Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

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Episodes

Are you an Amazon FBA, TikTok Shop, Walmart, or Ecommerce Seller, or someone interested in becoming one? The Serious Sellers Podcast by Helium 10 is an unscripted, unrehearsed, BS-free, organic conversation between host Bradley Sutton, and real life sellers and thought leaders in the ecommerce world, where they share the top strategies that will help sellers of all levels succeed. In addition, every week there is an episode of the ”Weekly Buzz” which gives a rundown of the latest news in the Ecommerce world. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Episodes

21 minutes ago

#669 – Big Amazon/Walmart Change and New Amazon Expansion Course | Weekly Buzz 5/29/25

21 minutes ago

A big Walmart policy change might have made it easier for you to start selling on the platform. Amazon cut sellers’ FBA capacity limits again, and Helium 10 launches a new TikTok influencer finder tool. These and more buzzing stories in this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

00:45 - Big Amazon Walmart Policy Shift
03:23 - Prime Day Ads Prep
03:59 - Nike Back on Amazon
05:22 - Expansion Ticket
07:26 - FBA Capacity Change
09:06 - Influencer Finder
12:56 - Ireland Sponsored Ads
13:34 - Size Tier Alerts
17:32 - FBA Rural Delivery
19:16 - Estonia Event

6 days ago

#668 - Helium 10 Amazon Chrome Extension Masterclass Part 2

6 days ago

In part two of our Seller Strategy Masterclass, discover how to use Helium 10’s Chrome Extension to uncover Amazon sales data, find product opportunities, and dramatically cut FBA costs—all with just a few clicks.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join Shivali Patel as we continue our Seller Strategy Masterclass, where we focus on the power of the Helium 10 Chrome Extension for Amazon, Walmart, and TikTok Shop sellers. In this episode, Shivali explores how to harness this tool to estimate product sales, locate Alibaba suppliers, and optimize packaging to reduce costs. By highlighting lesser-known features like child-level variation sales and seller location insights, she offers guidance on leveraging these tools to gain a competitive edge. We'll also discuss the Amazon search bar as a product research strategy, utilizing long-tail keyword suggestions, title density analysis, and the significance of Amazon's related searches. Plus, Shivali introduces the Smart Complete feature, which offers fresh keyword suggestions from real user data. It provides new opportunities for sellers to enhance their product research and discover new niches in the Amazon marketplace.

Listen in as we explore advanced product research techniques with the Xray tool from the Helium 10 Chrome extension. We’ll show you how to use it beyond the typical search results page, applying it to Amazon's best sellers page and seller storefronts to validate product demand efficiently. We'll examine key metrics like seller location, listing age, and fulfillment type to assess market competitiveness and opportunities. By customizing product opportunity criteria with the two-factor success score, you'll learn how to evaluate niches efficiently. We also focus on understanding the intersecting factors influencing profitability in Amazon selling, like price and FBA fees, while exploring strategies to detect review manipulation. Whether you're a seasoned seller or just starting, this episode is packed with strategies to optimize your E-commerce business.

In episode 668 of the Serious Sellers Podcast, Shivali talks about:

00:00 - Amazon Sales Strategy the Helium 10 Chrome Extension
08:11 - Real-Time Keyword Validation and Product Idea Generation
11:00 - Maximizing Amazon Keyword Data With Helium 10 Xray Keywords
12:18 - Advanced Product Research Techniques
16:39 - Efficient Product Opportunity Qualification Strategy
23:48 - Importance of Product Dimensions for Profits
23:52 - Amazon Product Profit Analysis
27:16 - Assessing Review Manipulation Risk Factors

7 days ago

#667 – Amazon’s $2.5 Trillion Seller Report, TikTok Shop Shifts, & Audio AI Hits Your Listings | Weekly Buzz 5/22/25

7 days ago

Amazon's new small business report reveals exactly how the marketplace is doing for independent sellers, TikTok users reveal who's really shopping on TikTok Shop, and Amazon is issuing surprise refunds dating back to 2018. These and more buzzing news on this episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

New Amazon report shows small businesses have created millions of US jobs and built thriving communities
https://www.aboutamazon.com/news/small-business/amazon-2024-small-business-empowerment-report

Are US TikTok users turning to TikTok Shop?
https://business.yougov.com/content/52193-are-us-tiktok-users-turning-to-tiktok-shop

Got a Surprise Amazon Refund? We Now Know Why
https://www.pcmag.com/news/got-a-surprise-amazon-refund-we-now-know-why

EU plans 2 euro fee for low-value parcels in setback for Shein, Temu
https://www.reuters.com/business/retail-consumer/eu-eyes-2-euro-handling-fee-online-parcels-customs-reform-2025-05-21/

Shopify launches AI tool that builds complete online stores from keywords
https://www.reuters.com/business/shopify-launches-ai-tool-that-builds-complete-online-stores-keywords-2025-05-21/

Boost sales with Memorial Day Outlet merchandising
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHMjlOQ1RLUUIyVEZFSzJQ

Manage shipments easier with new Send to Amazon features
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSEFZSzlLRkszTFI5S0hG

Change to Buyer-Seller Messaging options
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNENSQUpOSzJENkQ0VFJO

For our new feature alerts, Helium 10 has introduced a powerful update to its Helium 10 Ads Campaign Builder, now supporting Sponsored Display Audience Targeting with options to optimize for impressions, visits, or conversions, along with expanded audience targeting and multiple ad formats, including video. Additionally, the revamped Ads Academy. Hosted by Bradley Sutton and Destaney Wishon, offers a comprehensive, beginner-to-advanced course on Amazon advertising, accessible to all Helium 10 paid subscribers.

This week's strategy highlights how sellers can use Helium 10’s Search Query Performance Analyzer tool to identify every keyword that generated a sale over a specific period directly from Amazon data. Unlike Amazon Seller Central, this tool allows for efficient filtering by product, keyword, and time frame, offering a faster, clearer view of what’s truly driving sales. As we wrap up this episode, we invite you to stay tuned for the latest trends shaping the e-commerce landscape, equipping you to thrive in a rapidly evolving market.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

00:50 - $2.5 Trillion Milestone
02:52 - TikTok Shop Truth
05:23 - Refunds from 2018
06:52 - EU Hits Back
08:50 - Shopify Builds Stores
10:08 - Amazon Adds Audio
12:08 - Homepage Outlet Push
13:34 - Send-to-Amazon Updates
14:50 - Message Marked Gone
15:38 - Helium 10 New Feature Alerts
18:29 - Training Tip: Search Query Analyzer by Helium 10

Saturday May 17, 2025

#666 - More than $100 Million Sold Tariff Free!

Saturday May 17, 2025

In this episode, we're talking to a seller who sold over $100 million on Amazon about why tariffs haven't affected him at all, what's more important to him than initial reviews, and more!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Meet Neeme Rõõs, a trailblazing Amazon seller hailing from Estonia, who shares his fascinating journey from a childhood in the Soviet Union to becoming a heavyweight in the Amazon-selling arena. Neeme opens up about his transition from managing thousands of affiliate websites to launching a successful private label venture on Amazon. With over $100 million in sales under his belt, Neeme provides invaluable insights into how he achieved early victories with essential oils and navigated the dynamic shifts in the e-commerce landscape to keep his business thriving.

The episode dives into the nitty-gritty of operating a successful Amazon business amid rising fees and advertising costs. Neeme reveals his strategies to focus on product quality and customer satisfaction, even as the e-commerce arena becomes more competitive. We discuss the benefits of manufacturing in the U.S. for brands in the beauty and health sectors, a choice that has helped Neeme's business sidestep adverse tariffs and supply chain hiccups. Learn about the meticulous crafting of unique products and algorithm-friendly listings that capture customer attention and stand out in the marketplace.

In an enlightening conversation on market strategies, Neeme emphasizes the role of customer feedback and keyword optimization in product launches. We explore how securing initial reviews and targeting specific keywords attract informed buyers and reduce negative feedback. This episode also highlights tools like Helium 10 Audience, powered by PickFu, and Market Tracker which aid in optimizing product listings and understanding market share. As a final treat, we offer a glimpse into an upcoming Amazon seller conference in Estonia, Ambizion, showcasing the immense value of connecting with peers and exploring Estonia’s vibrant history and culinary delights. Use code HELIUM10 to get 100€ off your tickets!

In episode 666 of the Serious Sellers Podcast, Bradley and Neeme discuss:

00:00 - E-Commerce Success and Expansion Strategies
01:00 - Impact of Tariffs on Amazon Sales
07:19 - Amazon Sales Growth in EU and Amazon US Expansion
13:33 - Amazon Business Strategy Success Factors
15:35 - Long-Term Product Strategy Approach
19:09 - Impact of Tariffs on Competitors
21:41 - Product Feedback and Keyword Optimization
26:09 - Slow and Steady Growth Strategy
28:46 - Catch Bradley at the Ambizion Event
32:41 - Market Share Strategy and Estonia Travel
34:48 - Helium 10 Market Tracker

Tuesday May 13, 2025

#665 – China Tariffs SLASHED! and De Minimis Cut? | Weekly Buzz 5/13/25

Tuesday May 13, 2025

China tariffs were slashed—but what about de minimis? Plus, how to fulfill Amazon Ireland orders without local inventory. All this and more on today’s Weekly Buzz episode!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Worldef Istanbul 2025 - https://h10.me/istanbul
Amazon Ads Korea Event - https://h10.me/adskorea
Tech Partner Day Tokyo 2025 - https://h10.me/tokyo

Saturday May 10, 2025

#664 - All about the Amazon Ships In Product Packaging Program

Saturday May 10, 2025

Amazon shares how its SIPP program helps sellers cut FBA fees and boost sustainability through more innovative packaging. Learn how to save costs and improve customer experience.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Join us for an insightful discussion on Amazon's Ships in Product Packaging (SIPP) program, where we explore the intersection of cost efficiency and environmental sustainability. Our special guest, Kirsten Freiheit, who leads the North American Division for Selling Partner Engagement for Sustainable Packaging at Amazon, shares her expertise and passion for innovative packaging solutions. Listen in as we discuss how the SIPP program not only helps sellers reduce fees by optimizing packaging but also enhances brand value and aligns with Amazon's goals of fast, efficient, and environmentally conscious delivery.

Discover the sustainability benefits of Amazon's SIPP program as we highlight its positive impact on sellers and customers. Brands like Cool Life are leveraging sustainable practices to boost sales. Kirsten shares creative examples of custom packaging, such as reversible boxes and cat playhouses, that enhance the customer experience. We also discuss the program's success in reducing packaging waste and eliminating single-use plastics, which represents a significant step towards combining sustainability with efficient brand representation.

Streamlining enrollments in the SIPP program is another key topic, focusing on enhancing the Seller Central portal through product family groupings and portfolio analysis. Kirsten explains how these tools simplify the process of managing ASINs, making it easier for sellers to participate in the program. We also touch on testing requirements for e-commerce fulfillment and the importance of securing packaging to prevent damage. This conversation underscores the SIPP program's role in fostering innovation and excellence in sustainable packaging, all while maintaining a strong connection to Amazon's broader mission.

Learn More About Amazon’s Ships in Product Packaging Program:

Amazon Packaging: https://www.amazon-packaging.com/sellers
Seller Central SIPP enrollment page: https://sellercentral.amazon.com/sipp-enrollment

In episode 664 of the Serious Sellers Podcast, Bradley and Kirsten discuss:

00:00 - Amazon's SIPP Program
01:53 - Amazon Background and Sustainable Packaging Program
07:15 - What is the Ships in Product Packaging Program by Amazon?
13:51 - Sustainability Benefits of SIPP
17:00 - Innovative Packaging Enhances Customer Experience
19:33 - Enhancements and Benefits of this Program
20:06 - Streamlining Enrollments in the SIPP Program
27:53 - Amazon's Sustainable Cost-Saving Program

Wednesday May 07, 2025

#663 – Temu Halts Chinese Shipments, Temu and Shein Boost EU Advertising, & Amazon Reports on Tariff Price Changes | Weekly Buzz 5/7/25

Wednesday May 07, 2025

Temu is halting shipments from China and Amazon is reporting on pricing changes on the platform due to the tariffs. This and more on this week's episode of the Weekly Buzz!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Temu halts shipments from China to US, shifts to selling from American warehouses
https://www.usatoday.com/story/money/2025/05/05/temu-us-china-shipments/83456690007/

Shein, Temu ramp up advertising in UK and France as US tariffs hit
https://www.reuters.com/business/media-telecom/shein-temu-ramp-up-advertising-uk-france-us-tariffs-hit-2025-05-05/

Amazon addresses tariffs, fulfillment as it reports Q1 sales growth
https://www.digitalcommerce360.com/article/amazon-sales/

Introducing Amazon Haul – thousands of products for £20 or less, with the majority under £10
https://www.aboutamazon.co.uk/news/retail/amazon-haul-uk-affordable-products

TikTok Shares Data on IP Detection and Shopping Safety
https://www.socialmediatoday.com/news/tiktok-shopping-safety-ip-protection-report/747077/

How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports
https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video

Generate brand names with Amazon’s new AI tool
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSDVDRVVaNllNSDJWUlRa

Road to Walmart’s Open Call 2025
https://corporate.walmart.com/suppliers/investing-in-american-jobs/events/annual-open-call/open-call-2025

his episode is packed with actionable insights, including Helium 10 training tips from Bradley and Shivali. Plus, we present our all-new tariff hub—a one-stop resource for navigating the complexities of international trade. Whether you're an e-commerce veteran or a newcomer, these updates are invaluable in shaping your strategy. Tune in for an engaging session packed with strategic insights and valuable updates for sellers at every level in the e-commerce world.

In this episode of the Weekly Buzz by Helium 10, Carrie covers:

00:50 - Temu Halts Shipments from China
03:50 - Shein and Temu Increase EU Advertising
05:47 - Amazon Reports Tariff Impact
08:45 - Amazon Haul UK
09:40 - TikTok Protecting IP
11:37 - Amazon Shop the Show
13:08 - New Amazon AI Tool
13:57 - Road to Open Call
15:43 - Training Tip #1: Child ASIN Sales Estimates
17:52 - Training Tip #2: Filter Amazon Brand Analytics Keywords
20:46 - Helium 10 Tariff Hub - h10.me/tariffhub

Saturday May 03, 2025

#662 - Helium 10 Amazon Chrome Extension Masterclass Part 1

Saturday May 03, 2025

This episode is part one of this two-part seller strategy masterclass that shows how to find product opportunities, keyword research, and spy on competitors using Helium 10’s Chrome Extension.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Could the Helium 10 Chrome Extension be the secret weapon in your Amazon selling arsenal? In this episode, Carrie Miller joins us to unveil the transformative potential of this powerful tool for sellers at every level. With features like the Xray tool and ASIN Grabber, you can discover how to analyze sales, target PPC campaigns, and track competitor inventory with ease. Carrie shares her expertise, shedding light on identifying product opportunities and gaining insights into competitor strategies across platforms such as Amazon, eBay, Etsy, and Shopify.

Explore advanced strategies for product analysis and competition monitoring with us. Learn how to leverage competitor inventory levels and keyword density analysis to uncover gaps in the market and optimize your product listings. We dive into the significance of understanding product variations, seller strategies, and fulfillment methods to enhance your marketplace positioning. Plus, we provide practical advice on utilizing tools like Helium 10 Alerts to stay ahead of the competition and maximize profitability.

Our conversation also highlights the importance of optimizing product packaging, especially for those using Fulfillment by Amazon (FBA). Discover how small changes in packaging dimensions can significantly impact your profit margins and learn how to assess costs accurately using the Profitability Calculator. Whether you're a beginner or an advanced seller, this Helium 10 Chrome Extension masterclass offers invaluable insights into boosting your sales, optimizing advertising efforts, and much more. Don't miss the opportunity to elevate your Amazon business with these strategic tools and techniques.

In episode 662 of the Serious Sellers Podcast, Carrie talks about:

00:00 - Seller Strategy Masterclass on Helium 10 Chrome Extension
00:29 - Leveraging Amazon With Chrome Extension
04:39 - Supplier Finder Chrome Extension Analysis
07:34 - Analyzing Product Demand and Competition
12:25 - Marketplace Analysis for Amazon Listings
15:06 - Product Analysis Strategies for Amazon
19:46 - Pricing History and Stock Monitoring
22:18 - Maximizing Profitability Through Packaging
23:44 - Amazon Profitability Calculator for TikTok Shop
28:58 - Product Bundle Strategy for Increased Sales
31:25 - Chrome Extension Masterclass Part Two

Wednesday Apr 30, 2025

#661 – Amazon BLOCKING FBA Shipments? and New Tariff Calculator | Weekly Buzz 4/30/25

Wednesday Apr 30, 2025

You might not be able to send inventory to FBA next month. Tariff surcharges could appear on Amazon listings, and TikTok Shop expands again. All this buzzing news and more!

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon Slashes Your FBA Capacity!
https://sellercentral.amazon.com/inventory-storage/storage-request/limit-increase

Create deals for Amazon Pet Day
https://sell.amazon.com/blog/announcements/pet-day

Amazon denies plans to list tariff prices after President Trump calls Jeff Bezos to object
https://www.usatoday.com/story/news/politics/2025/04/29/amazon-tariff-costs-trump-white-house/83340801007/

Grow With US: How Walmart's New Program Aims To Help Small Businesses Go Big
https://corporate.walmart.com/news/2025/04/29/grow-with-us-how-walmarts-new-program-aims-to-help-small-businesses-go-big

France urges fees on cheap e-commerce parcels in EU
https://uk.finance.yahoo.com/news/france-urges-fees-cheap-e-121540875.html

Walmart to Offer 3-Hour Delivery to 95% of Americans
https://www.pymnts.com/walmart/2025/walmart-to-offer-3-hour-delivery-to-95percent-of-americans/

Exclusive: Some Amazon sellers are pulling out of Prime Day amid Trump tariffs
https://www.reuters.com/business/retail-consumer/some-amazon-sellers-are-pulling-out-prime-day-amid-trump-tariffs-2025-04-28/

Walmart, Target resume business with some Chinese factories after tariff-related halt, suppliers say
https://edition.cnn.com/2025/04/29/business/walmart-target-chinese-orders-tariffs-hnk-intl/index.html

TikTok to enter Japan's e-commerce industry, Nikkei reports
https://www.reuters.com/world/china/tiktok-enter-japan-e-commerce-nikkei-reports-2025-04-26/

Did you know Helium 10 has a forum? While our Facebook group gets more traffic, we want to grow the forum community too! It’s a great place to ask questions and join discussions about e-commerce, Amazon strategies, and more. Remember, it’s not for Helium 10 customer support—that's available 24/7 through our website. To participate, sign in to your Helium 10 account and head to forum.helium10.com.

Helium 10 has rolled out several powerful new features this week, starting with the brand-new Tariff Analyzer tool in Profits. This feature gives sellers a detailed breakdown of how tariffs impact their net profits on a product-by-product basis. By inputting the country of origin and cost of goods sold (COGS), users can instantly see pre- and post-tariff profit margins, estimate the price adjustments needed to maintain margins, and even compare how switching manufacturing to another country, like Vietnam or Uzbekistan, might improve profitability. It's a game-changing tool for sellers looking to stay agile amid rising import costs.

Another major upgrade is the expansion of Managed Refund Services, now available to both Platinum and Diamond users. Previously reserved for Diamond subscribers, this service helps Amazon sellers recover funds owed by Amazon due to lost, damaged, or mishandled inventory. Helium 10’s team handles the tedious claims process, scanning accounts, filing cases, and staying compliant with Amazon’s policies. Sellers only pay a small percentage of successfully recovered funds, making it a zero-risk way to reclaim potentially thousands in lost revenue. On top of that, Helium 10 has added support for Cerebro and Magnet in the Amazon Saudi Arabia marketplace, with built-in translation tools to help sellers understand foreign-language keywords and rank data, opening up new international expansion opportunities easily. Tune in for a wealth of knowledge and strategies to keep your Amazon business thriving.

Saturday Apr 26, 2025

#660 - Amazon Search Query Performance & Split Testing Workshop

Saturday Apr 26, 2025

Learn how leveraging Amazon’s Search Query Performance data and strategic split testing can drive more sales and potentially earn you thousands in additional revenue.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

What if a slight tweak could skyrocket your Amazon sales? Join us as we unpack the transformative potential of Amazon's Search Query Performance data with our special guest, Destaney Wishon of BTRmedia. Together, we shed light on the often-overlooked metrics like conversion and click-through rates (CTR) that can dramatically boost revenue when optimized. Picture this: a mere 4% increase in conversion rate translates into an additional $1,200 in sales for a $30 product. These insights are as vital as traditional PPC, keyword research, and AI advancements in scaling your Amazon-selling success.

Ever wondered how powerful your product images can be in driving sales? We dissect a fascinating case study on a hemp pain cream to reveal how various images impact click rates. By leveraging tools like Helium 10 Audience, powered by PickFu, we gather audience feedback and discuss the importance of regularly updating images to cater to the preferences of specific customer segments. The results highlight the critical role of understanding your target audience and tailoring product presentations to meet their needs for improved market performance.

Unlock the secrets of optimizing your product's visibility with search query analysis, even if you don’t have access to advanced tools like Helium 10’s Search Query Analyzer tool. We guide you through using Amazon's Seller Central to access valuable sales data and discuss strategic optimization of keywords and conversion rates. A real-life example illustrates how focusing on specific keywords, such as "CBD roll on," and boosting ad placements can increase sales. By understanding the relationship between organic rankings and ads, you can make informed decisions that enhance your product's profitability.

In episode 660 of the Serious Sellers Podcast, Bradley and Destaney discuss:

00:00 - Leveraging Amazon Data for Sales Growth
00:29 - Amazon Search Query Performance Strategy
06:45 - Optimizing Amazon Images for Increased Sales
08:01 - Impact of Listing Images on Conversion Rate
11:26 - Search Query Performance and Product Optimization
11:50 - Analyzing Amazon Data for Optimization
15:06 - Helium 10 Search Query Analyzer Tool
19:55 - Amazon Search Data Insights
23:19 - Maximizing Amazon Search Query Data
25:00 - Search Grid Performances
30:14 - Keyword Rankings and Sales Optimization
33:03 - Improving Sales Through Search Query Analysis
35:40 - The Power of Organic Ranking
38:51 - Enhancing Product Images for Sales