#642 - How to Make a Podcast

In this episode, learn how to create a podcast to grow your brand and community. Discover the steps that helped the Serious Sellers Podcast by Helium 10 reach 5M+ downloads.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if launching a podcast could be the game-changer you need for your personal or E-commerce business brand? In this episode, we explore the transformative power of podcasting, sharing insights from over seven years of experience and success stories like Helium 10, which started with the AM/PM podcast before evolving into an e-commerce software powerhouse. We reveal how podcasts can build vibrant communities around niche interests, from pet care to other e-commerce topics, turning listeners into brand advocates and opening up new revenue streams.

Dive into the essentials of crafting a podcast strategy that resonates with your audience. We discuss the significance of maintaining a consistent theme, memorable tagline, and engaging format while ensuring your podcast is easily discoverable through effective SEO techniques. Our discussion guides you through selecting the right equipment for high-quality audio, whether you're recording solo or hosting multiple guests. Plus, get practical tips on logistics, from scheduling with tools like Calendly and Zoom scheduler to streamlining guest preparations, ensuring a smooth production process.

Learn how to leverage analytics to fine-tune your podcast and expand your reach by repurposing content across platforms like Instagram and TikTok. Hear how collaborating with other podcasters can organically grow your audience and enhance your brand presence without heavy reliance on ads. Whether you're an Amazon seller, consultant, or simply passionate about a topic, podcasting can be an invaluable tool for promotion and engagement. We invite you to start your own podcast journey with us and discover the endless possibilities it offers.

Bradley's Podcast Equipment List:
Rodecaster - https://amzn.to/43pwtY7
Rodecaster Duo - https://amzn.to/4gQGwbI
El Gato Camlink - https://amzn.to/4ibTjXf
Shure SM7B Mic - https://amzn.to/435H2iM
Shure MV88+ Mic - https://amzn.to/3Xfz2YD
Godox Light - https://amzn.to/3EP2kqR
El Gato Wave XLR - https://amzn.to/3QwoFMp
Rode Pod Mic - https://amzn.to/4gSRH3m

In episode 642 of the Serious Sellers Podcast, Bradley and Mhel discuss:

• 00:00 - The Power of Starting a Podcast
• 01:57 - Building Community and Revenue With Podcasts
• 06:19 - Podcasting in Education and Credibility
• 10:05 - Developing a Successful Podcast Strategy
• 15:33 - Importance of High Quality Audio
• 15:58 - Choosing the Best Podcast Equipment
• 19:00 - Benefits of Using Headphones for Podcasting
• 23:36 - Importance of Audio and Video Quality
• 26:13 - Scheduling, Prepping, and Editing Podcasts
• 29:17 - Podcast Editing Process Basics
• 35:47 - Leveraging Podcast Analytics and Repurposing
• 36:55 - Repurposing Content for Multichannel Engagement
• 40:53 - Promoting Brands With Podcasts