticket course inside Freedom Ticket to all members to help sellers expand to global Amazon marketplaces with guidance from Avask experts.

FBA Capacity Change
https://sellercentral.amazon.com/inventoryplanning/manageinventoryhealth?ref_=xx_invplan_dnav_xx

Helium 10 just launched the new TikTok Influencer Finder tool, which allows users to bulk search and message influencers for TikTok Shop collaborations!

Sponsored ads and Stores launch in Ireland
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-ads-and-stores-launch-in-ireland/

Helium 10 Size Tier Alerts Feature
https://youtu.be/0zKf-czW2q8?si=ls9ZzCvXFz2NqKXE&t=2028
Helium 10’s Alerts tool can flag products close to a lower Amazon size tier. Bradley saved $5,625 by shrinking packaging and reducing FBA fees by $3.75/unit.

Amazon FBA $4 billion investment in rural delivery
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTNXUDNMSkFBQVU1S01X

Join us as we explore these dynamic shifts in the e-commerce landscape and equip you with strategies to stay ahead of the curve.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:45 - Big Amazon Walmart Policy Shift
• 03:23 - Prime Day Ads Prep
• 03:59 - Nike Back on Amazon
• 05:22 - Expansion Ticket
• 07:26 - FBA Capacity Change
• 09:06 - Influencer Finder
• 12:56 - Ireland Sponsored Ads
• 13:34 - Size Tier Alerts
• 17:32 - FBA Rural Delivery
• 19:16 - Estonia Event

#668 - Helium 10 Amazon Chrome Extension Masterclass Part 2

In part two of our Seller Strategy Masterclass, discover how to use Helium 10’s Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace.

Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We’ll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business.

In episode 668 of the Serious Sellers Podcast, Shivali talks about:

• 00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension
• 08:11 - Real-Time Keyword Validation and Product Idea Generation
• 11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords
• 12:18 - Advanced Product Research Techniques
• 16:39 - Efficient Product Opportunity Qualification Strategy
• 23:48 - Importance of Product Dimensions for Profits
• 23:52 - Amazon Product Profit Analysis
• 27:16 - Assessing Review Manipulation Risk Factors

#667 – Amazon’s $2.5 Trillion Seller Report, TikTok Shop Shifts, & Audio AI Hits Your Listings | Weekly Buzz 5/22/25

Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

New Amazon report shows small businesses have created millions of US jobs and built thriving communities
https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report

Are US TikTok users turning to TikTok Shop?
https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop

Got a Surprise Amazon Refund? We Now Know Why
https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why

EU plans 2 euro fee for low-value parcels in setback for Shein, Temu
https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/

Shopify launches AI tool that builds complete online stores from keywords
https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/

Boost sales with Memorial Day Outlet merchandising
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ

Manage shipments easier with new Send to Amazon features
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG

Change to Buyer-Seller Messaging options
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO

For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers.

This week's strategy highlights how sellers can use Helium 10’s Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what’s truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:50 - $2.5 Trillion Milestone
• 02:52 - TikTok Shop Truth
• 05:23 - Refunds from 2018
• 06:52 - EU Hits Back
• 08:50 - Shopify Builds Stores
• 10:08 - Amazon Adds Audio
• 12:08 - Homepage Outlet Push
• 13:34 - Send-to-Amazon Updates
• 14:50 - Message Marked Gone
• 15:38 - Helium 10 New Feature Alerts
• 18:29 - Training Tip: Search Query Analyzer by Helium 10

#666 - More than $100 Million Sold Tariff Free!

In this episode, we're talking to a seller who sold over $100 million on Amazon about why tariffs haven't affected him at all, what's more important to him than initial reviews, and more!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Meet Neeme Rõõs, a trailblazing Amazon seller hailing from Estonia, who shares his fascinating journey from a childhood in the Soviet Union to becoming a heavyweight in the Amazon-selling arena. Neeme opens up about his transition from managing thousands of affiliate websites to launching a successful private label venture on Amazon. With over $100 million in sales under his belt, Neeme provides invaluable insights into how he achieved early victories with essential oils and navigated the dynamic shifts in the e-commerce landscape to keep his business thriving.

The episode dives into the nitty-gritty of operating a successful Amazon business amid rising fees and advertising costs. Neeme reveals his strategies to focus on product quality and customer satisfaction, even as the e-commerce arena becomes more competitive. We discuss the benefits of manufacturing in the U.S. for brands in the beauty and health sectors, a choice that has helped Neeme's business sidestep adverse tariffs and supply chain hiccups. Learn about the meticulous crafting of unique products and algorithm-friendly listings that capture customer attention and stand out in the marketplace.

 

In an enlightening conversation on market strategies, Neeme emphasizes the role of customer feedback and keyword optimization in product launches. We explore how securing initial reviews and targeting specific keywords attract informed buyers and reduce negative feedback. This episode also highlights tools like Helium 10 Audience, powered by PickFu, and Market Tracker which aid in optimizing product listings and understanding market share. As a final treat, we offer a glimpse into an upcoming Amazon seller conference in Estonia, Ambizion, showcasing the immense value of connecting with peers and exploring Estonia’s vibrant history and culinary delights. Use code HELIUM10 to get 100€ off your tickets!

In episode 666 of the Serious Sellers Podcast, Bradley and Neeme discuss:

• 00:00 - E-Commerce Success and Expansion Strategies
• 01:00 - Impact of Tariffs on Amazon Sales
• 07:19 - Amazon Sales Growth in EU and Amazon US Expansion
• 13:33 - Amazon Business Strategy Success Factors
• 15:35 - Long-Term Product Strategy Approach
• 19:09 - Impact of Tariffs on Competitors
• 21:41 - Product Feedback and Keyword Optimization
• 26:09 - Slow and Steady Growth Strategy
• 28:46 - Catch Bradley at the Ambizion Event
• 32:41 - Market Share Strategy and Estonia Travel
• 34:48 - Helium 10 Market Tracker

#665 – China Tariffs SLASHED! and De Minimis Cut? | Weekly Buzz 5/13/25

China tariffs were slashed—but what about de minimis? Plus, how to fulfill Amazon Ireland orders without local inventory. All this and more on today’s Weekly Buzz episode!

 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

U.S. and China Agree on Tariff Pause in Major Trade War Rollback
https://time.com/7284765/us-china-trade-war-pause/

US slashes 'de minimis' tariff on small China parcels to 54%
https://finance.yahoo.com/news/us-cut-minimis-tariff-china-051520824.html

US-China trade reprieve buys Shein and Temu time to restock US inventory
https://www.reuters.com/world/china/ecommerce-packages-left-out-us-china-tariff-reprieve-2025-05-12/

TikTok Shop brings pre-owned to continental Europe
https://ecommercenews.eu/tiktok-shop-brings-pre-owned-to-continental-europe/
Amazon Remote Fulfilment with FBA is now available from UK to Ireland
https://channelx.world/2025/05/amazon-remote-fulfilment-with-fba-is-now-available-from-uk-to-ireland/

Upcoming changes to Seller Fulfilled Prime
https://sellercentral.amazon.com/help/hub/reference/GXCRLXHNJNPE2DHM

Amazon Fee adjustments for partnered carrier shipment measurements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUjlRUFJDQ1FNN1o4V1c3

Amazon signs up FedEx for residential deliveries
https://finance.yahoo.com/news/amazon-strikes-partnership-fedex-ups-204255139.html

Amazon Drops 3 New CTV Ad Formats Ahead of Its Upfront Presentation
https://www.adweek.com/commerce/amazon-drops-3-new-ctv-ad-formats-ahead-of-its-upfront-presentation/

Catch Bradley at the following events:

• Worldef Istanbul 2025 - https://h10.me/istanbul
• Amazon Ads Korea Event - https://h10.me/adskorea
• Tech Partner Day Tokyo 2025 - https://h10.me/tokyo

#664 - All about the Amazon Ships In Product Packaging Program

Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery.

Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation.

Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission.

Learn More About Amazon’s Ships in Product Packaging Program:

• Amazon Packaging: https://www.amazon-packaging.com/sellers
• Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment

In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss:

• 00:00 - Amazon's SIPP Program
• 01:53 - Amazon Background and Sustainable Packaging Program
• 07:15 - What is the Ships in Product Packaging Program by Amazon?
• 13:51 - Sustainability Benefits of SIPP
• 17:00 - Innovative Packaging Enhances Customer Experience
• 19:33 - Enhancements and Benefits of this Program
• 20:06 - Streamlining Enrollments in the SIPP Program
• 27:53 - Amazon's Sustainable Cost-Saving Program