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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos
Episodes
Friday Jul 18, 2025
Friday Jul 18, 2025
In today's buzzing episode, we've got Prime Day results based on data collected by Pacvue, is OpenAI entering the e-commerce game? And new updates to flat files for uploading products in bulk.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Commerce Accelerated: Prime Day 2025 Preliminary Wrap-Up
https://www.linkedin.com/pulse/commerce-accelerated-prime-day-2025-preliminary-wrap-up-burdick-xmbtc/
Prime Day event drives over $24 billion in US e-commerce sales, sees AI-driven boost
https://americanbazaaronline.com/2025/07/15/prime-day-event-drives-over-24-billion-in-us-e-commerce-sales-sees-ai-driven-boost-465082/
OpenAI Seeks Piece of ChatGPT-Driven eCommerce Sales
https://www.pymnts.com/artificial-intelligence-2/2025/openai-seeks-piece-of-chatgpt-driven-ecommerce-sales/
Amazon Bulk Upload Improvements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR044TEY0VEJOVVM0VDdC
Amazon’s AI brand name tool now includes personality field
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRVMzOERTVFI0RVZQS0VC
Amazon’s new guide helps you enroll in Brand Registry
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1lKV1I1OUZXR1g5QktZ
FBA Inventory page updates will temporarily affect reports
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0pRWUQ5QjNRRVRFVDgy
Use vacation mode to protect your Amazon account’s health
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSERQR1A5TlZOVFZOOFY5
In this week’s strategy, Bradley shares a quick strategy for Amazon sellers to effortlessly convert their Amazon listings into TikTok Shop listings using Helium 10's Listing Converter tool, saving significant time and leveraging AI to optimize content for TikTok’s unique format. This fast, bulk conversion process can help sellers tap into TikTok’s growing e-commerce potential and even surpass Amazon sales.
Thanks for tuning in to the show! If you found value in today’s episode, be sure to subscribe, leave a review, and share it with a fellow E-commerce entrepreneur. For more tips, tools, and strategies to level up your e-commerce game, check out our other episodes and stay connected with us. Until next time, keep pushing forward and keep crushing it!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
- 00:49 - Prime Day Results
- 04:54 - Prime Day and AI
- 07:13 - Chat GPT Ecommerce
- 08:41 - Chrome Ext for KSA
- 12:10 - Bulk Upload Improvements
- 13:18 - AI Brand Name Tool
- 14:33 - Brand Registry Guide
- 15:06 - Strategy of the Week: How to Convert Your Amazon Listing to TikTok Shop
- 17:20 - FBA Inventory Updates
- 18:36 - Vacation for Sellers
Tuesday Jul 15, 2025
Tuesday Jul 15, 2025
How does Bradley Sutton manage over 300 PPC campaigns in less than 30 minutes a week? He opens up all of his processes to show how he sets them up using Helium 10 Ads.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Can you really master over 300 PPC campaigns in just 10 minutes a week? Bradley Sutton reveals how, using the power of Helium 10 Ads. This episode is packed with transformative strategies that have catapulted users from $6,000 to an astounding $250,000 in monthly ad sales. Through the magic of automation and the right data, discover how you can boost your advertising efficiency and profitability with minimal effort. Plus, we tackle your burning questions in a dynamic Q&A segment aimed at unlocking new levels of Amazon advertising success.
Ever wondered how to cut down your advertising costs while boosting performance? Bradley shares his personal journey managing his own Amazon accounts, demonstrating the power of optimizing ad strategies using Helium 10 tools. This episode shares practical insights, including auditing existing accounts to find quick wins and maximize the value of your advertising efforts. We spotlight efficient keyword harvesting and reveal the secret sauce to transforming manual processes into time-saving automated solutions, ensuring your advertising is consistently on point.
Finally, take a deep dive into the world of automating bidding strategies and mastering rules-based advertising. Learn how to set up personalized bidding rules that reduce ACoS incrementally, maintaining both visibility and profitability. Tailor your strategies to suit different accounts with unique algorithms and explore the concept of Dayparting to significantly cut wasted ad spend. This episode equips you with customizable strategies for managing ads, launching new products, and understanding the nuances of keyword management. An essential listen for anyone looking to elevate their Amazon advertising game.
In episode 683 of the Serious Sellers Podcast, Bradley discusses:
- 00:01 - Maximizing Amazon PPC Campaigns Efficiency With Helium 10
- 03:16 - Leveraging Helium 10 Ads for Amazon PPC
- 11:10 - Helium 10 Ads Optimization Strategy
- 16:02 - Efficient Keyword Harvesting With Helium 10 Ads
- 18:19 - Cross-Campaign Keyword Optimization
- 22:37 - Automating Bidding Strategies for PPC
- 24:05 - Setting Up Automated Bid Rules
- 27:12 - Gradual ACoS Reduction Strategy
- 30:52 - Mastering Rules-Based Advertising With Helium 10 Ads
- 31:26 - Bidding Optimization Strategy for Amazon Advertising
- 37:20 - Maximizing Profitability With Helium 10 Ads
- 41:33 - Implementing Customized Ad Campaign Strategies
- 46:10 - Keyword Harvesting Automation and Conversion Analysis
Saturday Jul 12, 2025
Saturday Jul 12, 2025
Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.
Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.
Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.
And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.
In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:
- 00:00 - Global Expansion Strategies for E-Commerce
- 04:29 - Natalia's Backstory
- 11:16 - VAT Requirements for Amazon Sellers
- 13:47 - Global E-Commerce Tax Considerations
- 15:59 - Understanding State Taxes and VAT
- 19:56 - European Sellers Expanding to US Market
- 21:32 - International E-Commerce Expansion Considerations
- 27:03 - Global Expansion Opportunities in E-Commerce
- 30:45 - Optimizing E-Commerce Shipping for Profit
- 33:35 - International E-Commerce Strategies
Friday Jul 11, 2025
Friday Jul 11, 2025
Prime Day results, more details on Amazon’s Vine review system, and major updates on the TikTok app’s future. All covered in this week’s episode of the Weekly Buzz.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon Prime Day Kicks Off With $7.9B In U.S. Online Sales On First Day
https://stocktwits.com/news-articles/markets/equity/amazon-prime-day-kicks-off-with-7-9b-in-us-online-sales-on-first-day/chFUCoOR500
Amazon Vine frequently asked questions
https://sellercentral.amazon.com/help/hub/reference/GX3CEV63Y4ZZAP37
Helium 10 Launches Bulk Keyword Uploader for Seamless Migration from Other Tools
Users can now upload hundreds of keywords across multiple products instantly. Plus, retain historical rank data and benefit from Helium 10’s superior, full-page tracking.
A new TikTok app may be coming. Here’s what we know so far
https://edition.cnn.com/2025/07/09/tech/tiktok-new-app-us-sale
Instantly See Amazon’s Top 3 Clicked Products with Helium 10's Chrome Extension
Carrie reveals how sellers with Amazon Brand Registry can view real-time click and conversion data straight from Amazon while casually browsing, with no deep dive required.
Amazon Supercharges Influencer Earnings for Prime Day
https://influencermarketinghub.com/amazon-supercharges-influencer-earnings-for-prime-day/
Helium 10 Ads Launches “Super Wizard” for Custom Campaign Creation
Sellers can now build multiple ad campaigns at once with personalized naming structures, making campaign management faster, easier, and fully customizable.
Join Helium 10’s New TikTok Shop Facebook Community for Sellers
In this growing Helium 10-hosted Facebook group, you can connect with fellow TikTok Shop sellers, ask questions, share tips, and compete for future prizes. http://h10.me/tiktokgroup
Helium 10’s Monthly AI Workshop Returns Next Friday with Ritu Java
Join top AI expert Ritu Java for July’s AIM workshop, where she’ll share advanced strategies to use AI for keyword and product research in your e-commerce business. Sign up here: https://h10.me/aimjuly
Helium 10 Elite Gets AI-Powered Search Query Performance Analyzer
The new AI analysis toggle delivers instant charts and insights, such as top-converting keywords and high-value, low-visibility opportunities, streamlining data review for sellers.
Last Call: Apply Now for Project X Season 2 - Casting Contestants and E-Commerce Mentors
Helium 10 is filming a high-production case study series to help new and scaling sellers on Amazon, TikTok Shop, and beyond, with $10K in product funding and expert mentorship. https://h10.me/px2
That’s it for this week’s Weekly Buzz. Stay tuned, stay informed, and as always, keep crushing it in your e-commerce journey!
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
- 01:03 - Prime Day Results?
- 02:56 - Big Vine Update Details
- 10:13 - Bulk Keyword Migration
- 13:05 - No More TikTok App?
- 15:45 - Search Results Strategy
- 18:13 - Amazon Influencer Increase
- 19:22 - Custom Campaign Creation
- 21:08 - TikTok Shop Community
- 21:56 - AI Workshop
- 22:54 - SQP AI
- 26:12 - Project X
Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us for an engaging conversation with our returning guest, Benjamin Webber, as we explore a spectrum of e-commerce strategies with a spotlight on Amazon Prime Day tactics. Known for his innovative and entertaining approach to Amazon listings, Ben shares insights from his journey of transitioning from managing his own Amazon businesses to becoming a strategic advisor at ClearAds Agency. We discuss his role in expanding their services beyond advertising to provide full-service Amazon solutions. Alongside his current ventures, including partnering with a friend to scale a business and launching a product with Matt Altman, we speculate on how the timing of Prime Day near the 4th of July and its extended duration could impact traffic and sales.
Listen in as we uncover effective strategies for optimizing Amazon Prime Day sales. We outline tactics such as leveraging frequently bought together deals, utilizing Prime exclusive discounts, and targeting deals of the day. Ben offers a unique perspective on capturing conversions from cautious shoppers by running deals on the fourth day of Prime. Post-Prime Day, we emphasize the importance of using DSP for retargeting and employing coupons to convert pending sales and engage customers beyond the Prime Day excitement.
We also discuss enhancing Amazon listings for conversions and sales optimization through diversification. With tools like Amazon Marketing Cloud, we examine how businesses can gain a competitive edge by refining audience targeting and adapting to new algorithms. We touch on the potential of international market expansion, particularly in high-barrier markets like Germany, and the importance of strategic pricing. Ben shares valuable insights into analyzing sales data for optimal bidding and recognizing different customer behaviors throughout the day. Lastly, we highlight the benefits of exploring other sales platforms like Walmart and TikTok, while focusing on core competencies to sustain growth.
In episode 681 of the Serious Sellers Podcast, Bradley and Benjamin discuss:
- 00:01 - Amazon Prime Day Strategies and More
- 00:54 - Discussing E-Commerce Strategies
- 04:22 - Impact of Extended Prime Day
- 10:53 - Optimizing Amazon Prime Day Sales
- 13:13 - Post-Prime Day Sales Strategy
- 16:07 - Enhancing Amazon Listings for Conversions
- 19:42 - Enhancing Product Listings With Emotional Connection
- 24:01 - Optimizing Images for Amazon Conversion
- 28:35 - Amazon Sales Optimization and Diversification
- 29:00 - Optimizing Dayparting Ad Bids for Peak Times
- 34:04 - Expanding Market Reach With Pricing Strategies
- 39:21 - Product Management Strategies for Conversion Rates
Saturday Jul 05, 2025
Saturday Jul 05, 2025
Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Andrew Bell, a standout figure in the realm of AI and custom GPTs, kicks off our very first installment of AIM, our Monthly AI workshop on all things artificial intelligence. In this episode, Andrew opens up about his journey from the Moody Bible Institute to becoming an e-commerce maestro on platforms like Amazon. Growing up in the quirky town of Santa Claus, Indiana, and now living in Kentucky, Andrew captivates with his unique perspective, connecting the dots between local sports rivalries and the debates surrounding artificial intelligence. His pioneering work with Touch of Class and his learnings from the Freedom Ticket course by Helium 10 laid the groundwork for his success, making him a voice worth listening to in the fast-paced world of e-commerce.
As we engage with Andrew, we discover the fascinating world of AI-driven tools designed for Amazon listing optimization and product research. With over 350 custom GPTs under his belt, Andrew discusses the art of prompting and how robust strategies can mitigate errors. The conversation takes a turn into the challenges faced when AI relies on outdated data, such as the myths surrounding the Amazon A10 algorithm. By blending AI with reliable resources like Helium 10’s data, the episode reveals how sellers can enhance the accuracy and trust of their listings, amidst a landscape of evolving AI capabilities.
Rounding out the episode, Andrew shares strategic insights for maximizing AI in product research and listing optimization. From the intricacies of using Amazon's generative AI-powered shopping assistant Rufus to the innovative application of AI reasoning models, Andrew highlights ways to maintain accurate and engaging Amazon listings. We explore the benefits of visual label tagging and new features for price alerts, all aimed at boosting conversion rates during key sales events. Don't miss Andrew's reflections on the continued evolution of AI technology and its growing impact on both personal and professional realms.
For those eager to try out Andrew Bell’s custom GPTs firsthand, listeners of the Serious Sellers Podcast get exclusive access. While many of his 350+ custom GPTs are still gated for private workshops and Helium 10 events, Andrew makes a few powerful ones available for our audience. Go to https://h10.me/andrewbellgpt to access a curated selection, including GPTs for product research, demand validation, e-commerce script agents, and even one cleverly titled NoMDashes, designed to remove those pesky AI giveaway dashes from your copy. These GPTs aren’t available to the general public yet, so this is your chance to explore cutting-edge AI tools before they’re widely released. Just one more perk of tuning in.
In episode 680 of the Serious Sellers Podcast, Bradley and Andrew discuss:
- 01:00 - Andrew Bell's Backstory
- 04:55 - Success in Amazon Seller Optimization
- 09:03 - Pricing Strategies Across Different Niches
- 11:57 - Leveraging AI for Amazon Listing Optimization
- 14:35 - Trust in AI and Misconceptions
- 17:29 - Keyword Generation in ChatGPT
- 20:41 - Maximizing AI for Product Research
- 22:36 - The Future of Data Augmentation
- 26:29 - Leveraging AI for Comprehensive Product Research
- 34:07 - E-commerce Sellers Optimizing for AI in 2025
- 34:19 - Amazon Listing Optimization Strategies
- 37:51 - Visual and Textual Content for Conversions
- 40:39 - Click Training Data and Customer Questions
- 46:04 - Advancements in Reasoning Models and AI
- 47:00 - Amazon Rufus and AI Reasoning Models
Thursday Jul 03, 2025
Thursday Jul 03, 2025
Amazon may have just changed the game by letting you collect Vine reviews before your product launches. Project X is back with the $10,000 casting call, and KDP sellers are finally getting in-browser sales data inside the Chrome extension.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Get Amazon Vine reviews before your product launch
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUkVFTDNBUEtNVEdTUFlZ
Project X Casting Call - h10.me/px2
New Product Announcement: Introducing Amazon Ads Enhanced Video Generator
https://www.linkedin.com/posts/jeffreycohen_amazon-ads-launches-enhanced-ai-powered-video-activity-7345838124293345280-AjIG/
Tariff Pressure Hits Temu and Shein in U.S. as European Growth Accelerates
https://www.modaes.com/global/companies/temu-and-shein-users-plummet-in-the-us-over-tariffs-rise-in-europe
US user base of Chinese E-commerce platforms Temu & Shein plummets amid US-China trade conflict
https://www.koreapost.com/news/articleView.html
Alternative options when West Coast ports are congested
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1ZMS0JMVjNDR1JUWjRO
Maximum box length for FBA orders to increase
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRExXTTMyVVhTVEdFNUM2
TikTok Shop opens for business in Japan as US fate hangs in balance
https://www.scmp.com/tech/big-tech/article/3316505/tiktok-shop-opens-business-japan-us-fate-hangs-balance
Trump says he has 'a group of very wealthy people' to buy TikTok
https://www.bbc.com/news/articles/c20nqdl5ydjo
From insightful updates to valuable KDP tools, this episode is packed with everything you need to navigate the evolving e-commerce landscape.
(Time Stamps) -
In this episode of the Weekly Buzz by Helium 10, Shivali covers:
- 00:50 - Prelaunch Vine Reviews?
- 02:16 - Project X Casting Call
- 03:47 - Ads AI Video Generator
- 05:16 - Helium 10 New Feature Alert
- 08:33 - Temu & Shein Tariff Fallout
- 10:17 - Port Congestion Warning
- 11:18 - FBA Box Dimension Change
- 13:28 - TikTok Shop Japan
- 14:37 - TikTok US Buyer Found?
- 16:41 - Training Tip of The Week
Tuesday Jul 01, 2025
Tuesday Jul 01, 2025
This episode is another seller strategy masterclass. We'll discuss 10 unique strategies that most of your competitors are not using.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us as we explore innovative seller strategies in the ever-evolving Amazon and TikTok Shop marketplace, with a special focus on leveraging Helium 10's exclusive tools. We'll uncover how understanding the history of products frequently bought together can open up new bundling opportunities and product lines. For instance, finding out that bat-shaped shower curtain hooks are often purchased with bat-shaped bath mats can spark ideas for unique product offerings. By tapping into these insights, sellers can enhance their advertising strategies and target customers more effectively, ultimately gaining a competitive edge in a crowded marketplace.
We'll also discuss the transformative power of Helium 10's features, like automated keyword harvesting and heat maps. These tools not only streamline the process of discovering new keywords but also help manage inventory challenges. By automating notifications for relevant keywords and illustrating how shipping times are affected by stock levels, sellers can save time and optimize their listings. This provides a competitive advantage, allowing sellers to focus on strategic growth rather than tedious tasks. Additionally, we'll touch on TikTok Shop fulfillment tips, exploring how to distribute inventory effectively and utilize Amazon's Multi-Channel Fulfillment for a seamless order processing experience.
Lastly, let’s dive into the impact of influencer marketing and Amazon advertising on boosting brand reach and conversion rates. The Helium 10 influencer finder becomes an invaluable resource for identifying potential collaborators, while the widget provides insights into the most clicked products in search results. These tools, along with exclusive Amazon seller strategies, make Helium 10 an indispensable suite for optimizing business operations. By harnessing these resources, sellers can uncover opportunities that might be missed when relying solely on traditional methods, significantly reducing the time spent managing ad campaigns and positioning themselves for success. Listen in as we unpack these strategies and more, equipping you with the knowledge to thrive in the e-commerce world.
In episode 679 of the Serious Sellers Podcast, Bradley talks about:
- 00:00 - Unique Seller Strategies Masterclass
- 09:48 - Automated Keyword Harvesting and Heat Maps
- 12:15 - Automated Keyword Tracking for Competitors
- 15:44 - Amazon FBA Inventory Management Tips
- 19:06 - Amazon Data for Competitor Sales
- 24:34 - Easily Migrate and Track Keywords
- 25:54 - Influencer Marketing and Amazon Advertising
- 30:06 - Wooden Egg Holder Advertising Confusion
- 32:43 - Optimizing Amazon PPC Campaigns Manually
- 37:39 - Exclusive Amazon Seller Tools and Strategies
- 37:57 - Helium 10 Bid Suggestions for ACoS
Sunday Jun 29, 2025
Sunday Jun 29, 2025
In this episode, we talk with Alibaba’s US GM about powerful new AI tools, fast domestic sourcing, and how you can become a US-based supplier on Alibaba to reach global buyers.
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
Join us as we sit down with Justin Liu, the General Manager for Alibaba.com in North America, to uncover some exciting new AI features on the Alibaba platform. Justin shares his journey from growing up in China and studying at Georgetown University to his experiences at Amazon, where he gained valuable insights into the needs of sellers. Now at Alibaba, he focuses on helping North American suppliers set up storefronts and list products to access a global network of retailers and distributors. This conversation highlights how Alibaba is not just a sourcing hub but a gateway for North American manufacturers to reach international markets, addressing common misconceptions about its services.
In another segment, we explore the challenges of managing tariffs and supply chain risks for sellers expanding their businesses on platforms like TikTok Shop. With Alibaba's vast network of suppliers from various regions, sellers can confidently navigate international trade. We emphasize the importance of risk management tools, such as Alibaba's trade assurance program, which safeguards transactions. Additionally, we introduce Accio, the world's first AI-supported sourcing platform that transforms product discovery through a conversational interface similar to ChatGPT. By integrating with B2B platforms like Alibaba, Accio is setting itself apart as an adaptive resource for sellers worldwide. Listen in as we unpack these strategies and tools that empower sellers to grow their E-commerce businesses.
In episode 678 of the Serious Sellers Podcast, Bradley and Justin discuss:
- 00:00 - Alibaba's AI Features and Supplier Opportunities
- 03:39 - Alibaba's Expansion in North America
- 06:36 - Changing Landscape of E-Commerce Market
- 13:08 - Account Managers and TikTok Shop Services
- 13:59 - Managing Tariffs and Supply Chain Risks
- 18:48 - Managing Risks in Global E-Commerce Sourcing
- 23:24 - AI-Supported Sourcing Platform for Sellers
- 23:46 - AI-Based Sourcing Tool
Saturday Jun 28, 2025
Saturday Jun 28, 2025
Walmart and Target announced competing Prime Day sales. There's a new AI tool to optimize your listings in Seller Central, and Amazon is waiving some MCF fees for Walmart orders. These and more buzzing news this week!
► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos
We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Walmart, Target announce competing Prime Day sales
https://www.retaildive.com/news/walmart-target-competing-amazon-prime-day-summer-sales-events/751328/
Amazon temporarily waives seller fee tied to Walmart orders
https://www.supplychaindive.com/news/amazon-mcf-walmart-surcharge-waived/751236/
Amazon Seller Central: Update product listings with new Fix Recommendations tool
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNU5XTFdHUVNUUzNNN0Ja
Amazon Seller Central: Ensure compliance documentation comes from compliant labs
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWE5LQVZaRjk3SkQ1NE41
Amazon Seller Central: Add or change price discounts in bulk with new template
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRldHV0JMUk5HWUJNS1VT
Amazon Seller Central: Quality guidelines for promotions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUVNMM1MzNzMyMzQ2SDVM
Walmart testing ‘dark stores’ to fill online orders, according to report
https://chainstoreage.com/walmart-testing-dark-stores-fill-online-orders-according-report
Wrap up the week with us as we share insights and highlights buzzing through the e-commerce world, preparing you for the upcoming trends and discussions.
In this episode of the Weekly Buzz by Helium 10, Bradley covers:
- 00:54 - Big Box vs Amazon
- 02:22 - Training Tip: Index Checker
- 05:53 - Waived MCF Fees
- 07:22 - New AI Listing Tool
- 08:16 - New Compliance Req
- 09:22 - Helium 10 New Feature Alerts
- 16:25 - New Buk Template
- 17:19 - Promotions Guidelines
- 19:16 - Walmart Dark Stores