Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#615 - 3 Steps To Better Amazon Content

In this episode, our expert guest shares her 3-step formula to boost conversions by up to 2,500%. From mastering SEO to crafting eye-catching images and persuasive product pages, she'll show you how to get found, get clicks, and, most importantly, get sales.

How can an Amazon brand increase its sales by an astonishing 2,500%? Marketing maven Daniela Bolzmann from Mindful Goods shares her transformative three-step formula that has revolutionized e-commerce strategies for over 500 brands worldwide. Listeners will uncover Daniela's secrets to mastering SEO, crafting eye-catching images, and creating persuasive product pages designed to get noticed, clicked, and purchased. With real-world success stories and insightful data, Daniela guides us through the art of optimizing Amazon listings, A+ Content, and storefronts to achieve remarkable sales growth.

Daniela dives into the nuances of product listing optimization, revealing how strategic keyword integration can significantly enhance product visibility and sales on platforms like Amazon. We explore tools like Helium 10 that aid in crafting a master keyword list, and the practice of testing multiple title options to maximize reach. Daniela also shares practical tips for improving main product images, from eliminating white space to incorporating engaging visuals. These foundational strategies prove effective in making products stand out in crowded digital marketplaces.

In our conversation, we also examine the power of visual merchandising and content optimization in driving conversions. Daniela highlights the impact of keyword callouts and strategic imagery in boosting click-through rates, using examples like YesBar and Super Coffee to illustrate successful implementations. We discover innovative methods to access Amazon's Premium A+ Content without extra costs, offering brands an edge in enhancing their online presence. Tune in to uncover actionable insights that will elevate your e-commerce game and transform your brand's digital strategy.

In episode 615 of the Serious Sellers Podcast, Carrie, Kevin, and Daniela discuss:

• 00:00 - Boost Conversions With Three-Step Formula
• 01:36 - Amazon Listing Expertise and Results
• 04:56 - Impact of Stocking Out on Sales
• 09:44 - Optimizing Titles and Main Images
• 11:17 - Keyword Testing for Title Optimization
• 14:19 - Creating Eye-Catching Amazon Product Images
• 17:07 - Maximizing Sales Through Visual Merchandising
• 22:39 - Importance of Attention in Marketing 
• 28:18 - Optimizing Amazon A+ Content for Conversions
• 36:39 - Strategic Branding and Design for Conversions
• 40:24 - Amazon Premium A+ Content Unlocks for Free

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

#614 - My First 6 Figure Month On Amazon!

In this episode, we've got a guest back on the show who was first on the podcast years ago when she was just starting out. Now, she's going to share how she's leveled up to her first six-figure month and how she stays in $6,000-per-month apartments for free.

Join us in this episode as we welcome back Shan Shan Fu, a dynamic Amazon entrepreneur whose journey has been nothing short of inspiring. From her early days selling face masks during the pandemic, Shan Shan has successfully transitioned into the fashion industry with her thriving brand, Millennials in Motion. She shares her remarkable achievement of hitting her first six-figure month and reveals the innovative ways she manages to live rent-free in a $6,000 per-month New York apartment through the platform Kindred. Shan Shan's story is one of resilience and creativity, as she recounts her evolution into selling sexy tights and the lessons learned from her ventures into other product categories like dresses and lingerie.

Explore the strategies that Shan Shan and other e-commerce entrepreneurs use to refine their products on Amazon. Listen in as we discuss the significance of market research platforms like PickFu and Helium 10 Audience for product validation and consumer insights. Discover how Shan Shan tests new product ideas, the importance of consumer feedback, and how a 20% vote threshold can predict a product's potential success. Personal experiences are shared to illustrate how these methods align with actual sales results, highlighting the value of comprehensive data in making informed business decisions.

This episode also uncovers the tactics behind selling low-priced products on Amazon and how exposure through high-profile features can enhance brand recognition. Shan Shan discusses her use of strategic keywords to optimize product listings and her aspirations for expanding beyond Amazon into other marketplaces. Additionally, we touch on networking in the Amazon selling community and the benefits of attending events like Helium 10 Elite meetups. Valuable insights are offered on navigating new U.S. regulations, leveraging tools like Helium 10 Adtomic, and the importance of self-management in advertising as you scale your business. Don't miss out on Shan Shan's journey and the invaluable lessons for sellers of all levels.

In episode 614 of the Serious Sellers Podcast, Bradley and Shan Shan discuss:

• 00:00 - Leveling Up
• 02:21 - Discovering New Apps and Services
• 05:40 - Using PickFu to Vet Product Ideas
• 06:50 - Market Research With Helium 10's Audience Tool Powered by PickFu
• 11:53 - Selling Low-Priced Products on Amazon
• 12:16 - The Influence of Taylor Swift
• 15:54 - Impact of High-Profile Fashion Feature
• 19:22 - Navigating Amazon FBA Strategies
• 20:16 - Scaling Inventory for E-Commerce Success
• 26:27 - Transitioning to Full-Time Amazon Business
• 29:33 - Networking and Helium 10 Strategies

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

 

 

Helium 10 Buzz 11/14/24: Amazon Haul Launched | Black Friday News | LTK Integrates with TikTok

In this week’s buzzing news, Amazon launches its new Haul program to compete with Shein and Temu. Walmart, TikTok, and Amazon announced their Black Friday sale dates, and LTK is now partnering with TikTok.

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Introducing Amazon Haul—a broad selection of products $20 or less, with most under $10
https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under

When is Amazon's Black Friday sale? Here’s everything you need to know.
https://www.aboutamazon.com/news/retail/when-is-black-friday-2024

Share shoppable videos across global Amazon stores
https://sell.amazon.com/blog/shoppable-videos-feature-update

TikTok is integrating with influencer shopping app LTK, videos show
https://techcrunch.com/2024/11/12/tiktok-is-integrating-with-influencer-shopping-app-ltk-videos-show/

Sellers in Your Community just launched and is dedicated to connecting and championing small and medium-sized businesses like yours that sell in the Amazon store.
https://www.sellersinyourcommunity.amazon/?utm_campaign=launch&utm_source=Helium10

Walmart Slashes 50% Off Its Walmart+ Membership for Black Friday
https://www.ign.com/articles/walmart-plus-membership-black-friday-deal-2024

TikTok kicks off Black Friday Nov. 13; Nicki Minaj to host livestream
https://chainstoreage.com/news-briefs/2024-11-12?article=tiktok-kicks-black-friday-nov-13-nicki-minaj-host-livestream

Walmart Black Friday and Cyber Monday: Dates and times you need to know
https://www.al.com/shopping/2024/11/walmart-black-friday-and-cyber-monday-dates-and-times-you-need-to-know.html

Lastly, listen to Helium 10's new tool updates, which empower sellers with valuable data insights from Cerebro’s historical data, and check the sales in your variations with Xray. Our training tip of the week also shows you can create festive holiday images for your Amazon brand using Helium 10’s generative AI feature. Tune in to get the inside scoop on the transformative trends and tools shaping the future of e-commerce.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:53 - Amazon Haul Launched
• 04:54 - Amazon Black Friday
• 05:59 - Share Shoppable Videos Globally
• 07:59 - LTK launches on TikTok
• 08:41 - Amazon Launches SIYC
• 10:31 - Walmart Black Friday Discounts
• 12:47 - TikTok Black Friday Deals 
• 13:34 - Walmart Black Friday Dates
• 14:23 - New Feature Alerts
• 18:49 - Training Tip: Festive AI-Image Generator Inside Helium 10

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

#613 - Streamlined Logistics and AI for Amazon Sellers

In this episode, we welcome back the Beard Guy, Norm Farrar. We’ll discuss ways to save thousands of dollars on logistics, unique AI marketing tools, and tips for Amazon influencers.

Learn new strategies for e-commerce success with Norm Farrar, the Beard Guy, who makes an unprecedented sixth appearance on the Serious Sellers Podcast. Gain insights into the art of slashing logistics costs and leveraging AI to transform your business. Norm reveals his latest ventures in supercharging his logistics company, Honu Worldwide, alongside Afolabi Oyerokun, to offer expanded services like kitting, fulfillment, and custom bottling across North America.

Explore the evolving landscape of Amazon logistics, from the strategic advantages of Amazon Warehousing and Distribution (AWD) to the critical importance of using correct HTS codes. Our discussion highlights the cost-saving potential of third-party logistics (3PL) and introduces the Tariff Terminator tool, a game-changer for ensuring compliance and avoiding unnecessary expenses. This episode is packed with strategies that underscore the importance of understanding your numbers for optimal profitability.

Discover innovative e-commerce marketing tactics with AI tools designed to streamline content creation and boost social media engagement. Norm shares his journey into Amazon influencer marketing, revealing how automation and outsourcing can maximize your earnings potential. Plus, get a sneak peek into a new Helium 10 Chrome extension feature that offers influencers a competitive edge together with new modules for Amazon influencers inside Freedom Ticket. With laughter and learning along the way, this episode promises to propel your Amazon business to new heights.

In episode 613 of the Serious Sellers Podcast, Bradley and Norm discuss:

• 00:00 - Unique Strategies for E-Commerce Sellers
• 02:38 - Expansion and Diversification Norm's Logistic Company
• 08:10 - Amazon Seller Strategy and Fulfillment Options
• 08:35 - Maximizing E-Commerce Profitability Through Logistics
• 14:47 - Maximizing Savings Through Package Optimization
• 15:47 - Maximizing E-Commerce Marketing Strategies
• 22:28 - Utilizing Tools for Online Engagement
• 27:22 - Amazon Influencer Marketing Strategies
• 31:13 - New Helium 10 Chrome Extension Features For Influencers
• 35:28 - Enhancing E-Commerce Logistics for Growth

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

#612 - Amazon PPC + Adtomic Masterclass

In this episode, we’ll have another seller strategy masterclass, during which Bradley will discuss his Amazon advertising strategies in depth with the help of Helium 10 Adtomic.

Join Bradley Sutton, as he navigates the complexities of Amazon advertising strategies, with this special Seller Strategy Masterclass focusing on utilizing Helium 10's Amazon PPC tool, Adtomic. Throughout this episode, you'll discover effective PPC optimization techniques that can be applied whether or not you are using Adtomic. From keyword harvesting to streamlining campaign processes, he shares actionable insights that can help you identify opportunities for profit maximization. Adtomic simplifies PPC management, making it accessible even for those who might feel overwhelmed by the process. 

Listen in as we explore the role of AI in Amazon PPC with Adtomic’s new Advertising AI feature. Designed to simplify campaign management for both new and seasoned sellers, this tool automates the creation and optimization of campaigns. For those launching new products or looking to refresh existing campaigns, the AI-driven approach offers a strategic edge. Experienced sellers can also benefit from resetting underperforming campaigns, with the AI making gradual optimizations to improve ACoS over time. With clear steps to set up your AI-managed campaigns, you'll be equipped to start seeing results in about 60 days.

Discover advanced strategies for Amazon PPC campaign management, including manual campaign creation and custom bid rules using Adtomic. By leveraging tools like negative matching and target audits, you'll learn how to prevent wasted spending and enhance campaign performance. We'll discuss how to make campaigns communicate with each other to maximize visibility and explore the intricacies of bid strategy management, ensuring your campaigns are both efficient and effective. Whether you're an Amazon advertising novice or an experienced seller, this episode provides the strategies you need to elevate your Amazon PPC game.

In episode 612 of the Serious Sellers Podcast, Bradley discusses:

• 00:00 - Amazon Seller Strategy Masterclass: Adtomic
• 02:41 - Introduction and Overview to Helium 10 Adtomic Advertising
• 08:41 - How to Create Campaigns in a Minute With Advertising AI
• 13:25 - The First Thing Existing Sellers Should Do In Adtomic!
• 18:53 - How To Make Existing Campaigns Work With Each Other
• 21:58 - How To Manually Create New Campaigns in Adtomic
• 28:49 - How To Set Up Custom Amazon PPC Bid Rules
• 34:41 - How to Set Up Keyword Harvesting and Negative Rules
• 37:34 - How to Review Adtomic Suggestions
• 43:00 - Get A Demo For Helium 10 Adtomic

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Helium 10 Buzz 11/7/24: Amazon Coupon Update | TikTok Shop Exclusive | Helium 10 Italy Workshop

New Amazon coupon change? Is live shopping finally taking off on TikTok shop? and a new way to update images by marketplace. These buzzing stories and more on this episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

How TikTok Shop is ‘reimagining’ Black Friday-Cyber Monday
https://www.retailbrew.com/stories/2024/10/31/how-tiktok-shop-is-reimagining-black-friday-cyber-monday

Alexa is now available as a new supply source for online video ads for self-service advertisers
https://advertising.amazon.com/en-us/resources/whats-new/online-video-ads-on-alexa-home-screen/

Explore Amazon’s new Virtual Holiday Shop—an immersive 3D shopping experience that makes it easier to find the perfect gifts
https://www.aboutamazon.com/news/retail/amazon-shop-holiday-gifts

How livestreams are taking over TikTok Shop
https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/

But that's not all—we've got some exciting updates from Helium 10 to share! Grab the chance to join us in Milan, Italy, for an empowering workshop co-hosted with Avask.

Helium 10 Elite Milan, Italy Amazon Seller Workshop
https://h10.me/milan - Use Code HELIUM50 to get 50% Off Your Tickets

Plus, we're rolling out next-level tools like the enhanced Follow-up for bulk review tracking and the Managed Refund Service for Diamond members, ensuring you maximize your reimbursements from Amazon. And let's not forget the mighty Helium 10 Market Tracker tool—essential for honing in on specific keywords to boost your product group's market presence. Tune in to equip yourself with these serious strategies and gain a competitive edge in the Amazon-selling arena.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:48 - Amazon Coupon Update
• 02:29 - TikTok Shop Exclusive
• 04:24 - Country Specific Images
• 06:19 - Amazon DSP x Alexa
• 07:42 - 3D Holiday Shopping
• 10:20 - TikTok Shop Lives
• 13:06 - Helium 10 Italy Workshop
• 14:10 - New Feature Alerts
• 17:42 - Training Tip: Amazon Market Share Tracker

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Transcript

Bradley Sutton:

New Amazon coupon change? Is live shopping finally taking off on TikTok shop, a new way to update images by marketplace. These stories and more on this version of the Weekly Buzz how cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon, TikTok shop and e-commerce world. We give you training tips of the week and we also let you know what new features that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing All right, let's go ahead and hop directly into the news. We've got what's buzzing. All right, let's go ahead and hop directly into news. We got a few news articles to go over today, some of them pretty interesting. Now, this first one is going to be from, actually, your Seller Central dashboard, in case you missed it, a pretty cool update that they are doing on coupons, which may be relevant to you, especially with Black Friday coming up.

 

Bradley Sutton:

Cyber Monday, maybe you've got some coupons plan. It's entitled percentage off coupons can now be applied on up to five items per order. So what's different? Well, before, if there was a percentage off coupon we're not talking about the dollar off, you know, like $5 off but it was the ones where you can save, like 10% off. 15% off, the customer could only use one coupon per order. So let's say you know they had, you know from your store, three different items that they wanted to get, but each of them had a 10% off coupon. The customer would have to order that three times, like three separate orders. They couldn't add all three to the cart and have that coupon work. Now, when you create a coupon in seller central you can select no for limit redemption to one per customer. Now that means the percentage off coupon can be applied to a maximum of five items per order. All right, if you select yes in that section, only one coupon is going to be allowed to order, all right. So again, for example, it gives an example here If a customer clicks a 10% off coupon, let's say the offer price is $50. Okay, and then they buy three of your items. They're going to be able to use the coupon on all three items in one shopping cart for a $15 discount total. Why is that? Well, if it's 10% off, it's a $50 item each one. That means it's $5 off, but again, we're talking about three items total of $15 off. So again, a pretty cool update here. You'll keep that in mind as you're creating your coupons here in this shopping season and beyond.

 

Bradley Sutton:

Next article, switching marketplaces. Now is an article from retailbrew.com and it's entitled how TikTok shop is re-imagining Black Friday and Cyber Monday. Now, this is interesting because they're doing something a little bit different. Now, historically, a lot of the sellers maybe I could say most who are selling on TikTok shop they're probably selling on Amazon the same product as well. Right, very rarely do you see larger sellers launching TikTok shop only products that you know they just came up off the top of their head and they're not selling it on other marketplaces. But now TikTok, it says, wants to offer US shoppers products from lesser known, smaller DTC brands that may not have the resources to operate on rival platforms like Amazon. All right, so that's interesting, ok. Now it's saying that new product launches, exclusively for Black Friday, will be on TikTok shop shelves in November. Now this is like some special new promotion that some TikTok shop sellers are going to be able to participate in. However, according to this article, it seems like you're only going to be able to participate in it if you have a product that is TikTok shop exclusive, in other words, not on Amazon or Shopify or Walmart or other websites. Now this article goes on to say how there still will be special ways to participate in Black Friday, Cyber Monday, even for bigger brands or ones that are across platforms. But how many of you guys are shipping or selling on TikTok shop these days? I've started it on a couple of my accounts and it's going pretty pretty well for not that much effort my accounts. So I think it's definitely something that you guys should consider starting on, especially if you are based in the United States. If you're based overseas, it's a little bit harder to get a TikTok shop open. But let me know in the comments below how many of you guys are selling right now on TikTok shop and how many of you are going to participate in some kind of Black Friday, Cyber Monday deals.

 

Bradley Sutton:

Next article is going back to Seller Central. It's entitled Image Managers'. Country-specific Features Give you More Control Over Visuals. All right. So we announced something like this before, but it's kind of like a reminder by Amazon In case you didn't know. You know, historically a lot of sellers had problems when they're selling a product, you know, maybe, let's say, in USA, and then they expand to the Mexican marketplace, or they expand to Amazon Germany, right, or they expand to Amazon Japan. Well, amazon would pull in the listing information right, the images right, and maybe the rest of the listing is translated okay. But the images that share across the platform and sometimes you change your image in US well, it changes it across. You know the platforms.

 

Bradley Sutton:

Now, for those selling in marketplaces with other languages, you want you know the images to be for that marketplace, especially if you're using infographics that have you know words on it. You don't want you know Japanese words, you know coming up in your Amazon Germany marketplace. So now Amazon's like saying, hey, we've got new country specific features in the image manage tool. Right, you can view and delete localized images that display in a specific country, such as images that contain text in the local language. So the new features in this tool are country specific image views, so you can view both global and country specific images in separate sections, and now an image deletion capability, where you can delete country specific images directly from image manager to keep your library organized and up to date. So those are two like mini features, but perhaps this whole feature of of this, this page, is new to you and you were just thinking that you could only edit your images with flat files or in the edit listing in each marketplace and you're worried that the same image would publish across marketplaces. Make sure to check out your image manager tool, especially for those of you selling in multiple marketplaces.

 

Bradley Sutton:

Next article is from Amazon itself and it's entitled Alexa is now available as a new supply source for online video ads for self-service advertisers. All right, there's been rumblings that that there's going to be more of an emphasis on shopping on Alexa, especially if Alexa goes the generative AI route. But even before that happens, you can now, if you're advertising with amazon DSP, you can now select Alexa as a video supply source. All right, so those advertisers, if you're running self-service online video ads on amazon DSP, you are going to be able to see Alexa as an additional inventory supply that is checked by default for video line items. Now one question you might have is well, amazon is cost per click pay per click right. When is a click recorded? Well, it says here it's recorded when the customer clicks on the autoplaying online video ad on the Alexa home screen to launch the video ad in the full video screen view. So it sounds like if the ad just plays and maybe the person in their house is across the room, they just listen to it, and maybe the person in their house is across the room, they just listen to it. They're still getting that view, but you're not going to have to pay for the click unless they actually go to their Alexa device and click it to expand the video out to full screen. For now, this is available only in the United States.

 

Bradley Sutton:

Next article, also from Amazon, and it's entitled Explore Amazon's New Virtual Holiday Shop an immersive 3D shopping experience that makes it easier to find the perfect gifts. That's literally the for those listening in their cars or on the radio and not seeing this on YouTube. That is literally the entire title for this article, and it's you know. We've talked about this before and shown you how. You know, some big, huge sellers have access to these like 3D storefronts, right? So that's what's happening, where there's going to be these virtual holiday shops. That has 3D technology powered by Amazon Beyond that will showcase different products that buyers can buy All right Now this is mainly right now for huge companies.

 

Bradley Sutton:

It says items from sought after brands like Beats and Kim Kardashian, Kate Spade, Bumble and Bubble Coach, et cetera, et cetera. So you can kind of like you know, for those not watching this on YouTube just it's like you're going into this virtual reality for a shop and you're looking at shelves and different. There's like Easter eggs where products, their product offers, are going to come up if you find the Easter eggs on the top of the shelf somewhere or something like that. But it's this kind of like virtual reality shopping experience. Now, the reason why I mentioned this even though it probably doesn't affect 99.9% of us who aren't beats by Dre and Kim Kardashian etc. Is that again, this is kind of like a preview of what could be the future for even just regular sellers. Remember, before you know, prime video and different advertising on TV and stuff was only available to like humongous you know sellers. Services like AMC was only available to bigger sellers who are using DSP. A lot of the things that start off at the top level of Amazon sellers and brands eventually trickles down for the rest of us, and so, you know, I could absolutely imagine a world where these virtual reality based shopping experiences are going to eventually be open to the rest of us and then maybe we're going to be able to make a virtual reality like shopping kind of mall or mini room where we can have our products. Like, imagine a spooky one where I can design it and then there's coffin shelves on the wall that people can buy and bat-shaped bath mats and all of our other spooky, Manny's Mysterious Oddities products. What about you guys? How's your creative mind Like? Can you start thinking about how you would design your virtual shopping mall? Those of you who want to get a preview of how it's going to look, make sure to check out your regular Amazon app. Go to some of these big brands and maybe you'll be able to see these virtual holiday shopping centers.

 

Bradley Sutton:

Next article is from modernretail.co and it's entitled how Livestreams Are Taking Over TikTok Shop. You know, for literally years now the four years we've been doing the weekly buzz we have been talking about articles and articles about how live shopping. Different marketplaces keep trying to make it a thing you know Amazon, et cetera and it just doesn't seem to take off in this country, like it has in China, for example, where it is huge, booming business. But now more and more we're reading about perhaps you know things are shifting and it's mainly because of TikTok shop. So this article here talks about a brand called BK Beauty. They hosted an eight-hour live stream. Remember we did a seven-hour Meganar, a live webinar, in Helium 10 a few weeks ago, where they're like, hey, we can do one better, we'll do an eight-hour live stream. And they did it at the brand's headquarters in Austin, texas, and the eight-hour live stream ended up getting them $100,000, over $100,000 of sales in eight hours. Is that worth the eight hour live stream? All right, that is pretty amazing. All right, $100,000. Now, a couple of weeks later, it says that TikTok flew the BK Beauty staff members to their own studios, the TikTok studios in LA, to do more live streams. And then now TikTok gave them like this whole big fancy setup in order to live stream again and then they ended up doing a 10 hour live stream and that was so successful that it says BK Beauty has now made live streaming a key part of its e-commerce strategy and they're going to go to the LA studio again for TikTok this month to do even more.

 

Bradley Sutton:

You know Black Friday and Cyber Monday campaigns for, for live selling. But again, you know, does this mean that finally, you know, live streaming is going to take off? I'm still a little bit hesitant to say that I need to see more success stories, but I have been hearing a little bit more rumbles around live streaming lately than, like, say, last year. Um, thanks to Tik TOK shop. Uh, those of you selling on Tik TOK shop, are you doing live streaming? You don't have to do it in a fancy studio or go eight hours live. Um, you know, give it a test, uh, sign up for it. And you know, do a test, sign up for it and do a test, maybe just in your own home studio. Or you don't even have a studio, just do it in your bedroom. See how it goes. Sometimes TikTok shop buyers are kind of like open to genuine streams and videos. They don't need fancy setups all the time, but it's worth a try. I don't think you'll be able to get $100,000 in eight hours, but let's see what you can get if you do live streaming on TikTok shop.

 

Bradley Sutton:

All right, last up, last call, all right for next week, just in a couple of days, on Monday, myself and Shivali and a bunch of other top speakers from around the world will be in Milan, Italy, for our first ever Helium 10 workshop there in Italy, all right, so it's going to be on the 11th Monday and it's going to be co-hosted by Avask, and you can get there by going to h10.me forward slash Milan, h10.me/milan, and it's going to be an all day event. We're going to have lots of networking. If you want to save 50% on the tickets, the tickets are already cheap it's only like 89 euros, I think but if you want to save another 50% off, use the code Helium 50, helium 50 upon checkout. It would be great to be able to meet you guys out there. I just talked to somebody last night on Instagram. He's like let me book my flight and get over there, I'll see you on Monday. So if you guys are in Europe, I would love to see you in Milan, Italy, on Monday.

 

Bradley Sutton:

All right, that's it for the news this week. Let's go ahead and hop into our new feature alerts from Helium 10. Now, the first one is about follow up. All right, so, first of all, follow-up is a tool that every Helium 10 platinum member and above has access to, all right, so it's not like something that's gated at a very high level. You can set up, guys, uh, your, your follow-up for all your products to send automated review requests using either the Amazon request review or even your own custom email. But an important aspect of this is being able to measure hey, how are your review requests working? Like, what kind of engagement are you getting? Like, how many ratings and reviews are you actually getting as a result of your outreach campaign? Well, the new feature is now you can do that in bulk, all right. So how this works is right here in your follow-up dashboard. These are the rating trackers that you can actually see. You can see how many reviews requested and then how many uh ratings you received, and so you can see your request and rating conversion rate, right. So now the new thing is, go to your product ratings tab right here, and then you can do bulk the ones that are not active. So, for example, I'm going to go ahead and select the united states marketplace and I'm going to be like, hey, here's, my egg tray is not active. I see here, my large coffin shelf isn't active, so I just select as many as I can. Uh, you guys should select all in opinion, that all of your active products and then hit enable product rating tracking. All right, so if you're new to follow up, you're not going to be tracking any of them, all right, so make sure to go ahead and hit enable product rating tracking and that will go ahead and start tracking so you can see how many reviews you're getting week by week, month by month, et cetera.

 

Bradley Sutton:

Next new update is going to be, for some of you, diamond members All right, so we've been rolling this out little by little. Uh, check your account. All right guys. So if you have a diamond account, check your account on the very top. Do you have something that says manage refund service? All right, so this is a new feature that is coming out to diamond members. Before it was only our supercharger counts, but this is the Helium 10 version of being able to get you reimbursements and refunds from Amazon, but where Helium 10 is the one that's actually going to go in and set everything up for you. Like, we have refunding. You guys know about refund genie, where we'll give you the reports for loss and damage items and then you submit it to Amazon in order to get the money back. Well, with MRS or managed refund service, we're the ones who are going ahead and fighting with Amazon for you, filing those claims and arguing with Amazon, trying to get your money back, and then Helium 10 takes a percent of whatever we find for you, all right. So, those of you who have diamond plan, you're not automatically entered into this, but let me show you what you can do. You hit manage refund service. Now mine is going to be already active, but what you're going to want to do is, if you have that, just go here. You can see in one of my accounts I got 400 bucks already back and you're going to hit set up account, all right. So hit set up account and it will like run you through the system. Again, we're only taking 15% of whatever we find. So, like, if we can't find any money that you're owed and we can't win any money for you pay us nothing, all right. So this is a new feature for some Diamond members. Eventually, all diamond members will have it later. So if you want to see if you have access to it, just go to your dashboard and see if you have managed refund service there, all right?

 

Bradley Sutton:

Next up, let's do our training tip of the week, and this is a tool that sometimes I think people sleep on. It's been. We've had this tool for maybe four years now. It's called market tracker, all right, and this is available at all levels of Helium 10. Even if you have Platinum, Diamond, doesn't matter. I highly recommend setting this up for every single one of your product groups you have, all right, for example. Uh, I've got a product that is a bat shaped bath mat, all right. So I set it up, and the first thing that I did was I set up the very specific keywords. Don't do broad keywords like bat bath mat. Um, you know, I'm sure I get some sales from the keyword Gothic decor, but that's very broad right. I pick very, very specific keywords. It doesn't have to be your best keywords or the highest search volume. You want to pick the keywords that really define your product. So I did bat bath mat. I put bat rug and bat bath rug right, and then you put in your own products and those who you already know are your direct competitors, and then we set up the market.

 

Bradley Sutton:

And then the reason why this is cool is the kind of things that you are looking at. First of all, is your market volume, right. So many people sometimes say, oh hey, is anybody sales down? Or I'm not sure if I'm doing really good, my sales are down. This is terrible, but sometimes, if your sales are down, there's nothing wrong with that why? And your sales are going to go down. Well, you're just staying with the market, all right. Your market share, your piece of the pie, is what matters, all right. Your percentage of how big your pie is? Now, if the whole pie gets smaller, as long as your piece of the pie stays about the same percentage, you're not doing too bad, all right. So that's what Market Tracker can do is telling you, hey, what's the size of the pie, and then what is your market share? So, like, my market share of the Bathmat market is 7.8%. And then, over time, how is your share changing? I used to have 15% of the market, look here but now I'm only at 6.9%, 7%, so I'm losing market share, right?

 

Bradley Sutton:

The other thing that this tool does is it gives me a heads up if there is a new mover and shaker that it detects in my niche. So, for example, it's saying hey, look at this, um bat bath mat. You know, do I want to track? I'm like, yeah, that looks like a bat bath mat. I'll go ahead and track it. I don't have to be like trying to look for new products that are popping up in the in the niche. I don't have to be constantly refreshing my keywords hey, is there a new mover and shaker in my niche? No, market Tracker is going to tell me. Sometimes it's going to throw me some products that it's suggesting that could be in my niche but it's not really like.

 

Bradley Sutton:

Look at this one here's a Halloween bat or bath rug, but it looks like ghost or something. Is this my direct competitor? Is this a bat shaped bath mat? No, so I'm going to hit ignore, right. But before I do that, I'm going to go ahead and copy this ASIN and I might want to go ahead and either. Number one, think about it as a potential expansion to my product line, like if I'm selling bat-shaped bath mats, maybe this ghost-shaped bath mat would hit my target market, right. But number two, I might test this in one of my ASIN targeting campaigns in PPC, you know, maybe a sponsor display campaign or a product targeting ad.

 

Bradley Sutton:

Here's another one, a coffin shaped bath mat right Again, that could be a potential new product for me or at the very least somebody who might be interested in a bat shaped bath mat. They could be interested in a coffin shaped bath mat. Maybe I want to go ahead and target this product in a PPC. So again, this tool is super cool. It's been around for years, but I think a lot of you haven't been utilizing it. Make sure for each and every one of your product groups. Go into market tracker, create your market and start tracking how you're doing in your niche. Is your size of the pie increasing or decreasing, who are the new movers and shakers in your niche and what are some potential product line extensions and what are some potential targets for product targeting ads? This tool can do all of that and more, but only if you use it. So make sure to get in there today and start using it. All right, guys. That's it for this week's news. We'll see you next week to see what's buzzing.

#611 - How To Hire Amazon VA's

Do you need help scaling your business? Maybe you're considering hiring a virtual assistant (VA). In this episode, our expert guest will discuss everything you need to know before hiring your first remote employee.

 

Are you feeling overwhelmed with the growing demands of your e-commerce business? Join us as we chat with Gilad Freimann, Founder and CEO of VAA Philippines, an expert in training and hiring virtual assistants (VAs) from the Philippines for Amazon sellers. Discover the transformative benefits of hiring remote employees to handle tasks like customer service, Amazon PPC management, and inventory handling. By outsourcing these routine tasks, you can free up valuable time and energy to focus on strategic business growth. Learn when it's the right time to consider bringing on a VA to ensure you don’t miss out on growth opportunities and can maintain flexibility in your business operations.

Explore effective hiring strategies for virtual assistants, especially when you're unsure about transitioning from traditional in-person roles to remote positions. We'll share insights into what makes a successful long-term hire, emphasizing the importance of focusing on candidates' personalities and commitment rather than just their resumes. Understand the challenges that Amazon sellers face as their businesses expand, such as time constraints and the need for outsourcing. Listen in as we highlight the growing trend of employing social media VAs to enhance online presence and the increasing need for specialized roles in the dynamic world of e-commerce.

Finally, we take a closer look at the unique advantages of hiring Filipino VAs, shedding light on cultural and business nuances that can lead to successful integration into your business. Gilad shares essential tips on bridging cultural gaps, such as understanding local customs like the 13th salary bonus, to foster a positive working relationship. We also discuss the importance of hiring specialists for specific tasks, ensuring each role is filled by someone with the right skills and character. This approach not only boosts productivity but also aligns with the strengths and expertise of the VAs, leading to more successful outcomes for your business.

In episode 611 of the Serious Sellers Podcast, Bradley and Gilad discuss:

• 00:00 - Hiring Amazon Virtual Assistants for Business Scaling
• 02:04 - When Should Amazon Sellers Outsource?
• 06:20 - Misconceptions About Virtual Assistants
• 07:31 - Effective Hiring Strategies for Remote Workers
• 08:21 - Finding Quality Candidates for Offshore Jobs
• 11:18 - Hiring Amazon PPC VAs and Social Media
• 15:16 - The Impact of AI on Jobs 
• 16:24 - Virtual Assistants in E-Commerce
• 20:53 - TikTok Influencer Marketing Success
• 24:12 - Hiring Filipino Virtual Assistants
• 27:42 - Outsourcing Specialists vs. One Generalist
• 33:00 - New Helium 10 Tool Suggestions

#610 - 5 Ways To Track Amazon Keywords

In this episode, we're going to go deep into keyword tracking and what are some special things you can do with tracking your keywords that can put more money in your pocket.

Imagine harnessing the full potential of keywords to revolutionize your e-commerce sales strategy. In today's episode, we explore the indispensable role of keyword tracking for Amazon sellers, with or without advanced tools like Helium 10. We uncover how Amazon's own features, such as Product Opportunity Explorer and Search Query Performance, can be leveraged to stay ahead, even as AI technologies evolve. Keywords continue to hold immense power in enhancing product visibility and discoverability, and we share how AI can amplify this by linking your products to relevant search terms through customer reviews and Q&A sections.

Unlock the secrets to optimizing your keyword tracking for maximum sales impact with our expert guide on Helium 10 tools like Keyword Tracker and Cerebro. We dive into the importance of understanding search query volume, ASIN impressions, and conversion rates to make data-driven decisions for boosting your advertising strategies. Learn how to select the most effective keywords to track, conduct competitor analysis to spot untapped sales opportunities, and ensure your products are visible for precise customer searches, all aimed at elevating your product's ranking on Amazon.

For those ready to automate their keyword tracking, we discuss how Helium 10's features can streamline your efforts, allowing you to keep your listings relevant without the manual hassle. From automating keyword discovery with Cerebro to visualizing performance with heat maps, we provide strategies to manage keywords efficiently across multiple products. We also delve into the strategic use of Helium 10's Atomic feature and the nuances of aggressive PPC strategies during product launches, offering seasoned insights for both new and experienced sellers in this ever-evolving marketplace.

In episode 610 of the Serious Sellers Podcast, Bradley discusses:

• 00:00 - Maximizing Keyword Tracking for Better Profits
• 06:07 - Utilizing Related Keyword Data on Amazon
• 12:26 - Optimizing Keyword Tracking for Sales
• 19:25 - Understanding Keyword Tracker and Rank Fluctuations
• 22:18 - Automating Keyword Tracking for Sales
• 25:15 - Keyword Tracking Importance for Amazon Success
• 29:48 - Maximizing Keyword Tracking Efficiency
• 32:08 - Managing Keywords for Product Variations
• 34:58 - Keyword Tracker Deep Dive Special Episode

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Helium 10 Buzz 10/31/24: FBA Export Expansion | Walmart Black Friday Deals | TikTok x Venmo

For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart Black Friday Deals Events Dial Up the Thrill of the Deal
https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal

TikTok Shop pushes livestreams to drive holiday shopping
https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping

TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday
https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/

Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe
https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe

Amazon’s latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website
https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers

Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning.

In this episode of the Weekly Buzz by Helium 10, Shivali talks about:

• 00:51 - Valid Tracking Rate Update
• 02:44 - Brand Tailored Promotions
• 04:40 - FBA Export Expansion
• 05:28 - Product Videos Go Global
• 06:14 - Walmart's Multi-Event
• 07:55 - TikTok Livestreams
• 09:55 - TikTok x Venmo
• 11:14 - Rufus AI Beta EU
• 12:37 - Fake Reviews
• 13:43 - Amazon Marketing Cloud Strategy
• 14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

#609 - AI Optimized Amazon PPC Campaigns

In this episode, we will discuss Destaney’s top Amazon advertising strategies, from setting up initial campaigns to advanced strategies such as Amazon AMC, and what's coming in the future.

What if you could transform your Amazon advertising game with just a few strategic tweaks? Join us as we sit down with Destaney Wishon of BTR Media, our guest expert, to uncover the secrets behind mastering Amazon PPC. From understanding the fundamentals of conversion rates and bid management to leveraging advanced AI strategies, Destaney sheds light on how sellers, both newbies and veterans, can optimize their ad spend. We explore the intricacies of using tools like Helium 10’s Adtomic to benchmark product performance in competitive categories like home decor, ensuring your campaigns hit the mark and convert clicks into sales.

We take a closer look at what it means to truly optimize your Amazon advertising campaigns. Discover how identifying underperforming ads and adjusting bids can significantly impact your ACoS and ROAS. We discuss the importance of relevancy and the power of long-tail keywords in capturing less competitive niches. With Destaney's insights, you’ll learn how monitoring account activity through tools like Adtomic can prevent unnecessary expenses and how adjusting strategies based on competitive factors like pricing and reviews can troubleshoot conversion barriers.

 

Ready to elevate your strategy with AI-driven advertising? Destaney highlights the potential of new AI features of Helium 10 Adtomic in streamlining keyword performance and improving budget efficiency. We explore how transitioning budgets from traditional to AI-optimized campaigns can enhance both new and existing Amazon PPC campaigns. Whether you are launching a new product or defending your brand against competitors, our discussion emphasizes the importance of bid management and using data-driven insights to align your Amazon advertising endeavors with your business goals. Don’t miss this opportunity to take control of your Amazon advertising success.

In episode 609 of the Serious Sellers Podcast, Bradley and Destaney discuss:

• 00:00 - Amazon Advertising Strategies and Tips
• 04:31 - Granular Insights in Home Decor Advertising
• 08:53 - Comparing Adtomic and Amazon Ad Console
• 09:40 - Amazon Advertising Conversion Strategies
• 16:08 - Long Tail Keywords and Competition
• 17:00 - Amazon Advertising Beginner Strategy Guide
• 25:19 - Strategies for Amazon Advertising with AI
• 26:58 - Optimizing Your Amazon PPC Campaigns 
• 33:55 - Optimizing Advertising Strategies With Adtomic
• 37:41 - Maximizing Sales Strategies Without Adtomic
• 42:57 - Adtomic Campaign Optimization Session