Serious Sellers Podcast: Amazon FBA & Walmart Selling Strategies

Helium 10 Buzz 9/21/23: New Amazon Sales Tool | Prime Big Deal Days | TikTok Shop Black Friday

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from and provide a training tip for the week.

Amazon Sales Trends / Sales Estimates New Feature
https://www.helium10.com/blog/amazon-sales-trends-sales-estimates/

TikTok Shop to rival Amazon with early Black Friday deals
https://www.dexerto.com/entertainment/tiktok-shop-to-rival-amazon-with-early-black-friday-deals-2302091/

Amazon brings generative AI to Alexa
https://techcrunch.com/2023/09/20/amazon-brings-generative-ai-to-alexa/

Amazon is hiring 250,000 employees for the holidays, and making its largest ever annual investment in U.S. hourly wages
https://www.aboutamazon.com/news/workplace/amazon-hiring-seasonal-holiday-employees

Amazon drops planned merchant fee as FTC lawsuit looms
https://finance.yahoo.com/news/amazon-drops-planned-merchant-fee-202022592.html

Lastly, Carrie Miller shares the training tip of the week on how you can use the BlackBox Product Targeting tab to get new keywords and PPC. Listen in as we share these crucial news, updates, and training that will surely impact your Amazon-selling and E-commerce journey.

In this episode of the Weekly Buzz by Helium 10, Bradley talks about:

• 00:50 - Amazon Sales Trends Tool
• 02:48 - Prime Big Deal Days
• 03:48 - TikTok Shop Black Friday
• 04:32 - Alexa Generative AI
• 05:51 - Amazon Hiring 250K
• 07:00 - 2% Fee Cancelled
• 08:48 - Listing Attributes
• 09:30 - Helium 10 On Twitch And Twitter
• 10:10 - Pro Training Tip: BlackBox Product Targeting Tab
• 12:27 - Catch Bradley On These Conferences

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

New Amazon tool for sales estimates makes Helium 10 Chrome extension unnecessary. Prime big deal days is coming. Tiktok shop is starting Black Friday early. A 2% fee going away at Amazon. These new stories and much more on this edition of the Helium 10 Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the series sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz. We give you a rundown of the new stories that are going on the Amazon, wall art and e-commerce world and we give you training tips the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. All right, we got a lot of new stories. Let's go ahead and hop right into it.

Bradley Sutton:

To the first one here that is actually from seller central. You might have seen it in your seller central news section and it's entitled. Customers will now see sales trend For your eligible listings, as product listings for certain categories, including health and personal care, home and sports, will display a sales trend and Basically it's kind of like in the format of 10k plus bought in the last month. In case you guys haven't seen it. You know it's been. They've been doing tests on this a lot. You'll see right here It'll say like 50 plus bought in the past month or a hundred plus. You know the bigger listings will say 10,000 plus and there's been different tests going on Amazon where you might have seen it was weekly. Sometimes it'll show views. But this is now official. This is no longer a test. Amazon is rolling this out. Does that make the helium-tent chrome extension unnecessary for sales estimates? No, it's interesting to note that this is not even a sales estimate. What it is the number of customers that have purchased this product in the last 30 days. So that's just interesting itself.

Bradley Sutton:

If you want a, if you're a mathematical person or you just want to dive a little bit more into All of the frequently asked questions like is it at a child level? Is it at a variation level? Is it the last 30 days? Is it the last calendar month? You know what does this mean for customers? How come my listing doesn't see it? I do a super deep dive. That's like six in the morning right now when I'm recording this.

Bradley Sutton:

I stayed up the whole night actually doing this blog. I haven't even slept yet, but if you guys please reward me for my hard work. The data science team did a good job. You know getting me some data and I put together this blog. Go to helium10.com/blog and it should be probably at the top of the search results there, helium10.com/blog. Click on the one about the search or sales trend data and You'll get everything you needed to know and a whole bunch of stuff. You didn't even want to know about this new thing, but it's actually very interesting. I think it could be cool for customers, could be cool for sellers as well.

Bradley Sutton:

All right, the next news article today is you know, we talked about this a little bit earlier this week, uh, on our Tuesday podcast. By the way, guys make sure to check out that Tuesday podcast. It was a breakdown of the entirety of Amazon Accelerate. Uh, you can catch that episode at h10.me forward slash 493, uh, where we talk about Amazon Accelerate. But anyways, in that podcast I said, hey, prime big deal days is coming. It's going to be October 10th to 11th. It's kind of like you know different kind of prime day. Amazon, you know, says here in the news that you know the, the, the FBA inventory date for prime big deal days has passed. So if you try and get some inventory and now it might not make it, but you can still participate in prime exclusive discounts, uh, coupons. Obviously you know sponsored ads. So I'm just curious what? What are you guys going to be doing for, uh, prime big deal days? Uh, are you doing any lightning deals? You just doing some coupons, heavy PPC. You know it's kind of something newish. You know it's not the regular prime day, so a little bit of uncharted territories, but probably similar to that second prime day that we had last year. All right, uh.

Bradley Sutton:

Next article up here is from dexterto.com, I don't think I've ever quoted this uh news source before, but their article was entitled tick tock shop to rival Amazon with early black Friday day deals, all right. So this is interesting because they're actually going to be starting a black Friday deals as early as October 27 and they're trying to move $20 billion. Uh, it said this holiday season. You know, the tick tock shop debuted in the U? S earlier this September. We kind of talked about that on this show and, uh, be interesting to see what's going to happen. You know how many, how many of you are selling on tick tock uh shop out there and are you guys doing anything special for Black Friday?

Bradley Sutton:

Another uh, there's a lot of Amazon announcements going on um, at some kind of like release event and, anyways, this news article is from tech crunch and it's entitled Amazon brings generative AI to Alexa. Now, this article has nothing to do with Amazon. You know FBA or prime or anything. So you might be wondering why in the world am I linking to this article? Well, this is something I've been talking about for I don't know maybe a year or so, where my, my theory has been that once. I mean that's not my theory, I mean it was Amazon said they're bringing generative AI to Alexa. The part that was my theory was that, hey, once that starts happening, as it starts developing, the shopping experience is going to become exponentially more robust on Alexa. Like, the shopping experience for me right now in my Lexus is like sucks, like it's impossible to buy stuff, and so I don't think a lot of Amazon sellers are optimizing enough for Alexa. Like you probably should, but if you're not, you're probably okay, all right Cause, not that many sales are coming from Alexa. But now, with generative AI perhaps giving Alexa a boost, I would say that you know, this year we are going to start seeing some, some, some more people shop on Alexa and you're going to have to start thinking about, you know, optimizing your listings a little bit more for the Alexa experience, all right.

Bradley Sutton:

Next article up here is actually from Amazon and it says Amazon is hiring 250,000 employees for the holidays, making it the largest annual investment in US hourly wages. Now it's interesting this is not the most they've hired, right? They say the largest annual investment in hourly wages. That's because minimum wage is ridiculous these days. I think this article talks about how they are actually the average hourly pay for these seasonal workers $20.50. That's crazy. $20 used to be like you've got a really good job and can support your family, like 10 years ago. Now $20 is like the grunt work in a warehouse kind of insane. But anyways, I always like looking at how many employees Amazon hires for the winter because it kind of like shows what their projects and are going to be Like when they don't hire hardly anybody. It's like uh-oh, there might be seen some signals where sales aren't going to be that much during the holiday. $250,000 is a pretty robust, hefty number there, so it'd be a good sign. All right.

Bradley Sutton:

Next article is from Yahoo Finance and it's like it's kind of like fake news If you can hear in my voice, guys, if you're listening to this on your car or something, if you're watching this, you obviously can see my face. This is ridiculous. This irritates me about news. It says Amazon drops planned merchant fee as FTC lawsuit looms. So right off the bat. The title is like trying to paint this as something like Amazon is running away with their tail between its legs because of this FTC thing. But it has, in my opinion, literally nothing to do with each other. Right, and it's not even that big of a deal, that whole FTC thing. But that's a side topic. We've already talked a lot about that. But in this article listen to this, guys it says effective October 1st, amazon was planning to impose a 2% fee on every sale by third party sellers that ship their products themselves. Guys, that is 100% incorrect. Yahoo, you know you're not some blogger. I mean, get your stuff together. This is not right. This 2% fee was only for those sellers opting into seller fulfilled prime. Seller fulfilled prime is where you get the prime badge on your listing. As long as you're able to deliver to a customer within a few hours or within a day, or within two days and hit the the certain metrics, all right. This was not for all people doing fulfilled by merchant, like this stupid article is saying. And the rest of the article goes in this tie in the FTC thing like it has anything to do with that. So it doesn't. But the bottom line is that if you were planning to enroll in seller fulfilled prime, you don't have to pay the 2% fee, as Amazon had announced. And Amazon did announce that the reason why they're taking away the fee had nothing to do with FTC. But they're like hey, you know, we want this program to succeed, so we want to go ahead and take away that fee to get some more people involved in the program. Our next article is from seller central, or actually the last article of the day, and this is just something simple. We've been talking about this for a couple of months now. How? October 3rd, there's going to be new listing attributes, so this, this go around, has a 213 product types are going to require it. So if you just if you want to check if this is going to affect you, just going to your seller central dashboard, there will be a link to this article in your seller central dashboard and then you'll be able to see which product types you might have to take care of. So that's it for the news today.

Bradley Sutton:

You guys have been asking for us to get on different platforms that we weren't on with some of our videos and lives and content. So one thing just keep in mind, guys we are now on Twitch, all right. So if you guys have Twitch, we're going to stream our first training next week on twitch.tv. But you know, you guys probably use Twitch on some kind of app. I just look for @helium10software on Twitch. @helium10software.

Bradley Sutton:

We're doing a live broadcast next week about a new tool, new features that that helium 10 is coming out with. And also, if you guys are on Twitter we're not doing too much on Twitter, but right now I'm going to start, you know, maybe tweeting a little bit more. Find us at @H10Software all right, @H10Software on Twitter. We're also going to be doing live broadcast from there as well. All right, now for our training tip of the week. If you're wondering how to do product line extensions or perhaps find new ASINs that you can target in your product targeting ads, there's a certain tool that you can use in Helium 10. Carrie's going to show you how to use it in 60 seconds.

Carrie Miller:

Today I want to share with you a little strategy on how to find some good products to target with your pay-per-click advertising. It's actually using our BlackBox tool, which is kind of the last tool that you probably would think about, but I'm going to show you how to do this. The first thing you want to do is you want to log into your Helium 10 account and go to black box and then, under black box, you're going to click on product targeting okay. So once you're in product targeting, then you're going to take whatever ascent it is that you are going to try to, you know, boost your PPC. So this is your product I'm putting in our coffin shelf right here, and what we're going to do is we're going to click on search, okay, and this is going to actually come up with a bunch of similar products, and the idea behind this is that once you find a lot of these similar products, kind of in the same niche, you could potentially advertise on these and they could be kind of compatible products.

Carrie Miller:

So, if we look, we've got, you know, like a web floating shelf, which would be a great way to, you know, advertise on that. We have a bat shelf, we've got some mirrors that you know could potentially be a good target audience. So there's a lot of options in here that you can utilize to test this out and, you know, see which one of these is a really good idea for product targeting. In addition, as you can see, there's a lot of really cool product ideas. So if you did actually want to take your ascent and put it into BlackBox, under Product Targeting you can actually see similar items so that you can actually expand your brand and, you know, reach your the same customers that you have within your own brand. So basically, for our coffin shelf, something like a you know 3D large school ice cubes is definitely the same target market. So it's in a really simple tool, the product targeting, but it's so great for optimizing your pay per click advertising when you're doing the ascent targeting and you can also find some new products that you could potentially start selling on Amazon. So check out product targeting in BlackBox and let us know what you think.

Bradley Sutton:

All right, thank you very much, Carrie, for that tip. How many of you guys out there are using the product targeting tab in black box? I hope you are and if you haven't been, hopefully you start using it today going forward. One last thing I'm going to be doing a lot of traveling. Probably, as this is airing, I'm about to take off to go to Istanbul for Friday. We might do a little mini meetup Friday night. So reply to this If you are in the Istanbul area.

Bradley Sutton:

I'll be in Maldives this weekend recording episode 500 of the podcast. On October 17th and 19th I'll be in Vietnam, both in Hanoi and Ho Chi Minh City, at an Amazon conference. Just go to h10.me/vietnam If you're interested in tickets there, and then directly from there. On the 19th to the 23rd I'll be in Seoul, Korea, Amazon Seller Kingdom Conference. You can find more information on that h10.me/kconference for that one, and then I'm flying directly from there to New York, amazon unbox. It is now officially sold out for in person tickets, but if you just search for Amazon unboxed New York, you'll be able to get virtual tickets to that event. And if you're in the area on the 23rd we will be doing a Helium 10 Elite workshop for Elite members, but if there's not enough Elite members who go, I might open up some scholarship spots for some of you out there. Anyways, guys, that's it for this week. Hope you enjoyed the news. We'll see you next week to see what's buzzing.

#493 - Amazon Accelerate 2023: Breakdown of Everything Announced!

In this episode, we've got all the inside scoop on Amazon Accelerate 2023 that you might have missed! Our host, Bradley Sutton, dives deep into the exciting announcements and their implications for Amazon FBA sellers. From the eagerly awaited dates for the next Prime Deal Days to cutting-edge AI features like Generative AI for building your listings inside Amazon and the AI-backed Seller Messaging Assistant, we've got you covered. Plus, we explore game-changing updates, new tools, and features like the  Amazon Shipping ground package delivery service, Amazon Supply Chain updates with inventory management, customer loyalty analytics dashboard, and sustainability solutions that are set to reshape the Amazon seller landscape. We also talked about the Buy with Prime integration inside Shopify and shared relevant numbers on how D2C E-commerce businesses are crushing it with this new feature. Tune in to discover how these developments could impact your Amazon business and stay ahead of your competitors. It's a must-listen episode for anyone in the world of Amazon selling and don't forget to let us know what you think of these announcements!

Also, don't forget to catch Bradley, Helium 10, and Pacvue in the Amazon unBoxed Event in New York this October 24th to up-level and up-skill your Amazon advertising knowledge. 

In episode 493 of the Serious Sellers Podcast, Bradley talks about:

• 02:05 - Dates For The Next Prime Deal Days Released!
• 02:40 - Featuring A Seller Success Story From A Helium 10 User
• 03:45 - Enterprise Solutions Integrated In Partner Seller App
• 04:09 - Emerald Notifications
• 05:23 - AI-backed Seller Messaging Assistant
• 06:35 - Generative AI For Listing Building
• 07:54 - Bradley’s Feedback On This AI Feature After Tests
• 13:22 - A New Seller Homepage
• 13:40 - One Page Listing Management Page
• 14:23 - Buyer Abuse Protection
• 16:05 - Veeqo Multi-Channel Shipping
• 17:01 - Amazon Shipping Ground Package Delivery Service
• 18:44 - Supply Chain By Amazon (More Than Amazon Global Logistics)
• 20:54 - Automatic Inventory Replenishment with FBA
• 23:48 - Let’s Get Into Day 2 Announcements
• 24:43 - Customer Loyalty Analytics Dashboard
• 26:26 - Fit Insights Tool
• 28:45 - Voice Of The Customer Dashboard
• 30:16 - Two-Tap Ratings
• 31:50 - New Seller Wallets
• 32:10 - Buy with Prime with Shopify
• 33:28 - Interesting Stats From Buy with Prime integration with Shopify
• 35:18 - Potential Sales Lift
• 37:16 - View In Your Room Feature Improvements
• 38:42 - Ships On Product Packaging Program
• 40:46 - Sustainability Solutions Hub
• 41:24 - What Do You Think Of All These Announcements?
• 42:29 - Catch Bradley, Helium 10, and Pacvue In The Amazon Unboxed Event

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

Did you miss Amazon Accelerate? Don't worry. In this episode I'm giving you guys everything that you missed out on all the announcements and how it affects US sellers. How cool is that? Pretty cool. I think. We know that getting to page one on keyword search results is one of the most important goals that an Amazon seller might have. So track your progress on the way to page one and even get historical keyword ranking information and even see sponsored ad rank placement with keyword tracker by Helium 10. For more information, go to h10.me forward slash keyword tracker.

 

Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I am Your host Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world, and I'm going to be going over everything that happened at Amazon Accelerate. Well, maybe not everything, but all the key points. There might be a couple things I missed, but there's a lot of interesting things that were announced at Amazon Accelerate. I'm going to keep it real. Like I say, this is BS free. No, there might be a couple things I think is not that exciting. I'm going to keep it real. Let you guys know, it's just my opinions here. So I wanted to give you guys kind of like a rundown of all the like I don't know Like 25 different announcements or 30, or even more than that. As you notice, I'm wearing my old school Helium 10 shirt here and the reason is because back when Helium 10 used to use this logo, you never would have gotten me to say, like in a million years, that Amazon would be announcing the kind of things that they have been at Amazon Accelerate the last couple years. I mean like the things that they're dropping, that I'm going to talk about today, and the things that they talked about last year. It was, you know, I would have bet a million dollars if I was a betting person that no, the Amazon would never give this kind of analytics or Amazon would never do this or that. But, man, you know, hats off to Amazon because they're really trying to come through for the sellers.

 

Bradley Sutton:

So before I get started here, real quick kind of breaking news. If you didn't, you know here last week it's not Amazon Prime Day, but what is it called like? Prime Deal, that Prime Deal days prime something or other? Anyways, the second Prime Day, what a lot of people are calling the second Prime Day. They dropped the dates, for it's actually going to be October 10th and 11th. So mark your calendars. If you guys were preparing for deals or things like that, October 10th and 11th is, I think it's called deal day, something like that. So you know, normally I drop that in the weekly buzz, but I'll give you guys that information a couple days early.

 

Bradley Sutton:

Alright, let's go ahead and hop into Amazon Accelerate. I was there. It was my first time at Amazon Accelerate and it was actually cool. They actually started off with like the whole entire event was started off with a Helium 10 customer. Alright, so Hemlock Park is a customer that you know we've talked about. He's actually been on the podcast Mikey from there and they did this like full profile in front of everybody about how his business is and you know how he makes these candles and you know, really, really cool to see you know Helium 10 customer front and center, like that. But you know, let me know what do you guys think? Like what if Amazon would ask you to, like you know, show your brand, you know, would you be down to do that? You know, so many sellers, I think, are afraid of showing their brand to the whole entire world, literally like now, everybody knows what, what Mikey's products are, right. So just something to think about. You know what? Would you take the publicity that you know coming on full stage from Amazon, or would you be like now, I'm good, amazon, you go pick somebody else, alright?

 

Bradley Sutton:

First, couple of announcements you know wanted to talk about for Accelerate nothing that exciting. One of them is was Enterprise Solutions. They announced that they had 15 more software companies and solutions that are integrated into their seller partner App Store. That the seller partner App Store is like what Helium 10 and other tools like it are connected to you, but now they're connecting with like enterprise level, you know once, like QuickBooks even so, if you use QuickBooks for accounting, that's actually now integrated into the seller partner App Store. Another announcement was Emerald Notifications. Alright, so Emerald is this beta program that are doing, where some of these seller apps like you know Helium 10 can deliver notifications about things that are happening in our software in your seller central dashboard. Some of you guys might have gotten an email about that a little while ago and you guys thought it was spam or something like that. So it's real. You know Helium 10 is part of that program amongst many others.

 

Bradley Sutton:

That's what they announced at Amazon Accelerate, and basically the way that they described is they said hey, we're trying to make it easier for you to manage and act on key business updates from your third party apps. That was word for word, verbatim from their announcement. Now, if you're wondering how do you activate it in your account, let me just show you how. Go to your seller central account and then you are going to want to go to apps and services and then manage your apps. Alright, once you do that, you're going to get to the other page here and it'll have all your you know software that you're connected with, and you're going to have to find Helium 10 and hit reauthorize alright. So you're going to want to hit reauthorize after doing that or whatever other apps that you have that you can connect to, and then what's going to happen is you'll now start being eligible for those notifications, alright.

 

Bradley Sutton:

The next announcement was an AI back seller messaging assistant, and what this is is for customer service. Basically, you know how customers, if they have a question about their shipping or a question about the product you know those kind of questions go directly to Amazon. That's not anything new. That's always been the case, one of the advantages of Amazon. You don't have to take care of a lot of your customer service, like hey, where's my shipment? Like I don't know, amazon's one who shipped it right, you don't have to worry about those kind of things. But anyways, amazon is integrating AI into there in order to save even more of the questions and so, like now, it's going to be almost instantaneous, like somebody says, hey, where's my shipment? And AI is instantly answering them, saying, hey, here's the shipping and here's where it's going to go, or here's, you know, if you're eligible for a refund, all kinds of generic questions they are. Now have an AI that powers, instead of having to wait for a person you know might take some time to answer the questions and you know, theoretically speaking, this might help because you know, maybe in that time that a buyer is having to wait for the answer. Maybe they just decided to cancel their order or like it right. So hopefully, hopefully, this will, you know, kind of lessen those.

 

Bradley Sutton:

Now, the first big announcement of the day that got, you know, people kind of excited was about AI and listing billing. It was kind of funny when they first were announcing that they were going to announce that they were bringing it on the stage. And I won't forget, like they had the like the product manager for there. It's like this Amazonian, like his 50s and 60s, and he's like running out there like he's you saying, bolt to the stage. And he was like super excited. Like I was sitting there in the front row, I thought he was going to do like a crowd dive or something he was running so fast, but hey, he was excited. The crowd got excited because they really hyped up this AI tool that you know we talked about on the weekly buzz a while back.

 

Bradley Sutton:

So what does this consist of? This announcement of their AI listing builder tool? Well, they announced a press release also. It says Amazon launches generative AI to help sellers write product descriptions. And so, basically, it's going to, you know, very similar to what, you know, helium 10 has has had for a while in listing builder. Basically, what they're saying is hey, right here, word for word, says to get started, sellers only need to provide a brief description of their product, in a few words or sentences, and then Amazon will generate high quality content for the review. Sellers can refine these if they want to, or they can directly submit the automatically generated content to the Amazon catalog.

 

Bradley Sutton:

Now you know, I'm going to raise my Bradley Sutton flag, my BS flag, a little bit here, especially when they say you know, really high quality. I don't think it's there yet. I'm not trying to throw Amazon under the bus. I have very strong faith that it's going to get there. You know, remember, this is not Amazon like creating their own. You know their own. You know magic system here they're probably using. You know AI tools out there, just like you know helium 10 uses. You know chat, gpt.

 

Bradley Sutton:

But they tried to make it seem like, you know, for example, they gave a, an example here where you can just enter mouse pad with gel wrist right and then you'd be able to get like this, full, full listing. No, that's not the case Now. I tested it like we had this custom or this, this kind of case study I'm doing where I've made at least coffin shaped bath tray and I actually just, you know, actually threw in, you know, a description that was not just like five or six words, you know, just about four or five sentences and the output that it gave me. It just copied the input that I said in the description and that was the product description and then it copied it again and that was the bullet point number one and there was only one more bullet point and then there was no more bullet points in the title. Let me see if I could show it to you guys here. In the title it called it 32 inch black plastic coffin bathtub tray. All right, now the cool thing is hey, it adds spooky decor. I actually know that that is one of the main keywords here, spooky decor, but it called it plastic. I didn't say it was plastic. And then, even though that was the title, when you go to the description, the second bullet point or the first bullet point somewhere here it says hey, this is made with wood, so you got it right once. But in the title.

 

Bradley Sutton:

So, guys, this is not, do not expect this yet yet to be. You know some all encompassing thing that's going to. You know, allow you to just snap your fingers and create listings. It obviously needs a lot of work If you're interested in using AI. For now I would stick with listing builder. You know that exact same listing of a test for the coffin tray. I actually created it in listing builder and I put that. You know, very similar, prompt. But obviously the difference is, you know, in listing builder I can add all of my keywords that I had found from Cerebro you know that are relevant to that niche, and then you know, listing builders try to incorporate those keywords, which is still very important. You know, for the Amazon algorithm that you, so you can get searchable. So I'm curious, you know, maybe the reason why it made such a terrible listing is because there's not that much data, you know, on coffin bath trays, and so it was kind of struggling. But maybe if I tried to do like collagen peptides, who knows, maybe I could just write collagen powder and it would make this amazing, amazing listing for me. Now, that being said, that tool might not be at its peak yet.

 

Bradley Sutton:

However, they were giving a sneak peek at some pretty exciting announcements. They said coming soon, sellers are going to be able to submit a URL or a photo of a product and then the AI can generate reviews somehow. So you know, in my mind they were kind of saying, without really saying it maybe you have a dot com business and you've got this Shopify listing or maybe even, who knows, maybe a listing on another website like Walmart. You enter that in and then it could create an actual Amazon listing. You know that'd be pretty cool If that happened, even just like an image of a product and it would create a listing. That is pretty cool. And another thing that they said is is it's going to be available for existing listings to edit it. You know, right now it's if you want to test this out. It's only available to be done with a brand new listing if you're going to start it. But they do say that it's going to come in the future.

 

Bradley Sutton:

Now this is something that had me a little bit worried. All right, let me read this next announcement that they said. They said hey, we'll also enrich your existing listings to ensure your products have all the details that customers want to help you drive more sales. We'll use AI to automatically generate missing attributes. First of all, that's excellent. I'm not worried about that at all. You know like that would be great for those attributes. You know, sometimes we don't know all the attributes that are needed in the back end and then we have the missing and we could be suppressed and stuff. So if Amazon AI can do that, beautiful, we'd love. We'd love to see that. But here, check this out.

 

Bradley Sutton:

The second part We'll also use AI to automatically generate and improve titles, bullet points and descriptions based on data in Amazon's catalog. You'll be able to review any changes and make edits if desired. Now, that part has me worried because we all know that. You know, sometimes when Amazon kind of changes your title, it's not always great and you got you know like what if, all of a sudden, for my product, amazon use that AI thing that I just showed you guys and it wants to call my coffin bath tray, which is made of wood, a plastic coffin tray? And just terrible listing. So hopefully these things are not going to happen until their AI is a little bit more robust, which I'm sure it is, you know. But the second part is I definitely want to be able to click a button that says no, I do not want to implement those changes because you know all you helium 10 users out there, 99% of you are going to be better at making the listing than any AI. I'll just tell you that right now, ai, as far as if you're talking about optimizing your listing, for you know the algorithm and things like that All right, like, like you know, you've got all the data. You know even more data than the AI is going to have. You know, I know that sounds kind of like a audacious thing to say, but you know, those of you guys who know, know, know what's up. You know, like you guys can, can, you know, look across different categories of different keywords? And I think the technology for AI to do that is still too far off yet. But anyways, hopefully they're not going to be automatically just changing our listings without letting us know. I don't think they're going to do that.

 

Bradley Sutton:

Another minor announcement that they did was about the seller homepage. You know most of you guys were opted into that new seller homepage and one of the benefits they said of this new homepage is that you can take away those widgets. You know, sometimes the seller central homepage had all kinds of like little things that you know just cluttered the screen. But now you can, you can hide those. So they talked about that in case you guys didn't know. Another thing that kind of teased it's not ready yet they talked about how you know we have all kinds of different listing dashboards in order to. You know, there's one for fixing inactive listings, there's one for managing listings. There's a dashboard to improve your listing. So what they're working on is a new one page, you know, catch all everything that has to do with your listings in seller central and it's going to have the actions that you need to take and everything's basically beyond that page. And I guess they have the beta program going right now and it said that, you know, with this beta group, sellers are being able to take actions 40% faster than the current way of having to go to all these different listing management pages.

 

Bradley Sutton:

Another announcement they made was buyer abuse protections. You know we definitely like that. We know, although we always know that there's there's some bad players out there on the customer side and so they're implementing AI and other things in order to help kind of detect that. They quote seller selling partners can leverage Amazon's machine learning based buyer risk evaluations and specialized abuse risk investigations to protect your business. All right, so that's a bunch of fancy. You know press release kind of words there. But in a nutshell, the way they explained it is this is gonna help protect you against fraudulent orders, fraudulent claims. It says it's gonna potentially save millions of dollars on refunds and actually probably the point that I think got some applause from people, that says they announced that to address the issue of reviews, amazon has worked to automate and sanitize the sanitize I love that word, that's literally their word, that they said on stage to sanitize the process of suppressing reviews for abusive accounts in real time. All right, so we don't know exactly in the past how the Amazon kind of policed reviews, but you could see it happening, like, if you're using the Helium 10 Chrome extension, you ever look at the review history of a product and then you'll notice that all of a sudden 3,000 reviews got lost and then 2,000 reviews got added back. You probably seen that and were thinking that was a Helium 10 mistake or something. No, what was happening was Amazon would just like quarantine thousands of reviews or hundreds of reviews at a time and I guess, like you know, do some kind of audit on it and then just put back the ones that were okay. So if this, if I'm understanding this correctly, that process in the future might be now in kind of like a real time.

 

Bradley Sutton:

Another announcement that you know may not affect a lot of you guys there's this Amazon company called I think it's called VCO, v-e-e-q-o and it's like a multi-channel shipping software. So kind of like you know me, I don't use that, I use like Snapscom, but it's very similar to that where it integrates with your seller central and then you could, you know, print shipping labels and things like that. And so they made an announcement that you know they've negotiated the cheapest shipping rates in the business and usually you can only get like the same price, no matter, you know, if I use Snapscom or if I'm using I don't know like ShipStation or something like that. Right, it's almost always the same exact price, like even my Snapscom price is the same as if I buy postage or UPS ground from Amazon. But if you use VCO, you can actually save an additional 5% off by getting credit. So that's like another announcement that they made. So if you use VCO or if you're interested in that, make sure to check that out.

 

Bradley Sutton:

Now the next big announcement was a launch of Amazon shipping. All right, so Amazon shipping is basically a new program where they're kind of gonna be be, you know, competing with FedEx and UPS. Now this I found very interesting because you know it's been, it's been rumored to happen for a long time and now it is happening. You know, in some cities there's only like 15 cities and basically this is gonna be just just what you think is a UPS and FedEx. You know like it's a package delivery service to to fulfill not only just your Amazon like fulfilled by merchant orders, but you can technically fulfill anything. You know like you've got a dot com website and you wanna have Amazon actually pick up the shipment and then deliver it in like two to five days, including Saturdays and Sundays, at a low cost and then no extra fees for residential or weekend delivery. You wanna be able to track the packages in real time, get photo on delivery when the order is delivered. This is now coming. You know you're gonna be able to do that. So again, you don't even have to like be a you know Amazon Prime seller, fba seller to take advantage of this.

 

Bradley Sutton:

Now a couple of things I'm wondering about is you know how you can't do like drop shipping or shipping from Amazon for Walmart? You know I used to. I used to make oh my goodness, I made hundreds of thousands of dollars drop shipping like Walmart to Amazon and vice versa. I mean it's curious, like would you be able to use Amazon shipping as a shipper and fulfill stuff you're selling Walmart? I would assume. No, I would assume Walmart would not want that. But anyways, you know if you sell on other platforms. You know this could be something that you can use.

 

Bradley Sutton:

Another big announcement was Amazon supply chain, or they called it supply chain by Amazon, and automated solution to help so it was quickly and reliably ship products around the world. So this is kind of like they were talked about this as being an end to end system of shipping where it goes all the way from your you know factory you know picking up at the factory, you know getting it out of the country wherever it's gonna be importing through customs, you know all the way to Amazon and it takes it to another level. This is like more. We're talking about more than just through what Amazon global logistics was. Some of the things that they talked about in their press release was that these new prices for this new system are gonna reflect this counts of up to 25% on cross-border transportation that it said. You're also gonna have a streamlined domestic inbound transportation to AWD. All right.

 

Bradley Sutton:

Awd is the Amazon warehousing they're through with their partnered carrier program. All right, so you can be able to save 25% on the already lower cost that you might have been having. So you're gonna have an expanded AWD offering with reduced prices. Those of you who are already using it, the AWD rates are gonna be now 80% lower than FBA storage fee, so that AWD is kind of like using Amazon as a 3PL, if I were to try and oversimplify it. But if you're doing AWD, compared to maybe you were just storing things in FBA and getting long-term fees, you're gonna save 80%, which is kind of a pretty impressive right.

 

Bradley Sutton:

They're gonna have new multi-channel distribution capability and what that means is that Amazon selling partners will sell across multiple who sell across multiple sales channels, including online and brick and mortar. Keeping everything in stock is a challenge, so this is going to be able to move your inventory in bulk from AWD Amazon's warehousing to any sales channel so that you can replenish across the board, not just Amazon. So that's gonna be something coming. And something that I found interesting was automatic inventory replenishment with FBA all right. So if you're using this whole supply chain system, they're gonna be like replenishing inventory into the fulfillment centers, like from AWD, without you having to forecast.

 

Bradley Sutton:

So, again, color me skeptical at first, just because I'm like, hey, I've seen some of Amazon's inventory forecasting recommendations and in the past it's been kind of trash in my opinion. Sorry, you know Amazon, but Amazon's definitely improving in that and so. But this would be interesting. Like I'd be curious as to what the algorithm that they're gonna use, how it's gonna work. But imagine a world where you don't even have to like worry about sending your inventory to Amazon Prime. You used to have like, hey, I'm ordering 10,000 units from my factory in China. It's going to Amazon's warehouses and I can just gonna trust Amazon to put them into FBA. You don't fulfill your orders from. You don't fulfill your orders directly from AWD to the customer. It has to go to FBA warehouses first. But imagine a world where you're not going to have to worry about that anymore. So that would be kind of interesting as well.

 

Bradley Sutton:

So there's another you know interesting announcement that happened on day one. I mean, I can't believe we're still on day one here. Couple other things from day one. There was escalate. My case was something that was in beta where you know there's gonna be like a button in seller essential where you can like escalate if you're having trouble with support. That's coming soon and that includes talking to a live support agent. It's something funny.

 

Bradley Sutton:

Seller poll you guys ever see those seller polls in your seller essential dashboard? Well, you know, they ask it. Hey, guys, please keep providing feedback. Now I'll keep it real here. Most of those polls have been pretty, pretty good lately, but sometimes we get a kick out of the ones Like I actually saved one of my all time favorites.

 

Bradley Sutton:

This was, you know, a while back. It says my account is safe from being suspended unexpectedly. Strongly agree, agree, neither agree or disagree. So, like you know, we all made fun of some of these polls like this that people would get back in a day because I don't think any of us thought that we were safe from being suspended. But you know, honestly, if I were to be honest, I have been suspended unexpectedly. That was like a good four or five years ago. I think was the last time that happened. You know, if I were to get my sentiment here, you know I put probably strongly disagree. You know three years ago when I took this screenshot, but maybe now I'd be like I neither agree or disagree, like I still see. You know horror stories out there, but you know I haven't been suspended in a while and now Amazon has new systems in place that actually, where they would call you before they suspend you. So that didn't exist three or four years ago. So you know they're getting better. But anyways, the point being, don't just laugh at these polls. These are important. Most of them are important for you to get some to give Amazon your feedback.

 

Bradley Sutton:

All right now, going to day two, a couple again minor announcements that I'm not sure affect much of you. One was called flexible customer financing, aka FCF program. You're gonna be able to enable your customers to purchase your eligible product's interest fee using installment options. So, like you know, maybe like you got a $200 product or $300 product, you can. It sounds like you're gonna be able to activate this like, hey, buy now, pay later, kind of thing sounds like. But the important part of this is that if customers opt into that, they don't have to pay right away. But guess what? You get the funds right away, if I understand this correctly. So that would be pretty cool, you know, because that would kind of suck if, yeah, let people buy this $1,000 thing and paid off over six months and you're getting, like, payments for it over six months. That would not fly right. So that would be kind of cool if this can help your sales.

 

Bradley Sutton:

Another announcement is that there's now a customer loyalty analytics, or there's going to be a customer loyalty analytics dashboard, so it allows you to segment customers based on loyalty and analyze, segment purchase patterns and perform targeted engagement to increase your overall lifetime customer value. So they put out a press release on this and it's pretty interesting because it says, hey, new features will give sellers a comprehensive understanding of the customer sentiment for existing products from reviews and also returns. And it gave an example like hey, there's an outdoor recreation brand, they're trying to design a new tent. They'll easily be able to understand what drives customer complaints and satisfaction with the tents today. Like so it might give you like a niche kind of analysis. And it says upcoming enhancement to the tool will provide the ability to select different time periods, analyze trends over time, benchmark customer sentiment against best sellers in the category. You know that benchmarking thing sounds pretty cool and so this is something to look out for that's going to be available later this year in the US, uk, germany, france, italy and Spain, and then Japan to follow, and, instead of localized insights, will also provide a deeper understanding of customer preferences in the country. So it's not just like looking at, you know a category across all of Amazon, but you're looking at a country basis. So again, something interesting, cool announcement to look forward to.

 

Bradley Sutton:

Another thing that Amazon release is something called fit insights tool. It's going to be backed by AI and this is for those of you who are mainly like in the apparel category, you know, which is historically one of the, you know, the one that has the most returns and issues and with reviews and things like that. But it's going to be analyzing the reviews and the size charts and kind of like how people identify themselves as what size they are and then compare it to like what size you're saying the product is, or, yeah, your shirt or socks or whatever, and then it's going to give you like suggestions, like you know what you know you probably should move your size tier up a little bit, because people who say that they're waist 38, you know they're complaining about your product because they say it's too big. So you might want to, you know, put it, call this a size 36 instead of a 38 or whatever the case may be. So you know I don't sell in the apparel, so this doesn't affect me at all. But what about you? You know you guys who are selling leggings or shirts or pants or things like that. You know, I'm sure you guys have all kinds of crazy horror stories about return. So if AI can help with that process you know it's called again, it's called fit insights. It's going to be available a beginning in October. Look out for more announcement on that. We'll probably have that in the weekly buzz.

 

Bradley Sutton:

Another minor announcement that has to do with Amazon warehouses, called computer vision based detection. All right, so they gave this demo where they're showing like vision technology where things are going on the conveyor belts, going to you know orders and stuff, and then this AI is going to like see if there's a problem with, like, an expiration date, somehow, like on the package, or maybe the box is damaged, right, and then it's going to stop it from going to the customer. So I have, you know, face value seems okay. I'm just not fully convinced this is going to make a huge impact. I think the thing that all of us are more concerned about is when products go back to Amazon. You know it's like can we please take a look at these boxes and obviously realize that the customer didn't put the pack back in the box or it's used or things like that. Please don't put it back in inventory. This is a start. This is a start, though, you know, because you know, sometimes maybe like a forklift runs over a package, but it's still somehow it gets on the conveyor belt and then gets to the customer and they get upset because they get a super damaged box and then they return it. So in that situation, this will probably kind of like help, help with that, with that kind of stuff, and then, starting in 2024, you'll actually get a report on all the packages that Amazon kind of like stopped, you know, thanks to this new robotic vision thing that it has.

 

Bradley Sutton:

Voice of the customer dashboard was their next announcement. That's actually something that exists now, but it talked about what is coming to this dashboard. Basically, they said they're going to launch three new, improved features that will give you more insights into what's going on to help you build customer loyalty, and these include key phrases from customer feedback. I'm not sure if that means reviews, because you know customer feedback is something different than reviews, so I'm not completely sure about that. Number two, category benchmarking and trend analysis to give you the tools to compare your performance against similar products. And then, number three, deeper key performance metrics broken down by customer feedback score. Quote unquote was part of their announcement for that. So if you're using that VOC, or voice of the customer dashboard. Look out for those three enhancements soon.

 

Bradley Sutton:

Add to cart seller profile pages. That was another announcement. You guys know what the seller profile page is. That's where you click on the storefront, you know from a listing, and then it takes you to the page where the feedback is and the address of the seller and stuff. Well, there's nothing that allow you to necessarily buy the product before, but now, as you can see, they have an add to cart button Now for the product that maybe they were clicking on. So that's something that's already new. And then they talked about potentially, you know, maybe even having some other cross-selling where it has other products right there on this page that somebody could add to cart.

 

Bradley Sutton:

Another announcement I really didn't understand. I wish I could have followed up on this, but it was called two tap ratings and in this session or not session, but in this announcement they were talking about how two tap ratings simplifies the seller rating process and customers have indicated that seller ratings are a critical data point in their shopping journey. So two tap ratings eliminates the written feedback requirement, simplifying the end to end review experience. So that's what the announcement was, but I'm like, wait a minute. Hasn't there just been this two tap rating for like a couple of years now, which is why the number of ratings is so much higher than the number of written reviews?

 

Bradley Sutton:

So I'm not exactly sure what this announcement was. Maybe it's about from the actual write a customer review button on orders, like if you were to open up your mobile app right now, your Amazon buyer app, and then you know, hit an order and says write a review, you kind of do there have to leave a written review, I think. So maybe that part is gonna be changed. But I know there's like a page where you can go where Amazon just gives you these messages like hey, rate this product, you don't have to write nothing, you just like click the rating right there and that's it. So I'm not exactly sure what this announcement is, but my speculation is that from the write a review button there, you can just start leaving ratings there, but this might increase the number of ratings you know you get, which is, you know, for some customers or for some of you guys. You guys would love that. Some others were like man, this kind of sucks, I barely get any written reviews now and I really want written reviews. So maybe some of you think that's a negative. Another day.

 

Bradley Sutton:

Two announcement was that a seller wallet where it's this is coming, where you can take your funds you know, your before you get, actually get dispersed and then you can use it to, like you know, make a wire transfer to your, to your vendors or your suppliers, things like that. You know we've had that with a group Alta, helium, 10, alta for a while, but now it's coming to a seller central. Next announcement was a little bit bigger, so it was kind of like there's a little bit of thunder being stolen because they announced it, the, you know, a couple of weeks ago about the Shopify and buy with Prime. But they talked a lot about buy with Prime. The thing that was like shock, shocking was they actually brought out the VP, or a VP of Shopify to the Amazon accelerate stage. So he actually came right on stage and even the, even the Amazonian who introduced him, was like hey, you know, a year ago I wouldn't probably not have imagined bringing this person on stage. And that was because, as we've talked about in the weekly buzz before, they had all kinds of beef. You know, in the old days, you know, shopify wanted all that smoke. They were. They were like saying, hey, if you use buy with prime on Shopify, you're against our terms of service and this and that. So, yeah, that's kind of like nobody would have ever guessed that a VP of Shopify would be on stage at Amazon accelerate, but they were talking about buy with prime. And so, in general, you know, regardless of it was Shopify or not, buy with prime has been out, you know, for a year now. They talked about how some of the stats for buy with prime, you know what kind of stats it's had for for sellers. For example, one brand said that nine out of every 10 buy with prime orders were from customers new to their brand. A newer feature was buy with prime cart is starting to see early success. So before it was kind of like if you had buy with prime, it was just for one product. But now they're rolling this out where you can, like you know, have multiple Amazon or, you know, fba supplied products and then you can actually add them to the cart and then the customer on Shopify or whatever, woocommerce or whatever, can go ahead and check out instead of just having to buy them one by one and the this, this, this feature the merchants who use it say that they increased a 15% increase in buy with prime units per order. Another announcement from the buy with prime is that they introduced you know, or they talked how they introduced reviews from Amazon so that you can display your Amazon reviews on your website at no additional costs, and they said that early results show that merchants who who added the Amazon reviews to their website have 38% increase in shopper conversion. So this is especially probably for those who are newer, have new websites and have zero reviews on there. And then another thing that they announced was buy with prime assist, which gives merchants the option to offer 24, seven cost post order customer service through Amazon at no additional costs, using a real time chat feature. So, yeah, this was definitely interesting to see.

 

Bradley Sutton:

You know, I've never used by with prime and never even had a my own. I mean like not in like 20 years I haven't had my own website as far as my Amazon, my Amazon products go. So what about the rest of you? Has anybody of you guys out there use by with primer ready for, like, maybe WooCommerce or another website? Be curious to see. You know what you guys, you know how that's worked out for you.

 

Bradley Sutton:

Another couple announcements, just really quick. Let me just speed through these last few ones here. There's the potential sales lift. You guys ever seen that from the dashboard? It's like where, where Amazon will tell you hey, you know, if you use a plus content, you know you can make a gazillion dollars. You know, I kind of like make light of that. But yeah, I think a lot of us were like this is such nonsense. You know, like I remember one time it was something yeah, put a plus content in your pink coffin shelf and you'll increase sales by $2,000 a month. I'm like, what are you talking about, bro? Like there's, there's not even $2,000 of pink coffin shelves sold in a year. That's like wrong. So that's probably why a lot of us wanted to even hide some of those widgets on the seller central dashboard back in the day, which is what they you know they we talked about earlier today.

 

Bradley Sutton:

But let me tell you guys it's improved. You know I'm not. I'm not again, I'm not trying to throw Amazon on the bus. I just want to show you guys that Amazon actually gets better. I actually haven't looked at those in a long time and I'm looking at it live right now where it says under growth opportunities. Hey, this coffin egg tray says if you increase improved conversion by create, creating a plus content, you could have an $88 sales lift over 90 days. That sounds reasonable. That's like four egg trays. You know, if I put a plus content could I increase sales by four, eight trays. That sounds very reasonable, but then again it's not fully completely working. That coffin bath tray test I said if I put a plus content I'm going to get an $8 and 66 cents sales lift. I'm like this is a $4 product. How am I going to get an $8 sales lift? It's not perfect, but, guys, it is getting better. Don't just overlook it. If you're like me, who are just like, oh, I'm just going to ignore all of those because they're so far off, I think their algorithms that they have working on it is definitely a lot better. So so make sure to check that out. And anyways, the announcement that they had was this potential sales lift is going to be available for a lot other kind of things like manager experiments and 20 other catalog attributes. So 20 other things they're going to be. They're going to give you a little thing that says, hey, if you do this to each of those 20 things, you could get this kind of sales lift.

 

Bradley Sutton:

Another cool feature they talked about was view in your room table top. So you guys ever seen the helium 10 coffin shelf or other products like furniture? And then it has a button where it says view in your room, but it puts it on the floor right, like it's mainly for like chairs and tables and stuff, and then you can kind of it's using augmented reality for your product and then you can just kind of like with your mobile app see how that product looks in the room. Well, now they said, hey, this is going to, we're rolling out the room table top feature. So instead of just looking how it would look on the floor, you're like who's going to put a coffin shelf on the floor? You know it's going to be like hey, put it on this countertop or this egg tray, how does it look in your kitchen island, and things like that. So this is coming soon.

 

Bradley Sutton:

So in the past it wasn't something you opted into or or could ask Amazon to give you, like the helium 10 coffin shelf. We didn't do anything special. It just all of a sudden started showing up with that augmented reality. So I have a feeling based on what they were saying at Accelerate that there's now going to be some kind of controllability you're going to have where you can potentially opt into the program or send them like 3D images or something and get into there. So we actually have some follow up meetings with that department to try and see, you know, how maybe helium 10 can can help in this. But that would be pretty cool for those of you who have products that go on table tops or counter tops or things like that, being able to integrate augmented reality for your customers who have the mobile app.

 

Bradley Sutton:

Another thing honestly I was not excited about it all, it's actually kind of scared a little bit was ships in product packaging program. All right, so it's allowing you the opportunity, it says, to ship customer orders in your own custom branded packaging without additional Amazon boxes. All right, now this could go both ways. Already, this happens sometimes and actually, you know, some of us are kind of upset when it might happen, like if you guys have like some super fancy gift box or like some nice, really nice packaging, you don't want Amazon just taking that and then slapping all their logos and and or their logos, but they're they're, you know, slapping their shipping labels and stuff on it and then having that really nice package getting all scuffed up and then it's like all torn up by the time it gets the customer. And so you know like right now I'm actually doing a brand new coffin shelf package where it's like a box, shape like a coffin and it's going to be like a super nice giftable thing. But if Amazon ships in that box, you know that kind of sucks. Now, where this is better is you know Amazon might be charging you extra shipping because it has to use extra packaging.

 

Bradley Sutton:

So this, this article or this announcement where they talk about how, because of the ability now to ship in your own packaging in the future, maybe it's going to save you in the fulfillment costs. But I don't know for me. I most of my products. I don't want that. There's a couple of products I have that that I don't really care about the packaging much, and you know they could go ahead and slap a shipping label on there. I don't care, especially if it's safe. Saves me some money. But I'm I'm curious what you, which boat are you guys in? You know would you say, yes, I want to save, you know, a few cents on packaging and you know it also saves the environment too, you know, because you're not having to to have all this cardboard you know around, or are you like, do you have fancy packaging and you and you want that put into an outside box? Anyways, this new feature is going to have enrollment in January of 2024. So you got a couple of months to think about which which boat you would be in. They also announced the sustainability solutions hub. You can look up there. You know, on seller central, if you want more news I'm running out of time here and the last one that they announced, again that you can check in seller central, was a climate some new climate pledge friendly badges that are coming, and it's interesting. Their data shows that if you have that climate pledge friendly badge, it actually drives 10% more page views than if you didn't have it. So it might be something you might want to get onto your listing, and they're going to have three new ways in order to, you know, to have that. So there you have it, guys.

 

Bradley Sutton:

I'm sure I missed a couple of things here, but but that was probably the majority of what they talked about that this year's Amazon Accelerate it was my first time there had a blast. I couldn't even go to all the parties because I was working in the nights. I had a whole bunch of like webinars I was doing in China and things like that. So I got I missed all the parties but I heard it was really great. There was like two, 3000 people, you know, really high quality. They had the DJ from the Beastie Boys was like the DJ for the events and and they had Tracy Ross there as a celebrity, you know speaker. Really really cool event, really well organized. You know what, what you would expect from Amazon. So, guys, next year I'm sure it's going to be back again Highly, highly, highly recommend going there because you know Amazon, there's nothing like it, you know where. I mean, I didn't even do all of it and I probably would drop 30 different news items there that they launched. So it's a one set, once a year event and definitely go.

 

Bradley Sutton:

It's not the only event that Amazon does. Amazon does a little bit higher end kind of more advertising. So it's really the event that's happening in October, october 20, I want to say 25th and 26th or 24th to 26th in New York City. It's called Amazon Unboxed. So you want a similar event but more focused maybe on on advertising and if you're you know bigger sellers, make sure to register for that one. Amazon Unboxed, ilium 10 and Pacview definitely will have teams there, so be great to to meet you guys in person at that one. I hope you enjoyed this recap. If you guys want follow-ups for me to talk about any of these announcements a little bit more in depth, make sure to reach out. Don't forget to follow on Instagram Sirius Sellers podcast. See you guys in the next episode.

#492 - Walmart Seller Event Updates, Common Issues, & PPC Tips

Ready to catapult your Walmart selling journey to a whole new level of success? For today's special Walmart Wednesday episode, buckle up for an exciting chat where our host, Carrie Miller, sheds light on the latest developments that were revealed during the recent Walmart conference. You'll discover how the launch of new international marketplaces like Chile, same-day pickup, brand stores, and more, could potentially revolutionize your E-commerce business in Walmart.com. Additionally, we'll tackle the complexities of COMP errors, and most importantly, how to fix them - a game-changer for every Walmart seller!

Shifting gears, we delve into the art of optimizing pay-per-click advertising on Walmart. Strategies revolve around using Helium 10's Cerebro for Walmart, listing optimization, grouping keywords into campaigns, and using attributes effectively. Can't wrap your head around it? Don't worry, we've got you covered! 

Listen in as we break down these concepts and tips on finding the right keywords, and using Cerebro to save on advertising costs. These concepts are helpful if you're selling on Walmart.com and if you're brand is on Walmart WFS. Now is the time to sell on Walmart.com! Are you ready to take your selling journey to dizzying new heights? Let's get started!

In episode 492 of the Serious Sellers Podcast, Carrie talks about:

• 01:14 - Updates From The First-Ever Walmart Conference
• 01:57 - New International Walmart Marketplaces
• 02:08 - Walmart Brand Stores
• 02:42 - Same-Day Pick up
• 04:21 - Add Credit Or Debit Cards For Walmart Ads Payment
• 05:10 - Common Issues On Walmart.com Right Now
• 05:23 - Navigating Through Walmart’s COMP Errors
• 11:19 - Finding Keywords For Your Walmart PPC Campaigns
• 16:20 - PPC Ads In Walmart Is Important

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Transcript

Carrie Miller:

Today we're going to be discussing all the updates that were given at the recent Walmart conference. We'll also be talking about a new payment method option that you have on the Walmart marketplace and I'll show you some techniques and strategies for your pay-per-click advertising on Walmart.

Bradley Sutton:

How cool is that? Pretty cool, I think. Want to enter in an Amazon keyword and then within seconds get up to thousands of potentially related keywords that you could research? Then you need Magnet by Helium 10. For more information, go to h10.me/magnet. Magnet works in most Amazon marketplaces, including USA, Mexico, Australia, Germany, UK, India and much more.

Carrie Miller:

Hello everyone. Welcome to another episode of the Serious Sellers podcast by Helium 10. I'm going to be your host today. My name is Carrie Miller and this is our Walmart Wednesday, where we talk about all things Walmart. I answer questions we have. Sometimes we have guests, we do demos about how to utilize Walmart and how to sell on Walmart. Let's go ahead and get into it. I'm going to go ahead and get into some interesting information.

Carrie Miller:

Today I actually went to the Walmart conference. I think it was about two weeks ago. There were some interesting updates there and I wanted to share them with you, just in case you weren't there. There were about 1,500 sellers there. It wasn't invite only, but hopefully in the future it'll be open to more sellers, because that would be, I think it's a really great opportunity not only to learn from Walmart, but also to meet other Walmart sellers and get encouraged and see how everyone else is doing.

Carrie Miller:

The first thing that I want to talk about is that they're actually opening another marketplace, which is really exciting, because that means more opportunity for sellers. The first marketplace is obviously the US. We also have Canada, Mexico and now Chile. If you ever had any interest in selling in South America, they are opening a marketplace up in Chile. That's a great opportunity there if you're able to do that. Another thing I wanted to share is that they actually mentioned that they are still rolling out brand stores. If you haven't gotten access to it, don't fret, because they should be giving access to everyone soon. They're slowly rolling it out, just like they did with WFS, and they slowly just added people to those. Just keep an eye on that so that you can start creating your store just like they have on Amazon. You can put all of your products in there and showcase your brand. All they have to do customer has to do is click on your brand name on your actual listings.

Carrie Miller:

The next thing that I have on my agenda here is that they also mentioned that they are going to allow same day pickup. The same day pickup basically means for anyone who is a local store owner, If you have a brick and mortar store, that means that you can actually offer your products for pickup and people can actually come to your store and pick it up. Or if somebody wants same day delivery, then Walmart has a last mile pickup service that you can utilize to get same day delivery. That's pretty cool for anyone who owns a brick and mortar store in any location. It would be mostly for wherever people are local to that brick and mortar, but a really good opportunity for anyone who is local with a brick and mortar.

Carrie Miller:

Another thing is that large items are now available to be fulfilled through WFS. Before it was only up to 150 pounds, but now you can actually ship big things like multi-boxes, like maybe a patio set or trampolines or canoes or anything like that. Very exciting, especially because you get a lot more visibility and it helps your ranking when you're utilizing WFS. Now you can use WFS if you have big products. Another thing is that and I actually posted this in our winning with Walmart group Side note, if you're not in our winning with Walmart group by helium 10, go ahead and join that so that you can get access to other sellers and ask questions and we can answer them for you. Video ads are now available if you're a brand registered owner. If you are brand registered on Walmart, go ahead and check it out. You should be able to get access on ads because you have brand registry, but if not, you would probably want to open up a ticket. If you can't find access to that, Then this is one of my favorite updates and I actually got an email about this, I think, two days ago and that is that you can actually put a credit card or a debit card on your ads now, before it.

Carrie Miller:

Just they basically Always take out the amount out of your total sales, but I like using a credit card because I like to use travel points and so. On Amazon, I use you know, you know those travel credit cards to get a bunch of points and by the end of the year I have, you know, tons of points. I know a lot of other sellers like to do that too, but it was such a bummer that you couldn't do it on. On Walmart, too, but now you can actually add a credit card on there or a debit card so you can pay for your ads that way, which is really awesome. So that's something, to you know, look forward to if you are one of those people who likes to take advantage of the opportunity for travel points, All right.

Carrie Miller:

So I'm gonna go and get some into some discussion about just some issues that people have had. I have been looking in the group and I noticed a lot of people talking about so different situations and one of the things is comp errors. So comp errors are Basically kind of like the pesticide errors that you get on that you get on on Amazon. So if you ever get those pesticide notices where you get your product taken down, Comp error is similar but they don't really actually tell you. Usually when you get a comp error it just says comp error and your listing is seen down. You've no idea how to fix it. But usually it's because you use a product, a word that is, you know, forbidden. So what I would recommend is kind of going through those words that you know you can't use on Amazon. If you used any of them, a Walmart, delete them from your listing. A lot of times your listing will literally just come Pop back up within 15 minutes. So I think that's a really good, you know, A good thing to just try if you have the comp errors, and so I mean I've been seeing a lot of these comp errors. So that is something to take a look at and you know kind of refine that if you really have to delete the whole thing and start from scratch, I would recommend doing that too.

Carrie Miller:

Another question that somebody had is that they wanted to know why they weren't, you know, seeing any spend their ads and they had budget in there and they've set it up. And I have a few thoughts about this. Number one is that you're probably not targeting the right keywords and maybe your bids aren't high enough because you need to get those impressions. So I'm gonna actually, towards the end, I'm gonna talk to you a little bit about Cerebro and how you can do some exact campaigns for your PPC. But it's really important to make sure that you do keyword research and helium 10. We do have our Cerebro tool, which is literally the best keyword research tool. There's nothing else like it for Walmart and you can find, you know, all the best keywords by using Cerebro. So how they recommend doing that.

Carrie Miller:

And then another question that people have been asking is that if they Add an ace, if they should add an ace in on their product when they're actually uploading a product. So when you upload your product, you know it'll say you know what is your Amazon ace in? I don't recommend putting it there. I don't see why you would want to do it. I know there's one way to upload where you can literally just connect all of your Accounts, like you can just upload to Walmart via Amazon or Target or Etsy or eBay. I really don't recommend that method. My best suggestion for you to get your products and listings up properly is to use the flat file or bulk Uploads. Okay, it's a little bit harder, but once you learn the flat files, you have more control, the update faster, you can add variations in there, you just have a lot more control over your listing in there. So I highly recommend just uploading your listing with the flat file instead of these other ways, and you do not need to add an ace in there. There's really no reason for that. So I would suggest not doing that.

Carrie Miller:

I have a question. You said someone said I have nothing on Amazon. I still have comp errors. Okay, so somebody has saying they've compared. So what I would suggest doing is maybe kind of looking through your listing and seeing if there are any kind of Comp errors type errors maybe something like maybe you use antibacterial. There's lists on some forums about Amazon words. That's kind of what I have looked at is those words that are forbidden on Amazon and just kind of see if you have any of those. Or you could delete your listing completely and see if you can start over and just kind of slowly see if there are some trigger words in there. Another thing is I definitely recommend, you know, opening up a case for that If you still have issues. SellCord they've actually been on our podcast and Jake was on last month, sellcord.co if you contact them they always are able to help with. You know, account deactivations and compares. So if you really can't solve it on your own, I would just contacting them because they can help you expedite that whole scenario.

Carrie Miller:

Okay, and then another thing you know with all of that is it just has Matt in general. So I've kind of run into this issue. I was doing some, you know work on getting up a hemp cream and it was very difficult experience. You need to. You know, for any liquids you always have to submit a safety data sheet if you want to get your product in WFS. So if you're selling like a shampoo or a lotion or something like that, you always need to do that and submit that. When I first uploaded the hemp cream, it was denied, denied, denied, and then I got it approved. So I had, you know, the product up enlisted because there are other hemp products on Wal-Mart. However, apparently it's actually not. You're not really supposed to sell this product, even though there are some on Walmart and it's for sure forbidden from WFS. So some kind of has Matt type products you can sell on Walmart but you have to ship them yourself. So just keep that in mind. If you sell anything like hemp or you know any liquid issue products, you could have these kinds of issues and you might have to ship them yourself. It's kind of a stressful thing, but you know, I think it'll change in the future where you can send these things in, but for now you can still get on there for the most part and do F fulfilled by merchant. So that is what I recommend on that.

Carrie Miller:

So let's go ahead and get into what I wanted to talk about. To show you just I get a lot of PPC questions and so I wanted to share with you some strategies about just PPC in general. So we have a reverse product ID lookup on cerebral for Wal-Mart. So when you go into helium 10, you're going to want to go over to Cerebro and what you'll do is you will put in product ID. So the product ID is actually in the URL. So if you go to a product so I actually looked at men's genes as an example here and let's just go with the George. Okay. So George Sheens, and what you do is you basically find the product ID up in the URL or, if you have the X-ray extension, you actually can pull up the X-ray extension and then oh, I'm having issues there you can actually pull up the product ID there and just copy it straight from the extension. So that is one way to find it. So this is what we have here and we're just doing a reverse product ID and just to see what that product is ranking for.

Carrie Miller:

So this particular product is ranking for quite a few things sponsored and organic. You can sort by sponsored ranks so you can see, when you put these things in, if they are even advertising. It looks like this person isn't or this brand isn't even advertising. But you can also sort by search volume and look through things. So a lot of people like to go for these main keywords, but I recommend kind of looking for the lower search volume as well, and I don't necessarily think you should look at brand names. But you can find a lot of keywords in here. That would be very profitable, but maybe they're only 1,000.

Carrie Miller:

Let's see big and tall. If you have big and tall jeans that's a good one to kind of look for. Men's Baggy jeans is only 94. I have some literal keywords that have only 17, such as a month, and I've made multiple sales on those. The more relevant keywords, the better Work. Jeans for men it's only 200 search volume, but again, if you have really good work jeans, then you can use this and what you can do is find a bunch of these little search volume keywords and they actually add up to a lot. So what I would suggest doing is putting five to 10 keywords in campaign of the lower search volume. If you have higher search volume keywords, you really should put those in their own campaign. I recommend doing exact sponsored product ads because I've really had a hard time making sure that I'm staying profitable.

Carrie Miller:

Maybe some of you are different, but the broadened phrase I've not been able to get control of as much. So what I've been doing is I've been going to Cerebro often and I'm looking for keywords and what I do is I find those keywords and I kind of group them into the lower search volume together, the high search volume. They're gonna be in their own campaign and that's how you're gonna do this. Okay, so that is what I recommend for your PPC and because we have access to these keywords, you actually can sort through, like, if you wanted to find phrases containing genes, you can find anything that has something to do with genes. So all of these keywords are genes related, but they're just kind of iterations of the phrases that you can find all kinds of great potential keywords to target if you're selling something like that. So what I would say is kind of go around bigger keywords as well. Make sure that you're also capitalizing on those smaller keywords.

Carrie Miller:

Another thing is attributes. So in your actual listing there are places where you need to put color and size. Put the color and size into your actual title where they say it Usually, if it says men's jeans, is there a certain color? Are they black denim or regular denim? And put that in the actual title so that people can find you. Put it in the back end on the attributes. Put all the colors, all the sizing, everything that you can possibly do, so that you will show up in these searches. So that's what I would recommend Make sure that you have everything fully optimized and look for a bunch of these keywords to target. Now you can do the video ads. If you're brand registered, you can do the headline ads. So it's really, really a great time to utilize this feature.

Carrie Miller:

If you're not doing pay-per-click advertising, you're definitely leaving money on the table. So pay-per-click advertising is the best thing that you need to do to start on Walmart, other than optimizing your listings. I actually talked to a lot of people that they basically they say I'm not having much success on Walmart and I asked did you optimize your listing? Well, I just copied it over from Amazon. That's no, no, number one. You should definitely not just copy over from Amazon, because Walmart does not like that. They will suppress your listing and not put you in the search. And then also then I'll ask hey, have you started doing advertising? And people will say, no, I have not done any advertising. So if you haven't started advertising, that's really, really important to get some exposure for your products, get some ranking for your products. So if you haven't done that, I mean I don't actually don't know one seller who would say, oh, I launched a new product on Amazon, but I didn't optimize it and I didn't do any ads. It just unheard of.

Carrie Miller:

So think, keep the same energy that you have for Amazon from Walmart, so that you can, you know, just be successful. I talked to a lot of people at the Walmart conference and there were a lot of very successful Walmart sellers. I think the top was, you know they were doing about 700,000 a day in sales a day. So there is a lot of opportunity and a lot of possibility for Walmart. You just have to really push through and figure it out and just put that effort in to you know, making sure you optimize your listing and start the PPC campaigns. If you don't have, you know something to help you manage your campaigns. We do have Adtomic for Walmart. We also have a sister company, Pacvue. That is also has some Walmart advertising tools. So lots of great you know opportunities to find, you know software to help support you in the PPC journey.

Carrie Miller:

So I highly, you know, encourage you to go ahead. Make sure you start advertising. If you haven't started advertising, get your ads going. If you need help, you can always go into the Walmart winning with Walmart group and just get some assistance there. And also make sure you use Cerebro to find the keywords that I you're going to save so much money by finding these exact words. I did some auto campaigns at first and it was just out of control, not even helping me at all. So once I started using Cerebro I started becoming very profitable, so highly recommend doing that and good luck with everything. Let me know if you have any issues with anything and in the Walmart group, and I'd be happy to answer any questions. But hope you all have a great rest of the day and happy selling. Bye.

Helium 10 Buzz 9/14/23: Amazon Accelerate Releases | Walmart Shipping Updates | TikTok Shop Fulfillment

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

Amazon Accelerate Releases
https://event.amazonaccelerate.com/general-information/?page=marquee-announcements

SmartKargo, a leader in providing technology and logistics solutions to airlines globally, announced it is teaming up with Walmart GoLocal, Walmart’s white-label, delivery-as-a-service platform, to expand next- and two-day delivery offerings for retailers and e-commerce companies.
https://www.businesswire.com/news/home/20230913979238/en/SmartKargo-Expands-Next--and-Two-Day-Delivery-Offerings-with-Walmart-GoLocal

Etsy seeks to drive more organic traffic through “Share & Save” program
https://www.modernretail.co/marketing/etsy-seeks-to-drive-more-organic-traffic-through-share-save-program/

Amazon Marketing Stream is expanding to include new Amazon DSP campaign datasets. This includes information on Amazon DSP campaigns, flights, ad groups, and ad group targets.
https://advertising.amazon.com/API/docs/en-us/release-notes/index#original-video-download-is-now-available-on-sponsored-brands-media-api

Around the Clock Convenience: Walmart Now Offers Customers Late-Night Delivery
https://corporate.walmart.com/news/2023/09/12/around-the-clock-convenience-walmart-now-offers-customers-late-night-delivery

Flowspace, the software platform and distribution network powering independent fulfillment, announced today that it has partnered with TikTok to provide fulfillment services for TikTok Shop sellers in the U.S.
https://www.retaildive.com/press-release/20230912-flowspace-powers-us-fulfillment-for-tiktok-shop/

We wrap up with a must-hear insight from our brand evangelist, Carrie Miller, on how to use Helium 10’s Audience tool to gather real data about your product. Join us for this engaging episode with crucial e-commerce updates and strategies.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:41 - Amazon Accelerate Releases
• 03:30 - Walmart GoLocal
• 04:08 - Etsy Share & Save
• 05:23 - Stream For Amazon DSP
• 05:50 - Walmart Late Delivery
• 06:55 - TikTok Shop Fulfillment
• 08:11 - Look Out For This Saturday's SSP Episode!
• 08:25 - Follow Bradley And Helium 10 On LinkedIn
• 09:15 - Pro Training Tip: Split Testing Using Helium 10 Audience

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Shivali Patel

Amazon Accelerate announcements, TikTok shop fulfillment, Walmart shipping expansion and Etsy promotions for sellers. This and more on this week's Weekly Buzz.

Bradley Sutton

How cool is that? Pretty cool, I think.

Shivali Patel

Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Shivali Patel, and this is the show that is our Weekly Buzz, where we give you all the latest news in the Amazon, Walmart and e-commerce space. We also provide you with a training tip of the week where you get insights into serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing this week. So the first article we really have is from Amazon Accelerate. It's hot off the press and it's happening right now. So Bradley on Saturday is going to give you a full rundown of all the announcements that happen, but for now, let's just talk a little bit about what's happening on day one. So we have a little bit about some new enterprise solutions. We have emerald notifications, which makes it easier for you to just act on your business updates. In fact, helium 10 is one of those included notifications, so make sure that you have this on. We also have the AI backed seller messaging assistant, which is just telling you that basically any time a customer messages, you might end up having artificial intelligence responding to them on either that order status or shipping information, returns, refunds, that kind of thing, which is great because artificial intelligence is all the way right now. You also have quick list, and this is referencing the generative AI which can help you simplify your listing creation process. Now, if you are a Helium 10 user, then you know that we already have some of this incorporated into our listing builder. If you have access to a diamond plan, then maybe you're already utilizing a version of this, but now it's there for Amazon directly there as well. Then you have some regulatory compliance information, and we did also have an announcement about the Smarter Seller Central homepage for sellers worldwide. So this is talking about the dashboard itself. There was some announcements on the simplified listing management. And then you have enhanced buyer abuse protections, which actually got some applause at Amazon Accelerate.

Shivali Patel

You have Veeco, which, if you don't know, that's a company for printing shipping labels and they had some announcements for reducing rates. You have Amazon's shipping service. Now this is particularly cool because it's just telling you a little bit about what new changes are coming to the actual logistics side of things. Now, if you don't know about Veeco, Veeco is just a company for printing shipping labels, so they had some announcements. Then you have Amazon shipping services, so you can actually end up shipping non Amazon orders. With Amazon it's sort of a rival to UPS or FedEx you can kind of think of it like that but it's really helpful for the logistics side of things. And then you also have supply chain by Amazon integrated and that's really cool because it offers you the end to end fully automated, basically logistics for supply chain. So picking up your product from your actual manufacturing factories, getting it over through customs all the way to the warehouses. It just helps simplify the process. Of course, with FBA they were already kind of doing that with helping with picking, packing and shipping out that product. But now, when you really have to get out new orders or a new batch of inventory, now they can help you with actually picking up those products and then getting it all the way into the warehouses.

Shivali Patel

Let's jump into the next news article, which is smart cargo expands next and two day delivery offerings with Walmart go local. Now this comes hot from the business wire and as we go down you can end up seeing that this is sort of similar to what Amazon announced actually today. So if this is a coincidence or not, you let us know in the chat. But as you can see here, they're just working with some airlines to enable an alternative delivery network to establish carriers. So, again, you can end up shipping out non Walmart orders with Walmart.

Shivali Patel

Okay, let's jump over to Etsy. So, from modern retail, etsy seeks to drive more organic traffic through their share and save program. So if you are someone who sells on Etsy, then you might have been dealing with about a 6.5% transaction fee, but now you can kind of be your own affiliate and it's going to reward you for that work that you are already doing, ending up to a 4% of the order total off of that bill. So maybe you are one of those sellers who has been trying to hike your prices a little bit to kind of combat with the inflation and make up for any costs that you have, but this can be one of those things that might be something that will add value to your business. Now, something to be mindful of here is Etsy does have some rules, and one of those rules is you are prohibited from directly linking pay-per-click activities to Etsy. So this implies that you might need to actually end up investing and advertising in maybe creating a landing page and then driving those users to your product through that method. But again, if you are selling on Etsy, then this is something that you might want to consider utilizing in your own business.

Shivali Patel

Next up, we have Amazon DSP campaign signals now available on Amazon Marketing Stream. This is directly from advertising with Amazon, so Amazon Marketing Stream is something that helps us have hourly information for PPC, even with Atomic at Helium 10. And now it's expanding to DSP campaign data sets, so this is super cool. If you are somebody who does utilize DSP, then make sure that this is something you look into. Next up, we have around the clock convenience. Now, this is one of the things I'm really excited to share because I find that there's a little bit of a funny component to it, but Walmart does offer customers late night delivery. So, if you are, this is a little bit more on the consumer side of things, the storefront side of things, but I'm sure that this will end up, long-term, be something that can help the three P sellers as well. A couple of weeks ago, Bradley mentioned that you can now end up delivering into the garage for Amazon, while Walmart said let me raise you one, because they now end up having an option right here, but you can have items delivered directly to your fridge, you guys, or your countertop. So if you are someone who you feel like coming home to something from Walmart is gonna make you happy if it's directly on your countertop, you now have that option. So, just so you know, this is now something that Walmart Plus members have the capability of making use of.

Shivali Patel

Then you have FlowSpace. This comes from RetailDive, and FlowSpace is the software platform and distribution network which is actually partnering with TikTok Shop. Now TikTok Shop has had all the hype in recent weeks. A lot of Amazon sellers have expanded into TikTok Shop just to use the external traffic with Amazon attribution links to generate even more revenue. We've had conversations with some Helium 10 elite members as well who end up using fulfillment by TikTok and, though I'm not sure if they're using FlowSpace. Flowspace is something that is directly integrated with TikTok Shop. So if you are a TikTok user, maybe you've been going through and you've noticed that there's some videos coming up with content creators maybe pitching a product, and you'll have a little bit of a shopping cart that you can click on and directly purchase. So not only are they now picking up on trends and popularizing different items, you can also enable those sales directly from the platform itself, which is super, super cool.

Shivali Patel

So, with that, those are our news pieces for this week. If you want more information about any of these announcements, or you're super excited about some of them, make sure you tune into this Saturday's Serious Sellers podcast episode, where Bradley will discuss not only these updates, but also updates from day two of Amazon Accelerate, and, trust me, you don't want to miss out. So, after we've talked about news, what's next? Well, before I get to what's next, make sure that you are following our LinkedIn, because not only is Bradley gonna be sharing those details on our podcast episode, but if you are more of a reader or you are active on LinkedIn, you won't want to miss those updates there as well. So make sure you're following our LinkedIn page. Just go to Helium 10 and you'll be able to click, follow and get all of our updates that we post.

Shivali Patel

Next we have Carrie Miller, our brand evangelist, who is going to talk to you about audiences. Now, audience is great for just pulling real people about your product. So, as opposed to maybe split testing directly on your Amazon listings and having potential headaches of underperforming variance, you can now go directly to audience and get real data on understanding what will work better. But I'm not going to get too deep into it. I'm going to pass it over to Kerry and let her show you Today.

Carrie Miller

I want to talk with you a little bit about split testing. Now, most of the time when you're doing split testing, you're actually split testing things like your title or your images on Amazon. But we actually have a way that you can do some split testing with your target audience before you even listen to anything on Amazon, and there's actually a lot of other capabilities of this tool. So I want to go ahead and show you how to do this. So the first thing you're going to want to do is you want to log into Helium 10 and you're going to go up to the tools menu and you're going to click on this audience tool, and this is where you're going to be able to create a poll of your target audience. So you get feedback on a variety of different things. So the first thing you want to do is click on create poll, okay. So once you click on create poll, it's going to actually ask you what type of poll you want to do, okay, so in this situation, maybe I want to do, you know, a main image, but you can also do like a general idea of listing, title or really anything that you want. A lot of times I use kind of general idea for just kind of like product ideas and things like that, maybe different colors and things like that. So once you choose that I'm going to just choose main image and you go to the next step. You are going to be able to write a question. So you could either choose one of these questions like how does this image make you feel? Which product would you rather buy? Based on the image, which product would you rather buy? I'll probably choose something like that. Then you're going to go to the next step and this is where you're going to actually add your images. So if you have, for example, our coffin shelves, maybe we want to know what is the best coffin shelf main image. You can put upload up to eight options here, but I'm going to skip that just to show you all the rest.

Carrie Miller

Here you can choose a general audience or you can do a custom audience. Now, it is a little bit more of a charge to do one of these polls. It's about $50 because you're going to pull 50 different people. But you can actually choose an age range specifically. If your product is specific age range, you can do a different target audience in general. Are they a prime member? There's a lot of different options in here so you can really personalize this and hone down into your target audience and get the best feedback possible for your product. So highly recommend utilizing these. It's a really good investment to get that really targeted feedback from your exact target audience.

Carrie Miller

Then you're going to choose your audience size and I just I'm going to leave it at the 50 here, and then you can also, you know, know more about who is responding, so you can, you know, find out their personal or all this different information about them. You can check whatever it is that you want and then you can confirm your poll and that is what is going to generate your poll and within you know, 24 hours you should see all of your results. Now, this is what it looks like when you do have results. So you can see.

Carrie Miller

On our poll we were looking for a main image and so we asked you know we have a coffin shaped egg tray. If you saw this in the search results, which picture would you would make you want to click on the most? So the winner here was this B image and if you go down here, you can actually see an explanation of why that person chose this particular image. So it's really, really helpful feedback because it's not just you know a poll, but it's actually you know, qualitative information that really can help you in deciding which image to go with and why. And then it gives you some more insights into your actual audience, that is, you know that you're pulling.

Carrie Miller

You can also see their demographics here, their education level, their gender identity all this great information about who you polled so that you can make a better informed decision about whatever it is that you're testing on Amazon whether it's your main images copy, maybe you're testing a new product all those different options you have there. It is an incredible tool, a really good investment, especially during product research. I love using this to you know, decide colors and also just design in general. Like which design do you like best? If you are having a problem, you know asking your family members. This is actually a better way to do it because you can target your specific audience and get some really great feedback. So if you haven't checked out our audience's tool, go ahead and check it out and you will be happy that you did.

Shivali Patel

All right, thank you so much, Carrie. That was fantastic. So I hope you don't just listen to this. You also implement. So make sure you go check out audience. If you are somebody who needs to split test, who should be split testing, or you want to optimize that listing, then this is great for you. So that is it for this week. I hope you learned something and we'll catch you next time to see what's buzzing.

#491 - Kevin King’s Amazon Hacks & Never-Before-Heard Selling Story

Today, we're privileged to have an enlightening and engaging conversation with the one and only Kevin King. Before Amazon FBA and E-commerce, Kevin takes us back to his early days as a collector of sports cards, which eventually transformed into a lucrative venture during his college years. In a unique twist to the collectibles market, Kevin began featuring pretty girls on baseball cards. A fascinating story that takes us back to that era and Kevin's unique business strategy ties into the Amazon-selling industry today.

Get ready to take notes as Kevin King, opens his treasure trove of Amazon seller hacks and wisdom from his vast experience in the business world. From unveiling the concept of intuitive eating that helped him lose a remarkable 70 pounds without dieting, to sharing insightful hacks, strategies, and resources for Amazon sellers, Kevin covers it all. He even takes us behind the scenes of his recently launched an Amazon newsletter and its intriguing and engaging content. Gear up as we switch gears to advanced Amazon seller strategies and explore the unfair advantages and perks you can get by being a Helium 10 Elite member!

As we dive further into the conversation, you'll hear tales of success from Elite members and how their monthly training and networking calls help them gain insights from some of the top Amazon and Walmart in the space. Rounding off the episode, we anticipate the forthcoming Billion Dollar Seller Summit and the Level Up event. So, whether you're an aspiring entrepreneur, an established business owner, or simply someone with a penchant for compelling stories, this episode is guaranteed to leave you inspired and filled with actionable advice. Don't miss out!

In episode 491 of the Serious Sellers Podcast, Bradley and Kevin discuss:

• 00:00 - Kevin King's Amazon Seller Hacks and Journey
• 03:59 - Collectible Baseball Cards and Strip Clubs 
• 10:16 - Kevin’s Weight Loss Journey and Health Tips
• 24:05 - A Different Amazon Newsletter
• 27:40 - Increasing Engagement Through Opt-in System 
• 40:00 - Benefits of Joining the Helium 10 Elite Program 
• 42:52 - Catch The Next Billion Dollar Seller Summit
• 48:30 - 60-Second Tip: Automated Tool for Boosting Amazon Sales 

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton

Kevin King is back on the podcast and, in addition to some cool seller hacks that he always has for us, he's gonna talk about a whole variety of topics like how he used to be a collectible card Manufacture and how he's lost 70 pounds in the last couple of years without even dieting. How cool is that? Pretty cool, I think. Are you a six, seven or eight figure seller and want to network in a private mastermind group with other experienced sellers? Or Maybe you want to take advantage of monthly advanced training sessions with Kevin King, an expert guest? Do you want to come to our quarterly in-person all-day trainings at Helium 10 headquarters? Or do you want the widest access to the Helium 10 set of tools? For all of these things, the elite program might be for you.

For more information on Helium 10 elite, go to h10.me/elite. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic Conversation about serious strategies for serious sellers of any level in the e-commerce world, and we've got the most serious sellers of them all, Kevin King, back on the show. Kevin, how's it going?

Kevin King

It's going. I don't know if I'm serious, though I'm more a I'm a seller, but I'm, yes.

Bradley Sutton

Some people might say you know as like they read my news I would say what is serious, like how serious is this guy? Yeah, yeah, the newsletter. We're gonna talk about that you know. There's definitely been some some things that people are saying that this isn't, this can't be serious, but we'll get it. We'll get into that.

Kevin King

A little bit depends on the total point of view, what you see, what's coming, yeah, oh my goodness, I can't wait, I want to talk right off the bat though, before I forget.

Bradley Sutton

You know, I don't think we've talked about this on the podcast before, or maybe you've alluded to it. I've heard you talk about it, but I've never actually dug deep like right now. Hold on, let me just pull something from my back wall here. I just hit it behind. I was sorting some some baseball cards and I'm actually flying to Japan on my own time personal time off and I'm setting up at a card show over there because my dad's had a business there. But I've heard you mentioned before that that you've dabbled in in the old days, in the, in the like sports cards or comics or what was it exactly in that industry.

Kevin King

Yes, I as a child back in the 80s, 70s and 80s, I collected the basketball cards, back when the I think it was tops they were big, they're like four, four by six size or something like that very Huge, and I collect I don't know. So I don't know when I started second, third grade. So I'm like that and I collected those, collected baseball cards, collected football cards and I was big into them and then I just kind of I grew out of it. I guess maybe I don't know, sophomore year, high school or something, just that was a little kid stuff threw everything in a box or actually put everything in a. I think I was going to throw it away. My mom's like no, no, no, no, don't throw all that stuff away. So she's threw it into about my mom's a hoarder anyway, but she threw it into a box.

And then my senior year of high school, like seven years late, sorry, of college, like seven years later, yeah, I was like I damn, I need some money, man, I need a, I need a little extra cash. I was like what, how can I make some cash? I was like, wait a second. My mom, I think baseball cards now people are actually starting to pay real money for these things. I might actually have, you know, some crazy rookie card for Roger Clemens or something, I don't know. I called her up. You still got that box of stuff I was going to throw away. She's like, yeah, I was like I'm coming up to see you, um, you know, from mother's day or something, I'm gonna grab it from you. So I grabbed it and I went on and I sold to Sold a bunch of those. I had some rare stuff in there, made thousands of dollars just taking them into a hobby shop, you know, a comic book store or whatever, and trading them in. And you got some extra beer, money and cash that I needed when I was, you know, not doing so well, when I was 21, 22 and so that evolved, though into time and, uh, the earth was.

When was this? Like 92, 93, so about three years after college, um, I was doing stuff, mark and I, you know, mark, from billion dollar stars on, we were doing, um, I'd started a magazine, uh, that dealt with strip clubs, actually, and it wasn't. There's no nudity or anything. This is the business side of it. It was, you know the business side of it. And and doing that, these, for some reason baseball cards have become hot to put strippers on. So it was everything from you know the cabaret, royal and Dallas to the dollhouse in Orlando, to playboy magazine was doing it, penthouse, all the anybody you know bikini, hawaiian, tropic bikini girls were doing it. It became a thing to put Put pretty girls on on baseball cards and these were being sold through traditional comic stars. This wasn't like in the adult shops and like the on the other side of the internet. These were like.

Diamond comics was a big distributor back then in capital city comics Too, huge distributors that distributed all the comic book stores. You know they will have big boost at comic con in san diego. Um, they would put these things out and you will put them in packs. It became a huge, freaking business.

Bradley Sutton

We're selling cases of these and that's one of my first so you were the, you were the one who made them, or you were we made. I was one of the.

Kevin King

I was both. I was one of the companies, I was making them. Um, originally we had deals because I knew some of these club owners. So they're like yeah, do go ahead and do ours. You know that's good promotion for us and we'll do it. So I was doing them, I go to them. We would either shoot it or they give us stuff that we would. Actually I would design it. What's the back of the cards have?

you know, in baseball cars I would have the stats and he had had susie, susie smith, stage name, candy, candy dropper, whatever, uh, five, six, 34, 24, 34, um, originally from san diego, likes men with uh, a short hair or whatever, um, you know, it would be something like that and I was like I need a better way to actually sell these. So a lot of people it goes back to what we do today. They're putting insert, insert cards, you know, register your warranty or get on our, join our vip club or something as one of the like the 11th card in a pack of 10, and they were sending it into the company stew physical mail. There's no internet back then and these companies were not doing anything. They're like the, the business cards in a fishbowl at the gym. You know, they just accumulate.

And so I called up all these companies so what are you doing with your, with your, uh, your inserts? And I got there sitting there, said send it to me, I'll get them all typed in. I hired some company in Jamaica that would type these in for Four cents a piece or something, some crazy load number ended up building a mailing list of like 13 000 people off of this that had filled up for like a hundred different companies that were doing this and then as part of the deal I said well, I want to be able to you, I'll send you the list. I knew these guys wouldn't do anything with it most of them and I want to be able to have the right to mail it and I'm going to buy your cards from you wholesale and I'm going to create a catalog, a glossy color catalog that was sent in the mail, and Send these out and sell mine and yours.

That became a huge freaking business that blew up and, um that we were able to ride that wave, uh, for quite some time and we were doing all kinds of really cool. Sometimes I have to show you. If I would know and you're gonna talk about this, I could have showed you some here but we did 24 karat gold signatures, like an ink with 20 raised 24 karat gold. We did and put them in like those, those crystal cases with screws on all sides. I mean this was like Serious, serious stuff.

Bradley Sutton

I mean people ahead of the time, because that, that's like what the industry has moved to is like these, you know, like one of ones, and like, hey, this is a uh, you know there's only 10 that have this signature. And now there's these companies that have them, where they actually come out Like every single one, like national treasures and stuff, where every single you know card in the set it comes in like this case, and it's all encapsulated in these plastic or these, these hard holders, and You're like doing this stuff. Yeah, it's 25 years before we were doing stuff for puzzles.

Kevin King

So at the back of the card we might do a set of, a subset of nine, so maybe this sets a hundred, but nine of them on the back is a puzzle piece. So you had to collect all nine, flip the cards over and put them in the right order to get another picture as a, you know, as a puzzle piece, like like a tic-tac-toe board. But you put them on the right order it makes another picture. Uh, we, yeah, we're doing all kind and but because of the nature of the products we were, basically I was limited in my marketing, and so it's where I cut my teeth, because I had to get super creative and super innovative on marketing. Because you know, you weren't allowed to. You know, if there was a facebook back there wasn't facebook back then, but there was they would not allow you to advertise it. So it caused us to be very creative in the way we did marketing.

Um, we did a huge events. You talking about going to japan at the block blotch Blotch not beloggio, that's vegas, but the Belaj hotel in west hollywood on the sunset strip over there by the viper room and maybe some different name now, but there's a fancy hotel. In 1997 we brought in a bunch of the models Put out a thing and said you know, it's 500 bucks to come, and we had all these guys come like 300 guys, 400 guys, come to get, stand in line, get autographs from the girls on their cards, on 8 by 10s, and we did a party afterwards. It was it was different world.

Bradley Sutton

Interesting. Well, hey guys, you heard it first.

Kevin King

I never talked about it. It's not okay.

Bradley Sutton

I guess, heard, like you know Briefly, you're into collectible cards, you know, and I was like you know what? That's kind of up my alley. Let me ask him about that. So you heard it first here. Now, guys.

Kevin King

We had binders, you know, with the sleeves, and you put special, special binders. You would collect and, yeah, it was like it was full on full on Wow, interesting, interesting stuff.

Bradley Sutton

So, guys, we're doing this podcast a little bit differently. I'm doing everything backwards. You know, Kevin is known for his strategies and and Amazon. You know seller hacks and stuff like that. Well, we'll definitely get to that, but instead of doing at the beginning, we're gonna do that towards the end. If you guys have been listening to this podcast for a while, I've actually, you know, usually at the end of podcast, start asking people about their health regimen and diets and exercise and things like that, because 2023 is my year of health, where I'm asking, talking to guests. But we're gonna, we're gonna flip the script a little bit. Say to the end for the Amazon strategy. Now, Kevin, you yourself, wait, wait, can you look to your left really quick? Look to the side, Kevin. Where'd you go? Kevin? Where, oh? You disappear. You're so skinny now. You just disappeared when you, when you turn to the side there. How much weight have you lost this year?

Kevin King

I Don't know what the number is this year but in the last couple years about 70, 70, some odd pounds. I still got a ways. Still got a ways to go. But I'm probably another 50 or 60 and I'll be happy, but that'll probably take.

Bradley Sutton

That's impressive. Take me a few more years. Once you, I've noticed, you know, once you hit 40. It's like hard to lose weight, so you hit a number like that. That's pretty impressive. So let's talk about that a little bit. You know I Mean are. What are you doing? You're not, you know, starving yourself. You told me that before. It's not about, it's not about like starving yourself or necessarily counting calories or or working out seven hours a day or anything like that. But but how have you been able to, to steadily get to that when you're at now?

Kevin King

I've been. I've had an issue with my weight all my life. I've been up and down all my life and sometimes it's gotten a lot worse than what it what it is now. You know, right now about 260. I've been as high as like 360 in the past.

In high school I was right around 200 when I most of my weight gain started when I left the house to go to college, to start drinking beer, eating pizza and just kind of kind of put it on and Didn't really care Too much. But then it, you know, as you age and I've been lucky, knock on wood, that I haven't had a lot of issues, not other than a type 2 diabetes, but no high blood pressure, no high cholesterol, none of that kind of stuff that you would expect. I've been pretty good shape, even though been a bigger, bigger guy comparatively, and but I got to a point where it's actually my, my ex-wife, her. She always used to say if you can't take care of yourself, how can you take care of me? Which was a good little slogan and it's true, and so that kind of motivated me a little bit to To kind of in. So I tried every diet in the book. You know, everything from carnivore diet to Atkins diet, to Weight Watchers, to.

Bradley Sutton

Manny, get you on that carnivore at one point. Yeah, they're all stupid, he's, I know he's big on that.

Kevin King

Every one of those diets is stupid. I'm sorry if someone's out there's listening and thinks they're great. They're stupid. Every single one they do. They work, yes, they work short term. But how many times have you done the carnivore and you're right back to where you started it. But the key and I kind of learned this from my dad in a way, because he lost a lot of weight and kept it off for like 50 years he's skinny, I mean, he's like 130 pounds or something, but it's mindset, it's psychology.

Eating is psychology. It's the people that you look at, all the people that go when they work out. They go when they work out and work their ass off and what they do after that. They go get a Starbucks and they just undo the entire workout. They just did by getting Starbucks with all the cream and all the whatever in it. I'm not coffee drinkers, I don't know all the terminology, but and they just completely undo it. But they feel good about themselves. I worked out and I had a supposedly a good coffee. It you've got to be conscious of what's in your mouth.

So my, my ex-wife had found this woman. She's from Venezuela originally. She was listening to these, this podcast in Spanish, and she was a guest and she's talking about something called intuitive eating. You can look at, you can Google it. Google it intuitive eating. And she was talking about how this works. And so my wife At the time was like, let me, I want to do this. And so she called her up, started doing like launch. This woman lives in Miami doing long-distance consultations. And Then she said, Kevin, I think you'll really like her, she's really really good, you should try it. So, and to during COVID 20, was it? I'm into 2020 on Christmas time, 2020. I had my first call with her and started really in January 2021 and what she does is she doesn't believe in diets and she's like the head of the gastric that people of Miami I don't know what the damn thing is called, but something Uh, but she's like the top person of it, gmm. She's skinny, she's a Attractive you know, vince, a willing girl, but she's headed.

This whole thing and her whole thing is, is intuitive eating. It's the psychology of eating. It's not about, you know, weight losses is about 80% what you put in your mouth and 20% everything else, and being conscious of what you eat, and so it. She's like Kevin promised me, you'll never go on another diet in your life. It's like done check mark. She's like if and if you get bad. If you get bad, if you go off rails on something Like you know, you go out and you you eat a gallon of ice cream one night because you're depressed or something. Don't think, well, shoot, I just ruined everything. I'm working at Might as well, eat another one the next day and I'll start a diet on Monday. Everybody always starts a diet on Monday or the first of the month. Okay on, on September, on August 1st, I'm gonna start. She said that's absolutely the wrong way to do it. She's like eat what you want. If you want a freaking Pizza, eat the pizza, but it needs to be. You want the pizza needs not be a five or six out of habit, but like a nine or a ten and go get the pizza, but be conscious of what you're eating. Maybe get a small instead of a large or whatever.

And I had a habit. I had a bad habit like every night to relax, I would watch TV Just to, you know, unwind my brain and everything and spin an hour just watching mindless TV. You know, america's Got Talent or some stupid reality show or just whatever, just to kind of just wind down. And I would eat a box of milk guts. You know one of those, can those? I love milk guys because you could put three or four of them in your mouth, suck on them. You know, you put three or four in your mouth, they kind of meld together because they're caramel and so you're just sucking on it like you would a you know a butterscotch or something, and then, as it gets lower, you put a couple more in your mouth and they meld together so you can make a box last like an hour and a half. But that's 600 calories on a lot of sugar. I just I was in this habit of doing it every single night. She broke me of that. Now I have that maybe once a month.

But she got me the thinking about things and she finds substitutes. Why do you like those milk duds? Is it the texture? Is it the carmel? Is it the way it taste on your tongue? There's something about it. Why do you drink so much soda? Is because you like the carbonation, that is, a specific carbonation. How about switching to this drink, not a period, not this, but this specific one, and it works. So you're, you're tricking your mind psychologically to still, because you have those cravings in those desires or those habits, and as you break in those you swap it.

So she's told me, like Most dieticians would say, if you're drinking a coke, zero, you need to cut that out. You need to go to water. You know, hundred twenty eight gallons a day, or ounces a day I mean I got too much, that's a whale size. But a hundred twenty eight ounces a day, and and and, quit, cut, cut those out immediately. She's like no, if you're drinking six a day, just swap one of them out for a water In this, you know, and then have five and let's see where that goes.

And but over time you start consciously eating things differently. You start looking at stuff. Am I eating because I'm hungry or am I eating because it's a habit? And now I'm at the point now where I have a private chef that comes once a week and cooks for me, and he used to make my lunches and my dinners. Now I'm just telling me one meal a day because that's all I want.

So, and I'm not, I'm not eating half of it anyway. I eat, you know, a little bit of breakfast, protein shake, maybe a little cereal or piece of bread or something. But if I want a candy I buy. If I want an ice cream I get it, but I used to eat a lot of ice cream. Bluebell is my favorite to Texas company and you get across the south it's not everywhere but it's my favorite so I would have those little pints. I buy those little half gallon things or whatever they are last a couple days. I've had one right now in my fridge for two months and I haven't even opened it. It's a change in psychology or what I've done is like, okay, if I want that taste, I want that ice cream taste. I love that taste. It gets the hormones In me, it gets the things that satisfaction, those triggers that are in your body. I'll buy those small size cups. They're like for birthday parties for kids. You know there are 160 calories and I'll eat one of those and she's like, do you go back for a second, go back for a third? Like, no, I just, I just eat one. So it's it's some of its discipline, some of its mind over matter, just being conscious of everything that you eat. And that's the biggest thing in.

The second is sleep is so important in in health and a lot of people especially. I mean you're a perfect example. You're working your ass off and sleeping wherever you could grab a nap here or there's a couple hours at night at one point. I know you're better about it now, but but most people dismiss how important sleep is for your overall health. And what woke me up to it is is a few years ago I was going to get life insurance and I didn't have life insurance before. But I got Marius, I better get some life insurance. And talking to the agent, they're like OK, there's, there's a what's your sleep apnea score? And I'm like. I just did a test and it was like 19, I had 19. Mild things or whatever it was, in a, in a period of whatever the measuring period is, that's OK, that's mild and what? What this insurance company told me is that you're at 19 times, maybe it's 19 times per hour. You sub, get subconscious, you don't realize it, but if it messes with your body and they said, if you're you get to 20, you're uninsurable on life insurance. I'm like what? And so I went immediately.

I had my wife used to say I would snore. I would snore like a sound, like a Mack truck Coming down the street. So I went. I had a. There's a guy here in Austin that does a balloon, sonia plastic, so they go into your. I had a 70% blockage. I didn't know what, I just get used to it as you're living, you only realize it. But I had trouble in my nose. So you know, man, he just did it. I did a Marcus done a bunch of people done it. He has this technology is like these. One is doogie how's your guys that became an MD when he was 14 or something. So you know this technique. So it doesn't require the major surgery that and still get knocked out for like 15 minutes because and uses balloon and blows it up and opens all that up. That made a huge difference on my story.

In my sleep Plus, I started using a sleep mask and I changed. You know, sometimes in your bed If it's hot or cold, temperatures are right, you're tossing and turning, you're not getting as much sleep, you wake up in this little bit of sweats or whatever. But there's something called the eight sleep mattress. Is the number eight sleep. That's freaking amazing. It's a mattress topper and you it's about two grand.

It's not cheap, but you put it on top of your bed and then it you can set settings are you cold sleep or warm sleep? And you can do splits, so if your wife and you on one side, your partner new Can be off different. And then it measures you throughout the night and it ring and fit, that fits and stuff. Do this, but give you like your pulse rate and use some measurements during the night. But this like measures your whole body and like how often do you wake up, how, what kind of quality of sleep did you get? What was your heart rate, your hrv through the night, all this stuff and it Adjust after a week of testing. It figures out where what temperature is optimal for you. It's a way to just you can manually write it but adjust up and down either cold or hot, the temperature of the mattress.

And this thing is so thin, it's super thin. It goes on top of the bed, has a little pump that you hide behind your bed with a little bit of water in it and it's brilliant. I mean I have a. I have a sleep number bed that has Like seven thousand dollars sleep number bed that has something similar built in that sucks compared to this Eight sleep. It's awesome. So things like that plus you got. You got to watch as a man. You got to watch your testosterone. So, as men, the number one thing is sleep, sleep apnea or sleep To stop, strong level in your diabetes level. Those three things play more in your health Then anything else. If you get on top of those, your chances of Of Having a long fruitful life and being there for your kids and your wife and when To enjoy your retirement or much, much higher intriguing stuff.

Bradley Sutton

Alright, so let's let's give somebody a quick tease. We're gonna talk about your newsletter you just started, why you started it and some of the stuff, but what's one of the either one that's come out already or something that's coming one of the strategies that you can share with our listeners who maybe haven't gotten a chance to read the newsletter? What's something you brought out in one of your newsletters that can write off the bad help sellers listening.

Kevin King

Yeah, I mean I just started April, august 14th. It's twice a week, it's Mondays and Thursdays. When I say newsletter, a lot of people roll their eyes but and cause I'm like, oh yeah, I get a newsletter from Helium Town, I get a newsletter from this software, and every time I get my email I get the company newsletter. Those are not newsletters, those are promotional emails for the most part. Go read our blog, go read this. A newsletter to me is more like a. What I'm doing is more like a magazine in a newsletter format. So it's action packed. Yes, there's a couple of ads and stuff in there from people that are paying for those, but it's action packed, actionable stuff. It's totally free. So, like, we just did a big one that's really resilient. The one that came out on August 28th talked about the A9 algorithm and so you know, Danny McMillan over at Seller Sessions did a big, big like document on it and we analyzed that and like, while that's good, that's not really there's more to it than that. So we took a look at Amazon Science, a big paper that came out and a couple of other things analyzed that and we talked about that and I've gotten so many people saying this is like the most amazing. It was written in a way that we can understand it. Sometimes this stuff gets too technical, plus some of the tips and tools that we put in there. We had a really cool resource for like getting.

Sometimes, when you're trying to create your A plus content, your brand story, your brand pages, you're like what should I do? How should I tell my designer, a graphics person, to do and maybe you saw a couple here their ideas, or you give them some basic idea. But there's guys who listen. There's a guy in George. That's a similar library of 25,000 A plus pages and you can filter by it. I'm in the pet space, I'm in the space, I'm in the. It's got it all keyworded so you can search and get like, wow, that's a cool one, that's a cool one. I want my designer to do something like that or combine these two together. So I wish there were resources like that.

I have something called the Dream 100. As you know, there's a lot of BS not Bradley Sutton's, but BS in this industry that with fake gurus and stuff. So I have every Thursday I come up, I put someone in the Dream 100, and I announced this is a legit person, you should follow them, trust what they say. So that'll get up to 100 people. It's only three right now, but that'll get up to 100 people over time. We do.

I add a little bit of humor to it, so there's like I'll either call somebody out you know that's basically a fake guru or we'll put some crazy listing like hey, can you believe that this product is selling 100 grand a month on X-ray on Amazon? You look at it like holy cow. That's the craziest thing I ever saw. We do some of that, so it's a mix. And then I tell a personal story and each one's called a six second story. So when someone opens the news there, you gotta hook them right away and you gotta get them reading and engaged. And so I do. I personalize it and then I tie it to whatever we're talking about that day.

Bradley Sutton

So I'll personalize and reason. One kind of causes stir about some naked people, some balconies.

Kevin King

Yeah, but I do that. I want to. You know, I always say if you're not pissing someone off, you're not doing a good job. If you try to please everybody, you please nobody, and so I'm feeding my audience and so if that bothers you and it's gonna bother some people that might be religious or you know, depending that's okay. You can go find your information somewhere else. I'm fine with that.

But the overwhelming response to that has been like holy cow, this is the best thing ever. This is don't stop. Can you do this every day? I can't believe it. One guy who sent me a message today is like this is so good I can't even take it all in.

I just got three of my team members start reading this and we're dividing up sections of what to do, and so that's.

There's so much out there. You know we do the helium-10 elite every month and we've been doing that since 2017 at helium-10, which is advanced level stuff, and in that I do seven ninja hacks every month and share those with the audience, and then, once those have become a little bit older, sometimes I share those other places, but the helium-10 elite people always get them first. Right now, I write everything on the current newsletter, but it's going to get to. I'll hire a staff, but I need to get to set the tone, figure out what works, what people like, what they don't like, and then I can feed everything I've written. For if I do this for three months, let's say, I can feed that all into an AI and then say have the AI write in the style of Kevin of the newsletters they don't know the exact style, the exact everything. So these are not AI newsletters, these are. We use AI as a tool, but AI is not writing these.

Bradley Sutton

So if somebody wants to go ahead and sign up, it's free right now. How can they do that?

Kevin King

Well, it's always going to be free. It's billiondollarsellers.com with an S, billiondollarsellers.com with an S. It's growing pretty quickly. So I think hopefully by this time next year there'll be maybe 50 to 100,000 people getting that twice a week and actually reading it that one. So my email list from all the stuff I do is big not as big as helium-10s or something, but so I could just blast this out to everybody.

But I don't want to do that. I want people to actually want it and I have people now already saying I didn't get it, I didn't see it in my spam or what happened to it, and they're getting upset that they didn't get it. That's what I want. Is it to become habit-forming and become something people look forward to? When they see that Kevin King, BDSS, they're like, oh, this is something I got to read. If I can't read it right now, I'll save it until tonight or the plane ride tomorrow or whatever. That's where I want it to be.

So it doesn't have to be. It's not a blast on my whole email list. You've got to double opt in. You can't just sign up and get it. You actually sign up and you got to click something else to say you really want to sign up and then you're in and that's on purpose and it keeps the open rates high, the engagement high, it's good for the advertisers that come into it, that support it with a little bit of advertising, and it's just good for everybody. It's people that want it.

Bradley Sutton

All right. So guys, make sure to sign up. It's one of the. I personally don't even read newsletters. This is like the first one. I actually just sit there and read and, just like Kevin said, sometimes he starts with a funny story, but it works. It like hooks you up and like laughing, sitting there, laughing like all right, I want to read more. I'm hooked in and from start to finish. It's long, it's like you're doing a lot of scrolling. Sometimes people say, oh, when you write an email, you don't want them to scroll, and they're like I got no problem scrolling, but it's written short.

Kevin King

It's written in a format so that you can skim it, but you'll see that it's using every trick in the book. There's no paragraphs more than two or three sentences. There's no. It's not long, and usually when I write it I have to go back and cut half of what I've written wrote out and it's straight into the point and we use a sense of humor. It's not just that opening story, but it's like we did something about in a recent one. So there's no such thing as the A10 algorithm. It's always the A9. There is no such thing, and the A9 of all is just like you did during puberty, but it's still named the A9. So we'll do stuff like that. It's not necessarily business-like or corporate-like, but screw that, put a personality to it and people love that and then as a reading they have a little smile or like I get it, or that's relatable. It doesn't sound like corporate speak or boring stuff. That's all on purpose.

Bradley Sutton

All right. Now you referenced Elite and how you saved the best hacks for there. Do you have any? Just for a sample, you can give some of the cool one or two of the cool hacks that you've given out on your seven ninja hacks that you do monthly in the Elite group.

 Kevin King

Yeah, sure, what's a good reason? We do this every single month. We talk about some of its tools, like CASPA AI, which is a really cool tool where you can shoot your product on your iPhone, just basic picture, upload it and then put it into any scene you want. So you're like, hey, I want my water bottle to be held by an Asian guy standing in the gym with some barbells behind him and he's holding it facing the logo out. It'll make a cool picture instantly using AI with that which you could use in your Amazon post or you could use in your maybe in your listing. You could use a lot of places. So we'll do cool tools like that. Or Melio payments, where you can use credit cards to actually finance your purchase, orders and stuff. We do things like.

A recent one was about how to Get that there's a newer version of this item available. You know we covered that there's a new version of this item available. Like people like see that, how do I get my? You know if I you got a calendar or you got you just updated your product, how can you Link that to the old inventory so that people see there's a newer version available? We showed people how to do that. We showed people how to do the back-end stuff before anybody knew how to do the back-end and get a complete dump of your competitors Listings like all their attributes and everything before. That was really public information. Well, I was like a couple years before yeah, main stream.

Yeah, we stuff like how to use a Hexa. Hexa, it's a beta program most people don't know about to create 360 degree pictures for Amazon listing. They'll do it for you for free and I think that's really really, really, really cool. We've done stuff like how to make money fall from the sky on your landing pages. You know you, someone hits on one your landing pages or one of your blog sites and they don't let's say they don't sign up. But you want to know who they are. There's tools out there that will actually Use IP and geo location to actually figure out, in about 50 to 60% of cases, who these people are, based on public data In the United States, Europe, you might have a few more issues with privacy, but yes, we don't care about privacy.

So, unless it's medical, and so we, we can figure out that. I just went to Bradley's blog talking about the honeymoon and he's a no, I went there. You know, as he got a hit or his metrics, that there's a visitor session, but he doesn't know who they are. If he puts this little bit of code, then we can we put, we can figure out that. Oh, this was Kevin King because he was using this IP address of this computer and there's reverse matching. That knows that, oh, Kevin King went to this gaming side or went to somewhere else in the past 10 years From that same place. It must be Kevin King. Let's match it up again to this other database. So his, his email address is blah blah, blah, blah, blah, blah. Puts that into a database. Then you can either email those people which I don't always recommend if you're gonna do that, you should use something like zero bounce to make sure the emails are valid or you can put them into custom audiences if you're running Facebook ads or any kinds things like that and you can retarget these people.

You ever wonder how sometimes you went to a site and You're all of a sudden now I'm seeing this stuff all over my feed. Some of that's retargeting pixels, which is more private. But if you're wondering, how do they get me onto an email list? Or how did they get me from this this not a meta property into an X or Twitter property? Those two aren't the same company not sharing the same pixel. How do they do that? And this is some of the ways they're doing it. We also talked about you know, Howard. You've had Howard on the how tie on the on the podcast and he's got a little group called elites I'll forget the name of elites seller society or something like that and he's had every Thursday he has someone come on and talk about stuff and one of the things that just recently he had David, who's spoken at the billion dollar sauce on. You remember David from a, the ghost story.

Bradley Sutton

Back in 2019 he came on and he did some translating for him. One year at the billion dollars.

Kevin King

He came on and talked about you know what, what? How are things changing with the Chinese sellers? You know, Howard, he's like you know, ai is level the playing field as far as creating listings and stuff now for everybody. And If you someone's like a word that, how are they ranking? How are they getting reviews? What are they doing? He's like the number one way that Chinese sellers are getting Ranking. Right now they're using postcards, postcards through the mail and he's like, thanks to Kevin King, I'm like what he's like? Oh yeah, I did talk about that in 2019 when I did me and Brandon young went over there and spoke to a huge group in Shenzhen. Well, they took that and now he said that's the number one way that they're getting Review, ranking products and getting reviews. And and so I was like you know what? I think I actually did that In the US too. It wasn't. I just didn't give that to the Chinese sellers.

And so I look back and I share that to the helium-ten elite. First way back, and I don't remember exact time, in 2018, some point, I did a presentation on postcards and it was cutting edge. Virtually nobody did it, everybody, you know. They looked at like, yeah, Kevin, that's like I I never heard of. I don't even check my mailbox. I don't know. I'm a millennial Nah who reads the mail like dude, you're missing it. And so nobody in the hardly anybody in the US did it, but the Chinese like, oh, this, this looks good. They did it and look what it's doing for him four years later. So that's the kind of stuff we do in helium-ten elite.

If you freakin pay attention and implement Not only what I'm teaching but what we bring on Really good guests. You know I look for diversity, from PPC people to shipping people to you name it. You know sometimes you get a speaker. That's yeah, okay, but we get some really good people as three speakers, plus myself, on Every single one of the helium-ten elite, that's. You know, there's a lot of groups out there that that have trainings, but I think this might be the longest last, the oldest one period. It's continuous. There's others that have started and come and gone, but that and but I think since we started February at 2017, when it's called Illuminati, changed the name in 2019 to helium-ten elite, but it's been continuous, never missed a month since February 2017. So that's six and a half years. I don't know if there's any other Group. That has lasted that long at this point and guys.

Bradley Sutton

You know I told people this before. This is One of the secrets not the main secret to my success is Before I ever sold on Amazon, you know, before I even became a consultant. You know people thought I was crazy because it's mulling. I mean, like seven, eight, nine figure sellers going and paying 400 bucks to get in this Illuminati mastermind. I, I could see the value in it. I saw a webinar for something first of you and Manny, you know, way before I worked at helium-ten Year, more than a year probably before and and I actually joined Illuminati Just as a regular person who wasn't even selling yet and within like three, four months I had enough knowledge just from the Illuminati stuff and you know a couple other. You know courses I was taking, but mainly from the Illuminati, where I became like a pretty top-level consultant and and was, you know, launched my Amazon consulting career. You know which was my career before helium-ten, without even selling on Amazon, just because I was able to ramp up my knowledge super fast by being part of that Illuminati mastermind.

Kevin King

So and it's not just the guys exactly training- that's what we had, but more recently Helium 10’s added a weekly call with all the people that want to participate. So I do one a month. I jump on once a month and then the other three weeks Bradley and Carrie and Shivali host them and we'll have anywhere from 20 to 40 50 people in there that are members of helium-10 elite. There's a lot more members in that, but you know some people are busy and for a couple hours Typically an hour or two hours everybody's on there on a zoom call, all on the screen. There's no agenda, no presentations Like what do you got a problem with?

Oh, you know Amazon's blocking me from shipping this and anybody else ever dealt with this. And usually there's someone else like, oh, yeah, I've a. You know, maybe we me or Bradley or somebody knows the answer begin help them. But usually there's somebody else like, oh, have you ever tried this? Or this happened to me two years ago and I did this and you have this interactive conversation that you're not gonna get in a Facebook group. You're not gonna get anywhere else other than maybe an in-person event, which there's four of those a year to for helium-10 elite. Did you get to come to for free? That are that value right there. Sometimes I learned stuff in there, you know, I didn't know from somebody else that right there, connecting with other high-level sellers and being able to share is as valuable as the presentations, if not even more valuable in some cases, and I'm so. There's things like that, that that you're not gonna get anywhere else.

Bradley Sutton

Just last week I don't know if it was on your call or on one of the regular weekly one that you're not on there, it was before you. Either way was before you came on the call there was Elizabeth, who's an elite, elite member, and she was talking about how she's done like something like a two million dollars on TikTok shop Some crazy, some crazy number like that and so she was just like people were dazzled with what she was saying Just ran, you know, just like just randomly got on there. She was just one of their participants and was talking about that. Now we're actually gonna do a train. She's gonna do a training in October in the elite in-person workshop in New York where she's gonna show people I'll kind of like reverse engineer how she was able to get to this level of success that she's had on on TikTok shop, which is definitely a hot topic.

Kevin King

So that's hot, that's. That's big right now. That's big. If you're not paying attention to that, that's big. You know I had Perry Belcher.

This will be coming out on the AM PM podcast in October. So be sure, but Perry Belcher if you don't know who he is, he's one of the top marketers in the space right now. He started digital marketer. Yeah, the big expo with 7,000 people I mean sorry, traffic and conversion is. He was one of the founders of that. He started digital marketer. He's really big in the marketing space and old-school marketing guy.

One of the things he actually said on that podcast, among a bunch of other cool stuff, is that he's like if you're going from Amazon to Shopify, it's a mistake. You should not be doing anything on Shopify. He said we're finding far better success by setting up funnels with click funnels or high level or one of the other, and doing single product drives it. The conversions are way higher, the Sales are way higher than driving someone to a Shopify site where it's there's too many confusing things that can distract them and he's like that's where these Amazon sellers because I asked him for one of the mistakes people are making said that's one of the mistakes a lot of sellers. Amazon sellers are making right now, as they should be focused more on driving stuff to single products with upsells Rather than driving to a Shopify store.

Bradley Sutton

Here's all my 20 things my, my company sells, but yeah, yeah, I mean the tick-tock shop that there's, just whatever is cutting edge. You know we talk about an elite, so so it's actually the longest in history and that you know. Kevin just said it started in in 2017. So it's we're talking over six years, almost seven years. It's been closed for the longest time in history. I think the last time it was open was in March of this year I'm not sure by the time you guys are listening to this episode of its open, but sometime in in September, October, we're gonna open it up for a couple weeks or so. So this is the time to sign up. Guys write this down h10.me forward slash elite. H10.me forward slash elite. And even if it's not open right now, there's a button on there where you can join the waiting list so you can make sure that when it does open for the short window that it does, that, you guys can get in.

But but you know the benefits are this is like the only way to really talk to Kevin. You know people Want to ask kept. You know want to hire Kevin as a consultant all the time. Kevin doesn't have the the bandwidth do that, but once a month he'll go on there and just live, you know, just in a regular zoom call. You can ask him anything you want. You can ask other people anything you want in the Facebook group.

Or we have two weekly zoom calls now one at In the afternoon on Friday us time and then one that I actually hop on at midnight because it's 8 am UK time Every Friday and and we hit the, we hit the Europe. You know, all the European sellers and people in Asia, you know, can hop on a call and network with each other. We have four quarterly workshops. The next one's coming up in October, the fourth one of the year. We had one in, you know, during Amazon accelerate, September 11th, and now October, right during unboxed, we're gonna have one where we're gonna be talking about, like I said, tick tock shop, and also we're gonna have a PPC Expert and there's a whole bunch of other Advances of being on the elite program. So if you guys are interested to add this to your helium tenant count again, go to h10.me forward slash elite and Either sign up right there if it's open, take advantage or if it's closed, just just join the waiting list so you can hook up with Kevin that way.

Kevin King

There's some software tools to that. They get extra tools or extra capacity or something right.

Bradley Sutton

Yeah, elite members usually get access to tools like way before, like we just launched Some historical Cerebro. Elite members have had that for like a year and a half, you know, but now barely diamond members are getting it. Like a year and a half Later there's some tools like our elite analytics so that Kevin actually developed himself he gave the the kind of blueprint for it. That's still only elite members can can access that diamond members don't have access. Then that's been around for like two years. So lots of advantages, including networking and training that elite has.

You know, back in the day, like I said, when I was an elite Illuminati member, it was only the. You know there's a I think there was a Facebook group Maybe at that time or something, but it was mainly just one of those training calls a month and that was enough value For me and now it's just like all you know tons, tons of other value. So guys, make sure to check it out. Another thing you know I'm wearing my my OG Billion Dollar Seller Summit shirt today from the very first one, from the very first one and the next one time and place In 2024 for the next billion dollars.

Kevin King

There's actually two. Come with the next Billion Dollar Seller Summit, May 18th to the 23rd in Kauai, Hawaii, which is gonna be amazing, and then right after that one from the 23rd to the 26th, I have a second event called level up, where we're? So the first, the billion dollar seller summits, mostly for Amazon sellers and all the traditional things that you're You're used to like you are Bradley from a billionaire, saw something, the level up, or switching resorts, take it, everybody that's staying, that chooses to stay, and they're going to the Waimea Canyon, which is the Grand Canyon of Hawaii. It's like a little Grand Canyon that you in Hawaii that then we're taking them on the Nepali Coast on a dinner cruise. The pop for the poly coast is where these mountains, these beautiful mountains, come right up to the edge of the water. It's just stunning Dolphins jumping everywhere, and so that's gonna be cool. And then we're switching to Hanalei Bay, to the one the chain, the ones 300 million dollar resort that just had a overhaul and it's like 14, $1500 a night to stay there, but we got a rate that's like way less than half of that For people coming to the event. And then we're doing it's called level up, so it's six speakers, only ones Amazon, the other five, or you know, like Perry Belcher just said, he's probably gonna speak at it, jason Flatlin is someone that's maybe speak at us, a couple other Molly Mahoney, it's probably gonna speak at it, and some some other, and then we're mixing that in with Some mind and body stuff, like we talked about earlier, because that's important for our engineers. So there's gonna be cryo therapy, there's gonna be a sound therapy lab where you listen to the bowls and it helps reset your mind. We're doing hot yoga, a bonfire on the beach, and so it's. It's gonna be pretty cool.

We're doing a race. You know we did that race here in Austin. You were in that's that scavenger hunt we did a couple years ago here in Austin. People love that. So Probably problem one of the problems when you go to an event you don't get to see the place. You're like you see the hotel and maybe you see a bar or something with a restaurant. So we're doing we've got 25 Avis rental cars thing or 30 Avis rental cars all lined up and you're gonna broken the teams of four and you're gonna do an amazing race across the islands one day. So you're gonna see, then you're gonna be able to see the entire islands and experience the island. Quiet is a place where you're not gonna want to be sleeping aping in the back. You know you're gonna be like looking out the window after every turn going Holy Callis is beautiful. I've never seen something so beautiful my life. It's a drastic Park Island and so you're gonna, but you're gonna be able to see some cool stuff all in some back places that you wouldn't know they're not on the tours map. We're gonna take you to this one cool beach as part of the race. You're like, holy cow, I'm coming back here because nobody's here, nobody knows about this place. It's like a secret little beach. So that's. That's gonna be cool too.

If it's your third or more trip, you're gonna get like a drastic park experience in a helicopter ride Over the island and stuff. So, like Bradley, if you're out there, you get. You get that for free, as, since you're a regular, since you've been to three, this is your third or more we're gonna take a helicopter around the island as a tour is amazing fly up to the inside. This 10,000 foot waterfall and a helicopter in land and this, this drastic park kind of vehicles gonna pick you up and take you through this Amazing like plantation kind of thing and to a VIP dinner that night. It's gonna be really, really cool. So, yeah, that's a billion dollar seller summit calm.

If you want information on that, then in October I'm doing the billion dollar exit summit so the billion dollar exit summer, doing this with Scott Deets so somebody may know he's got the, the exit ticket or whatever it's called him and he them to Probably the top guy and helping people exit. He helped manning Guillermo exit Helium 10 help who's involved in that Done over a half a billion dollars worth of exits for Amazon sellers. So and you may be like, yeah, but right now I'm not thinking about exiting, but you, you might be in a year or two years and now's the time to actually start working on it now To maximize and add a couple extra million dollars to your exit. By working now, rather than waking up one day and say I want to exit, I want to be out of here in three months, you're gonna be shooting yourself in the foot. So we're doing a.

It's very small 25 to 30 people in Austin, October 10th to the 13th called the Billion Dollar Exit Summit and it's hands-on. So he's bringing his whole team, so it's want some a lot of one-on-one stuff. It's not a bunch of presentations from all these random people. You're gonna walk out there with a plan like, okay, this is what I need to do specific to your business. So that's, that's happening in October.

Bradley Sutton

Awesome, awesome, alright. So, guys, billiondollarsellersummit.com to get more information on it. Alright, like always, let's go ahead and close this out with your 30 or 60 second tip that you can leave for the sellers out there, do you haven't checked out Levonta.

Kevin King

That would be a really good tip. I leave a NTA, I think calm, I think is the is the URL. But especially for the fourth quarter coming up. You know, offside Amazon traffic is huge for ranking. You know you get the 10% referral bonus if you're brand registered and it just helps you in your rank Even if they don't buy. If you're sending traffic from outside social media or outside media, blogs, whatever, even if they don't buy, it helps you on your rank.

But these guys you know that's, but it's kind of a pain in the ass to go set all that stuff up. You got to find people on TikTok or you got to find blogs or you got to find these affiliates and like coordinate everything one-on-one, one by one, by one. These guys have got over a thousand of the top affiliates, from TikTok people to people who are in the affiliate business. That's what they do to blogs like USA Today. USA Today will do a holiday gift guide for pet products this year. If you have a pet product, you want to be in that gift guide in USA Today with two million people reading it online. You, these guys, can facilitate that in the way. It's seamless, the way it works is you just connect your Amazon account to their system and it automatically imports all your products.

Once your products are in there, you can go in and cherry pick them like I only want to promote these three. I'm willing to give a 20% commission for you know this dog bowl and then that goes into their database, these thousand affiliates. When they're writing their stories and looking for things they can search that database. Oh, I want, I want to promote this dog. Well, he's given 20% Off. They just automatically pick up the code, the, everything. It's all done for them. They put it into their blog or their, their post or whatever, and it's all automated or you can go in there.

I think they let you do 50 a day. You can reach out to people and they're growing really, really fast and they just had people on prime day the last, the July prime day. Do over a million dollars just off of outside traffic, off of this program on prime day, and just imagine what that does to your listing on Amazon and the internal Amazon stuff, how that's gonna get that file flywheel going. So that's that would probably be a tip of there under the radar. And you know a mission is here. They don't give me a kickback or anything for this, but that's a tool that I think any Amazon serious Amazon seller is a fool to not use. I'm an absolute fool to not actually take a look at that, especially for this fourth quarter, and get a strong competitive edge Over your competition get more like that.

Bradley Sutton

Guys in Helium 10 Elite. h10.me/elite. Kevin, thank you so much for joining us. I know you're traveling a lot more than you were in the previous years. I'll probably hopefully see you at one of these upcoming events and then, for sure, at the Billion Dollar Seller Summit next year. So Keep on. By the time I see you next time, you know I might not even recognize you're losing so much. Wait, hopefully you won't recognize me, because I need to. I need to get on the path.

Kevin King

Yeah, it's slow but by. Yeah. If we go along in a period of time, you know I've lost a bunch.

Bradley Sutton

I'm not trying to do it quick. All right, we'll see it. We'll see you next time you.

#490 - Steps To Resurrect A Dying Amazon Product - Project X

Ever wondered what it takes to breathe new life into a product whose sales have hit rock bottom? Well, we're about to pull back the curtain on the process. Kickstarting the journey to redemption, we delve into the realm of listing optimization, cross-examining ASINs, and pinpointing top keywords for single or group listings. In this highly practical session, we use our Project X egg rack product as a case study to illustrate the steps to revitalizing sales, from initial setup to shifts in market trends.

Then, we navigate the rough seas of competition research, undertaking a meticulous analysis of competitors' pricing, product dimensions, FBA fees, and reviews. We reveal how powerful tools like Helium 10’s Market Tracker can unlock a comprehensive understanding of the market share held by various competitors. Wrapping up this segment, we ponder the implications of our competitors' profitability on our pricing strategies, equipping you with the knowledge to make informed decisions and stay ahead of the curve.

Lastly, we dissect sales and keyword performance, shedding light on the art of effectively monitoring them. Discover how Helium 10's Keyword Tracker, Cerebro, and Adtomic can unravel the mystery behind your listing losing rank and sales. We also discuss how subtle tweaks in prices and keyword targeting can help reclaim your competitive edge. Rounding up, we explore the process of competitor analysis on Amazon, offering a wealth of insights on identifying keywords your competitors are ranking for, and assessing your own keyword performance. This is a must-listen for anyone keen to understand when to pull the plug on an unprofitable product and how to give it a fighting chance at survival. Tune in to gain a wealth of knowledge and strategies that could just save your product from the brink of extinction.

In episode 490 of the Serious Sellers Podcast, Bradley discusses:

• 01:13 - Project X Is Back?!
• 03:42 - Revitalizing Amazon Sales With Project X
• 06:31 - Analyzing Competitor Pricing and Profitability
• 07:29 - How To Leverage Helium 10’s Market Tracker Tool
• 16:01 - Amazon’s Test On Hiding The Bullet Points
• 16:08 - Results After Emma Helped Improve Our Listings
• 18:13 - Analyzing Sales and Keyword Performance
• 24:27 - Analyzing Keyword Rankings and Sales
• 26:54 - The Power Of The Cerebro “Time Machine”
• 30:48 - Competitor Analysis Process in Amazon
• 39:22 - Revitalizing Old Products & Introducing New Projects

Bradley Sutton:

Today's episode marks the return of one of our most popular series ever Project X. We're going to talk about the steps that any Amazon seller should take If they have a product that has tanked in sales. Can we revitalize it? How cool is that? Pretty cool I think. Do you want to see how your listing or maybe competitor's listing rates as to best practices for listing optimization? Or maybe you want to compare a group of ASINs or Amazon products to see how they compare to each other? Maybe you want to see within seconds the top keywords for a single listing or a group of listings? You can do that and more with the Helium 10 tool Listing Analyzer. For more information, go to h10.me/listinganalyzer. 

 

Bradley Sutton:

Hello everybody and welcome to another episode of the Serious Sellers podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That's a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In this episode we are bringing back Project X. Maybe once a month or every other month I'm going to start doing some Project X follow-up episodes. There's a lot coming. We actually started recording season two last year and we got some great footage and some products are actually coming into stock. That was from those recordings. We're going to follow up on some of the original Project X products, if you'd like. What in the world is this Project X that Bradley's talking about here? 

 

Bradley Sutton:

A few years ago, we did this case study. It was mainly on YouTube and you can go back and watch it, but it was all about trying to take some products from zero to hero. We did this reality TV show, vibe program, where we showed you every step of the way how we were able to find products, get them launched, optimize them and then scale them up in the feature. Ever since that show maybe three years ago, four years ago now we did that We've been maintaining those products, not doing that great of a job because we're not full-time Amazon sellers here. I try and run this in my spare time. That's part of what we're going to be talking about today is I've been neglecting some of these products and sales have gone way down. That's what we're going to be talking about today is do you have a product that maybe you've neglected, maybe you haven't been neglecting it, but sales are way down? It's a product that's one or two years old and you're just not doing as well as you did in the past. What are the steps that you can try to take in order to revitalize it or in order to try and get those sales back up and see if you can salvage all the time and effort that you put in a product? Now, what we're going to do today, guys, I'm doing 100% live. I'm not going to prepare this or try to pre-do some research here. I'm going to air this episode right after I film it, a few days after I film it. We're not even going to have time to see the effects. It's going to take maybe a month or two to see, or I did the things that we do actually have an effect. I started noticing this product going down a few months ago. We've already done a little bit of work. We've actually talked about it on this show, where we had Emma from Marketing by Emma come in and revitalize a little bit some of the images and also some of the copy. Now it's like, hey, let's see how that did and what more needs to be done. 

 

Bradley Sutton:

Let me give you some background first on this product. This product wasn't one of the original Project X products. This is something we were doing when we expanded the brand, we made this brand called Gui’s Chicken Coop and then it was an original in Egg tray. We still have that product. But then we're like, hey, along those same lines, we found that there were these stackable egg racks that were trending on Etsy and Pinterest. The same way, we found the original Project X products. We're like, hey, let's be the first person to make these. 

 

Bradley Sutton:

On Amazon, which we were and we were just dominating, we had some really, really great sales. Let's actually go in and take a look at some of the sales here I am on our Insights dashboard and I knew that even I put here last year and it was one of the top five products. You could see that towards the end of last year we were doing well. We were doing, I mean, for Project X. It was doing about $5,000, $6,000 a month. Profit was decent. Let's take a look at what the profit was towards last year Over $6,000 worth of profit. So it was decent. It actually overtook some of the original Project X in sales. 

 

Bradley Sutton:

But let me show you what happened since the end of last year. We started off with a bang, but then some competitors started coming to the marketplace. We were the first ones and they're like hey look, how good these Project X guys are doing, we're going to try and undercut them a little bit. Let me show you what happened to our sales because of that. All right, I'm going to go ahead and show you this year's worth of sales. You can see, at the beginning of the year we were still doing about $6,500 a month, but then sales just took a nosedive. It halved in March down to $3,000. April it was only $1,000, and then it's been hovering between like $1,000 and $2,000. First of all, you got to understand what happened. Now. Unfortunately, I wasn't running Market Tracker on this the whole time. Otherwise I could show you guys exactly when people started getting into the market. Maybe you're like me and you weren't running Market Tracker the way you should have. I am now and I'm going to show you guys what I can see in the last couple of months on Market Tracker. But let's go ahead and go to Amazon and take a look at what the competition has been doing. All right, so I'm going to go ahead and enter a stackable egg rack here on Amazon. 

 

Bradley Sutton:

Let's just take a look at a couple of these big players. Some of them have been around for a while, but this guy here, this Kinlin, has been just crushing. Now, first of all, take a look at this price point $20.95. Let me tell you I was actually selling this product for $38. We were the only ones and we couldn't even keep them on the shelves Right off the bat. 

 

Bradley Sutton:

You can see an issue here $20.95. Well, let's just take a look at the Helium 10 BSR chart here to see has he been doing this price the whole time? First of all, let's take a look at when he started getting serious. You guys notice anything here. It was right exactly in March of this year. You can totally tell that by looking at this BSR chart, where it looks like he maybe was experimenting with some units here and there, but he really wasn't selling that consistently. Then all of a sudden, come March of this year, he just starts going bonkers. His price point has actually always been looks like $20.95. He stayed pretty consistent on his price, but literally almost half the price of our product. That's one of the issues right there. His sales are like you know maybe five, six, x what our sales are. So it wasn't just him, though there's other people who have jumped in the market. 

 

Bradley Sutton:

Let me actually show you I actually set up market tracker a couple of months ago. This is not market tracker 360 that you have to pay a lot of money for, that's for like huge, like five, $10 million brands and agencies, but the regular market tracker that all you helium 10 users have. I created the market to kind of like track who are the players, who are my direct competitors for the stackable egg rack market? And, as you can see here, I picked about 17. Now, keep in mind, for almost a year we were the only sellers of this product. Like like nobody had anything that was like ours, where you can just buy these extra levels of this egg rack and then stack them up. Now there's 17 players that have come in and take a look at a lot of their price points $20, $30, $22. Here's one for 38, but it has four racks, all right, mine only has two, um $27. Uh, here's another one that's like $15, $28. So everybody's coming in at this cheap price point. 

 

Bradley Sutton:

Uh, you can take a look at my market share. My market share used to be a hundred percent, right, my market share used to be a hundred percent. Now it is 11.2%. That product that came in in March, is crushing it. They have 50% of the market right now, and so that's obviously a problem, right Like that's why my sales have gone down. So the question is what can I do about it? Can I just lower my price? And can you guys lower your price almost by half and still be profitable? Probably not. 

 

Bradley Sutton:

I actually did some research and that was one of the first things. I look at my dude like like I might have to discontinue this product. Let me look at what the numbers are. So actually, let me take you through what I did. Uh, I went and checked my product price. I forgot I think I was paying too much for this, but you know I was the only seller. I was making a ridiculous profit. It was like probably like more than 30, 35% or so, and so I didn't. I didn't care really what price I was paying. So I was just curious. I was like how in the world can this product sell so cheap? 

 

Bradley Sutton:

So I first looked at their at their page. I was like, okay, are, are, is their dimensions a little bit different? Let me actually go ahead and open up my product in another window here. Okay, here we go. I've got my product open. So now you guys are going to kind of see the comparison. 

 

Bradley Sutton:

So the first thing I was just wondering was what's going on with, like, their FBA fee? Now, look at this. Their FBA fee is only $8.83. I'm like what in the world? Like how is that possible? All right. So I look at the size of their package and it's 14 by six and a half by two. All right, now compare that to mine. I've got $12.43 FBA fee, okay, and my product size is 15, seven by four. So, right off the bat, it's like how in the world can they do this product in half of the width of my product? Because I'm like, wait a minute, you know it's the same exact product, right? So I actually ordered one of theirs. You can actually see it here in my Amazon window when I go to their page and says, hey, you purchased this, you know, back in July and it's interesting. Their product first of all. They make it like almost like an IKEA package. You actually have to put this together. It's in pieces Now to me. 

 

Bradley Sutton:

I would have thought they would got some bad reviews for this because they don't say that in the listing. You know my product. It already comes all assembled. You're good to go. Go ahead and put your Huebles in there, your eggs, right? But no, they don't have any bad reviews. 

 

Bradley Sutton:

But, like me, if I bought that, I literally would have left a bad review even if they weren't my competitor because I'm like I think I'm not time for this. I buy from Amazon for convenience and now all of a sudden I have this two layer egg rack that literally comes in one, two, three, four, five, six pieces and I got to like screw it together and do like Lego and stuff and try and figure out how it works. I'm like, no, I didn't get time for this. So, just, it was just shocking to me. How can people not complain? I guess maybe because the price is so low or something. But I was like, okay, well, there's one thing I'm not going to do, right, so if they're saving a couple or four bucks on their, on their FBA fee, so I'm like there's an advantage that they have right off the bat. 

 

Bradley Sutton:

But even besides that, what I did was I was like, well, what kind of profitability might they be having? So I actually ran the profitability calculator and then if they, if this is their price, and let's say they're doing, you know, they're doing some um PPC, that maybe they have 10% tacos on there. So if they're doing 20% profit even with this lower uh you know shipping price that Amazon is charging them, that means that their product manufacturing costs is got to be like around $4. And mine is like seven or eight or something. Uh, something like that was what mine was. 

 

Bradley Sutton:

And so then I went into, you know to, to my listing. I'm like, well, this, this kind of sucks, how can I, how can I compete? Now, remember before I was like at 38, 97, and I think my manufacturing cost was like, let's just say it's $8, right? And then if I had 10% tacos, all right, uh, in order, you know I was doing. Third, like I said, I was doing like about 30% profit here. 

 

Bradley Sutton:

But then I'm like okay, what if I were to have to lower my price like $21? Well, what's going to happen? Look at this my profit is negative, 2.85. So you know I wouldn't have lowered the. You know I don't like race to the bottom anyways, but rather about my. Okay, obviously I'm not going to lower my price. But what if I lower my price to like $30, or let's just say 33. If I'm at $33, what kind of profit? Can I make 20%? Maybe it's okay, you know. 

 

Bradley Sutton:

So I actually did that. I lowered the price temporarily just a little bit ago to $33. But knowing that, hey, I've got to go to my factory because $30 is $33 probably isn't going to cut it. I need to get a discount. So if I can go to my factory and lower my manufacturing costs from like, let's just say, $8 to $30, let's go with $6, for example, now, all of a sudden, if I lower my price to like $28 or $29, right, I can still maintain that 20% margin. So I might even try and get a little bit more aggressive on this and actually get a little bit aggressive on the box size to see what's going on. 

 

Bradley Sutton:

So here's the first part. You know, without even worrying about, you know, conversion rate or how's my listing, optimization or what keywords I'm on, I'm looking at just like the kind of logistics of everything, right, so here's their. I bought their product, here's their box. Now I see what they're doing. You know, let me see what I can do. Now I'm considering a little bit, like, is there a way to still do this kind of stackable thing that they're doing without screws and without so many pieces. You know I'm still considering it, but at least I know that if I want to lower my price to under $30, it's still doable. But I've got to, you know, take down my costs by a couple of dollars. But in the meantime, I just started doing experiments. I was like, let me just lower the price and so you can see. If you look at this product right now on Amazon, I put it down to $33.97 and because it's the lowest price in 30 days I had this nice big red sticker that comes up in the search results and it actually comes up right here on the page. So I'm like, who knows, maybe that will, maybe that will help me out. You know, just a little bit. 

 

Bradley Sutton:

All right, so, as I said, I, ready a couple of months ago, started trying to say, hey, we need to get Emma in here, and let's do some some of the images a little bit different and let's see how it, how it performs. So she came in, she, she gave like you know new title. She had Chevali do some new images here. So Shivali actually took a lot of these images by herself and so we kind of revamped what we were doing here with these images. I actually told Shivali, hey, I need you to change this image. But she didn't do it. I'm gonna have to remind her. Now I'm looking at this. I didn't like this last image because it needs to not get multiple sets to have all the storage like it needs to be. Hey, get more top racks in order to get all the storage you want. So I got to get what Shivali to change that. 

 

Bradley Sutton:

But anyways, Emma went in and did a lot of updating. By the way, I hate this test that amazon is doing right now where they Hide the bullet points. All right, because, like, for example, when I saw that that competitor had Um, you had to like assemble it in order to Make it. I made that my first bullet point. I said no assembly was required, unlike the others. You see out there, this comes ready to use out of the box no screws, no multiple pieces. But of course, after I did that, amazon is like doing this experiment for the last month or so where they're hiding the bullet points, so annoying. 

 

Bradley Sutton:

Anyways, as you can see here, Emma put in some A plus content. We never had a plus content, uh, in the past, and so first thing I wanted to see was wait. First of all, when did I change this Um, and then how were the results? As far as like conversion rate at the very least? So I had forgot when I changed it. So, um, what? 

 

Bradley Sutton:

Let's go ahead and take a look here on my insights dashboard. When you do things to your listing It'll you'll get an alert, but then also I can put my own notes. So I'm pretty sure it was May. Let me just put my mouse over here. All right, view all, and sure enough, all right. Here we go. 

 

Bradley Sutton:

Um, I put an updated Listing and a plus content looks like May 16th. So I put a note here, I uploaded the listing and and did a plus content at that time. All right, all right. So what I'm going to do is I'm going to check what the Conversion rate was like, kind of like the few weeks, or actually a couple months leading up to that. A plus content and listing content change and let's just see how it was after. 

 

Bradley Sutton:

So let's go ahead and hop back into the insights dashboard. As you can see here, I've got for one April 1 to May 15, and of course, you can do this in your Seller central as well, but obviously just easier, do it here in your insights dashboard. You don't have to go into Seller Central or try and Find where it's at. Uh, here's the egg rack, and then I'm here under listing so I can see here All right, we've got a conversion rate of 3%. Okay, unit session percentage of 4%, right. So let's go ahead and take a look at what it was After the change. Let's go ahead and go from like may 18th To the end of june and we're going to look at the same number, looking for the conversion rate for Egg rack, and look at this Wow, 8% almost, and 6% conversion rate. All right, so definite increase. So you, you could see like, hey, maybe the sales would have even been worse if we didn't make that change. We were able to to not quite double, but you know pretty, pretty nicely increase our unit session percentage and conversion rate. 

 

Bradley Sutton:

So now, what else can we do? Because it's probably Not just about the price. Price is probably the big thing. What you want to do, guys, if you have a listing that has lost a lot of sales, is you want to see like, have you lost, you know, keyword rank? So let me first let's go outside of helium 10 and let's hop in a search query performance and see if we can go ahead and do some Diagnostics there. All right, so I just started search query performance here. I'm going to look at ASIN view. All right, let me go ahead and look at my double rack. Here it is. 

 

Bradley Sutton:

And let's go ahead and look at one of the months where we were just kind of crushing it, like like we were doing really well In January of this year, right? So let's take a look at some of the top keywords here and then let's go ahead and open up in another tab this same report and let's take a look, let's see if there's any information for August. You know, August we had probably like only One-third the number of sales. So let's go ahead and compare. Looks like they don't have information for August yet. Uh, here in search query performance. So let's go ahead and look at july. All right, let's compare. 

 

Bradley Sutton:

So in January, uh, the number one keyword for us was egg holder countertop. We got eight sales from it. You know, 48 cart ads. Wow, 48 cart ads. So there's probably even more sales. That happened after there for the egg holder countertop. All right, let's go switch over here to july. An egg holder countertop brought us Zero sales, wow, okay. So where, where in the funnel, did we leave? So this is the beauty of search query performance in In January there was 25,000 searches and we had 13,000 impressions. 

 

Bradley Sutton:

All right, all right, let's go ahead and take a look. All right, July 13,000 search volume, so a lot less search volume, first of all, all right, 25,000 versus 13,000, okay, so search volume, you know, just overall, might be down, but then the impressions was 3,000, all right. So you guys remember we had a Search Query Performance team on this call. What does that mean? If there was 13,000 searches and I only had 3,000 impressions? It means that my organic and sponsored rank most of the time was in the top of the page. So at this point, at this point, what I'm gonna do is I'm gonna go back to Helium 10 and this time I'm gonna open up Keyword Tracker and let's just see what's going on with my keyword ranks for Egg Holder Countertop. All right, so let's go ahead and do that together. All right, so I got Keyword Tracker open. I was tracking all items and the variation here is the Egg Holder Countertop. 

 

Bradley Sutton:

Let's go ahead and look at the history of Egg Holder Countertop for the organic rank and specifically, I wanna take a look at what was going on in most of January, all right. So you could see here in January I was towards the top of the page a lot of time, like in the top 15 results. Look at that Top 15 results almost across the board for organic. Let's take a look at what my sponsor was. Was I even advertising for this keyword at that time? Okay, now I'm looking at sponsored and what. This is kind of weird. So it looks like I've never advertised for this keyword. So that's kind of strange. So, like I definitely wanna check my Adtomic. But that's interesting. That means most of my. 

 

Bradley Sutton:

Let's go ahead and look back at Search Query Performance. Okay, it makes sense. My search volume was 25,000. I only had 13,000 impressions. That was 100% organic. So that right there is like a miss. I don't know what was going on or why I wasn't advertising against my number one keyword. So there's potential right there, where I have a history of converting for this keyword. Maybe I need to start go ahead and put that in my sponsor as a matter of fact. I'm gonna go ahead and do that right now. All right, so here I am in Adtomic. Let's go ahead and open up one of my performance campaigns. That means that's what I put my exact manual. I'm just gonna go ahead and add this as a target. Here we go, let's go ahead and add target and let's enter a new keyword, exact match, and we'll call this egg holder counter top. And there we go. All right, there we go. So we just made one potential move. Again, now it's from search crew performance. So the rest of what I would need to do is I need to go through and take a look at these other keywords that I was getting sales from, like. 

 

Bradley Sutton:

Here's the second one, just an egg holder. I was able to get three orders from back in January. Here I got six orders. From what keyword is this? Wooden egg holder, all right, wooden egg holder got me six purchases and I actually had 184 clicks on 4,000 impressions. So that's pretty impressive. 

 

Bradley Sutton:

Now Wooden egg holder is still my number one keyword. Only 2,000 impressions, 29 clicks. Wow, guys, that is pretty crazy. My click share is only 3%. So I had 29 clicks out of 2,000 search volume or impressions. 

 

Bradley Sutton:

But before egg holder countertop or a wooden egg holder, I had 184 clicks with only double. So that just shows me that's gotta be price, guys. All right, that's the price effect right there, if nobody even clicks it. You know, and I have a similar image that means people are like why am I gonna click on this 33 or $38 product when we've got these $20, $22 ones, all right. So in this case, you know what I already lowered the price of 33. I wanna do a test on if I can go further and I wanna get that. Since I have that lowest price in 30 days, let me double up on the badging and let me go ahead and throw a coupon in there at the same time. So I got that red lowest price in 30 days badge and I've got one of those green coupons, so I'm just gonna go ahead and hop in and throw one of those coupons, all right. 

 

Bradley Sutton:

So for those who haven't done coupons before, you just go to Seller Central. You go to advertising and then hit coupons, all right. And then let's go ahead and create a new coupon, all right. Next step is you're gonna hit, search your catalog and let's go ahead and put the ace in in here. Here's the product. Let's go ahead and select it and hit continue. 

 

Bradley Sutton:

Next step you're gonna do is set the start and conclusion date. Let's go ahead and start this like on September and let's have it run all the way to the end of September. Let's make it a percentage off. I'm just gonna go. Let's go with 10% off, a double-digit number there, limit redemption to one per customer and let me make a just a budget of a hundred bucks on this. Let's just test it out. Next thing you gotta do is you gotta fill out this coupon title and targeting. I'll do that off-camera. Okay, so I got my coupon set up. That's gonna go active in a few days. 

 

Bradley Sutton:

We're gonna come back in October and then take a look at all right, how much did that increase? You know, click-through rate, because I'm never even gonna get to the add to cart, I'm not even gonna get to the purchase If I can't even get them to click the listing in the search results. I might even have to go to a deeper price based on what these competitors are doing. So we just covered search, create performance and how I can go dive in there and look at all the keywords that were working for me before, and then look at all the ones in search, create a performance at least, and then look at all the ones that is happening now. Now, remember I was selling crazy units a day like five 10 units a day. Back in January, if you look at a search create performance report, it only showed like about 15, 20 sales for the entire month. And remember that's because Search Query Performance doesn't cover a lot of the other scenarios of how people purchase. 

 

Bradley Sutton:

So looking at where I was ranking as a whole is important, and let me show you how I can do that. I can look at a holistic look at where I was ranking organically and sponsored and then do that comparison. It's gonna give me a lot more keywords to look at. Let me show you how. So what I wanna do is I wanna go back into my listening. I'm just gonna run Cerebro on my own listening, so I just have to go ahead and hit this keywords button. If I'm in the listening, I scroll down to the Healing 10 Chrome extension here, just hit the keywords button, or I can just enter my ACE into Cerebro and get it All right. Here's all the keywords I'm ranking for now. 

 

Bradley Sutton:

Now, same thing that I was doing in  Search Query Performance. I'm actually gonna keep another tab open here and I wanna run another instance of Cerebro, and the reason is is because I'm going to compare what's going on right now to what was going on in January, which was like the most recent killer month that I was having. So how I can do that is when I'm in Cerebro I'm gonna hit this show historical trend button and I'm gonna go ahead and check what was going on in January. You can see I was organically ranking for a decent amount of keywords. Let's go ahead and apply the filters and now let's see what I was ranking Like, let's say, organically, in the top 10. So what I'm looking at now, guys, I'm like taking a time machine. That's why it's called historical trends, but I call this Cerebro time machine because I'm just literally taking a time machine back to January of this year and I'm running Cerebro as if it was still January and let me see where I was ranking on average for that month. So to see what you know decent search form keywords I'm gonna go ahead and enter a minimum of 500 search volume and let's go one to 10 on the organic rank and let's take a look at some of these keywords. And, sure enough, I'm definitely gonna expand it out to more than just one to 10, because I get sales from other parts of the page too. 

 

Bradley Sutton:

But take a look, there are those keywords that were right from search through performance. That's why you know I could have just skipped that search through performance and got the data here as well. But here we got wooden egg holder, egg holder tower top and there are a few other keywords. Now let's actually switch to right now. Let's take a look at where I'm ranking for on some of these keywords. So what I wanna do is I actually wanna check on these top 10 keywords. Where am I ranking now? 

 

Bradley Sutton:

So let me take this a wooden egg holder, for example, keyword and then let's look at Cerebro. What is going on right now for this keyword? All right, so here I just did a filter for a wooden egg holder in July, and look at this my organic rank is 25. So there's there's definite drop in sales. I went from organic rank two, to sponsored rank one, and then now it is sponsored rank five, organic rank 25. So there's a big fail. I need to kind of, you know, improve on what was the highest search volume keyword at the time Egg holder countertop. We already looked at that one. Another one here is a chicken egg holder, all right. So let's look at chicken egg holder and then go ahead and look up where I was ranking in last month for this chicken egg holder organic rank 53, sponsored rank nothing. In other words I wasn't sponsored at all. But back in January, I was organic rank seven, and sponsored rank five. So there's another kind of plus there, guys, where for whatever reason I let some keywords fall off and I'm not even advertising for them anymore. 

 

Bradley Sutton:

Now the interesting thing here is is back in January I was not really getting play for very specific keywords to my product. And when I say very specific, that would mean, like this is a specifically a stackable egg holder or a stackable egg tray or a multi-tier wooden egg tray. You know, those are very specific to what this functionality was. It's interesting because since my product was kind of like the first to this niche, people weren't really searching for those keywords because they didn't even know it existed. But now I bet, if we would look at it, you know, there's some other sellers probably getting some play for those keywords. That that I'm probably not right now, because we almost, like, created a niche. That's why there's so many different coffin shelves and things like that. We were the first to really, you know, go hard with that kind of product and now there's just a million coffin shelves. But anyways, as you can see there, even just comparing myself to myself, I took my foot off the gas off of some keywords for whatever reason, and that definitely, regardless of price, is probably playing a role in my drop in sales. 

 

Bradley Sutton:

Let's now take a look. You know, instead of comparing myself to myself, which is what we're doing in search, career performance, and cerebral, let's compare what's happening now myself, my product, compared to some of those competitors who have overtaken me in sales. Are they getting sales from keywords that maybe I don't even have in my listing? Let's hop in and let me show you how to find that. All right, so I'm here in the search results for stackable egg rack, and now what I want to do is or what you guys want to do, you know, I hope, if you're following along, do this in your own product. What you need to do is go to Amazon and go to the search results of, like your main keyword or main page. You can also do this inside of Helium 10. 

 

Bradley Sutton:

If you're, if you're tracking your competitors, I like doing it from Xray, just because it's a nice visual experience and the first product that you click on in Xray. Now again, I know this is kind of harder for you guys who are driving around or running around or riding a bicycle and trying to picture what I'm doing. Make sure to go to YouTube to watch the version of this episode to really get the full feel. But hopefully, I'm describing this, you know, decent enough for you. All right, so the first thing you want to do, since you're comparing your product versus your competitors, you go into Xray and you choose your product first. So I'm looking for Ghee's Chicken Coop here. It is right here. 

 

Bradley Sutton:

And then now you pick like four or five of who are the best sellers right now. And you know, sometimes I sort it by sales. This category sometimes trips out and, and you know people switch categories. So I'm actually going to sort it by BSR and let me pick the closest ones to my product that have the lowest BSR, the ones that have a better BSR than me, meaning that at least for the last few hours or today, they were selling better. 

 

Bradley Sutton:

And here's that number one product, kinglin. Here they're the ones I want A hot look at. This Kinglin product has sales of 666. You see, I knew there was something. There was something weird going on with this product why he could sell so much. You know, deal with the devil. I see how it goes, okay? 

 

Bradley Sutton:

Anyways, seriously speaking, though, let's go ahead and select him. We definitely want to know what keywords he's doing, and I'm only choosing the products that are very similar in function to my products, like here's a quail pigeon egg holder. You know, mine is not for quail pigeons, so I'm not going to pick that one. All right, there we go. I was able to pick a few products, and now we're just going to go ahead and run Cerebro. 

 

Bradley Sutton:

Now, the first thing that you want to do is you want to see if are there keywords that they're getting sales from that I am not even ranking for, let alone not on page one. For all right, let me show you how to do that. I have their products compared to mine. I'm going to say position rank that's my, my product zero, minimum, zero, maximum. All right, I'm going to go ahead and put a minimum search volume of 300. And then the next thing I'm going to do is I am going to do advanced rank filter minimum one. All right. Advanced rank filter number one, minimum one. That means I'm looking for a keyword that at least one of the these other competitors is ranking in the top 10 that I am not ranking for at all. And to do that, I go to advanced rank filter, number two, and I put minimum one, maximum 10. All right, there you go. I mean, as a goal, you want no keywords to come up here, and sure enough, there are no keywords that came up for mine, thank goodness, all right. So that means that hope you guys understood what I just did. I was checking are there any keywords that I am not ranked for at all but at least one of my competitors is in the top 10? The answer to that is no. You guys want that to be no as well for yourselves, all right. Step two All right, I know there's not one that I'm not ranking on, but what? Are there any keywords where I'm ranking like between like 15 and 306, but at least one of my competitors is ranked in the top 10.? And I would assume that there's a number of them. And sure enough, look at all these keywords here. All right, so wooden egg holder is one. 

 

Bradley Sutton:

Let's take a look at what's going on here. Wow, look at this. There are a couple competitors ranked for and ranked five, and yet my position is 25. So there's a keyword that potentially I can try and increase on my sponsored rank to get some, you know, to start competing with those other two products. Here's another keyword here. Look at this, this counter egg storage. You've got one competitor at position seven, another one in the first 20, but or two more in the top 20 organic positions. And me, where am I ranked? 91. There are a total of 50, 17, sorry, 17 keywords on this list or at least one of my competitors is most likely getting sales from because they're in the top 10 positions in the organic results. And yet I'm like anywhere from 25, and here's one keyword that's, I'm all the way at 220. So there still is some low-hanging fruit. So there's a lot more stuff I'm going to go into. 

 

Bradley Sutton:

I'm going to go look at my Adtomic. If you guys don't use Adtomic, you're not going to be able to do what I do, because I'm going to be able to go in and look at my history on what keywords I was crushing it on back in January and February and see what's going on with those keywords Now, like, did I accidentally pause it? Or did one of the healing 10 employees who keeps screwing with my account because they're trying to run test, accidentally archive something. The reason I say if you don't have Adtomic, you can't do that is the only way you would be able to look at that is if you were downloading your search term reports from Amazon during that time because Amazon only lets you see I think it's like two or three months worth of data, and that was January February. With Adtomic I can go back like two years, so I have no problem. So that's my next step. 

 

Bradley Sutton:

I'm going to do I already did, you know some listing optimization, but I'm also going to do some next level list optimization. Once I take a look at all these keywords and look at the keywords I'm not doing great in, I'm going to check in Listening Builder. Do I have them in phrase form? Or maybe that's why I'm not doing so great for it is because I'm just indexed for it, but I don't have the full phrase in there and that will help. That could help my relevancy. So I'm definitely going to optimize that. 

 

Bradley Sutton:

I told you I'm going to go into those images and I need to kind of like make people understand that they can buy extra racks, to kind of like stack it up. That's another thing I'm going to do. Another thing I'm probably going to do is I'm probably going to go to azrank.com and do some customer testing, like have some customers search for some of these keywords and then let them give me a report on what they think of my listing versus these other ones and which ones, like, would they pick first, second and third, and which one last and then, and then I might get some insights there from, like, real customers on. Is it really just the price that people are kind of tripping on? I'm going to go ahead and hop in and use Helium 10 Audience, which is powered by pick food. 

 

Bradley Sutton:

I'm going to run some split tests. You know, like I just told you that we changed the images right, but was that the right move? I'm going to? I think that the A plus content definitely was the right move because you know it helped our conversion rate, but that main image we actually didn't change. So I'm going to check. Did they take any more pictures that maybe I could split test on? I might not want to split test this on a live listing because you know it could hurt my conversion rate, but let me go ahead and run a Helium 10 audience so that I can, you know, pull 50 Amazon buyers and then see, see what they think. 

 

Bradley Sutton:

And then, like I said, for my next order, I got to get a price that's at least like 20% cheaper, if I can, from my factory, and I might even look into changing a little bit of the dimensions. Actually, matter of fact, you know what this is important. So let's go ahead and hop in here and see what we can do. Let me show you something cool, alright, so let's just go hop into my listing and let me show you how I can kind of like play around with the pricing here. Let's go ahead and run the profitability calculator once it comes up and let's see if I can like maybe shave a couple of inches off of this. What might happen? Let's take a look. Alright, so if I can get my manufacturing cost down to like $6, and still with a 10% ACoS, and if my price I want to put this at like $28 more or less, what would happen if I can shave just maybe an inch off of the length? 

 

Bradley Sutton:

So let's go 14.12. It was at 17% profit. That brings me to 18% profit, so not much. What about this width? Let's bring this down to seven. Wait a minute. Wow, did you guys just see that? I just took the other width or the height, from 7.28 inches. I just took off a quarter of an inch and it increased my margin by over 4%. That's kind of crazy. Let's try that again 7.28. Yeah, it was 18%, large standard size, but then I take it down to seven and it drops me under three pounds outbound shipping weight. So that might be an easier win to just shave off a quarter of an inch from the height and I get 4 percentage points back on my profit margins. 

 

Bradley Sutton:

Now, that is definitely doable. You see, you see guys, like, like how you just got to like, dive in there and start playing with this. You never know what might happen. I think it's because I was right on the cusp of that dimensional weight for three pounds and it put me at 2.99 pounds just by changing 0.28 of an inch. On one side of the product, I say 4 percentage points. 

 

Bradley Sutton:

So these are the kind of things that you guys need to do and at the end of the day, let's just say I do all of this stuff and I start losing money on PPC because I have to spend so much and I just can't, I can't compete, I can't stay profitable. Yeah, you got to be able to pull the plug. You shouldn't have complete emotional connections to your products, guys. You got to be able to pull the plug sometimes. But, anyways, these are the steps I want you guys to take. 

 

Bradley Sutton:

If you have a product that's been out for a couple of years and you're like man, can it be revitalized? Don't just give up without even trying these things. There are things that you can do to maybe get some traction back. So again, this is one of the Project X products. We're going to have some more Project X episodes coming out on some of the products you know and some of the launches of some brand-new projects. These are brand new products that we've been doing in our Project X that you guys haven't even heard about yet. So look forward to that in the next episode. I'll see you guys there.

Helium 10 Buzz 9/7/23: Amazon vs. FTC Update | Shopify To Continue Working With TikTok Shop | 2 Most Downloaded Shopping Apps

We’re back with another episode of the Weekly Buzz with Helium 10’s Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.

FTC reportedly may sue Amazon later this month after talks break down
https://nypost.com/2023/09/05/amazon-facing-ftc-antitrust-lawsuit-later-this-month-report/

TikTok is ending its support for Shopify‘s storefronts on September 12, but the ecommerce brand has found a new way to operate on the ByteDance-owned app. According to The Information, Shopify will integrate its vending platform into the TikTok Shop hub.
https://www.tubefilter.com/2023/09/01/tiktok-shop-ecommerce-merch-shopify-storefront-integration/

Amazon doesn't name Temu, Shein, or AliExpress as potential threats in any of its latest SEC filings. However, according to the latest app store rankings on Data.ai, Temu and Shein are currently the two most downloaded shopping apps in the U.S. on iOS and Android.
https://www.fool.com/investing/2023/09/05/meta-platforms-growth-chinese-amazon/

New York-based eCommerce company Benitago has reportedly filed for bankruptcy. The firm is seeking protection from creditors two years after raising $325 million in funding, The Wall Street Journal (WSJ) reported. It listed both assets and liabilities of between $50 million and $100 million.
https://www.pymnts.com/news/ecommerce/2023/report-ecommerce-company-benitago-files-for-bankruptcy/

For this week’s training tip, Shivali Patel shows us how to create your own QR codes and design your product inserts inside Helium 10’s Portals tool. Lastly, Carrie invites you to join Helium 10’s Winning with Walmart Facebook group to connect, network, and ask questions to a community that is selling on the Walmart.com platform.

In this episode of the Weekly Buzz by Helium 10, Carrie talks about:

• 00:45 - Amazon / FTC Update
• 01:30 - TikTok Shop / Shopify
• 03:19 - Most Downloaded Apps
• 05:22 - Aggregator Benitago Bankrupt
• 07:22 - Amazon Price Tracker
• 09:00 - Pro Training Tip: Create QR Codes And Product Inserts Inside Helium 10
• 14:09 - Join Our Walmart-Selling Facebook Group

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

#489 - 8-Figure Amazon & 7-Figure Walmart Seller Talks TikTok Shop and Multiple Income Streams

Let’s catch up with Eugene Wong, an accomplished 8-figure Amazon and 7-figure Walmart seller, as he shares the latest developments in his thriving e-commerce empire. Eugene not only walks us through the intricacies of managing his expanding businesses but also reveals his secrets to maintaining a healthy work-life balance, turning personal hobbies into profitable business ventures, and exploring new income streams. 

Join us as Eugene discusses his journey into the world of TikTok Shop, where he has successfully launched products. Plus, get a sneak peek into the brands incubated by his dedicated employees and learn about the innovative system changes and automation he’s implementing in his business systems. This episode is a goldmine of entrepreneurial wisdom for anyone looking to diversify their income streams outside E-commerce selling and thrive in the ever-evolving online seller landscape.

In episode 489 of the Serious Sellers Podcast, Bradley and Eugene discuss:

• 02:52 – Eugene Shares Updates On His Business
• 03:44 – His Healthy Habits And Habits Outside The Amazon Grind
• 06:13 – Let’s Talk About Sports Cards From Hobby To Business
• 09:13 – Problems, Balance, & Boundaries For The Main And Side Businesses
• 13:54 – “You Need To Think Of What Your Hobbies Are”
• 15:43 – Diversifying Your Income Streams
• 18:00 – Launching Brands Incubated By His Employees
• 20:54 – Let’s Talk About TikTok Shop
• 24:32 – Browsing Eugene’s TikTok Shop
• 28:03 – TikTok Is Banning Amazon Links?
• 29:49 – Business System Changes He Is Implementing
• 33:03 – Eugene’s 60-Second Tip

► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

Today we’ve got an eight-figure Amazon seller slash seven-figure Walmart seller back on the show, who’s gonna have a little bit different kind of episode. We’re gonna talk a lot about how, as entrepreneurs, maybe we can take a hobby of ours and turn it into an alternate income stream, as well as how he’s launched on TikTok shop. How cool is that? Pretty cool I think.

Bradley Sutton:

Are you browsing a Shopify, Walmart, Etsy, Alibaba, or Pinterest page? And maybe you see a cool product that you wanna get some more data on? Well, while you are on those pages, you can actually use the Helium 10 Chrome extension Demand Analyzer to get instant data about what’s happening on Amazon for those keywords on these other websites. Or maybe you wanna then follow up and get an actual supplier quote from a company on alibaba.com in order to see if you can get this product produced. You can do that also with the Helium 10 Demand Analyzer. Both of these are part of the Helium 10 Chrome extension, which you can download for free at h10.me/extension. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that’s a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we’ve got back on the show for the second time, a very, very serious seller here Eugene. Eugene, how’s it going, man?

Eugene:

Hi, what’s up Bradley? Doing very well. Glad to be back.

Bradley Sutton:

Alright, so, so guys, you, Eugene has sold multiple eight figures on Amazon, seven figures on Walmart. If you want to get his full backstory you’re gonna want to go to episode 306. All right. So h10.me/306 to get a lot of how he grew up and what his parents wanted them to do, and then the kind of direction that he went to. Quite an interesting story. We’re not gonna go too much there, but you know, that, that was almost a couple years ago. Now it’s like pulling teeth to get Eugene to come on podcast. He’s so humble and he doesn’t like I don’t have much to say. I’m like, dude, you sold a hundred million dollars, few, $300 million online. Anything you say is interesting. So finally we got him back after two years at Eugene on the show. Welcome back and how, how are things been going with you?

Eugene:

Things are good, and happy to be back. Lots of changes to update you on.

Bradley Sutton:

Cool, cool. Now, right off the bat, Let’s just talk about on the business side of things, numbers, just raw numbers, 2021, we are still kind of in Covid and things. And 2023 at the end here. Things have changed, better, worse, whatever the case is. How are your numbers on Amazon and Walmart compared to a couple of years ago?

Eugene:

So, I think last time when we first last spoke on the episode I projected, I think 18 million, and we were pretty much right there at the end of the year. So it wasn’t surprising. Like we kind, kind of forecasted 18 to 20 and we fell into the lower tier of that. But we hit our target, so we were happy with that, we hit it.

Bradley Sutton:

Okay, cool. Would you say Walmart and Amazon have grown or stayed around the same amount, or have both been increasing in a similar way, different ways? How’s the trajectory been?

Eugene:

Well, actually, Walmart got worse for us. Amazon is the one that increased Walmart to spread got even wider, which were, I mean, it’s, it’s something that we continue to batch our heads over, and we’re trying to still crack the code, but it went down. Yeah. Which stinks.

Bradley Sutton:

And now we’re gonna get maybe into some strategies that you can share with us that you or your team is doing on the business side. But I want to take a step back and go outside completely outside of the business side. Right now this wasn’t a big focus of mine when I had you on the podcast two years ago, but if you’ve listened to the podcast anytime in the last year, you’ll see that I, I ask almost every guest, like, Hey, what do you do to take yourself out of the business as far as for you know, hobbies and as far as health routine and et cetera. So let’s start, I know a lot of what your hobbies are, so let me start on the part that I don’t know about. What are you doing to stay physically fit, healthy? You know, like, you seem like you’re a pretty fit person when I see you, so you you’re not just sitting in front of a computer eating junk food all day. Do you do the gym or do you walk, or what are you doing to stay fit?

Eugene:

Unfortunately, or admittedly, I don’t really do too much physical activity right now because of, because of my hobbies and the work, right? I mean, obviously eat eating healthy well try to. But there’s not much like I don’t go to the gym too much anymore. I do help out with my kids’ sports that they’re in, football and soccer. So that keeps me pretty active, I guess that’s probably my main source of exercise.

Bradley Sutton:

And what else are you doing? You know for hobbies you like, like, I know, I know you’re big on Lego and stuff the family, like, you still doing projects like that, or what else?

Eugene:

Lego, actually if you wanna buy some, I have a lot for sale, but, Lego, I didn’t fully quit, but, but I’m downsizing that because I just don’t have time for it. I do a lot of surprisingly, I mentioned this also when I was at Sell and Scale sports cards, right? I had my eyes on that, that business model. And good or bad for me, whenever I get involved with something, I always look for the business angle, right? Not, not about money per se. It just, it just like finding the passion in it and sports cards. Not sports cards.

Bradley Sutton:

Hold that thought. I’m gonna share my screen of something that I was involved in yesterday here. Oh, no. Now, now just explain like, kind of like what’s going on. These are your hands we’re looking at in this video right here. And you’re opening up these pack of cards. I see your name right here.

Eugene:

You drips my name.

Bradley Sutton:

So this was a live Facebook. Explain like you’re doing commentary on what’s going on here, explain what we are looking at right here. Oh

Eugene:

My gosh, I can’t believe clip that. I’m turning red right now. Yeah, so, so that’s that’s, that’s part of the sports cards part. It’s pretty much, that’s called braking. So, pretty much nowadays, this is not like your, your childhood sports cards. Nowadays, boxes can cost 500,000, even $10,000. It’s sickening. But a cheaper way to jump in is, is you can get your team. So let’s say you like the Philadelphia Eagles, and instead of buying the whole box and ripping every single pack yourself and paying the full price, you can just buy one team and you get all the cards for the Eagles. If you’re a fan of the Eagles or if you want to gamble, which is kind of one of the elements to it. So I’ve I’ve evolved from, from being a pure hobbyist into kind of like collecting and ripping product and opening basketball and football stuff to evolving into breaking, because I saw the business side of it, and it’s very fun.

Eugene:

It gets me outta my element. It’s actually a very stress reliever for the Amazon side of business. In fact, I need it. Like, I need an outlet like that. It’s very creative outlet, because I have to first of all sell and engage an audience which is complete against my, my my personality. Like, I’m a super introvert, like, being on here, you had to rich, you twist my arm, but, yep. But I dunno, something about the sports cards. I’m just very comfortable with it. I’m very knowledgeable with it, and I like helping people most importantly.

Bradley Sutton:

You started as a, on the hobby side, like, you would go into Facebook groups and like join the breaks as a person who would buy like a certain player or a certain team. Is that correct? Or did you start immediately on the flip side where like, I’m gonna make this a business from day one?

Eugene:

No, no, no. I definitely wasn’t the business from day one. I was basically gambling, right. I was, I was opening the packs myself and, and, and paying in other people’s breaks, but it wasn’t sustainable. Yeah. I knew that entertainment was not a sustainable form of–.

Bradley Sutton:

But it was like a rush, right? Like it’s a rush. Like, guys, let me tell you, you from experience, like I’ve been doing this for years too, and it’s fun. Like for those who aren’t into sports cards maybe it’s kind of hard to describe what we are talking about here, but it’s super fun. But what I like about this is that you took something that was an escape on the side like a little hobby. And then you’re like, wait a minute, I could actually turn this into maybe even a side business where you’re still doing your hobby, but now instead of the money just going out and you paying it, it’s almost like maybe you’re breaking even now. So you still get that rush and that escape from your Amazon business, but you’re almost able to turn it into a side business. Because the way it works is this, this is not easy work, first of all, to organize this break, collect payment from like 20 strangers to, and then later organize the cards to different teams. But, but that’s kind of like built into the, built into the price, right? So are you kind of like breaking even on this now, but you’re still able to get that rush that you did when you were just a pure hobbyist?

Eugene:

I mean, in the beginning when you first start out, when you don’t have any, you don’t have reputation, no one knows you. Yeah. You, you might be losing money or breaking even, but I mean, again, I’m humble, but it’s hard for me to say this, but like, I built quite a following and, you know what I mean? I snap fill my, or I’m using the wrong terminology. I fill my pretty quickly. And usually a lot of people struggle. And I’m in a group that has a hundred thousand people and I’m probably one of the larger ones. And the stuff fails ’cause people trust me, my reputation’s there. I’m not one of these like, shady guys and I know what I’m doing. So reputation’s everything in this industry, just like Amazon as a brand, you know what I mean? Like one big mistake or, or one, like one shady element will take you down. And this literally is the most sensitive hobby where it will, you will, your name will be tarnished forever if you, if you mess up in a shady way.

Bradley Sutton:

You slip a good card out or something, something like that. Now how much time a week are you spending on this I guess we could call it side business/hobby.

Eugene:

Probably too much time. And, and I think this, this is a good, good blend of the Amazon and, and what we like the business aspect. It’s one of those things where, where I struggle with balance and boundaries, right? So I know I’m sitting on a gold mine with my hobby that turned into something. Now the problem is the scaling and hiring of people and hiring talent that goes live as well as capital to source product and stuff like that. So it, it’s a very similar business problem to the Amazon side, but of course I’m more passionate about it. But also it let, let’s, let’s be honest, it’s not gonna generate the profit that it does on the, for the Amazon business, right? Sure, sure. So I have to be realistic and real, real things in.

Bradley Sutton:

Do you have employees for this endeavor then as well?

Eugene:

I’m interviewing right now.

Bradley Sutton:

Okay. But right now, until now, you’ve kind of just done it all on your own.

Eugene:

Yeah, yeah. Okay. For, it’s been a year over, a little over a year and a month.

Bradley Sutton:

But then, but then we talking 20 hours a week, 10 hours a week, 30 hours a week. How much would you say you’re spending on the baseball cards or sports cards?

Eugene:

Maybe 20. Okay.

Bradley Sutton:

All right. Now, when that happened, does that mean that you, it was 20 hours less on the Amazon side? Or is it a mixture since this it’s kind of not like to me, when, when I do sports card stuff, and, and I, I’m very similar to you. I was in the sports card. I’m actually flying to Japan in a few days. ’cause I’m setting up at a card show to sell some of the stuff that, that, that I have over here and over there. So I get it. To me it’s, it’s work. It makes money just like you’re profitable on this, but it’s also fun. It’s also an escape. So, so did, did you decrease your Amazon workload by 20 hours? Or is it kind of a mixture? You maybe only took away 10 hours or something because this is kind of like a hobby as opposed to just business for you?

Eugene:

I don’t think the 20 hours replaced 20 hours of Amazon. I mean, I guess the balance definitely took away some from the Amazon. And, and of course my guys are, are solid, and I know they kept things going. But of course, there’s some things that fell by the wayside, right? It’s, I normally don’t miss, and I admittedly like, this is why I need to balance, this is not the golden goose right now. It can be. But I need to find a way to develop it without hurting the main golden goose, right? So, so that, that’s, I’m, I’m living through it right now and trying to balance that out. It’s just that I, I can’t, I don’t wanna give it up because it took almost a year to build this up into this thing. And now, now I know there’s another level to climb, but, but I’m not at the stage where I can say, Hey, I’m 100% all in still on that because I can’t give up the Amazon side.

Bradley Sutton:

Wait a minute. Are you the one who also had a huge eBay account where you’re also selling the cards on eBay?

Eugene:

Yeah.

Bradley Sutton:

Y you were the one who made all those listings, or

Eugene:

No, that was, alright, now you’re gonna make me give away the secrets here. That account was, we used to sell very heavy on eBay. Okay. So we, we sold, this is before like, we got heavy into apparel. We were selling electronics and, and,

Bradley Sutton:

Okay, okay.

Eugene:

Yeah. So

Bradley Sutton:

When you say we, this is like your, your, your main conglomeration the, the same business that you’ve been doing for 15 years. This wasn’t as okay. Now it’s starting to, to come into picture a little bit more. Now you

Eugene:

Gave this Yeah it looks like that. It looks like it, like 500,000 sports card sales, but it, it’s not, yeah. But I’m starting to, because assignment model is potentially in the works as well too, but that’s a whole another infrastructure.

Bradley Sutton:

Okay. Yeah. So guys, I mean, the reason why I brought this up wasn’t just because I think this is cool that, that he does sports cards like me there’s a few people in the industry like Brandon Young and Mitul Patel, and a bunch of people of us are all in like this group where we, we talk about sports cards and stuff like that, but it’s the fact that think about what your hobbies are. And you can’t apply this to everything, but there’s a lot of you out there who might have a hobby, and this is kinda like the Gary Vee mentality actually, where it’s like, can you actually monetize the hobby where it’s not just a complete dream? Like if my hobby is swimming or something like that like if I’m, if you hobby was swimming and you’re like, I’m gonna start swimming for 20 hours a week, it’s kind of, it might be hard to monetize that per se but for the rest of you guys out there, actually I’m, I’m sure I could come up with something like maybe I become a swimming influencer or something.

Bradley Sutton:

Something like live streamer, I’m sure there’s, but, but, but that’s my point. Like a lot of it, even if it, even if it seems extreme guys, is there’s ways where you can turn some of your side side hobbies or, or things into almost like a side business where you are getting that escape from your day-to-day. Amazon, which is what I’ve been preaching for the last year, guys you have to have hobbies and things that take you away from the daily grind you know, resets your mind and, and just puts you in a different space. But at the same time, you gotta be careful that if you’re just like like one of my hobbies is Korean, Korean dramas. Like I just watch Korean dramas all day. I could if I had the time, but that there’s no monetization for me on that, that means it’s literally just taking away time from, from my, my, my Amazon businesses if I just go deep into it.

Bradley Sutton:

So you’ve gotta have the balance, but then think about it like, is part of, of this hobby is there a way to monetize it where not only would you break even, but now all of a sudden you’ve got another profitable business like Eugene has here with a sports card. So I, to me, it’s fascinating what you’ve been able to do, but again, you would not have been able to get to the point where you could even do this if you did not build up your team in a good way and be able to delegate so much of your Amazon business to your team.

Eugene:

Yeah, absolutely. I mean, I think my, my role had had evolved, and this is probably the past couple years, is that you gotta let the team do their thing, right? And my role now has become, okay, how do I make sure the team has a secure future? I have to branch out and go outside of the box and do different things, right? I’ve, I think there’s, there’s been other failed attempts at things whether, whether it’s an Amazon type of type of business or outside of completely outside separate from e-commerce type of business. And you know what I mean I’m always looking for new ways to generate income, right? And that’s more in general to diversify, which is very important I think not only within Amazon, but even outside of having Amazon as a business and then having, I don’t know, own something else, going to real estate, anything else, right? Sports cards, whatever. And that’s another way to protect my family, not not only my like personal life, but like more, like I said, the guys here that, that they deserve. They’re running the day-to-day, they deserve something to take home at the end of their whatever tenure or yearly bonuses and things like that. So that, that’s very important to have that opportunity.

Bradley Sutton:

Alright, let’s switch back from, from hobby back to business now. How many brands overall do, are you currently running?

Eugene:

We only have three brands, right? And it’s all under the same account we have.

Bradley Sutton:

So let’s say like these three brands are selling on Walmart, you’re selling on Amazon and maybe have some.com websites or something for them.

Eugene:

Yeah, they’re not all on the same marketplaces. Some have their own website. Some are on multi-platform, some are just on single platform. Okay.

Bradley Sutton:

Yeah. Alright. Any, anything, like, have you launched any new brands or have any new things in the pipeline or that you’ve done lately?

Eugene:

Yeah, we something that, and again, this is a a situation from one of our employees. It was kind of incubated by them, which I loved. And basically a pitch came across my desk with one of my employees. I’m like, Hey, like, what do you wanna talk about? And they had this great idea, the conceptual it was and they have like anxiety and ADHD, which which they struggle with. And they had a, a concept, a product concept that would help with that. And the mission statement, the vision, it resonated with me. Obviously required an investment. There was a risk there because this was not our lane. This is definitely not apparel or electronics that we were used to.

Eugene:

This is like basically it’s a weighted, weighted lap pad, right? But it was, it’s really made for kids. The ones on market just were not, were not as good, right? The quality or, or, or the way the, the, the weights are shifting inside and stuff like that. So internally we developed a better way to do it a better weight system. We also have ones that are custom. We have like a dog as well too. This is, this is a dog, and you can fill this with whatever you want. Rice or, or glass bees. We have a, we have a unicorn. So like, that’s the new brand that we’re, we’re trying to invest in slowly. We’re not trying to sink all our chips in that, because that can really hurt us long term, right?

Eugene:

So we’re trying to play that out, that just launched this year. And it wasn’t, it’s not one of those like products that we’re used to where we’re used to selling, let’s say like five, 10, 20,000 units of it a year, and then okay, wins and repeat. This is a definitely a lot smaller niche, but this was a passion project by someone internally that I committed to these guys. Like, look guys, if you have passion projects, let’s let’s discuss it. Let’s talk about it. Right? I can’t say yes to everything. However, there’s certain ones that we can’t bring aboard. This is one of them that passed the initial phase, and now it’s all the way through. And this is kind of one of our first brands that we really made like full effort of full branding, not how we, like, HD is like a, was like a mix of stuff.

Eugene:

And while it’s getting better now, it’s really focused on apparel. It didn’t start that way. This was our first clean brand that was fully immersed into this concept. And we have a, a future plans for sensory types of items for it as well too. We have workbooks we have influencers. It’s more of a lifestyle brand. But it’s one of those that it’s gonna be capped it. I don’t think it’s gonna be ever one of those $20 million a year things, at least I don’t think, but of course there’s, there’s future plans. We wanna do trade shows and, and pension get on shelves, Walmart well target probably more, more so. But but that’s, yeah, that’s one of the exciting things that we have in the pipeline is just, it just we gotta be patient and drive it the right way. Because you can burn through resources, especially PPC, PPC is if you don’t do it right, you can really hurt yourselves. And, and we, we’ve been in that boat a couple times already this year.

Bradley Sutton:

Okay, I’ll very unique. I never heard about I mean, I’m sure people, people have it, but I haven’t had a guess that, that have said, Hey, we had a internal kind of where the employees could, could come up with ideas. You know, you have employees who, who have been with you five, 10 years, they know the business. All the ideas for new products doesn’t have to come from the owner you. So that’s cool to open up ideas and be open that to that who knows how much stuff your employees out there might have might have some ideas about some new products. Okay. TikTok shop is something that I think has grown exponentially as far as buzz around it. We’ve had other Helium 10 Elite members like Elizabeth talk about some of their some of her amazing success in TikTok shop. Are have you taken any of your brands in TikTok shop? Are you utilizing that or just influencers at all in TikTok?

Eugene:

Yeah, we we actually just started we we’re really late to the game, I think, well, I think we’re late to the game obviously in China. I mean, they have factories that are just going li like live factories, literally. Like, there’s cubicles of people going live which is crazy, and the amount of money that brings in is disgusting. So we finally made the leap in using our HD clothing brand to jump onto TikTok shop or TikTok live and TikTok shop. That’s how it evolved. So so the minute that opened to us, we didn’t get invited to the first round of it during the beta but as soon as it opened up to us, we gave it a trial. We put some listings up and right away we got some sales, which is cool.

Eugene:

And when we stocked out on TikTok shop, the sales went to our website as well too. So, so we got double wham, we got bonus sales on our website, which we never really get, like our website just to have a website, to be honest with you. We don’t focus on it. But we got sales there and TikTok shop. And then when we went, when we did more TikTok lives, we connected with more, more creators. And that went viral as well too on a couple posts, and we sold out a lot of our stuff. Now, the, the bad part is we were not prepared at all for the inventory. Like, we’re prepared for inventory for Walmart, Amazon, and that’s really it, right? And then now with TikTok in the mix, those sales are very unpredictable. We can’t say that, hey, just because that, that influencer posted that content that it’s gonna sell a hundred dresses in two days, we don’t know that.

Eugene:

So, like, I don’t even know how the heck to order for that. So it’s a problem we’re trying to figure out right now without like blowing the budget on, on over ordering inventory for a chance. So we usually pretty tight with inventory. We don’t like taking too many chances, especially with apparel. Apparel, you get stuck with it, you’re in trouble. So, so it’s a good and bad problem to have. So, so we’re also just like peace pets. We’re, we’re not taking a, a gung-ho approach where we’re just gonna throw everything at it. We just gotta take our time and learn some of the, the growing pains. And of course, TikTok shop has growing pains. I’m not an expert at it, but like, I’ve heard enough horror stories that there’s a lot of I think internal things that, that are not just like when I say Walmart or Amazon when they first started, there’s a lot of things that don’t go right.

Eugene:

For, for both the seller and the buyer. Things can be abused and manipulated. So so there’s a lot of that stuff that, that, that happens still, but but it’s definitely gonna be the future for sure. And, and I, I’m investing in that more and more each day. Obviously I think all brands should go on there. Clothing I think is actually a very easier thing because we just have a model that talks about it and wears it and walks around in it, right? And demonstrates it. That’s pretty easy.

Bradley Sutton:

Alright, so I’m here looking at your TikTok channel here. ShopHDE I see you’ve got a few videos here. Lemme just pull up one, enhance performance and style. Okay, so I see here, there’s a, a shop button. I’m gonna hit this. I’m gonna hit this shop button, and let’s see where it takes me to, ah, okay. So it just takes me like, I can just instantly I add it to the cart and then have this. It’s kind weird looking leopard skin shorts here shipped to me. That’s that easy as that. This is like my first time looking at, at TikTok shop, and then I can actually go click here directly to your shop and I can see all of your products, I’m assuming. Okay. And I can see best sellers. Looks like your tennis outfit is the top sellers here. Actually, it’s all women’s clothes, like your men’s. That just shows you that, that I guess more women are using TikTok shop, perhaps, because none of your men’s products are, are on this bestseller list here. That’s interesting.

Eugene:

Yeah, men don’t like to shop on TikTok. Apparently. We found that out early on.

Bradley Sutton:

Interesting. Okay. So now all of this this is your channel here. These, these aren’t your employees, like, are like, are these influencers here who have done all are these, like, what do you call it? Is this UGC or are some of these your actual employees or people you have hired to do videos? What are we looking at here?

Eugene:

It’s a mix of, I mean, we, one should be one of our employees. It’s a mix of influencers as well as our, our our models in China that makes some of the videos and photos for us. So it’s a collaboration.

Bradley Sutton:

Now here, I just happen to see this 8,000 views. Like is this a, a, a video that you boosted somehow, or just randomly? It went kind of maybe mini viral or something? This particular one right here, 8,000 views. That’s pretty good for this. Maybe that’s why I don’t, this is one of the top sellers.

Eugene:

I know. I didn’t think it was that one, but we had an influencer that blew, blew a couple up and their, their audience just went crazy and they stocked us out. We had to cancel orders and everything like that, so that was a mess. But, but yeah, a couple videos went viral from the, from the creators, which is kinda like, that’s for us, that’s one that was one of the secrets. We, we don’t need to create everything on our own, and we don’t have the expertise or the skillset to necessarily create every single one on our own. So we might as well leverage that, give up some of the commission and utilize their, their following their audience to make our stuff go viral. And then like I said, the inventory is, I don’t know how to solve that fully yet. Maybe some other gurus out there know how to, but without spending both loads of money on over ordering inventory, I we’re trying to figure that out. So that keeps me up at night.

Bradley Sutton:

Okay. Interesting. Interesting. So like, what, what kind of numbers are you doing overall? Like monthly or weekly on TikTok?

Eugene:

End of June is when we started on getting onto the TikTok shop. And then I think July was our first month of full month of sales. I think it equated to probably like like 300 some more to think, which is not for us, that’s not a lot. But from a new platform like that, we were excited and we, again, we love creating nothing from something. And that was one of the things. And, and yeah, so we want to keep it, keep it going. We wanna invest harder into it. And that was I don’t wanna say our person didn’t try, but that was like, that was like such early stage and we’re able to get traction like that.

Bradley Sutton:

Just imagine in the beginning, you actually don’t even get big commissions right? From TikTok. Don’t they give it to you free commission or something like that? Do you know?

Eugene:

I know there’s a lot of perks that TikTok gave to onboard you. And, and they’ll, they’ll reimburse you on shipping. They’ll give sellers like a 30% off coupon that we don’t take to hit on they TikTok takes to hit on it. So there’s a lot of those special deals behind the scenes.

Bradley Sutton:

Okay. Well, this is cool, guys. You know, like, like some, like he just said they just got on there here a couple months ago and are already doing like over 10 orders a day. Less fees than Amazon. But we talked about this on the weekly buzz recently, guys that TikTok is trying to move to send everybody instead of allowing potentially this, this is just a rumor for, for right now, but you know, TikTok, people have been saying that TikTok is gonna like, stop allowing influencers maybe to send links to Amazon. They want people just buying on the TikTok platform. So if you haven’t got set up with TikTok shop, this might be something to look into and then get, get to some kind of cadence here. Like obviously Eugene’s team here is, is posting on a regular basis, and we saw just one random video got six, I see one with 6,000 views here.

Bradley Sutton:

Here’s another one with, with 8,000. So it can sometimes, you know people pick up on this and, and they can definitely boost your, your sales and for at least the, the time being, even if TikTok shop is out of stock, like he said, what people are gonna do is they’re gonna go look for his website or maybe go look for his Amazon store and find their product. So, so there’s residual benefits, not just the, the traffic that TikTok shop brings, but it’s also gonna boost your dot com sales and your, your Amazon sales. Pretty cool. One thing you mentioned before was that you having your own warehouse and, and having a big business, you, you’ve got your own internal systems in place, but you were making like, some big systems change over something at your company.

Eugene:

Yeah, I mean, long story short is we, we had to, we had some personnel changes more from the, like the developer side, which is like we’ve had our internal like systems that run our warehouse management systems, our our data harvesting, our like just customized data that we pull down from Amazon API and, and manipulate into usable chunks that, that help us internally as, as a team. So I’ve kind of, in a way lost a big chunk of that as far as like being, have that flexibility to be able to kind of create whatever you want on the fly. I still have it, but it’s not as workable and or, or more so the employee is not as, as available. So it’s one of those things that I hadn’t planned for very well over the course of, of building the businesses is just kind of not rely on, on that system so much.

Eugene:

And we’ve been trying to break away slowly, but I think it’s one of those things you get lost in the comfort, and, and that’s a major mistake. And that’s definitely one of the teaching tools that, that I would tell anybody is, is like yeah, don’t, don’t, don’t pigeon your hole yourself in and get locked into a situation like that. Really it’s like, it, there’s other, there’s enough services right now compared to when we started that deal with forecasting inventory data management, data harvesting that can that maybe the basic Amazon report is not enough for people. Like, I know it’s not enough for us. It’s too basic and it’s it takes too time consuming to drill down to what we really need it for. So we need to have scripts that run behind the scenes that pull down big data sets to formulate into this grouping or these triggers for us for the different departments that focus on the specialties to make them, Hey, I know this happened, so I gotta look at this and do this, right?

Eugene:

Without that, it can get messy and you’re gonna miss a lot of things. Yeah. So, so we’re in the process of trying to find how to blend these worlds together now where, alright, we can’t go fully customized. We can do a little customization, but who are we gonna partner with? Who are we going to, I guess, park our business with to be able to kind of fill a lot of those gaps? And then the ones that we can’t fill we’ll need to figure out how to restructure that process internally and, and find out how we make do without, without having that. So, so it’s a little, little bit of a turmoil for that. It just definitely, you can still get it done raw with like raw data and, and spreadsheets, but at, at this stage maybe if you have like selling fry products, you can do that, but our clothing is, we have so many skews, so many new, new styles that come in, new PCs because of clothing, t’s almost impossible to manage. So so we need systems and efficient data systems to be able to run the business properly. So yeah,

Bradley Sutton:

That’s one of the reasons why I was like, man, apparel is like crazy. It’s like one, you have one item, but it could have 25 variations. If it has like five colors and five sizes each, it would be a nightmare to try and manage. Alright, well, just like with your first episode we always close these with asking for your TST your 30-second or 60-second tip. What kind of strategy do you have for our listeners today?

Eugene:

You get the right people in the right seats and you get the hell out of their way. I think as simple as that, we used to micromanage, we used to try to lay this corporate structure down and, and that was just suffocating and it just didn’t work, right? Like, like we’re, we thought we were from running from our business classes. Oh, this is how you run a business. No. You can do it that way, but, but employee satisfaction, I think it can be really bad. So we, we really just kind of give them the tools that they need, give the training that they need. Some, sometimes there’s not a lot of training that we have to pay for training to get them to the, to that level to build those core competencies. And then from there, just get outta their way.

Eugene:

They’ll need you, they’ll, they’ll reach out to you when they need you. Because if you step in, like right now, if I step into every decision, like, oh, I don’t like that color, I don’t like that pattern, I don’t like that dress. Well, they did the data. They have multiple people that did the research data behind the scenes already to validate that, hey, we make decisions based on data. That was a data driven decision. It wasn’t like, oh, I like that purple color, it looks cool, right? That that doesn’t go anywhere. Right? So, so I try not to step in anything now, I do step in for any legal copyright things. I mean, that’s where my eye is trained. Like, hey, I think we’re violating that looks too close to that type of situation. Let’s stay away from that.

Eugene:

Like, that’s where I step in. But other than that, they gotta have that greater freedom. And, and of course there’s gonna be certain levels of spend where, where I, I do need to step in, but like, other than that, like, it’s not, let, let them roam free, but, but you gotta let them run and exercise their creative freedom. If they’re not very creative people and there’s certain ticks that, that that drive them, I mean, you focus on that, allow them to do those things, and it’s definitely a form of respect at that point. Right? Of course. You gotta develop that trust. It’s not like day one you hire someone in their seat and, oh, do whatever you want, right? It’s not like that. It’s over time you do that. But that’s kinda like the biggest things I’ve learned is just get out of their way because you’re gonna slow them down if you try to baby them or micromanage them too much. I think it’s pretty simple.

Bradley Sutton:

Okay. Alright, Eugene, thanks for coming on here. Again, we really appreciate the knowledge and a little bit different. I wanted to do a little bit different podcast today with a little bit different vibe. And so you bring a unique viewpoint to things. If you guys want to know more about what, what Eugene and I are into all these baseball card stuff, you can check what’s your Instagram for the the baseball card stuff?

Eugene:

it’s @eugerips like my first name, @eugerips

Bradley Sutton:

Alright, so take a look maybe we’ll, we’ll add some more Amazon sellers to this sports card phenomenon. So Eugene, look forward to seeing you maybe at one of these conferences coming up and wish you the best of success.

Eugene:

Likewise. Thank you Bradley.

#488 - 4 Secret Metrics 99% of Amazon Sellers Aren’t Using

In our monthly training and “Ask Bradley Anything” episode, we talk about an important aspect of Amazon selling, uncovering the four secret metrics that a whopping 99% of Amazon sellers are missing out on. We kick off by shedding light on the abundance of untapped data points, highlighting the importance of these hidden gems provided by Helium 10. One of the standout tools in this episode is the Cerebro Match Type Filter, which allows you to reverse engineer your competitor’s PPC strategy, giving you a competitive edge like never before. We also explore the significance of Cerebro’s historical trends and how to check product trends week by week, all while unraveling mind-blowing insights from the Amazon Recommended Rank column. Discover why this column is incredibly vital in today’s time. 

Plus, don’t miss the engaging Q&A session with Bradley, where we address burning live questions from our audience. Learn how to get more reviews using Helium 10 Follow Up and gain a deeper understanding of how the Amazon Recommended Rank truly works. Lastly, catch Bradley at upcoming events for even more valuable insights. Tune in now and level up your Amazon selling game!

In episode 488 of the Serious Sellers Podcast, Bradley and Eugene discuss:

• 01:24 – There Are A Lot Of Data Points That Sellers Are Not Using
• 02:09 – Why Are These Helium 10 Data Points Are Important
• 04:45 – The Cerebro Match Type Filter
• 08:01 – Reverse Engineer Your Competitor’s PPC Strategy
• 10:19 – Looking At Cerebro’s Historical Trends
• 14:37 – Checking Product Trends Week-By-Week
• 17:11 – Mind-Blowing Data From The Amazon Recommended Rank Column
• 18:31 – Why The Amazon Rec Rank Is Very Important
• 24:23 – Q&A Session With Bradley
• 26:04 – Getting More Reviews With Helium 10 Follow Up
• 28:34 – How Does The Amazon Recommended Rank Work?
• 32:28 – Catch Bradley On The Following Events

► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

Today in our monthly live training with Ask Me Anything, I go over four data points that 99% of your competitors are not using, and I also answer all of your recent questions live on the show. How cool is that? Pretty cool I think.

Bradley Sutton:

Are you a YouTube vlogger, blog writer, course creator, or other kind of influencer or educator? Maybe you just have a network of people interested in e-commerce. Did you know that you can earn commissions of 25% for life for everyone that you refer to Helium 10? We’ve got many partners earning hundreds, even thousands of dollars monthly in commission from Helium 10’s partnership program. If you’d like to join our affiliate partner program, please go to h10.me/crushit and tell them you heard about it from the podcast. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I’m your host, Bradley Sutton, and this is the show that is our Monthly Ask Me Anything that actually goes live to our Serious Sellers Club members. It gives you a little taste of what we do inside our Serious Sellers Club every every week we’re gonna be going over some pretty cool stuff today.

Bradley Sutton:

That’s mainly gonna be about some data points that a lot of sellers are not using. You know, even sellers that have Helium 10, you know, obviously seems like everybody nowadays is using Helium 10, right? But these are some things that in kind of studies I guess you can say, or my networking, I definitely know that a lot of sellers are not using. So anyways, we are talking today about unique data points, all right? And one of them, like, ah, to be honest, I was like planning to kind of talk about this more on special episode 500 of the podcast. You know, how we always do the big numbers. I’m actually flying to the Maldives to do it, so we’ll talk about how it affects the Maldives honeymoon period. But I was like, you know what, I’m gonna give this group a a treat.

Bradley Sutton:

We’re gonna talk about. We’re not gonna wait till October, episode 500 is not happening until October. We’re gonna go through this a little bit of it. Now, I’m not gonna spill the whole beans, but probably I don’t wanna like, you know, give false hope or here or anything, but this is like, it’s gonna end up being a pretty impactful, if not epic game changing thing to look at that nobody’s looking at right now because of the way the Amazon algorithm has kind of adapted over time. It’s a completely unique way to really kind of understand why your products aren’t getting PPC impressions, why you can’t seem to rank for new products or even mature products where you just, you know, like, you know, you’re converting well, but for some reason Amazon does not, does not show you highly for this keyword.

Bradley Sutton:

You know, like, I’m gonna show you a way how to know if that happens. All right? So what I’d like to do, let’s just open it up actually. If can some people throw me a, an example or a product that they want me to look up like it, you could send me to a specific ASIN. It could be your ASIN, it could be a competitor’s ASIN or maybe something else. Like maybe it’s a keyword that you guys want me to look up. I want this to be your show too. Lemme look up this acrylic. Let, lemme hold on. Lemme, lemme look up acrylic shelf dividers. Let me see. Okay, we’ll go ahead and do this. Let’s how do I add this to this stream here? There we go. Lemme make it a little bit bigger, okay.

Bradley Sutton:

Acrylic shelf dividers. Alright, let’s maybe pick one of the, one of the ones that’s a top seller. So I’m gonna run X-ray on this page. Okay, let’s see if I didn’t even check if there’s any BSR here. Okay, it looks like there is BSR. Excellent. Alright, let’s see. One of the top sellers looks like this Hem Devore Clear acrylic shelf dividers. They might be doing up to 2000 units a month. Let’s go ahead and pull them up in Cerebro. And let’s just say that set some context here. Let’s just pretend that maybe you know, I, I’m an acrylic shelf divider seller and I just want to get some more insights into the niche and into my top competitors. So we’re gonna go ahead and run that in Cerebro.

Bradley Sutton:

Alright, so now we pulled it up into cerebral. Now the first thing that I think that people are not looking, again, you guys know how to do Cerebro. We’re not here to just like, Hey, how do use Cerebro? We’re trying to find unique unique data points here, right? The first thing that I want to show you guys is the match type. Did you know that we are showing all of these other situations? What about, let’s say Amazon’s choice? They have not shown up in Amazon’s choice. Now, what is Amazon’s choice? This is not necessarily that they’re Amazon’s choice for a specific keyword, but what happens is, is if you go to the search results, do you guys see these special widgets here? It looks like search results, but it’s really kind of like a sponsored, all right? And the reason you know it’s sponsored is because it tells you right here, under highly rated, for example, that these are sponsored results.

Bradley Sutton:

So there’s different widgets that show up in search results and one of them is an Amazon’s choice. And as you can see, this keyword doesn’t seem to have an Amazon’s choice widget. It has a highly rated widget. All right? So that’s one of them. Other ones that have shown up in the past that aren’t showing up anymore is like editorial recommendations. So let’s see if we can pull up highly rated and this product here has shown up on 26 different search results for highly rated, alright? So like maybe I’m looking at numbers maybe in Search Query Performance, right? Maybe this is my own product. I’m looking at numbers in in PPC and, and I’m just wondering like, where is this product? You know, this, this product is getting 2000 sales, but the numbers don’t add up.

Bradley Sutton:

Well, remember from our Search Query Performance webinar last week, highly rated is not showing up. So if somebody were to type in acrylic shelf dividers, right? And they actually choose one of these products and take a look, right? Take a look that this product is right in there. I think this is the hum ofor that I’m pretty sure that’s the product we were looking at. Or is it n in K? Nope, six two, they’re not in there right now. They were in there before, if somebody clicks on this, this is not going to show up in search career performance, it’s not gonna show up in Product Opportunity Explorer, right? So like any sales that come from here, the seller themself wouldn’t know about it. You as a competitor obviously wouldn’t know about it, but that’s why you can look, use Cerebro to look at this.

Bradley Sutton:

Where are they showing up for in highly rated? Let’s take a look. If there are more for, if they are doing sponsored brand headers, you guys know what that is, right? That is what you see at the very top right here, right? So right now the one is that’s showing up for is this, you know, Soye brand, but if I look at Cerebro, I can sell, well now I know their sponsored brand header strategy. I mean, I’m not even sure, I don’t think that they’re, they’re just, you know, doing, you know, that much broad here. There’s only 69 keywords that, that they have showed up for in sponsored brand header. And you could almost guys look at this, you can almost reverse engineer what their target is for sponsor brand headers. If they’re doing phrase it looks like they’re doing phrase and they’re doing broad, one of the two four closet dividers, right?

Bradley Sutton:

Do you see how many keywords say closet and divided? Look at that. Like just by one click. I haven’t even like filtered anything else after this, I can now tell that they’re running a broad match or phrase match campaign in sponsor brand headers for closet divider as a root word. That’s crazy. This just shows you, you know, it looks like they also have one shelf divider potentially is a broad match that they’re doing. So I can directly see what exactly is going on with their sponsored brand header strategy, right? So this is like stuff like, tell me right now, did has any of you ever just run your competitor and run sponsored brand header to reverse engineer what words they’re targeting for their brand? Probably not, right? Maybe only a couple of you. If you have, then great, if you haven’t, then you just learn something valuable.

Bradley Sutton:

And then remember again, this is something that is not counted in Amazon metrics as far as Search Query Performance. The only way that you would know if somebody is getting clicks on this is by looking at this like, hey, where, where are they spending heavily on? Right? Because these sales do not show up in Search Query Performance or what else can we look up here? We can look up sponsored brand video. Like are they running video ads? I don’t know. Look at this. No data came up. So what do we, what do we learn now? Hey, this competitor, despite being number one in the niche, they do not seem to be running sponsored brand video ads. So there’s one thing that I can beat them on, right? If I’m running sponsored brand video now I know, hey, this is nice, I don’t have to compete with the number one seller in this niche on video because they don’t seem to be running video.

Bradley Sutton:

All right? Another thing that people are not, you know looking for enough in my opinion is the Historical Trend. This is for diamond members, all right? So before this is only for elite members, so very few of you, you know, like Rolando and, and a couple others had access to this, but look at the seasonality of their keyword reach and their sponsored reach. So let’s go ahead and show historical trend and let’s look up very interesting. We can go back two years, we can go back two years here and take a look at the, the orange that you guys are seeing is their organic reach. So we see that these guys peak in September, so, so we have September that we’re just about upon us. Now we know like, hey, looks like they go pretty hard in September and October for their organic keywords that they are ranking for.

Bradley Sutton:

And you can kind of see why, I know this is kind of small for some of you guys watching this on, on video right now, but do you see how this purple increases in September and October? The purple indicates how many sponsored keywords that they are showing up for. So it looks like these guys spend, I’m just looking at one chart here guys. It looks like they are spending more in PPC in September and October, right? At least that’s what they did last year. And then what that added spend did, like, you know, you can just see, look, at August, they were only showing up for 200 keywords in PPC for regular sponsored products that jumped up to 500 in September and it looks like 400 in October. And then for some reason come November it goes way down.

Bradley Sutton:

They were only showing up for a hundred keywords in sponsored ads. So now I’m looking at this and I can kind of like prepare for Q4 a little bit, alright? If this is the number one player, this is who I’m competing with, maybe I’m gonna save my spend in September and October and go hard in November during, you know, peak Christmas shopping season when he’s holding back. Or I could look at it opposite, maybe I’m looking at this and I’m like, wait a minute, maybe he’s trying to get ranked for keywords and going hard on sponsored ads before those keywords jump up in volume. But guess what, guys? This is not a guessing game. What I’m gonna do is I’m gonna go directly, I’m gonna choose September and I’m going to look at Cerebro as of September, 2022. All right? I want to see what he is ranking for completely.

Bradley Sutton:

Let’s go ahead and look at his, his sponsored rank. Where was he ranking highly for in sponsored keywords in the month of September, 2022. And let’s give it some search volume. Let’s, let’s give it at least like 200 search volume. Let’s take a look. Alright, so take a look here. These are keywords that he was, I put one to 10. Let’s go really to the ones that he was showing up for in top of search. Let’s go one to five in sponsored keywords. And now right here I have the 66 keywords. He was either doing a top of search bid modifier to get to the top of page or he was just doing a super high bid last year, right? And then I can kind of see right here, which ones did that help get him organic rank. And look at this, there are some keywords here.

Bradley Sutton:

Look at this shelf dividers. He was going hot and heavy on this keyword. 18,000 search, 17,000 search volume. He was number one sponsored and number one in organic rank for that time period. All right maybe I’m wondering, hey, did this get him to be one of the top clicked or top purchased? I don’t need to guess. Let’s look into the brand analytics. It’s right here. This is another one of the four things that people are not looking at. Alright, we’ve gone through three of them. Now I’m gonna hit this ABA total click share, which is 18.8%. I’m gonna click this and I want to go back to September of 2022. Let’s look up week by week on September of 2022. Lemme just go to the beginning of September and let’s go to the end of September.

Bradley Sutton:

Alright, so here we go. Week by week, what were the top products picked? All right in the very beginning of September, he was not one of the top clicked. But look at this guys, this is crazy. I love it. After a couple weeks of heavy PPC spend, the week of September 16th, 2022, who was the number one clicked ASIN for this keyword right here? Metaphor, clear acrylic shelf divide the product that we are looking at now. So he went from not even being in the top three to the top three, the, the next week week 18 to 24, he was still number one. He increased his conversion share to 14%. Out of all the purchases that happened for this keyword, this guy had 14% of all the sales. And then the next week after that, the very end of the month, that going to October, you can kind of see he dialed back a little bit and now he became the third, the third biggest seller.

Bradley Sutton:

Right? Now, let’s see what about right now, what the last three months? What if I want to see what happened in July? Take a look right here. This is what showing what is going on here in July or last month, July. Right now we’re pretty much in September. In July, 2023, he was the number one clicked product and it was almost all organic. Look at his sponsored rank. Average was 15, meaning he was showing up at the bottom of page one, maybe top of page two in sponsored results. So could this be why he focuses so much in September and October? Maybe he’s got some data that says, you know, like, I could be the top clicked one without having to do sponsored ads too much in the month of July. Look at this, in May, going back two months in May, he wasn’t even advertising for this keyword.

Bradley Sutton:

He wasn’t even doing a sponsored ad for this product in the month of May, but he still was able to maintain click share of 20%. This is the power of this information guys. We’re taking brand analytics, which is directly from the horse’s mouth, directly from Amazon and comparing it to Helium 10 data, which shows organic rank and sponsored rank to reverse engineer this competitor’s strategy. So guys, this is available for the Diamond plan and and above. So if you guys, I hope you guys can see this. If you can’t really see the value of this, then I’m not sure you guys are putting your best foot forward because if you understand Amazon and understand the power of looking at what competitors do, you probably are sitting there like, wow, this is kind of like mind blowing. What is possible?

Bradley Sutton:

This is stuff that you couldn’t even dream about doing two, three years ago because this data just wasn’t around either from Amazon or from Helium 10. Now this wasn’t the complete kind of like a mind blowing thing. The thing that I’m gonna be focusing on guys in my episode 500, one of the things is what’s called that is that first thing I showed you that Amazon recommended. Take your top product, your top ASIN, find your top asin, copy it and run a new cerebral search for it. I want to match type and I hit Amazon recommended, okay? And then I hit apply filters. If you have a mature product, it should be like a thousand. Kinda like this product has been around for two years. Now I want you to click the Amazon recommended rank column. So now it should rank it from one and going on.

Bradley Sutton:

Now this is what is critical guys. Let me explain what we’re looking at right here. Helium 10 is the only place where you can get this right now. This is showing you what, according to the Amazon scoring system, what Amazon advertising views as the keywords most relevant to this product. Now, this is not helium 10 hacking, you know, this user’s account, but there’s a backend thing that Helium 10 has access to. And we’ve had access to this for years and we’ve shown it for years. But this has kind of been a sleeper thing here, but this is what is going to show you how Amazon views your product. Alright, so tell me guys, in your top, let, let’s say 20 keywords here, do you see keywords that are super hyper relevant to your product? Let’s take a look at this product. Again, I’ve never looked at this product before today.

Bradley Sutton:

These, these are acrylic shelf virus. Look at the number one keyword that Amazon thinks is relevant closet shelf. Does that make sense? Yeah, it makes a lot of sense. This is for closet shelves, closet organization, number two, shelf divider, number three office shelf, bedroom organization, acrylic shelf divider. I think that was the keyword that we, that literally was the keyword that we used to find this product. All right? So now it’s like, okay, these people are, or this product Amazon is really showing, you know, kind of, well, it really understands this product. I’m gonna go a lot deeper into this guys, but I have been testing this and crazy stuff. This has not always been the case, otherwise I would’ve made it more of a big deal about this before. But the Amazon algorithm has changed in the last, it’s always changing, but it has this aspect of it has really changed where this Amazon recommended rank, which is based on an Amazon data point.

Bradley Sutton:

This is not some Helium 10 estimation or algorithm or something. It is highly predictive of the kind of success you’re gonna have with either PPC impressions or even ranking organically after interactions. And here’s the one thing, it is a little, little hint, it’s almost too much information I’m giving out. Have any of you ever had trouble ranking for a keyword where it’s like, Hey, this keyword is the number one. Like not, maybe not number one, but this keyword is super, super important to me and I know I’m getting sales from it, but I can’t get past like page or position 10 on page one. I can’t get past position 20. Like what’s going on? Like, I’m like one of the top ones. Check what your Amazon recommended rank is for that keyword and if it’s below 10 or something, maybe it’s something like 25 or 30 or, or even worse.

Bradley Sutton:

That’s the answer right there of why maybe you are having trouble ranking. Alright, so there’s four things that we went over today. I think that most of you, none of you are using all of them. A couple of these, maybe some of you guys have. But number one, look at the other placements in sponsored and just other widgets that you, you or your competitors are coming up with being sponsored brand video, you know sponsored brand header as the Amazon’s choice widget, the highly rated widget. It’ll give you a more holistic view of where your competitors are showing up, where you are showing up in search results that things like Search Query Performance is not gonna give you any data on. Number two, take a look at the historical ranks of your competitors’ products and your products. Where were you? What, what do they do on a historical basis of where they’re concentrating their PPC spend where they are, how many keywords they’re ranking for organically month by month over the last two years.

Bradley Sutton:

And then the third thing that we went through today was this Amazon recommended rank to see how Amazon thinks that how relevant you are for the keywords that you think and that you know you are relevant for. These are all super important things that I think not enough people are looking at. You know, how many or there’s actually four things I mentioned there, but do that and you get a leg up on the competition, especially now coming into Q4. Super important to do these things in Q4 and looking at it from a historical viewpoint too, because now you wanna know what your competitors do differently, what they are doing right now, you know, August, September is not the exact same strategy. I mean, how many of you guys just don’t do anything in Q4? Like maybe, maybe some of you guys, you know, you’re, you’re not in a niche that that has, you know, has a lot of gift giving or new keywords.

Bradley Sutton:

Okay? Maybe you guys aren’t doing much, but I would say 90% of you, you guys probably add some Christmas related keywords or you add some other targets in there, right? So this is going to be critical for you guys to be able to reverse engineer what your competitors are doing during this time period. Now we’re gonna open this up to questions that any of you guys have, but this is what we do every week. Those who are in our Serious Sellers Club, if you to get in our Serious Sellers Club, it, it’s for our higher end sellers. You’ve done about $500,000 worth of sales in the last year. Then you’re automatically entered into our, our secret Facebook group where you know, you guys can network with each other. And we do these weekly trainings every single week, 52 weeks a year.

Bradley Sutton:

One question, best way to increase reviews, easiest way guys is Helium 10 Follow Up and then setting the request a review template, alright? That’s just my go-to. Now, back in the day, I used to make custom emails. I used to make custom emails and, and they were really great. But then what happens is, is Amazon, even though emails are totally fine they, they just get bent outta shape over some minor, minor thing, which is not, you know, in any way against terms of service but to whatever bot that Amazon is using. It just thinks that it is. And so it would like sometimes suspend me for sending messages for like 30 days or not me, but other people. So for me, just so I can sleep at night and I don’t have to worry about ever getting suspended, I only use the Amazon request review template that is inside of Helium 10 Follow-Up.

Bradley Sutton:

And then I set it to after how many days the order goes. So like, let’s just say I’ve got a supplement. Well, I don’t want that email to go out right away. So I said it like, Hey, send this 20 days after the product was ordered, send this request review out. If I’ve got like some party supply, which I do have a lot of like straws and stuff like that, I’ll put that a little bit sooner. I’ll be like, send this seven days after the item was ordered. Send this request or review out or eight days. So easiest way to increase reviews ’cause it’s completely free if you have Helium 10 and all, all levels of Helium 10 have that Platinum, Diamond, Elite. Any other helium 10 related questions I can get to before we get going here?

Bradley Sutton:

What is the normal rate conversion for review? All right, so you’re probably, you know, in Follow Up you can actually kind of see like what kind of rating what kind of rating you guys get review rating in there, right? So it varies by product. You know, I can do the same exact strategy for two different products and it’s going to it’s going to show different, it’s gonna show different different things. Like I had one for an egg tray that I used to get one rating for every five orders. It was insane, right? That that’s just like unheard of crazy. And all I was doing was a request review, right? Other products get one out of every 10, you know, ratings, right? Other products go one out of every 25, right?

Bradley Sutton:

If you are one out of every a hundred, if you could only get one rating out of every a hundred reviews, or I’m sorry, a hundred reviews, a hundred orders, you probably don’t even have request review on. So you can actually see this inside of your Helium 10 FollowU p. Like here’s one of my accounts like the ones that I’m tracking and I’m not requesting a review a across the board on this. I’m actually not requesting the review completely, but it’s only like 3% here. So like one out of every, you know, 30 or so, 30 to 40 reviews I’m getting a rating on. But if I were to actually go in here and look at the product level, some of my products are, are doing much better than than that. That’s just my overall account, which I don’t even have it on, on, on everything.

Bradley Sutton:

Make sure you’re looking at that guys, because if you start it, you wanna know kind of like if it’s gonna have an effect, it always should have like a, you know, a few percent effect on your review velocity for sure. I’m actually curious. I’m gonna look at like my old July numbers. Yeah, look at July guys. You guys were looking at what my review rate was just for this month, but look at July, where it, it requested more reviews. I had 130 reviews requested and look at my request rating to conversion rate 8%. That’s pretty decent. 8% almost one out of every 10 orders, 11 orders or so, I got a review or a rating, I should say the keywords tab instead of the products tab. Manny says, according to which criteria does the Amazon recommended rank work?

Bradley Sutton:

It’s not a criteria. It it that that’s an actual Amazon data point that we are pulling from. All right? So it’s how Amazon scores keywords to a listing. And if you’re asking me how does that work on Amazon slide, nobody could tell you other than Amazon itself and they would never disclose that information, but, you know, you gotta just use common sense that it’s whatever their relevancy kind of like mechanism is where they just look at the how the listing is is optimized and maybe the history of interactions of customers with listings similar to that. You know, like, you know, if you were to ask anybody, if anybody tells you they know how that works, then they’re lying because none of us know exactly how it works. I mean, there’s so many scientific documents that Amazon has published and you could like look at it and kind of like understand how Amazon is making their algorithms, but there’s no like one exact formula where you can just reverse engineer reverse engineer that wish I was Mark Cuban says, when checking the Amazon recommended for competitors, should I do this for one competitor product at a time or many competitors product at once?

Bradley Sutton:

Very good question. The answer is either or if I just wanna look at like, hey, what is the number one guy or gal doing? And that’s what we did today. We looked at the number one seller for those acrylic, whatever the heck is we are looking at shelf dividers or something. We want to, we want to maybe reverse engineer what they specifically are doing because they’re just night and day better than the rest of that, that niche, right? Or maybe there’s like six or seven kind of like, you know, very on the, on the same level competitors. I can put all of them in there and then check what is the highest Amazon recommended rank average meaning that these are five top competitors. And by looking at the average, now I know what most of them or what Amazon is finding most of ’em relevant.

Bradley Sutton:

Now how, I’m glad you brought this up. Why is that beneficial? That’s beneficial in itself is because now if they’re listing optimization is similar, you know, like the main keywords that they’re using and you are using some of the main keywords and your listing optimization and vibe is similar to that one price point, et cetera. Well, what does that mean? Now you can almost predict what your Amazon recommended rank is or how Amazon is gonna view your listing relevant if you’re using those listings to kind of structure yours. I’m not saying copy the listings, nobody should ever copy listings, but obviously if you’re in the coffin shelf niche, you’re gonna do stuff that’s similar. Like, Hey, I’m gonna have the word coffin shelf like two or three times in my listing, duh, right? Doesn’t mean I’m copying it, but it just, it allows you now to predict that, hey, if, if I’m using a lot of the same keywords and optimizing my listing around it, I now know that Amazon’s probably gonna, you know, right off the bat view me relevant for these because I can see that Amazon or these other listings are relevant to Amazon for it.

Bradley Sutton:

Okay? So as a reminder if you’re part of our Serious Sellers Club or Elite members, elite members get this too. Whether they’re part of the Serious Sellers Club or not you guys get this trained every Monday or Tuesday at 11:00 AM Pacific time. So make sure that you’re getting the invites for this. If you’re not in our Serious Sellers Club Facebook group and you know, you have at least $500,000 of sales in the last 12 months, make sure hit up customer service. They’ll help you get into that Facebook group so you can take advantage of these trainings every week. We’ve got about 900 members there in that Facebook group who, who network with each other throughout the week. And guys, you notice today I’m wearing my Tokyo shirt. By the time you’re watching this, if you’re watching this on the podcast, I’ll probably be in Tokyo.

Bradley Sutton:

So next week I won’t be on this call I’ll be in Japan, but September I’m gonna be on the road a lot guys. So I hope to see you guys at some of the events I am going to be at. Let me get a couple of the the next one. The first one that I’m going to be at is going to be in Amazon Accelerate. In Seattle. We’re actually gonna have a networking social on the 11th. Alright? So if you’re gonna be in Seattle, Amazon 11th through the 14th about make sure to come out to Amazon Accelerate you Elite members, you’ve got a workshop on the 11th that you guys can go to if you’re a Serious Sellers Club member. I sent out an email saying a few of you guys I can get on a scholarship to get into that that Elite training that normally you have to pay $600 for.

Bradley Sutton:

So make sure to go to the Facebook group and hit me up there if I didn’t give you guys a hookup for that. And that’s the 11th to the 14th on the September the I think it’s the 16th, all right? Yeah, September the 16th. I’m gonna be in Milan, Italy at an event with Simon. And so if you guys wanna attend that, just go to h10.me/italy. So that’s on the 16th, I’ll be there. And then after that I’m going to the Maldives to Film episode 500. We, I’m gonna continue this conversation. I don’t think you guys can join me on that, but anybody who wants to feel free and then busy, busy October, I’ll be seeing you guys hopefully at Amazon unboxed at the end of the month. That’ll be in New York.

Bradley Sutton:

And then another event, I’m doing, seller velocity. There we go. The link is h10.me/velocity. That’s another event I’m doing on the 11th in New York City of October. All right, so h10.me/velocity, if you guys would like to attend that. And then right after that is Amazon unboxed and I’ll also be in Korea on the October 19th doing an event there, h10.me/kconference. If you guys are in Asia, wanna make a quick flight over to Seoul, Korea, h10.me/kconference. So a lot of cool events happening in September and October. I hope to see you guys at one of them. But until then, have a great time and we’ll see you next week on this weekly training. Bye-Bye now.

Helium 10 Buzz 8/31/23: Amazon Buy With Prime For Shopify | Walmart Seller Summit Recap | TikTok Shop Shipping Problems

Amazon and Shopify are partnering with the Buy with Prime service, Recapping the Walmart Seller Summit, and a new Helium 10 tool just released yesterday! This and much more on this episode of the Helium 10 Weekly Buzz.

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