Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Episodes

21 minutes ago

#663 – Temu Halts Chinese Shipments, Temu and Shein Boost EU Advertising, & Amazon Reports on Tariff Price Changes | Weekly Buzz 5/7/25

21 minutes ago

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Temu halts shipments from China to US, shifts to selling from American warehouses
https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/

Shein, Temu ramp up advertising in UK and France as US tariffs hit
https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/

Amazon addresses tariffs, fulfillment as it reports Q1 sales growth
https://www.digitalcommerce360.com/article/amazon-sales/

Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10
https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products

TikTok Shares Data on IP Detection and Shopping Safety
https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/

How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports
https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video

Generate brand names with Amazon’s new AI tool
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa

Road to Walmart’s Open Call 2025
https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025

his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world.

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

00:50 - Temu Halts Shipments from China
03:50 - Shein and Temu Increase EU Advertising
05:47 - Amazon Reports Tariff Impact
08:45 - Amazon Haul UK
09:40 - TikTok Protecting IP
11:37 - Amazon Shop the Show
13:08 - New Amazon AI Tool
13:57 - Road to Open Call
15:43 - Training Tip #1: Child ASIN Sales Estimates
17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords
20:46 - Helium 10 Tariff Hub - h10.me/tariffhub

5 days ago

#662 - Helium 10 Amazon Chrome Extension Masterclass Part 1

5 days ago

This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10’s Chrome Extension.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify.

Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability.

Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques.

In episode 662 of the Serious Sellers Podcast, Carrie talks about:

00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension
00:29 - Leveraging Amazon With Chrome Extension
04:39 - Supplier Finder Chrome Extension Analysis
07:34 - Analyzing Product Demand and Competition
12:25 - Marketplace Analysis for Amazon Listings
15:06 - Product Analysis Strategies for Amazon
19:46 - Pricing History and Stock Monitoring
22:18 - Maximizing Profitability Through Packaging
23:44 - Amazon Profitability Calculator for TikTok Shop
28:58 - Product Bundle Strategy for Increased Sales
31:25 - Chrome Extension Masterclass Part Two

Wednesday Apr 30, 2025

#661 – Amazon BLOCKING FBA Shipments? and New Tariff Calculator | Weekly Buzz 4/30/25

Wednesday Apr 30, 2025

You might not be able to send inventory to FBA next month. Tariff surcharges could appear on Amazon listings, and TikTok Shop expands again. All this buzzing news and more!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Slashes Your FBA Capacity!
https://sellercentral.amazon.com/inventory-storage/storage-request/limit-increase

Create deals for Amazon Pet Day
https://sell.amazon.com/blog/announcements/pet-day

Amazon denies plans to list tariff prices after President Trump calls Jeff Bezos to object
https://www.usatoday.com/story/news/politics/2025/04/29/amazon-tariff-costs-trump-white-house/83340801007/

Grow With US: How Walmart's New Program Aims To Help Small Businesses Go Big
https://corporate.walmart.com/news/2025/04/29/grow-with-us-how-walmarts-new-program-aims-to-help-small-businesses-go-big

France urges fees on cheap e-commerce parcels in EU
https://uk.finance.yahoo.com/news/france-urges-fees-cheap-e-121540875.html

Walmart to Offer 3-Hour Delivery to 95% of Americans
https://www.pymnts.com/walmart/2025/walmart-to-offer-3-hour-delivery-to-95percent-of-americans/

Exclusive: Some Amazon sellers are pulling out of Prime Day amid Trump tariffs
https://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/

Walmart, Target resume business with some Chinese factories after tariff-related halt, suppliers say
https://edition.cnn.com/2025/04/29/business/walmart-target-chinese-orders-tariffs-hnk-intl/index.html

TikTok to enter Japan's e-commerce industry, Nikkei reports
https://www.reuters.com/world/china/tiktok-enter-japan-e-commerce-nikkei-reports-2025-04-26/

Did you know Helium 10 has a forum? While our Facebook group gets more traffic, we want to grow the forum community too! It’s a great place to ask questions and join discussions about e-commerce, Amazon strategies, and more. Remember, it’s not for Helium 10 customer support—that's available 24/7 through our website. To participate, sign in to your Helium 10 account and head to forum.helium10.com.

Helium 10 has rolled out several powerful new features this week, starting with the brand-new Tariff Analyzer tool in Profits. This feature gives sellers a detailed breakdown of how tariffs impact their net profits on a product-by-product basis. By inputting the country of origin and cost of goods sold (COGS), users can instantly see pre- and post-tariff profit margins, estimate the price adjustments needed to maintain margins, and even compare how switching manufacturing to another country, like Vietnam or Uzbekistan, might improve profitability. It's a game-changing tool for sellers looking to stay agile amid rising import costs.

Another major upgrade is the expansion of Managed Refund Services, now available to both Platinum and Diamond users. Previously reserved for Diamond subscribers, this service helps Amazon sellers recover funds owed by Amazon due to lost, damaged, or mishandled inventory. Helium 10’s team handles the tedious claims process, scanning accounts, filing cases, and staying compliant with Amazon’s policies. Sellers only pay a small percentage of successfully recovered funds, making it a zero-risk way to reclaim potentially thousands in lost revenue. On top of that, Helium 10 has added support for Cerebro and Magnet in the Amazon Saudi Arabia marketplace, with built-in translation tools to help sellers understand foreign-language keywords and rank data, opening up new international expansion opportunities easily. Tune in for a wealth of knowledge and strategies to keep your Amazon business thriving.

Saturday Apr 26, 2025

#660 - Amazon Search Query Performance & Split Testing Workshop

Saturday Apr 26, 2025

Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.

Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.

Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.

In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:

00:00 - Leveraging Amazon Data for Sales Growth
00:29 - Amazon Search Query Performance Strategy
06:45 - Optimizing Amazon Images for Increased Sales
08:01 - Impact of Listing Images on Conversion Rate
11:26 - Search Query Performance and Product Optimization
11:50 - Analyzing Amazon Data for Optimization
15:06 - Helium 10 Search Query Analyzer Tool
19:55 - Amazon Search Data Insights
23:19 - Maximizing Amazon Search Query Data
25:00 - Search Grid Performances
30:14 - Keyword Rankings and Sales Optimization
33:03 - Improving Sales Through Search Query Analysis
35:40 - The Power of Organic Ranking
38:51 - Enhancing Product Images for Sales

Wednesday Apr 23, 2025

#659 – Tariffs Shake eCom: Temu, Shein Hike Prices | Amazon 1P News | TikTok Sales Crash | Weekly Buzz 4/23/25

Wednesday Apr 23, 2025

Temu & Shein hike prices on April 25. Amazon 1P offers more to tariff-hit vendors. TikTok Shop sales dip in US before the de minimis loophole ends. All this and more on this week’s Weekly Buzz!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:49 - Tariffs Trigger Prices
03:07 - Amazon Absorbs Tariffs
05:13 - Forced Seller Discounts
06:58 - TikTok Sales Slide
08:40- Chatbot Becomes Store
10:40 - Faster Walmart Delivery
11:50 - Get Featured on Amazon
12:51 - Smarter Ad Bidding
14:02 - Freight Goes Global
14:50 - Helium 10 New Feature Alerts
21:01 - Strategy of the Week: Cerebro Historical Trends

Saturday Apr 19, 2025

#658 - Amazon Launch Without PPC or AI?

Saturday Apr 19, 2025

Discover a powerful, rarely used strategy to gain customer insights for product launches—no PPC, no need to look at reviews, and possibly more effective than AI tool insights.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an enlightening episode where we sit down with the extraordinary Izabela Hamilton of Rank Bell. Izabela shares her unique approach to gaining valuable customer insights without relying on PPC or traditional reviews. She opens up about her personal journey over the past couple of years, highlighting the importance of taking time off to focus on personal growth and wellness. This candid conversation emphasizes the significance of listening to our bodies and the universe, recognizing when to step back to recharge and come back stronger.

Listen in as we explore the shifting landscape of Amazon's product ranking, focusing on authentic and customer-centric strategies. Izabela and Bradley discuss how brands are moving away from manipulated tactics and embracing the power of understanding shopper perspectives. With Helium 10 and RankBell, brands can now predict customer preferences more accurately and ensure their products earn their spot on page one. The episode highlights the importance of aligning products with customer needs and how a holistic approach to ranking can lead to significant revenue without heavy reliance on ads.

Lastly, we dive into the power of customer feedback in product improvement, illustrated by a client's journey in overcoming design challenges with an anti-aging red light mask. By conducting thorough pre-launch testing and addressing issues early, brands can ensure product success and customer satisfaction. We also explore strategies for creating compelling Amazon listings and the unique opportunities for new brands to compete with established ones in the evolving online shopping landscape. Don't miss this episode packed with insights on adapting to changes, leveraging AI tools, and proactively meeting customer needs for long-term success.

In episode 658 of the Serious Sellers Podcast, Bradley and Izabela discuss:

00:00 - Customer Insights Without Reviews or PPC
07:00 - Customer-Centric Ranking Strategies for Amazon
12:23 - Brand Optimization and Marketing Strategies
15:22 - Customer Feedback for Product Improvement
18:27 - Product Testing and Feedback Loop
22:30 - Customer-Centric Approach in Entrepreneurship
23:25 - RankBell Client's Amazon Success Story
25:14 - Amazon's Future in Search and Advertising
30:20 - Audit Your Listings for Longevity
34:46 - Customer Feedback and Competitor Insights

Wednesday Apr 16, 2025

#657 – Amazon Vine Hack Killed? & Massive Tariff Repercussions | Weekly Buzz 4/16/25

Wednesday Apr 16, 2025

A popular Amazon Vine hack was just killed by Amazon. Tariffs are causing lots of changes on most E-commerce marketplaces, a special workshop for Amazon Search Query Performance. These buzzing stories and more on this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

01:01 - Amazon Vine Hack Dead?
04:35 - Amazon Tariff Repercussions
06:46 - Temu/Shein Tariff Repercussions
10:56 - TikTok Tariff Repercussions
13:02 - Amazon LTL Freight
14:56 - Sponsored Display Update
15:45 - SQP Workshop - h10.me/sqptraining
17:16 - Helium 10 New Feature Alerts
20:05 - Strategy of the Week: Index Checker

Saturday Apr 12, 2025

#656 - How to Rank Faster with Amazon PPC

Saturday Apr 12, 2025

In this episode, we've got two expert guests on our TACoS Tuesday advertising show. We're going to talk a lot about how to rank when you're launching with PPC and some advanced forms of advertising, such as sponsor display.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an insightful episode featuring Marcel Marculescu, the CEO of IntelliRank. From his early days in Romania crafting browser-based games to becoming a cornerstone in the Amazon selling community, Marcel’s journey is a testament to his entrepreneurial spirit. We unpack his expertise in Amazon ranking and advertising, examining the evolution of strategies for product launches and the importance of a harmonious blend of organic methods and PPC advertising.

Our conversation ventures into the world of Amazon keywords, where Marcel sheds light on the power of targeting long-tail keywords. We explore how user-generated content, like reviews and Amazon Posts, can amplify product visibility — especially crucial during the initial stages of a product's life. Marcel also emphasizes the significance of testing product listings through Amazon experiments, providing a fresh perspective on customer insights versus personal biases. The essence of community comes to life as we discuss Amazing Days in Bulgaria, fostering a vibrant network for Amazon sellers in the region.

In the realm of advertising, we have Vincenzo Toscano, CEO of Ecomcy live in the Amazon Ads booth in Prosper Show to share advanced techniques for harnessing Amazon's Sponsored Display ads and audience targeting. We discuss isolating campaigns to refine bidding strategies, and an innovative approach using Helium 10’s Black Box tool to focus on complementary products. The episode wraps up with the undeniable value of seller networking and community events like Amazon Accelerate, highlighting how these connections fuel both personal and professional growth in the ever-evolving e-commerce landscape.

In episode 656 of the Serious Sellers Podcast, Bradley, Marcel, and Vincenzo discuss:

00:30 - Amazon Advertising Strategies for Ranking
04:08 - Romanians Dominating Ranking Companies
08:18 - Amazon PPC for New Products
11:55 - Optimizing Amazon Keywords and Strategies
12:40 - Leveraging Amazon Post for Visibility
18:51 - Europe Event Travel Opportunity
22:28 - Amazon Advertising Strategies Beyond Basics
27:16 - Maximizing Amazon Advertising With Basket Analysis
32:32 - Global Amazon Advertising Strategy Insights
34:05 - Helium 10 Ads Strategy and Growth
36:42 - Global Marketplace Advertising Strategies
41:04 - Amazon Seller Networking Value

Wednesday Apr 09, 2025

#655 – 104% TARIFFS??!! and Amazon "Buy For ME" AI | Weekly Buzz 4/9/25

Wednesday Apr 09, 2025

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary
https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/

The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops.

Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures
https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html

Amazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ sites
https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands

Amazon is already changing its ultra-cheap Temu copycat
https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump

Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week
https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week

Temu partners with DHL for local-to-local in Europe
https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/

TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix
https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/

Save the date for Amazon Accelerate, September 16–18
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE

Best Buy launches creator platform with shoppable storefronts
https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts

Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you’ll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what’s working without leaving the page.

Helium 10’s Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon’s search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon’s Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

00:48 - 104% TARIFFS?
02:40 - Loophole Slammed Shut
05:31 - Amazon’s Buy For Me AI
08:57 - Haul Gets a Makeover
10:41 - Walmart+ Week Returns
12:29 - Temu Eyes Europe
13:39 - Amazon Wants TikTok?
15:26 - Accelerate 2025 Confirmed
16:44 - Best Buy Goes Creator
18:09 - Helium 10 New Feature Alerts
20:13 - Strategy of the Week

Saturday Apr 05, 2025

#654 - Sourcing & Tariff Tips for Amazon Sellers

Saturday Apr 05, 2025

Kian Golzari returns for a record 6th time on SSP to share sourcing tips, tariff strategies for 2025, Canton Fair insights, & stories of custom iPhones for Real Madrid stars!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

World-renowned expert Kian Golzari makes history with his sixth appearance on our show, bringing unparalleled insights into the world of product sourcing and development. Discover his journey of delivering custom gold iPhones to Real Madrid's soccer icons, and explore innovative strategies to navigate the tariffs landscape in 2025. Kian offers a rare glimpse into the Canton Fair's pivotal role in global supply chains and extends a special opportunity for our listeners to connect with his personal sourcing agent in China, alongside a complimentary one-on-one call with him.

Listeners are in for a treat as we explore the importance of self-care amid the entrepreneurial hustle. Kian shares his commitment to fitness through cold baths and workouts. We dive into the world of functional strength and endurance with events like Hyrox and embark on travel tales from the scenic landscapes of Wales to the cultural vibrancy of Scotland.
Navigating the complexities of global sourcing and evolving tariffs becomes a breeze with our comprehensive guide, spotlighting platforms like Alibaba and the strategic "China plus one" approach. Kian shares his wisdom on building strong supplier relationships and leveraging the Canton Fair for direct connections with industry leaders. Embrace the future of product development as we discuss the role of AI, while reminding listeners of the irreplaceable value of human judgment in selecting the right factories. This episode promises a wealth of knowledge and inspiration for anyone in the e-commerce landscape.

In episode 654 of the Serious Sellers Podcast, Bradley and Kian discuss:

00:00 - Expert on Product Sourcing and Development
01:56 - Connections With Global Superstars in Sports
06:01 - Discussing Hobbies, Travel, and Tariffs
16:35 - Navigating Global Sourcing and Tariffs
19:34 - Strategies for Beating Tariffs in 2025
20:45 - Navigating Canton Fair and Sourcing Strategies
24:09 - Traveling to China on a Budget
26:32 - Product Sourcing with AI Innovation
31:15 - Issues and Innovations in Product Development
32:30 - Amazon Conference, Summit Collaboration, Sourcing